ech jay industries project report-prince dudhatra

8/2/2019 ECH JAY Industries Project Report-Prince Dudhatra

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P r e p a r e d b y : -

C o l l a g e : -

A c e d m i c y e a r : -C l a s s : -R o l l n o .S e a t n o : -

I N D U S T R I A L V I S I

O

E C H J A Y I N D U S

S . Y . B . B . A .

S a u r a s h t r a u n i v e r

L a l i t R . B

D R . V i n i t a A g r a v a l

C h r i s t c o l l a

2 0 0 6 - 2 0 0 7

0 5

S u b m i t t e d t o : -

g u i d e d B y


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PRACTICAL STUDY REPORT

OF

ECHJAY INDUSTRIES PVT. LTD.

Under Gone Training Period


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Declaration I the undersigned LALIT R. BARASIYA a student of

S.Y.B.B.A. hear by declare that the project

presented in this report is my own work and has

been carried out under the supervision of Dr. Vinita

agraval of Christ college.

This work has not been previously submitted to

any other university for any examination

DATE

SIGNATURE

Place:RAJKOT (Lalit R

Barasiya)


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AcknowledgementI, take up myself lucky enough to study in

this faculty and that too at reputed christ

college Rajkot. It so happens as our university

has recognized the practical study of industry

in our course as a subject.

After visiting this unit I obtained

practical knowledge and experience of the

unit administration and management

I am very glade to present this report

before you. I would like to thanks Miss Vinita

Agraval, who was my guide & mentoring for

this project to give me such type of

opportunity. I am also thankful to other faculty

member of the collage for their help and

guidance due to which I could complete my

work. I am also thankful to my friends who has

helped me to make this report complete. I am


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also thankful to manager, officer of Ech Jay. I

would not forgot Mr. M.Y. Hathi, Mr.

Jigneshbhai cholera and Mr. J.R.Kikani

(Manager Personnel) who give me the proper

guidance and necessary information about the

unit which I have in covered in this report.

Date:- Yours faith fully

Place:- Lalit R. Barasiya


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PrefaceAs per the syllabus prescribed by the

saurashtra university B.B.A. program it is

compulsory to take an Industrial visit in S.Y.B.B.A.

and also prepare a general report on the visited

company.

The theoretical knowledge given in the classroom is not sufficient for student to know whole

angel of business practical experience and

knowledge is also necessary so I visited Echjay

industries pvt. Ltd. this visit plays an important

role in solving the problems and developing

opportunity and situation of industrial unit.

I have prepared this report to the best of my

knowledge.


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INDEX

SR. NO. Particulars

1 General Information

2 Production Department

3 Personal Department4 Marketing Department

5 Finance department

6 SWOT analysis

7 Future Planning

8 Conclusion

9 Suggestion10 Bibliography


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Index

INTRODUCTION

SR. NO. PRATICULAR

1 Introduction

2 History of organisation

3 Basic information

4 Organisation Structure

5 Types of Department

6 Customers & suppliers


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Today, world is Global. India will become a

developed country because fast growing in

technology development & industrial

development.

Echjay industries Pvt. Ltd. is large-scale

industry, which have very good name in the

forging industry. Recently, Echjay has been

getting certificate of ISO/TS-16949. In Indiaonly 7 company and in the world 60 company

have this certificate. So, this is the big

achievement at the company.

Echjay industries is also one of the

Industries producing steel forgingto a large even this company Imports

machinery from the foreign countries end

exports its finished products to many

European countries.

Company's customer in India are BHEL,

Reliance, GNFC, IPCL, ONGC, GAIL, Mahindra &

Mahindra, Telco, GSFC, IOCL, Railway Board,

VSSC and in the foreign Clibo Industries


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(USA)AL Husain (Kuwait), etc.

Today, Echjay forged rings have become

vital components of AGNI LONG RANGE as well

as tacnical missiles, main BATTLE TANKS,

armored Vehicles and other armaments.

This unit was established in 18 December

1971, at Rajkot. Its head office is at

Mumbai.The founder of this unit is Mr. Harilal

Jaichand Doshi.

