easyto
DESCRIPTION
A project of a marketing plan, made for the course of International Marketing & Advertising, Master MICRI (IULM)TRANSCRIPT
![Page 1: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/1.jpg)
Valentina AnastasiaAntonio GrassoPilar MancillaCristina RossiEasyTO
![Page 2: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/2.jpg)
P ES T
![Page 3: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/3.jpg)
FOCUS GROUP
![Page 4: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/4.jpg)
FOCUS GROUP
1. The public service transportation could be more efficient, busses and trams are not so frequent. They would like to have another solution to travel around the city.
2. They will be glad to use eco transportation that help the environment and decrease Turin's pollution. According to age, young people would prefer to use scooters and bicycles to go to university and in the centre in order to avoid traffic; older people would prefer to use eco-cars.
3. They think the app would be an useful and new solution to move around the city also to save money, time and reach easily and fast different places of interest. Discounts for cinemas, restaurant and museum are something very nice and will motivate more people to use the app!
![Page 5: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/5.jpg)
SW
OT
![Page 6: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/6.jpg)
COMMUNICATION
PLAN
![Page 7: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/7.jpg)
Our goal is to create an easy app to get everywhere from anywhere.
What is the central issue of our project? Is to use ecological cars, bikes and scooters, in order to reach the final goal of using the new technologies to make transportation more environmentally friendly, accessible and affordable to people.
GOALS
![Page 8: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/8.jpg)
Everyone living in Turin, working, visiting or studying in there.
Anyone with a smart phone can download the free application .
Specifically men and woman from 18 to 60 years old.
TARGET
![Page 9: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/9.jpg)
• Segment: Transports and mobility market.
• Target market: people that live in the city of Turin and then people of the most important cities of Europe (students, workers, citizens in general, tourists, etc.).
• Position: enter the market of the apps regarding the transportation in the biggest cities of Europe.
STP
![Page 10: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/10.jpg)
We want to make easier for citizens and tourists to travel the city in a comfortable and ecological way.
MESSAGE
![Page 11: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/11.jpg)
EasyTO
![Page 12: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/12.jpg)
EasyTO
![Page 13: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/13.jpg)
EasyTO
![Page 14: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/14.jpg)
Easy
TO
![Page 15: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/15.jpg)
MARKETING
MIX
![Page 16: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/16.jpg)
![Page 17: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/17.jpg)
![Page 18: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/18.jpg)
COMMUNICATION
TOOLS AND
CHANNELS
![Page 19: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/19.jpg)
ACTION Nº1
APP
![Page 20: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/20.jpg)
EasyTO
![Page 21: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/21.jpg)
![Page 22: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/22.jpg)
ACTION Nº2
SPONSORSHIP
![Page 23: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/23.jpg)
![Page 24: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/24.jpg)
ACTION Nº3
ADVERTISING
![Page 25: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/25.jpg)
EasyTO
![Page 26: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/26.jpg)
EasyTO
![Page 27: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/27.jpg)
ACTION Nº4
MEDIA
![Page 28: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/28.jpg)
![Page 29: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/29.jpg)
ACTION Nº5
PUBLIC
RELATIONS
![Page 30: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/30.jpg)
EasyTO
EasyTO
Anywhere, Everywhere
![Page 31: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/31.jpg)
EasyT
O
EasyTO
Easy
TO
EasyTO
EasyTO
![Page 32: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/32.jpg)
ACTION Nº6
VIRAL
MARKETING
![Page 33: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/33.jpg)
The new way of transportation..Everywhere, AnywhereDOWNLOAD THE APP FREE
![Page 34: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/34.jpg)
ACTION Nº7
PUBLIC AFFAIRS
![Page 35: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/35.jpg)
![Page 36: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/36.jpg)
CONCLUSIONS
![Page 37: EasyTo](https://reader036.vdocuments.net/reader036/viewer/2022070317/5561f08dd8b42aa5068b581c/html5/thumbnails/37.jpg)
THANK YOU FOR YOUR
ATTENTION!