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• eBay and the eBay logo are registered trademarks of eBay Inc.• PayPal and the PayPal logo are registered trademarks of PayPal Inc.• Skype and the Skype logo are trademark of Skype Limited.• Other brands and trademarks are the property of their respective owners.• Please do not take our picture or record the class without asking

permission• Thank you so very much for attending this presentation.• Please turn off cell phones.• Write questions down for the Q&A which will be at the end.

What is eBay?

Jewelry & Watches on eBay

Basics of an eBay listing

Getting your products ready

Getting started on eBay

Sign up for Seller On Ramp / Q&A

Marketplaces - #1 Payments – #1 Communications - #1

craigslist

® TM

Company C2005E Revenue

1. Wal-Mart

2. Carrefour

3. Metro

4. Kroger Co.

5. Ahold NV

6. Costco Wholesale Corp.

7. Target Corp.

8. eBay GMV

9. Walgreens

10.Safeway Inc.

$285B

$92B

$72B

$56B

$54B

$53B

$47B

~$44B

$42B

$38B

Source: Morgan Stanley Retail Research, eBay Q3-05 GMV run rate

Site

eBayAmazonTarget Shopzilla.comShopping.comWal-Mart StoresYahoo! StoreOverstock.comYahoo! ShoppingNexTag

Rank

123456789

10

Unique Audience (K)

53,20639,02017,64617,50716,78816,16415,48214,09711,17310,769

Web Page Views (K)

14,325,2601,824,834

364,929114,891116,073484,573226,449321,860

84,26654,873

Visits Per Person

9.813.371.951.461.552.051.842.161.521.45

Note: eBay traffic excludes PayPal traffic; traffic also excludes traffic to corporate websites Source: Monthly traffic data from NetRatings Multi-category Commerce, October 2005 data

end-of-life used/vintagenew/scarce in-season retail

Product launches and

Limited runs

Closeouts, and

RefurbishedUsed, and

Collectible

New in-season, and

Returns

• Acquire new customers (consumers and businesses)

• Turn over inventory faster

• Test demand for new products

• Move items that aren’t selling through other sales channels

• Get more for product returns

• Liquidate out-of-season stock

• Manage asset or inventory disposition for others

1997 1998 1999 2000 2001 2002 2003

31% year-over-year increase125k+ registered users per day

2004 2005 2006

Million

193

Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1

What is eBay?

Jewelry & Watches on eBay

Basics of an eBay listing

Getting your products ready

Getting started on eBay

Sign up for Seller On Ramp / Q&A

A diamond ring is sold every two minutes

More than two watches are sold every minute

Q1-06 annualized Gross Merchandise Volume (GMV) for the Jewelry & WatchesCategory was $1.7 billion

eBay hosted a fashion suite for celebrities and stylists to visit before the Academy Awards

• The new eBay bridal destination is located at www.ebay.com/bridal • Shoppers can find product and educational information

– All wedding jewelry including engagement rings, necklaces, watches and more• Buyers can shop using multiple parameters at once

– for example, a two carat diamond engagement ring, emerald cut, set in white gold with tapered baguettes

•New Watch destination: www.ebay.com/watches

•Shoppers can find product and education information

•Shoppers can focus on the type of watch they want--luxury, fashion or value

New Designer Jewelry

Selling Zonewww.ebay.com/selldesignerjewelry

New Watch Selling Zone

www.ebay.com/sellwatches

What is eBay?

