1. 1. Brand Style Guide East Bay Asian Local Development Corporation
2. 2. 2 Overall voice and look This style guide is a tool for all East Bay Asian Local Development and messaging. Editorial Style Visual Style Contents Editorial Style ......................................... 3 Visual Style ........................................... 10 Type Families..................................... 11 Color Use........................................... 12 .................................... 13 Logo Use............................................ 14
3. 3. 3 Editorial Style Be advised Studies indicate that more than 50 percent of people read email messages on a smart phone. If we bombard our external audience with several acronyms in one message, they are unlikely to remember what each stands for and scrolling back to the top of the email for a reminder is tedious. Be kind to your readers, and refrain from overuse of acronyms. addresses 1825 San Pablo Ave., suite 200 San Pablo Avenue P.O. Box 332 BUT The San Pablo Corridor Age-friendly Summit drew residents from throughout the neighborhood. rules for crosswalks. How To Use This Guide
4. 4. 4 Editorial Style, continued ages ampersand ARC acronym. earlier in the year. The case for lowercase months
5. 5. 5 Editorial Style, continued The awards were announced in December 2014. Company. EBALDC has successfully redeveloped a handful of hotels as Madrone Hotel. share in the family business. Two-thirds of her waking hours were spent in a 9-by-12-foot neighborhoods in which to live, Board Director Emily Chin said. healthy neighborhoods in which to live, said Emily Chin, director of the EBALDC board.
6. 6. 6 Editorial Style, continued the presidents name. Fostering healthy neighborhoods through partnership is an EBALDC byword. development. other acronyms used throughout the document. If addressing an money 5 cents; $4; $29,500; $5 million Their wedding will be held in February 2017. including correspondence. of each month.
7. 7. 7 Editorial Style, continued numbers entry others as digits. seven coordinated parking. decimals pages ages and dimensions in text. Use the Architecture at Zero contest. Peoples Grocery
8. 8. 8 Editorial Style, continued The materials used by the architect wood, steel and plaster created a notable contrast. periods percent, Mayor Stan Lee announced in a statement. serial comma No serial comma is used in AP style. and napped. Address City, State Zip avenue.
9. 9. 9 Editorial Style, continued Nature Architectural Digest Call the EBALDC front desk at (510) 287-5353. Contact human resources at (510) 287-5353 ext. 999. and report cover pages. study reveals
10. 10. 10 Visual Style to the content. Using the recommended print are supplied in this guide. and collateral materials. Designs that favor The EBALDC home page
11. 11. 11 Visual Style, continued Text and Minor Titles ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Calibri Italic 1234567890 Calibri Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Type Families Display and Major Titles Klinic Light/Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Klinic Book/Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Klinic Medium/Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Klinic Bold/Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
12. 12. 12 Visual Style, continued Restrained Color Use EBALDC Building Commercial Avalon Senior Housing Mixed-Use California Hotel Mixed-Use San Pablo Hotel Mixed-Use West Grand & Brush Mixed-Use Jack London Gateway Marcus Garvey Commons Oakland Point Asian Resource Center Commercial Frank G. Mar Community Housing: Mixed-Use Madrone Hotel Mixed-Use Swans Marketplace Mixed-Use 1110 Jackson Mixed-Use Madison Park Apartments Noble Tower Commercial Chinatown/ Old Oakland/ Slim Jenkins Court San Pablo Avenue Corridor EBALDC 1825 San Pablo Avenue, suite 200 Oakland, CA 94612 (510) 287-5353 www.ebaldc.org EBALDC properties by neighborhood The EBALDC home page
13. 13. Hex #3F3F3F Jade Hex #CDCCCA Hex #23B2A2 Hex #E2F2F0 Visual Style, continued Hex #3554A4 Brick Hex #A32F22 Main Color Palette Suggested Accent Colors 13 Black Hex #000000 For use only
14. 14. Logo Color Minimum Logo Size A half inch tall is the smallest the EBALDC Logo Treatments With Text 14 Visual Style, continued Logo Use acronym in place. 1825 San Pablo Avenue, suite 200 Oakland, CA 94612 www.ebaldc.org 1825 San Pablo Avenue, suite 200 Oakland, CA 94612 www.ebaldc.org Logo Type Calibri Light EAST BAY ASIAN LOCAL DEVELOPMENT CORPORATION BUILDING HEALTHY, VIBRANT AND SAFE NEIGHBORHOODS EAST BAY ASIAN LOCAL DEVELOPMENT CORPORATIONNever use the retired EBALDC logo, which does not include the acronym.