earth911 rl
TRANSCRIPT
EARTH911THE RECYCLING AUTHORITY
THE RECYCLING AUTHORITY
WHO WE AREEstablished in 1991
The Recycling Authority
North America’s largest
recycling directory:
1 million+ ways to recycle –
What, Where, & How
Earth911.com = Robust
Online Community
WHAT WE OFFERRecycling Locator with your Brand
Media opportunities to influence
our valuable demographic
Material Recycling Reports
ABOUT EARTH911
DISTRIBUTE
EARTH911 MAKES RECYCLING
COMMUNICATION SIMPLE
THE BUZZ ABOUT EARTH911
Featured in articles from outlets such as:
Earth911 is consistently utilized as the go-to resource for finding local
recycling and providing reliable facts about product stewardship
EARTH911 PARTNERS
TOUCH POINT VALUE
RECYCLING LOCATOR
Customizable search solution on your branded site
Powered by Earth911’s Recycling Directory
Customizable
Technical support throughout
Announcement Press Release and other PR
RECYCLING LOCATOR
PROGRAM DETAILS
DESIGN OPTIONS
RECYCLING LOCATOR
PLUG N PLAY- No Hassle- Quick and Easy
EARTH911 CUSTOM- Saves Resources- Tap into our Expertise
CREATE YOUR OWN- Complete Control- Sky’s the Limit
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RECYCLING LOCATOR
PLUG N PLAY
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Sample iframe
RECYCLING LOCATOR
CUSTOMExample – Home Page
RECYCLING
LOCATOR
CUSTOM
Example - Locator
PROPOSAL
RECYCLING LOCATOR
Recycling Locator, includes 1 material
$20,000 annual fee
$10,000 one-time set up cost
2 year minimum term, with option to renew
Additional Materials
$6,000 annually, per material
Timeline
Launch typically executed within 30 days
CPGs want to be
able to determine
recyclability of
product or packaging
• Life Cycle Analysis
• Green Marketing
Claims
MATERIAL RECYCLING REPORTS
More accurate and cost effective than surveys
THREE TYPES OF MEDIA PACKAGES
INTEGRATED
MEDIA
SECTION
SPONSORSHIP
SEARCH
MESSAGING
Display ads with
integrated
components
Social Media and
Newsletter
Featured Articles
Product Association
Material or Family
sponsorship
Supported with
Featured Articles
Finely Focused on
User Intent
Highlight or
Enhance Locations
Keys on Relevance