Connecting the dots

Easy Pay in Bangladesh By Sayeeful Islam, Managing Director

Agenda

Company Overview

Easy Pay

Market Data & Opportunity

Competitive Advantages

Q&A

Company Overview

Company Overview

was started in 2007 from Software Shop Limited

which was registered in 1999 as one of the associated companies under

Concorde Garments Group.

Concorde was started 38 years back which is now a 4000+ employee

company.

Concorde Garments Software Shop Limited SSL Wireless

Est. 1979 Est. 1999 Est. 2007

Company Overview

Sayeeful Islam Managing Director

Concorde Garments Group & SSL Wireless

Sayeeful Islam Chairman, The Board of Trustees of DEA Foundation Bangladesh- Duke of Edinburgh’s Award Foundation And Managing Director, Concorde Garments Group

Previous Chairman, E-Commerce Standing Committee, Bangladesh Association of Software & information Services (BASIS) President, Dhaka Chamber of Commerce & Industries (DCCI) Founder Member, Bangladesh Garment Manufacturers & Exporters Association (BGMEA)

MBA from Institute of Business Administration, University of Dhaka, Bangladesh B.Sc. In Chemical Engineering from Texas A&M University, USA

Education

Company Overview

has been one of pioneers in the field of Mobile

Financial Services, Mobile Value-Added Services, Electronic Payments,

E-Commerce, Website, Application and custom software development in the

ICT industry in Bangladesh since 2007.

At present, we serve around-

70+ Banks & FIs 10+ Govt. & NGOs

1000+ E-Commerce Businesses 800+ SMEs & Corporations

Company Overview

had started its journey in 2007 with 6 people as a

startup and grown to a medium sized company having 180+ people in 2017.

We have around-

180+ People

10 in Leadership team

100+ Business and other personnel Developers & Engineers 80+

Company Overview

has 10 different business and technology departments

which are led by experts with proven track records of working in national

and multi-national corporations.

Jubaer Hossain Asst. General Manager

Md. Monirujjaman Sr. Manager, F&A

Saud Bin Jahan Sr. Manager, BFS

Sakib R. Khan Head of Telecom Services

Iftekhar Alam Ishaque Head of Engineering

Anisuzzaman Bipu Head of Network & Systems

Asifur Rahman Head of Service Assurance

Ashish Chakraborty Chief Operating Officer (COO)

Shahzada Redwan Chief Technical Officer (CTO)

M. Nawat Ashekin Head of E-Commerce Services

Company Overview

had been funded by its mother group Concorde

Garments Ltd in its initial years from 2007 to 2009. From 2010, it has been a

sustainable business on its own and continuing its break-even since then.

-

100,000

200,000

300,000

400,000

500,000

600,000

Y-2014 Y-2015 Y-2016 Y-2017 (Projected)

Sale

s Val

ue in

BDT

(‘00

0)

Yearly Revenue 31%

Easy Pay

Easy Pay

has developed an Electronic Wallet (E-Wallet)

platform named Easy Pay which is a smartphone application and runs in

both Android and iOS platforms. It allows its users to store funds and

transact using their smartphone. It also enables the customers to make

secure transactions with less effort as seamless as with cash.

Easy Pay is a mobile application based e-wallet platform

Users can source funds from bank accounts and credit/debit cards

Features & Services of Easy Pay

Users can recharge their mobile balance and data bundles

Users can pay utility bills from the Easy Pay wallet directly

Users can deposit into and withdraw cash from their wallet balance

Users can purchase from physical shops or online stores

Easy Pay will be associated with customer’s mobile number

Users can use QR codes to complete transactions as fast as cash

Features & Services of Easy Pay

After successful login the users enter the Easy Pay homepage, where they see their available balance and services as below:

– Deposit Money – Withdraw Money – Send Money – Receive Money – Online Payment – Store Payment – Buy Airtime – Data Bundle Purchase – Utility Bill payment – Transaction History

Features & Services of Easy Pay

Key features: Send/Receive Money via QR Code

Usage of OTP for security

⁻ With this option users can transact between one another on the go.

⁻ The receiver generates a QR code that appears on his/her phone screen. The sender has to scan the code by QR Scan and click SEND.

o An OTP is sent by SMS to the mobile number of the user, which the user will have to enter to confirm the transaction. The transaction is done as soon as the OTP is entered correctly. This helps to avoid frauds.

Features & Services of Easy Pay

Shop Payment using QR Code

When the customer buys something from a physical store (say for e.g. a coffee shop), where he wants to pay, he will find QR code for each type of beverage.

Market Data & Opportunity

Current Market Data & Opportunity

• Total number of mobile phone subscribers are 129,000,000 where mobile internet users stand at around 60,000,000.

• Currently our e-commerce volume is BDT 2,000,000,000 (USD 25,000,000) per year.

Type of customers Financial Channel Current User base Potential Target for Easy Pay

Banked Bank Accounts 40,000,000 25,000,000

Debit & Credit Cards

10,000,000

Unbanked Mobile Banking 24,000,000 10,000,000

Total 35,000,000

Source: BTRC

Source: e-CAB

Current Market Data & Opportunity

• Local E-Wallet in operation = 0

• Our different mobile financial services are connected to 47+ banks

• Our recharge portal easy.com.bd has 600,000+ registered customers

• Our online payment gateway SSLCOMMERZ has 1000+ online merchants

• We can further extend the Easy Pay services to

– grocery shops,

– departmental stores,

– small hair-cutting saloons,

– road-side restaurants,

– Taxi Cabs, and

– different Bus, train, boat services, etc.

Competitive Advantages

Competitive Advantages of SSL

Competitive advantages of SSL Wireless licensed as PSO (Payment Systems Operator) by the central bank- Bangladesh Bank existing service agreements with 70+ Banks & FIs partnered with all telecom operators connected to 5 utility billers connected to 1000+ online merchants service provider to 800+ SMEs and Corporations service provider to 52+ Print, Media, TV, Radio and News agencies service provider to 16+ Mobile Handset companies proven expertise and industry experience in the team

Queries