In the initial stage this unit was started on

small basis means, there were only 100

employees and now days it has about 1400workers. They have developed about 100

types of products. It has 80 major customers

like Railways, Defence, ONGC refinery,

petrochemicals etc.

Since last 30 years, Echjay industries has

become large manufacturers of steel forging

and achieved a wide market.

It becomes a first industry of Asia and


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3rd in the whole world which has fully

automatic plant in their location named

closing excel ring rolling plant.

History of The Unit

Having well established in art industries, the

founder-chairman. Late shree Harilal Jaichand Doshi,


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foresaw great potential in the field of the steel

forging also. The name of the company denotes

Hmean Haribhai Jay denotes J means jaichand so,

the companys name selected from German

language. Thus ECH(H) JAY(J) industries pvt.Ltd.

signifying his name came into being as modest forge

shop in the year 1971.

Since then Echjay has systematically grown

into large scale manufacturers of steel forging usingadvanced technology and equipment. The company

products that strictly conforms to international

specifications and standards of quality.

A decade ago Echjay steels division, forged

into space-age when its profile rings played an

important role in the fabrication and successful

launch of Indias SLV rockets. Today Echjays forged

rings have becomes the vital components of the

Agni, Rohini, long range and technical missiles, main

battle tanks, armored vehicles and other defense

component. In the civil sector, Echjays wheelsconstitute a substantial part of the Indian railways.

Echjay has been exporting flanges and other

forging over to developed countries like USA,


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CANADA, UK, FRANCE, GERMANY, JAPAN, AUSTRAILA,

as well as SOUTH AFRICA.

Reliably supplying to such a broad spectrum

of users with both standard and custom built

forgings, Echjay has built up a reputation for

excellence in quality and services all over India and

in several countries around the world.

With an investment of Rs. 100 crores in its

plant and machinery and a turnover of Rs. 60 croresEchjay has in built capacity to produce 4000 tones of

forging per month. The on going modernization plans

covers not only updating equipments but also

includes intensive training of workforce to certain

process wastage and to optimize energy

conservation.

The main stem for this success is high

standards of quality that Echjay has attained. Fine

turned checks of every stage of every stage of

production are features of background and forwad

integration.

Basic Information

Name of the unit


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EchJay Industries Pvt. Ltd.

Form of organizationPrivate limited company

Year of establishment18th December,1971

AddressRegistered office

EchJay Industries Pvt. Ltd.

83, bajaj bhavan,8th floor, nariman point,

Mumbai 400021.Phone :- 022-22024044,

22028674,22021221

Unit

EchJay Industries Pvt. Ltd.Lalpari lake road,Rajkot 360003,

Gujarat, India.Phone:- 0281 2387841

WebsiteWWW.echjayindustries.comE-mail :- Echjay@wilnet online

M.D.Mr. Vinodbhai Doshi
http://www.echjayindustries.com/http://www.echjayindustries.com/


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DirectorsMr. Devendra Doshi (executive

director)Mr. Paras DoshiMr. Bharat Doshi (G.M.)Mr. EP Casteliano (G.M. Technical)

BankersState bank of saurastraBank of India

Indian overseas bankCo Operative banksHDFC bank

AuditorsMr. Nareshbhai Kumbhani

ProductsRailways wheelsAeronautical spare partsRolling ringsCrane beltsHeavy chainsShafts links

Gear shifter flankConnecting roads & shaftsBrand Name

Ech Jay

Employees


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Total :- 1400Officer :- 30Staff :- 320Workers :- 850Contractors :- 200

Machine capacity4000 tone per month

Total sales turn over300 crores

CompetitorsGujarat ForgingDynamic ForgingForge and forge

Awards

Best forging unit awarded by(Indian boiler registration act)

ISO 9002International automobiles industries

TS 16949 award (Technicalspecification)

