ebay radio party 2010-product sourcing and sales strategies-lynn dralle.ppt

©2008. All Rights Reserved. http://www.RocketPlace.com

Product Sourcing & Sales Strategies

Lynn Dralle, PresidentThe Queen of Auctions

TheQueenofAuctions.com


Agenda

• Product Sourcing & Sales Strategies – CraigsList– Estate Sales/Garage Sales– Thrift Stores


The 100 Best Things I’ve Sold on eBay...Volumes 1, 2, 3 and 4

‘‘1010


Sourcing and Strategies for CraigsList

• Searching Website• Protocol • Negotiations• Sales Strategies• My Results at Auction • My Results from eBay Store


www.CraigsList.org

• Pick City• Key Word Searches• China• Flatware• Sterling• Collectibles• Books• Estate• Lots• Closeouts

• Search by Category


Keyword Search on CraigsList


CraigsList Protocol

• Call or Email First• Ask Questions• Prices• Patterns• Condition

• Make an appointment

• Do NOT Go Alone• Or Meet in a Public Place

Paid $400


CraigsList Negotiations

• Let Them Name the First Price

• Have Your Research Done

• Count the Pieces

Paid $200


CraigsList Sales Strategies

• Since You Typically Pay MoreA. List at Higher Starting Prices at Auction B. Try & Cover Your Initial Investment C. If it Doesn’t Sell at Auction-

Raise the Price and Wait for the Right Buyer in your eBay Store


CraigsList Sales Strategies

KG Luneville France Pitcher

Fitz & Floyd Tureen

Lenox Cornucopia Bowl

$49.99 Auction

$99.99 Store

$49.99 Auction

$99.99 Store

$24.99 Auction

$79.99 Store


CraigsList Results- from Auction

Flow Blue C/S Iris Staffordshire Pitcher

Lenox Cabbage Bowl Roses Cake Plate

Started $49.99

Sold $49.99

Started $49.99

Sold $102.50

Started $49.99

Sold $49.99

Started $24.99

Sold $31.00


CraigsList Results- from Store

Lenox Gold Cabbage Bowl

Lenox Tray

Price $19.99 each

Sold OBO

8 x $13.50= $108.00

Price $14.99

Sold $14.99

Total Recovered $356.47

Total Listed in

eBay Store

$2,837.80Grand Total$3,194.27

5.3 x


Sourcing from Garage & Estate Sales

1.Plan Your Route

2.Scan Quickly

3.Make a Pile

4.Sales Strategies

5.Results


Plan Your Route

• Check your local newspaper, Craigslist, and recycler

• Keywords to look for• Mark times and days• Plan route—know

your best areas• Get a GPS and use it!


Scan Quickly

• Drive-bys• Quality items—stay

and spend some time

• Priced too high and/or junk—leave


Make a Pile

• Arrange for a staging area• Bring a friend or child• You can always edit later—

grab without being pushy• Negotiate for price

Paid

$76.00


Garage & Estate Sales Sales Strategies

Since You Typically Pay Less

A.Start at $9.99 at Auction

B.Don’t Worry About Convering Your Initial Investment

C.If it Doesn’t Sell at Auction, Raise the Price in your eBay Store & Add OBO.


Garage & Estate Sales Results

Jovan After Shave Lamborghini Cologne

Faberge Soap on A Rope

Started $9.99

Sold $102.50

Started $24.99

Sold $26.51

Started $9.99

Sold $11.00

From Auction$282.50Total in

Store

$359.82Grand Total

$642.32

8.5x


Sourcing and Strategies for Thrift Stores

1.Pick Your Favorite

2.Hit Them at Least Twice a Week

3.Do Your Research

4.Go to Housewares 1st

5.Sales Strategies

6.Results


Pick Your Favorite Thrift Stores

• Check out all the ones in your town for a month

• Locally owned the best

• Stay away from ones with eBay divisions


Hit Them at Least Twice a Week

• Have a plan/route• Work it into your

schedule• New merchandise

arrives by the minuteHuge Head

Vase

Paid: $10.00Sold: $39.99


Do Your Research

• Be knowledgeable– Check signs at

front– Always see what is

on sale that day– Be patient and wait

for the right price– Mobile access on

your phone tocheck prices

Voila flatware

Paid: $87.50Sold: $600.00 +


Go to Housewares First

• Skip the boutique• If they think it is

worth a lot—it isn’t• Most dealers will

head to the boutiquesection and will miss out on key finds

• Junk sells—coffee mugs, flatware, etc.

Lake TahoeStarbucks MugPaid: $3.00Sold: $55.01

Signed Venini VasePaid: $4.00 (non-boutique)

Sold: $365.00


Thrift Stores Sales & Strategies

You Could Pay Nothing or a LOT.

1. Break it out into 1’s

2. Price at $9.99 for Auction when cheap

3. Price it at ½ of Replacements.com when expensive.

4. If it doesn’t sell, Raise price & move into your eBay store.


Thrift Store Results

American Atelier Bowls

Lenox Cake PlateMartini Plates

Started $9.99

Sold $9.99x2

Auction $49.99

Store $69.99Auction $9.99

Store $14.99 x 4

Sold at Auction$19.98

Priced in StorePriced in Store

$233.91$233.91

Grand Total

$253.89

8.5x


Summary

1.There is Always Merchandise to Buy

2.Pick the Best Sources in Your Area

3.Make a Seasonal Plan

4.Cover Investment When You Pay a Lot

5.Take Some Risks When You Don’t


To learn more, visit To learn more, visit TheQueenofAuctions.comTheQueenofAuctions.com

ebay radio party 2010-product sourcing and sales strategies-lynn dralle.ppt

Education