EAST LOS HIGH IS ONE OF THE TOP PERFORMING SHOWS ON HULU. AND IT’S CHANGING LIVES.

East Los High has debuted a new season of

programming every summer since 2013 as a Hulu

original series. It was created by Population

Media Center, a US-based nonprofit that works

internationally to use entertainment for social good.

5 Daytime Emmy NOMINATIONSSeason two of East Los High was

nominated for

1. “Outstanding New Approaches

to a Drama Series”

2. “Best Actress for New Approaches

to a Drama Series” (Danielle Vega)

3. “Best Actress for New Approaches

to a Drama Series” (Vannessa

Vasquez)

Season three of East Los High was

nominated for

4. “Outstanding Digital Daytime

Drama Series”

5. “Outstanding Actor in a Digital

Daytime Drama Series” (JD Pardo)

“A hit drama with all the elements of a racy telenovela, designed to teach as much as titillate.” — Hollywood Reporter

27,000

More than 27,000 people used a Planned

Parenthood widget from eastloshigh.com in the

first month of broadcast.

Of those 27,000 people, more than 55% were new

visitors to Planned Parenthood.

On the first day of broadcast, web traffic to one of

East Los High’s partners, StayTeen, doubled.

60% of viewers said they shared East Los

High’s resources with a friend.

55%

60%

TODAY’S EAST LOS HIGH

• One of the top performing shows on Hulu

and longest running Hulu original series.

• Hundreds of thousands of people have

visited the East Los High website.

• East Los High seasons 1-4 have been picked

up for international distribution.

• Hollywood’s first series with an all Latino

cast.

• 22% of Planned Parenthood’s total widget

visits during the first season were accessed

through the East Los High website.

• 48% of the target sample visited the

eastloshigh.com resources page.

• Visitors to the resources page browsed all

13 topics and reported the information

helpful.

• 81% of visitors to the resources page shared

and recommended the resources they

learned about.

“Not just another teen soap.” — NPR

“Escandalo in the best possible way.” — Cosmopolitan

“The show everyone is talking about.” — BuzzFeed

“The first show geared toward teens who are new media savvy.” — examiner.com

“What inspires me most about East Lost High as a sexual health educator is its unparalleled ability to engage. Rarely have I seen health promotion efforts that put education and captivating story-telling as equal priorities.”— Colin Adamo, Young Men’s Initiative Coordinator, Advocates for Youth

WHY CREATE EAST LOS HIGH?

Population Media Center (PMC) has created dramas

internationally since its founding in 1998. Formative

research identified that in 2007 more than 50 percent of

Latinas in the US were becoming pregnant before the age

of 20 and PMC decided to pursue a US drama.

PMC applied its time-tested approach to creating a hit

show, conducting extensive formative research, lining up

advisory board members and public health partners, and

finding producers and writers and training them in PMC’s

methodology.

East Los High also took advantage of cross-platform

storytelling to expand the storyline into bonus materials

available for #ELHAddicts, which have become crucial for

fan engagement and for getting additional information to

the audience. Story extensions include unique video series,

like “Ask Paulie” where audience members write questions

to Paulie (an ELH character) about sex and dating, “Ceci’s

Vlog” where she talks about what it’s like to be pregnant

and in high school, “Cooking with Maya” where the

secrets of Maya’s on-air recipes are revealed, and behind-

the-scenes tutorials to show the audience the “Bomb

Squad” dance routines.

WWW.POPULATIONMEDIA.ORG/EAST-LOS-HIGH