Jewelry & Watches on eBay

Basics of an eBay listing

Getting your products ready

Getting started on eBay

Sign up for Seller On Ramp / Q&A

• Many different categories of merchandise

• Sellers list items one at a time or in bulk, at fixed or dynamic (auction) prices

• Buyers pay sellers directly

• Sellers ship the merchandise after getting paid

• Buyer and Seller leave feedback for each other

Buyers and sellers meet and transact on eBay

Access to the Store Inventory Format– Longer Duration (30 days or

indefinitely)– Lower Insertion Fees– Powerful marketing and analysis

tools

Powerful customization features to establish your brand

Available live customer support M-F 6am – 6pm PDT

Talk to us today or visit www.ebay.com/stores

Insertion Fee Success-Based Commission

$0.25 - $4.80 per listing

1.5% - 5.25%

+

eBay’s fees are based on two main elements:

Examples of eBay fees on popular Jewelry & Watch Products:

Product Sales price eBay Fees Total %

Diamond ring $1,100 $32.81 2.9 %Chronograph watch $300 $9.56 3.2 %

Fashion silver earrings $50 $2.06 4.1 %

What it is• eBay’s preferred online payment service integrated

seamlessly into eBay listings

How it works• Integrated into eBay listings• Your buyer simply clicks a button in the Item Listing and

is led through the Checkout process.

Benefits• Easy for buyers, easy for sellers• You can provide buyers a method to accept online

payments securely

• Feedback Forum– Everyone has a reputation– Interested parties immediately

read comments

• Fraud Protection Program– eBay– PayPal Buyer Protection $1,000

• Third-party Services– SquareTrade– ID Verify

• Dedicated Support– Trust & Safety– Community Watch – YOU!

ProStores is integrated with eBay and PayPal, but unlike eBay Stores: No eBay branding, fully customizable Own domain name (http://www.yourstorename.com) Full e-commerce solution (shopping cart, credit card processing, etc) Must drive your own traffic

Talk to us today or visit http://www.prostores.com

What is eBay?

Jewelry & Watches on eBay

Basics of an eBay listing

Getting your products ready

Getting started on eBay

Sign up for Seller On Ramp / Q&A

• This is a business like any other

– There are (or will be) competitors– You have to stay ahead, and do

better than they do– There will be costs--it’s a part of

doing business– Don’t get too married to one way of

doing things– Don’t flood the market with an item

• It’s about profit and loss

– Not every item has to make money– There are no sure things– Business is risky– Loss “leaders” can build your customer base

• As with any business, you will have to contend with competitors

• Find a niche that sets your business apart from others

• Work on unique supply that helps you stay competitive

• Provide a money-back guarantee and superior service to catalyze your sales and keep buyers coming back for more

• Use an eBay Store to offer a variety of other items

• Offer free shipping and/or combined shipping discounts to encourage multiple purchases

• Strategize your business plan before you dive intoselling online

• Make certain you fullyunderstand the different sellingformats and listing options

• Obtain professional help fromeBay to ensure success from thevery first day you start

• Be prepared to grow your businessover time--there is no get rich quickscheme when using eBay!

Discover the latest trends, popular searchesand successful Stores at pulse.ebay.com

Benefits

• ASP guidance• Shipping price

guidance• Global – price trends

for global sites• Top searches by site

or specific category• Accessible online• Data for up to 90

days for Pro subscribers

• Plans that cost between $2.99 and $24.99

Talk to us today or visit http://www.ebay.com/marketplace_research

• Well-written, precise and honest descriptions will help buyers make a decision to purchase your item

• Superior photography is the norm these days—work towards the best images you can create and investin good lighting and camerasolutions to improve yoursales

• Bonding and returns policies increase value to your buyers

• A friendly and welcoming tone to your auction text will invite buyers into your eBay business

• Keep policies and terms simple• When listing diamonds, it is important to

mention the four Cs and any certification (which helps you sell more and bigger ticket gems!)