ORGANIZATION STRUCTURE OF THE COMPANY

Managing director

General manager


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Production Personnel FinanceMarketing

manager manager managermanager

assist. Personnel assist.Mgrresearch

mgr account& dev

officer

security clerk typistofficer

peonwelfareofficer

die shop forge shop quality controlmachine

manager manager managrshop mgr

assist mgr assist mgr assist mgr

assist mgr

supervisor supervisor supervisor

supervisor


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workers workers workers

workers

TYPES OF DEPARTMENT

Production planning

Raw material department

Die shop

Forging shop

Ring rollingHeat treatment shop

Feting shop

Machine shop

CNC shop

Gear shop

Milling shop

Grinding shop Inspection and quality shop

Storage and dispatch

OTHER DEPARTMENT

Generator roomAccounting department

Purchase department

Maintenance department

Welfare department


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Tools room Security and safety

CUSTOMERS & SUPPLIERS

CUSTOMERS

Mahindra & Mahindra

Railway

ONGC Defence

Petro chemicals

Bhagvati gas ltd

SUPPLIERS

TISCO Musco

Mukund steel

ISSC

Sail


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Index

SR. NO. PARTICULARS

1 INTRODUCTION2 Organization

structure3 Production planning

4 Raw material

5 Production process

6 Plant location

7 Inventory control

8 Quality Philosophy9 Plant Maintenance

10 Pollution control

11 Scrap & wastemanagement

12 Material handling

13 Store keeping


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INTRODUCTION

A factory is set up for producing some or the

other commodity. So it is the most essential element.

According to Woods Buffa, with decision

making related to production process so that theresulting goods or services are produced accordingto specifications in amounts and by the schedules,demanded at a minimum cost.

In other words production means utilization of

resources like labour, money, energy material,

equipment, etc.

In this company the production department

is most important department because due to the

production department the company is more popular

among there competitors. As in the production

department the company manufactures good quality

of the product. The production department of the

company includes the main product, machinery and

most important thing for the company in the

production department is quality control which is also


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included by the company in there production

department.

ORGANIZATION CHART

Managing director

General manager

Production manager

die shop forge shop quality controlmachine

manager manager managr

shop mgr

assist mgr assist mgr assist mgr

assist mgr

supervisor supervisor supervisor

supervisor

workers workers workers

workers


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PRODUCTION PLANNIN & CONTROL

Products are manufactured by thetransformation of raw material into finishedgoods. This is how production is achieved.Planning looks ahead, anticipates possible,difficulties and decide in advance as to how

the production, best be carried out. Thecontrol phase makes sure that theprogrammed production is constantlymaintained.

Echjay has a PPC Department. PPCDepartment & Marketing jointly works. First,marketing department take the basic

information about the order from customer.Then marketing department is given this basicinformation to the PPC Department.

All the departments of the company areinterconnected with the computer network.Daily information is updated in computer


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about production, raw material, finishedgoods, etc.

PPC department studies the feasibilityafter securitization, which sends IT report tomarketing department, which finally decides,about order accepetence

Raw Material

The starting point of the production

process is the raw material. It is basic thing

required for the production. The raw material

used by Echjay is purchased from the differentsuppliers. Echjay has different sources from

which its requirement for raw material are

fulfilled. The chief among them are TISCO,

ISPAT, MUKUND STEELS etc.

The raw material received at the unit isfirst weighted and its quality are checked. In

Echjay there are two types of raw material

used, it in round and billet in shape. According


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to its quality there are three types of raw

material used by the company. They are

(a)Carbon steel

(b)Alloy steel

(c) Stainless steel

Echjay uses the raw material after they

are tasted by laboratory. After laboratorytesting they give them colour code according

to the quality. They have one big colour code

schedule. This color code schedule is

important when different material is used in

different product.


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Production Process

Production process means by using

different technique transfer raw material into

finished product. Echjay industries producing

different types of steel product so they arefollowing different steps as under

(1) Raw material

(2) Cutting

(3) Heating

(4) Forging

(5) Trimming

(6) Heat treatment

(7) Finishing


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(8) Final inspection

1) Raw material:

The ECH JAY INDUSTRIES purchase raw

materials according to its requirement. They

purchase raw material from TISCO and other

steel ind. Then they do their process.

