engagment with earth911.com
DESCRIPTION
From advertising to advertorial, Earth911.com's unique voice and engaged audience is the perfect place for your product stewardship and recycling message.stewardhsiop and recycling message.TRANSCRIPT
ADVERTISING WITH
GREEN informative
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ENGAGING
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WHO WE ARE
Earth911 owns and operates North America’s most complete directory of local recycling and
proper disposal options. With our award-winning website, Earth911.com, attracting more than
5.1 million visitors annually, we deliver the data, information services platforms and media
tools that leading brands and industries need to engage consumers, track recycling and proper
disposal programs and demonstrate compliance.
Earth911.com is a consumer-facing website designed to keep people engaged beyond just
searching for recycling locations. It features:
• Daily, original content production of news and lifestyle stories related to product
stewardship issues
• Product-specificlandingpages
• A vast library of industry-wide, evergreen content pieces
• Social media outreach through Facebook, Twitter and E-newsletters
5.1 millionvisitorsannually
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EARTH911.COM TRAFFIC STATISTICS
READER DEMOGRAPHICS57%
43%
(all statistics are estimates - August 2009 to September 2010)
5,150,576
2.9
14,945,576
02:21
Visits
Pages/Visit
Page Views
Avg Time on Site
0 - 17 4%
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
5%
23%
30%
22%
12%
4%
$0 - $25k
$25 - $50k
$50 - $75k
$75 - $100k
$100 - $150k
$150k+
9%
23%
31%
21%
11%
5%
Less than High School 7%
High School Diploma 6%
Some College 39%
Bachelors Degree 33%
Graduate Degree 14%
AgeSex
Education Income
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READER INTERESTS
WHO WE CURRENTLY WORK WITH
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OFFERINGS & PRODUCTS
Display Ad Placements
Currently, Earth911.com places display ads in 300x250px ad
slots located in:
10 main Industry/category sections
All material/product pages, including:
Electronics
Hazardous
Plastic
Paper
Household
Plastic Bags
Computers
Cell Phone
Garden
Automotive
Metal
Glass
Construction
Rechargeable Batteries
Paint
Motor Oil
All content posts, including:
• Oops! Eco Intentions Gone Wrong
• The Pizza Box Mystery
• Wow, You Can Recycle That?
• What NOT to Put in the Bin
In addition, we offer:
• Leader-board placements
• Recycling Search placements
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OFFERINGS & PRODUCTS
Engagement Through Advertorial
Earth911.com’s unique audience and offerings give sponsors the ability to offer a level of
engagement and education that is currently in high demand.
A transparent and easy-to-understand advertising method that reaches an audience already interested in a sponsor’s product or industry
Third-party validation of sponsor’s sustainability initiatives through its partnership with the most recognized and respected name in recycling
A platform to demonstrate commitment to CSR initiatives by supporting nationwide access to recycling information
The opportunity to set industry-wide standards for product stewardship communication
A politically neutral, non-partisan space in the “green world” to talk with consumers
Consistent and reliable messaging to on-site and social media audiences
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SECTION SPONSORSHIP
• Takeover of “Integrated Sponsorship Spotlight”
• Display ad space throughout Section and related content
• Quarterly Editorial coverage promoting Section
• C overage of PR and news releases from sponsor
• Editorial contributions to Resource portion of Section
• Homepage highlight for one month including Company logo, featured content and
homepage poll
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MATERIAL WEEK CAMPAIGN SPONSORSHIP
• Display ad space on Earth911.com homepage and within Weekly e-newsletter
• Navigation promotion in header, displayed on every page of Earth911.com
• CorrespondingSection/Materialwillbe“re-skinned”toreflecttheweek-longcampaign
• Creation of sponsored articles to be featured throughout campaign
• Social media contest centered around content and content promotion
• Sponsored search results directing users to Section/Material when keywords are searched
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MATERIAL SPONSORSHIP
• Takeover of “Integrated Sponsorship Spotlight”
• Product placement for main material image
• Display ad space throughout Material section and Resource content
• Quarterly Editorial coverage promoting Material
• Coverage of PR and news releases from sponsor
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SEARCH ADVERTISING
The Earth911.com Recycling Directory is a resource that readily engages users in action. It is
the perfect space to allow a consumer product manufacturer to reach Earth911.com readers
about its product at the very moment readers are looking to dispose of it. This creates an ideal
space to where a sponsor can, for example, promote CSR initiatives or offer incentives to buy
new products. The ad space is 722x60 and its features can include:
• Logo
• Message
• Click-through link
• Downloadable coupon
• Traceable action, ie: survey or poll
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E-NEWSLETTER ADVERTISING
The Weekly E-Newsletter is one of the most effective placements Earth911.com offers. It
boasts more than 35,000 opt-in recipients, with a robust open rate and excellent click-through
stats. Ad offerings are 200x310 or 600x85.
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iRECYCLE DISPLAY BANNER ADVERTISING
The Earth911 iPhone application, iRecycle, is yet another platform for advertising. With more than
71,500 downloads in the past year, iRecycle is the go-to mobile app for recycling information.
Banner advertising campaigns are available for month-long runs. The ad space is 320x49.
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CONTACT US
Jennifer BerryManager of PR and Strategic Relations
480.889.2650
Raquel FaganExecutive Editor
480.889.2650