Eastman Kodak

A profile

Brief History 1879 – Dry plate technology invented. 1884 – George Eastman –

Eastman Dry Plate and Film Co. 1884 - Negative paper invented. 1885 – First Transparent film. 1888 – First ‘Kodak’ camera – “you

push the button, we do the rest” 1891 – First Daylight loading camera. 1892 – Eastman Kodak formed. 1896 – Motion picture film, X-rays 1900 – Brownie Camera

Mission

To be the world leader in imaging.

Objectives: Move away from Film to Digital products Increase market share Reduce costs, inventory Expand markets around the world

Business Units Consumer Digital Imaging Group (CDG), Film, Photofinishing and Entertainment Group

(FPEG), and Graphic Communications Group (GCG).

BCG Matrix

Financial Performance2001 2000 1999

Net sales 13,234 13,994 14,089

Cost of goods sold 8,670 8,375 8,086

    Gross profit 4,564 5,619 6,003

Selling, general and administrative expenses 2,627 2,514 2,701

Research and development costs 779 784 817

Goodwill amortization 154 151 145

Restructuring costs (credits) and other 659 -44 350

    Earnings from operations 345 2,214 1,990

Interest expense 219 178 142

Other income (charges) -18 96 261

Earnings before income taxes 108 2,132 2,109

Provision for income taxes 32 725 717

    Net Earnings 76 1,407 1,392

Basic earnings per share 0.26 4.62 4.38

Quarterly Revenue

Quarterly Income

Competition: Fuji Financial Performance?

Graphs?

Marketshare

Film Down from near monopoly to about 70% in

film. Competitors – Fuji, Agfa

Digital Market Share?

SWOT

Strengths Research division Quality Brand Recognition

Weaknesses Lumbering giant? $144K per employee, vs. $385K at FUJI

SWOT (continued)

Opportunities Digital imaging

Threats Competition in digital market Economy Terrorism – less tourism, less photography.

Community

Minorities, homeless women, education Recycling Sponsorship of various projects – National

Geographic, etc.

Future Outlook ?