Is finding your business online like this?

What Good Is The Tool, If You Don’t Know How To Use It?

Fail to plan, plan to fail.

“…the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.” – wikipedia.org

Local SEO

“Over 20% of searches contain some kind or reference to locality…”

– SEOmoz.com

Local Results are now blended with Organic

Keyword Research

http://adwords.google.com/select/KeywordToolExternal

tools.seobook.com/keyword-tools/seobook/www.keyworddiscovery.com/search.htmlwww.wordstream.com/keywordsGoogle Suggest

Which phrases are you targeting on your website?

Where to put those phrases?

Title TagsMeta DescriptionsPage NamesFriendly URLsInternal LinksCategoriesContent

Descriptions

Friendly URLs: http://www.yourdomain.com/?=p3455_64ne.phpvs. http://www.yourdomain.com/restaurants-in-tempe

Title Tag

Link Building - Content Creation - Viral

Think Outside The Box.

Need Proof?

Google Local

Yahoo Local

Bing Local

Yelp

Citysearch

Urbanspoon

AngiesList

Merchant CircleSuperPagesInsider PagesKudzuHotfrog

Trip Advisor

Judysbook

IYP

Build Citations

•Picked up by “other” Local Directories•Mentioned on HyperLocal Sites•Opportunities to be listed on Coupon Sites•Local Events Websites•Chamber of Commerce •Local Bloggers•Local Image Video Search Opportunities •Local News Perhaps?•Social Media mentions (tweets, foursquare checkins)

Local Citations/Benefits

Why a slide dedicated to Yelp?

Now Go OUTRANK Your Competition!

Matt SiltalaDream Systems Media, President & Founder

DreamSystemsMedia.com