2) Cutting :

After receiving the raw material on the raw

material yard they cut all the raw material in

cutting department as per required weight,

shape, length and size. The ECH JAY has athree type of cutters

(a) Hack seal

(b) Brand seal

(c) Shearing machine

3) Heating :

After cutting the raw material as per

requirement, it goes to the furnace for heat


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treatment. After getting required temperature,

It sent for further process.

4) Forging :

Forging is usually performed on hot material

allowing for smoother flow easier deformation,

the heated materials are forged between the

two die blocks to give it required shape.

5) Trimming :After forging, the material must be cooled

uniformly and protested from moisture or cold

air. To remove the excess material that

occurred due to forging.

6) Heat TreatmentThe jobs are heated to increase its hardness

and to improve its grain structure. After heat

treating it is passed through finishing

department.

7) Finishing :-

The jobs are roughly finished by grinding and

finally finished by shot blasting process and

then it is gone for the final inspection.


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8) Final Inspection:

The jobs are finally tested and dispatched.

Inspection is done to check the products right

from raw material to the final product and it is

gone to the packing department.

The above whole process requires

about 4 to 5 hours time to transfer raw

material into finished goods.In Echjay 30% of whole production is

exported in European countries south east

Asia, west Germany, Australia

To follow above production and procedure

the executive of the company hold weeklymeetingand seat together and decide the

production and pattern


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Plant Location

Location play most important part inestablishment of company located one placethen it is very difficult to change it orimpossible so promoters must think it base

decision and success or failure of companymainly depend on it. The decision regardingthe location of the plant is very important forany organization. Location affects the coststructure and profitability of the plant thoughtits operating life.

The location for the plant mainly affectedfollowing factor:1. Infrastructure facilities2. Power3. Fuel4. Labor5. Cost of location6. Transport and communication facilities

7. Government Policy

Echjay industries is located near Rajkot inLalpari Lake, which is an industrial zone, andcompany gets all the infrastructure facility atconcession rate. Echjay industries got help


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from the government and labor available inthis zone at nominal wage so we can concludethat company is located at appropriate place.


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Inventory Control

In Echjay PPC department maintains the2% to 3% inventory level. Company has a very

low inventory level. Finalize the order, after

PPC department give the order of raw material

as per the requirement. Finished goods are

dispatches as per the customers' requirement.

Low inventory level means low inventory cost.

Echjay maintain very effective inventory level.

PPC department collects all the

information about the daily production detail,

stock of raw material, finished goods etc. with

the help of computer network. Total two

months inventory of the required stock and

raw material is maintained.


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QUALITY PHILOSOPHY

India has a large manpower and raw

material available like USA, U.K., AUSTRALIA,

CANADA, GERMANY, etc. This given an

advantage of producing resources at much

cheaper price comparing to other countries.

That's why India has a chance to getmanufacturing order. But India is looked down

for its quality assurance. Hence automobile

spare parts importing company prefer to

purchase their components from the reputed

supplier or from the ISO/TS-16949 certifiedcompany which gives assurance about the

standard quality products. Following are the

company quality policy and objectives.

QUALITY POLICY:

We are commuted to manufacture and

supply products, which meet the agreed

quality requirements of our customers. We


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shall work for continuous improvement of our

processed and operations.

QUALITY OBJECTIVES:

Enhance customer satisfaction.

Maintain recognized quality management

systems.

Achieve operational excellent throughtechno-logical improvements.

Optimize utilization of energy and all

inputs.

Reduction of waste.

Train and motivate personnel at all levels

so as to inculcate quality consciousness.

Foster teamwork.

Ehjay has got ISO/TS-16949 certificate. It is

the big achievement of the company. So,

company is very conscious about the quality

on that Basis Company has good name in the

world.


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PLANT MAINTAINANCES

Company using two different type methods for

plant maintenance. Break down Maintenance

Preventive Maintenance

Company has one maintenancedepartment. In the break down maintenances,whenever any break down or fault arise in the

plant then inform the maintenancedepartment and they are check the problem.

