easy digital marketing strategies to help your business grow
DESCRIPTION
You are already a step ahead of the competition, simply by reading this e-book, and by staying sharp with new trends in online marketing. By thinking about the future of online marketing now, you can plan out a successful year for your business, and keep a step ahead of the competition.TRANSCRIPT
digital market
ing
a publication of
We employ theKISS methodin work and life#KISS = Keep it Stupid Simple
EASY Digital Marketing StrategiesTo Help Your Business Grow
a publication of
Easy Digital Marketing Strategies ...
WWW.ASKEWVISION.COM.AU [ SHARE THIS EBOOK ]
a publication of
... Client, turned friend, turned business partner.
Sue and Andy have quite a unique story to tell
about how they came to be business partners
for such a unique range of products and services.
Andy KahleDigital & Print Advertising,Graphic Design, Branding, Websites, Domains & Hosting, Staff Training, Analytics Reports ... phone: 0437 312 394email: [email protected]
Sue WhittakerSocial Media, Marketing Plans, Analytics Reports, Website updates, Online Competitions, Staff Training,Domains & Hosting phone: 0468 681 332email: [email protected]
a publication of
Easy Digital Marketing Strategies ...
WWW.ASKEWVISION.COM.AU [ SHARE THIS EBOOK ]
“The future belongs to those who prepare for it today.”
Malcolm X
You are already a step ahead of the competition, simply by reading this e-book, and by
staying sharp with new trends in online marketing. By thinking about the future of online
marketing now, you can plan out a successful year for your business, and keep a step
ahead of the competition.
#1 A picture tells a thousand words
Advertisers now get more of an opportunity to
share their content through filtered photos. And
you can get pretty creative with what you display.
With millions monthly active users, Social sites
like Instagram and Pinterest show that sharing
photos is one of the most natural ways to share
your brand, and if you’re aiming at the younger or
a predominately female audience, it’s the perfect
way to reach out and show off your brand.
a publication of
Easy Digital Marketing Strategies ...
WWW.ASKEWVISION.COM.AU [ SHARE THIS EBOOK ]
... Simply sharing a funny but related video on the
SCM Race Engines facebook resulted in some great
activity on the page without the need to even boost
the post.
#2Get behind the Video Camera
By including videos in your marketing mix,
you will start to get additional search engine
exposure! Choose a proper title tag, upload a
transcript and actually embed the video in your
web page and blog. These are just a couple of
tricks for great SEO exposure.
Online video is definitely a game changer in
terms of publicity for your company.
People will see your videos and realise you are
taking your marketing initiatives very seriously!
a publication of
Easy Digital Marketing Strategies ...
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... Our client (Grunt Monkey Racing) needed to make
a quick but brief announcement to all their fans, so a
simple $2 boost of the text post targeted to fans and
friends of fans, ensured maximum exposure for mini-
mum cost.
#3Don’t be afraid to “boost” ... just a little
Even if you just add $2.00 to boost a Facebook post it will
drastically increase your interaction.
Due to Facebook’s Edgerank Algorithm, the chances of
your business appearing high in the news feed is not very
likely.
This is why, you should focus on posts that can generate
good results and then boost them just a little bit to
increase your results.
a publication of
Easy Digital Marketing Strategies ...
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... WASSMA is a small club who has regular meetings, and
need to message their members meeting reminders and
points for discussion. While their facebook group reaches a
few members, the subscriber email is more direct.
note: if the email is read in the preview option, it’s not logged as “opened”
#4Find the fine line between informative Mail Out & Spam
None of us want to spam our customers, but we all
subscribe to a variety of mailing lists.
If you have compelling content that would be informative,
then don’t keep it hidden. Use this as a way to build your
clientele.
But be careful not to do the hard sell, and don’t fill up the
mail boxes with daily chatter.
a publication of
Easy Digital Marketing Strategies ...
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... Having a single hashtag for for everyone to use at event
across twitter, pinterest, instagram and facebook will enable
you to track what others are saying.
Also, the simple act of watching the trending hashtags,
and getting yours right as well as related to your post will
springboard your other marketing.
#5Learn the HashTag advantage
Start searching on various social media for hashtags
related to your business and then reach out to users using
those same HashTags.
Compliment someone on Twitter about a blog post that
they wrote or ask questions related to your hashtag. This
will result will be more interaction and a following of people
who are actually interested in your content!
a publication of
Easy Digital Marketing Strategies ...
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... There are many situation where we find that instead
of posting or tweeting something totally new, simply
re-sharing it at a different time of day will attract a whole
new audience. As long as you don’t share the same
item repeatedly on the same day.
#6Why go New when you can Re-Market
Just because you had an awesome post on FaceBook
last month does not mean you can never post the same
information or share the same link ever again.
Regularly go through your blogs, and share them at
different times of day through twitter, repost the full article
on LinkedIn instead of sharing it, and share it again on
Facebook. Don’t forget to grab a catchy photo so you can
share the link through Pinterest and Instagram also.
digital market
ing
a publication of
We employ theKISS methodin work and life#KISS = Keep it Stupid Simple
Thank YouWe hope this ebook has helped.