• eBay buyers can narrow their searches and find their prized purchases more expediently using the Product Finder

• When listing your items, you will be given the option of entering specific information that will match buyers to your listing

• Item Specifics provide a more satisfying buyer experience, create higher bids on your merchandise and attract more bids

• You can attract buyers with auction-style listings and low starting prices

• You should move higher-margin and slower-moving inventory using Buy it Now formats

• Free shipping can attract more buyers

• Using auction-style listings with Buy it Now added can bring in different types of buyers within the same listing

• Try different techniques until you achieve the “mix” that works best for your own business

• Lighter items such as jewelry lend themselves toflat-rate shipping for both domestic and internationalbuyers

– Offering flat-rate shipping improves the buyer experience and simplifies their decision

• The United States Postal Service offers free boxes when using Priority Mail®

• When shipping internationally, be sure to purchaseinsurance and tracking

– Express Mail® offers an affordable way to ship jewelry across the globe with the fewest numberof delayed or lost parcels

• Faster shipping methods make your buyershappier

• Offer several options to appeal to eachtype of buyer

• Supercharge your listing with optional eBay Listing Upgrades

• The most popular are:– Gallery– Bold– Highlight– Listing Designer– Subtitle– Border– Featured Plus

• There are other features that you can discover during your telephone consultation with eBay

• These options are revealed to you during the item listing process

• Just as with any business, customer service is very important• Be sure to answer all buyer questions with speed and courtesy• Take great care with photos and descriptions so that the buyer

receives exactly what they expected• Ship promptly and offer some form of guarantee to help improve

your total sales and repeat business• Leave good buyers some positive feedback!

• It is important to provide honest and accurate descriptions of what you are selling

• eBay has a few easy-to-follow policies regardingthe listing of precious metals andgemstones which are there to protect buyers and keepeBay a safe place to trade

• There are other policies that you will be required to follow and eBay can provideyou with more assistance during yourtelephone consultations

Learn more at http://pages.ebay.com/help/policies/jewelry.html

What is eBay?

Jewelry & Watches on eBay

Basics of an eBay listing

Getting your products ready

Getting started on eBay Sell by yourself Partner with a third party to help you sell Partner with a third party to sell on your behalf

Sign up for Seller On Ramp / Q&A

• Understand seller’s business, opportunity, and goals

• Provide structured, customized consulting to guide your entire eBay experience

– Research and listing best practices

– Tools & PayPal

– Marketing strategies

– Opening an eBay Store

– Help with choosing the best resources

Consulting high potential sellers with personalized, actionable advice

Assign actionable next steps to improve seller’s success

Sign up after the session

Who they are• Experienced eBay sellers list

your inventory for a feeHow it works

• Search in the eBay Trading Assistant Directory to locate a TA

• Assess TAs through their online profiles

• Contact a TA to arrange product pick up, terms of sale

The benefits to you • Save time and effort • Take advantage of selling expertise • Generate additional sales

Talk to us today or visit www.ebay.com/ta

What it is• Third party companies with

expertise and experience in helping others start & grow eBay businesses and use eBay as a sales channel

Talk to us today or visit http://solutions.ebay.com

Customer Service/SupportIntegration with your solutions

Marketplace Strategy ConsultingeBay closed listing sales data solutions

Reverse LogisticsCustom Development

Fully-outsourced turnkey eBay business management

Merchandising solutions (Cross-Sell & Upsell)

eBay Business SetupeBay & Multi-channel listing solutions

Non-Technical ServicesTechnical Services

Benefits • Save time and effort • Start selling fast• Leverage external experts to grow your business• Concentrate on what you want to do & outsource the rest

What is eBay?

Jewelry & Watches on eBay

Basics of an eBay listing

Getting your products ready

Getting started on eBay

Sign up for Seller On Ramp / Q&A

Sign up today for a free phone consultation with Promotion Code “JCK2006.” This $500 value is FREE to all seminar attendees

For information on the other programs covered today:

Seller On Ramp Sign up today or call 1-866-304-EBAY using “JCK2006”

Stores Visit http://www.ebay.com/stores

ProStores Visit http://www.prostores.com

Trading Assistants Visit http://www.ebay.com/ta

Certified Providers Visit http://solutions.ebay.com

Private Marketplace Visit http://www.ebay.com/privatemarketplace