Preventive maintenances is done before the

breakdown of any machinery decided by the

factors like total life of the machine, last

maintenances performed; decide by the

export change in the noise of the machine,

heating of the machine. These all are sensory

facts which one can sense whether the

machine require the maintenances or not and

studying the past history of the each machine,

the break down can be prevented eventually

from its break down point.


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POLLUTION CONTROL

A success of an industrial unit lies in its

production of its products without polluting thesurroundings. An industrial unit for itsfunctioning depends a lot on the environment.Without proper environment conditions anindustrial unit cannot function properly nomatter however efficient the unit may be.

If the pollution is inevitable then the

industrial unit should find out some method toneutralize the effect of pollution. It shouldimplement ways which would cut down thepollution emitted by the unit and help to keepthe environment clean and pollution free.

Echjay has also taken steps in order to

control pollution in the surrounding of their

factory shop.


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SCRAP AND WASTEMANAGEMENT

Waste management has severaldimensions engineering, geographic, social andmanagement. Its basic purpose is to minimizethe overall waste in a given system. Waste hererefers to waste of all kinds of resources, butespecially the material resources whichconstitute a significant portion. Some wastage

is inevitable in any conversion process of inputsinto outputs. To reduce waste, we havetherefore to maximize the use of resources.Resource management and waste managementare supportive to each other.

In Echjay the management of scrap andwaste is done in an appropriate manner.

The forge piece which is left at the end offorge process can be reused or can be sold asscrap.

Company is also planning to establishReverse Integrity Plant. In which all scrap of

steel are pressed and that can be re used as araw material.


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MATERIAL HANDELING

The material handling process means

movement of material from one place to

another place for the purpose of processing.

They are moved either manually or

mechanically with the different type of

material handling equipment.

In Echjay every department is having a

network of steel tracks for moving the trolley

with the goods department to another.

The jobs done by material handling

equipment include lifting, moving, dropping,

positioning, holding, realizing, stocking, etc.

In the shop, heavy material transfers with thehelp of overhead Crain. So, company has to

maintain very effective material handling and

on the basis of this material transportation


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time is decrease in the company and material

is made available at the right time where it is

required

STORES MANAGEMENT

The efficiency of the manufacturingoperation largely depends on the efficientfunctioning of the receiving and storesoperations. Receiving and storing are the

services functions and involve much of theproper work.

The direct production cost is reduced bystrategic location of stores ensuring quick issueand elimination of production stoppages causedby waiting for materials. It indirectly reducesthe production costs in terms of reducedinvestments in materials, storage space andinsurance, elimination of pilferage and theft,obsolation, reduced handling cost, etc.

Echjay has also store department when allraw materials, tools and equipment are storedin one place only. All figures like weight,

height ,date of receiving and all other detailsabout the material and other things ismaintained by manager of store department.When any department or unit required anythingthey contact to officer of store department and


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as per requirement goods are delivered to alldepartment.


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Index

Sr. no.PARTICULARS

1Introduction

2 Organization Structure

3 Working Hour And Shift

4 Recruitment And Selection5 Training and development

6 Wages And Salary administation

7 Promotion And Transfer

8 Records Of Employees

9 Trade union

10 Grievance handling11 Industrial relation

12 Performance appraisal

13 Welfare of personnel

14 Working on ESI & PF scheme


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IntroductionManpower is the heart of the business.

Personnel management involves planning,

organising, directing, controlling, the

procurement development, and maintence etc

of the human resources in enterprise.

Personnel management plans about

manpower. Personnel management selects

the employee & recruits the employee.

Personnel management also gives such types

of training & education to the employee.

Personnel management gives such types of

the promotion to the employee.

Employees are the greatest assets of

an organization.

In Echjay, labor unlike other factor of


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production is an active factor and controls all

other factors and coordinating them to get the

maximum output at minimum cost and also

maintains development of man power

planning too.

