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© Copyright Laurie Boettcher 2012 laurie boettcher speaks! Social Media Privacy: Personal and Profession al

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Page 1: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Social Media

Privacy: Personal

and Profession

alJanuary 16, 2012

Page 2: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Video Clip

Page 3: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

What the heck do I know?

Page 4: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

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Now that you know about me…

Page 5: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Today1. Social media intro

2. Privacy nightmares

3. Protecting your privacy on Facebook and Twitter

4. Q & A

Page 6: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Social media introBasically, they are web sites where, for free, we can connect and interact with other people.

What makes social media different is that it is more than two-waycommunication.

Page 7: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Everybody here is in marketing, whether we want to be or not.

Social media affects everybody here in some way.

Page 8: Eau Claire County Privacy

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People looking online for Eau Claire County don’t care about hierarchy.

If they find one of us on Twitter, Facebook, or leave a comment on our blog, they’re looking for a response from anyone who can help, regardless of what department that person is in or what someone’s official job title is.

Who can’t relate to this?

Page 9: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

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How does this affect us then?

Simple. We need to take the necessary steps to protect our families and our jobs by protecting our privacy on any social media sites we belong.

Page 10: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Privacy nightmares

Page 11: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Social media nightmares

Page 12: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Page 13: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Page 14: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

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© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Page 16: Eau Claire County Privacy

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Let’s find out.

But none of that could happen to us . . . right?

Page 17: Eau Claire County Privacy

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850 million users, over 50% active users

Average user connected to 80 Pages

Page 18: Eau Claire County Privacy

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Know what you are sharing and with whom.

Page 19: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Page 20: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

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© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

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© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

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© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

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© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

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© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

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© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Page 27: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Page 28: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Page 29: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Page 30: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Questions about Facebook privacy

Page 31: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

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twtr was founded in March 2006 by Jack Dorsey,

Biz Stone, and Evan Williams

What is Twitter?

Page 32: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

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First thing we’re going to do with our new account is go to Settings.

Page 33: Eau Claire County Privacy

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Make sure all of our info is complete and scroll to the bottom.

Page 34: Eau Claire County Privacy

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This is where we can control if our tweets are public or private.

Also, notice this is where the ‘Deactivate my account’ is located.

Page 35: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

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Page 37: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

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1. Educate yourself.2. Keep your privacy settings up-to-date.3. Remain in control of your accounts.4. Open dialogue with your

kids/grandkids/students/etc. about social media, its uses, and its consequences.

5. Add value.6. Don’t waste away at your computer.

Advice

Page 38: Eau Claire County Privacy

© Copyright Laurie Boettcher 2012

laurie boettcherspeaks!

Questions?