CHARGE FOR:

Applying for VP MKT & COMM-------------------------------------------------------------

AIESEC - CAS

Name:

Cornelio Garcés Molinar Age:

23 years

Contact Details

E-Mail:

Cornelio.garces@aiesec.net

Gchat:

Cornelio.garces22@gmail.com

MSN:

nello2287@hotmail.com

Skype:

nello2287

Mobile:

6490-3119

Home:

AIESEC eXPerience

Positions

Position: Entity: Date:

MKT member LC UTP MKT & COMM 2009

IM member LC UTP MKT & COMM 2010

ER sales member LC UTP ER 2010

Regional and International Meetings

Conference Role Place Date

SI Delegate Panama 2009

OPSI-GROWTH OVP Comm Panama 2009

OPSI-GROWTH Delegate Panama 2010

EPA OCP Panama 2010

JUMP Delegate Panama 2010

Academic and Professional eXPerience

Studies

Career University Date Key learning

Electronics and

Telecommunications

Engineer

Technological

University of

Panama

2010 Group work

Work

Position Employer Date Key learning

Sales Rep. Dell Panama 2007 Pascience

Support and

Monitoring Eng.

Cable Onda 2010 Time Manage

1. How does the Brand Experience relate to the Exchange and Talent Management areas and the

overall performance of our organization? Why it is important to work in synergy between these

areas? Specially in 2011.

The Brand Experience is the promise and the way to understand how our

members, supporters, experience AIESEC as a brand. Is what we offer

them in AIESEC, what AIESEC can give them.

It is related in an internal and external way, with both Exchange and

Talent Management, in an internal way with Exchange it encourage the

member to go on exchange, and in Talent Management creating job

descriptions, talent allocation and planning, and in conference creation.

In an external way for Exchange, it is use in EP recruitment and in

Exchange sales and for Talent Management in recruitment campaigns.

Working in synergy with both areas is very important, creating

campaigns in recruitment, exchange programs, internal jobs, will give

members and outsiders a good brand experience, fulfilling the promise

that AIESEC offers.

This will not only fulfil the promise but it will make AIESEC more

attractive to the outsiders, increasing our membership and our exchange

participants which is one of our priority goals if we want to be full

status this year. Achieving this will not only benefit us as a committee

but will help the organization in demonstrating the fact that we really

offer a good experience around the world and in our region, making

companies and students look for us as their first alternative.

2. How do you see this role contributing to improve the sales performance, the number of support

partners, the number of exchanges and the awareness of AIESEC products in the external

environment?

We have to work in synergy with the Sales and ER team and why not, the

rest of the LC, in making a good campaign, that can make companies more

interest in what AIESEC can give them, what benefits they will have,

possibly making them want to be part of AIESEC as partners or asking

for interns.

In my time in the Sales team I have learn that many companies read the

email with the basic information of AIESEC, and when you call them,

they are more interest in what AIESEC is, and what we can offer them as

an NGO.

When a company is interest in AIESEC having a sales meeting or a

partnership is more easy, giving the sales team more confident when

they need to go and sale.

In my opinion a good email with the basic information of what AIESEC is,

what we do, what we can give, and the adequate use of the Social Media

could be use as a follow up, an introduction to AIESEC or else promoting

ourselves between companies. By doing this I think it will not only help

ER but the other areas in achieving their goals.

3. Which is the main strength and the main weakness of our internal communications processes

and how would you improve them in order to achieve our 2011 goals? (focusing on the

importance of communications in every area, not only MKT&COMM)

In my opinion overall we are good in ways of communicating inside our

Committee, but still I think we have weaknesses, but in my consideration

our main weakness is that our communication is not constant, not just

inside of our LC but between CAS committees.

Still we have a strength, and is that we have so many ways of

communicating like the Social Media, myAIESEC, and we just need to use

it more effectively.

We have to reinforce the way we communicate first inside the LC, make it

more effective, and try to do it in a constant way giving the chance to

everyone to participate and learn from other areas inside the LC, and

then do it in a regional way, and then we will not just learn to

communicate more effectively but we will have a learning environment.

Taking advantage by the fact that our LC is in CAS one of the

committees that uses more the Social Media as a way of communication.

4. How would you cover the gaps left by the EB 2010? specifically the ones left by the LCVP

MKT&COMM.

We need to make more promotions inside UTP first, I don’t think we need

an event to promote ourselves, people already know who we are, or at

least have heard from us, and we need to take advantage of that and make

effective promotions that captivate the students making them more aware

of what is AIESEC, join us or go for an internship.

When we are well positioned inside the UTP, then we go for the outside

trying to get more appearances in the media, working with ER in

planning a way of promote ourselves in companies giving them a great

AIESEC XP and a good follow up, supporting the Sales team so they don’t

lose communication and have a better tracking and promotion making the

companies more interest in AIESEC.

Start creating the culture of using our main tool that is MyAIESEC.net

as a way of communication, a platform for research, a way of promoting

our LC to other regions. A campaign that should be impulse by IM.

EVIDENCE Self v/s 360 Assessment Result

1. Global Mindset Definition: Actively seeking to encourage

diversity; shows openness and respect towards other cultures,

works effectively with individuals of diverse cultures, styles and

abilities, making optimum use of their insights and ideas towards

the fulfillment of goals. Self score: 3.40 360 score: 3.45

2. Entrepreneurial Outlook Definition: Demonstrating ability in

coming up with and implementing new ideas, organizing and

managing resources and opportunities, engaging and influencing

others, taking risks and finding innovative solutions to increase

performance. Self score: 3.20 360 score: 3.08

3. Social Definition: Approaching social, economic, environmental

issues in a sustainable manner and taking a prompt action for

improvement while considering the long term consequences of

actions and the involvement of others. Self score: 3.20 360

score: 3.21

4. Emotional Intelligence Definition: Showing consistency and

honesty about own intentions, motives, feelings, recognizing own

feelings and those of others

demonstrating respect, empathy and appropriate behaviour towards

others; adjusting to different situations and personalities. Self

score: 3.20 360 score: 3.28

5. Proactive Definition: Demonstrating self-awareness, identifying

areas for development of self and others; continuously increasing

own/others knowledge and skills by

trying different learning methods. Self score: 3.20 360 score:

3.11 Aware/Unaware Strengths

Comments

You can expect from Cornelio Garces to...

-estar dispuesto a tomar nuevos retos

-be an excelent leader.

-Be creative, implement a new idea

-I can expect from Cornelio to put in first place the needs of all

his team.

-Excelente apoyo, explica perfecto cuando alguien necesita alguna

capacitacion, muy buen desarrollo con todas sus habilidades.

-I can expect from Cornelio a mature and honest answer when I

ask for something and I can trust his judgment in important

decisions.

-help you and give you good advices

But don't expect Cornelio Garces to...

-Nada

-I don't expect Cornelio to leave his tasks without finishing it.

-I don't have a complaint right now.

-omitir su opinion cuando algo no le parece, no darse por vencido

hasta obtener un resultado

-have the time to track all the things that he want to do

-change his opinion about something

-nothing.

Any additional comments for Cornelio Garces:

-Excelente trabajo

-I think Cornelio could be a good VP MKT&COMM

-Nice person to work with with an entrepenure attitude.

-felicidades por aplicar y suerteee! !

-Is a great cooworker.

-he is a good leader,but sometimes he needs to improve consistence

between his words and actions