ORGANIZATION STRUCTURE

Echjay has separate personneldepartment having its own organizationstructure. The flowchart of personneldepartment is given below.

General manager

Personnel manager

Personnel officer

Senior assistant

Clerks

Time keepers

It is easy to understand the organization of

personnel department. In Echjay, we know


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that General Manager is the key man. Under

the supervision of G.M., there is personnel

manager who looks often personnel

department. Under the personnel manager

personnel officer is there and under personnel

officer senior assistants are there and under

senior assistants are there and under

assistants clerks and timekeepers are there.

The company follows a line and staff type

of organization structure refers to the frame

work of relation of each employee to the

other. The total number of personnel working

in Echjay is as under

OFFICER 28

STAFF 319

WORKERS 846

CONTRACTORS 220

TOTAL 1411

With this much staff at the disposal of

Echjay it manages the large scale organization


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in an efficient and economic way. The unit has

a good hold over the employees and the

management of the employees is also worth

appreciating.

Working Hour And Shift

Each unit has its own timekeeping system.

Every company must have timekeeping

system to measure the regularity of its

employees. In time keeping system the arrival

and departure of employees is recorded.

Echjay has following schedule :

SHIFT DUTY (HOURS)

1st 08:00 A.M. TO 04:00 P.M.

2nd 04:00 A.M. TO 12:00 P.M.

3rd 12:00 A.M. TO 08:00 P.M.

General 09:00 A.M. TO 05:30 P.M.

Weekly off As per department


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In every shift, they provide half an hour

for lunch.

Timekeeping means how to work in the

unit with a limited time. In Echjay, there is a

card system means when employees enter in

the company, he has to keep card with him

and timekeeping office collects the cad from

worker everyday. On the basis of cards it

makes note of presence and absence of

employees. They also make note of

employees who leave the organization before

the duty time. They check leave report ofworker and the CL and EL at the end of the

month.

This system is too much helpful in

calculation of wages of employees andworkers.


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Recruitment And Selection

Recruitment means search of prospective

employees to suit the job requirements. After

the prospective applicants, right type of

persons to match the job is selected. The

success of an organization depends largely

upon the team of skilled and qualified workers

who are chosen out of a number of applicants

for the job.

In Echjay, recruitment is done as per

requirements. For this purpose the respective

head of the departments uniforms the upper

level that a vacancy is created. The

management thereafter uniforms the general

public by advertisement that such a vacancy


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is created and interested candidates may

apply. After the applicants are received they

are scrutinized and sent to department head.

The department head conducts interviews of

the candidate and the appropriate among

them are selected. The selected candidates

are employed in the firm on the condition that

they have to provide their services to the firmfor minimum three years. For their purpose

the candidate has to sign the bond prepared

by the company and then that candidate is

placed in to position fit for him.

In Echjay industries the process of

orientation is considered as a welcome a new

comer and makes him a feeling that his own

job is meaningful and plays very important

role in the organization. Echjay is following

process for orientation. Inform the time

keeping so time record is maintained.


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Training and Development

Every organization needs to have trainedand experienced employees to perform theactivities to be done. Training anddevelopment of personnel is a follow-up ofselection. It is an improvement andenhancement of different types of skills sothat employees can perform their job

effectively. Training is a systematic program of

organization aims at increasing the attitudes,skills and abilities of workers to performspecific job. By training the employees willacquire new manipulating skills, technicalknowledge etc.

In the words of Adin B. Flippo, "Training isthe act of increasing the knowledge ofemployees for doing a specific job." Thusincreasing the knowledge and skill ofemployee for better performance on job.


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-On the job training method.-Off the job training method.

In this company the selected candidatesare trained. The time period is generally oneyear in this unit. The candidates are not sentoutside for training. All the necessary trainingis given within the premises of the company.In the initial stage the candidate has toobserve the working of the unit of his

respective field under his head. After trainingis over, he has been placed at the job.

Wages And Salaryadministration

Wages and salary are given to the

employee as reward for their contribution to

the production process. Wages and salary

administration refers to the establishment and

implementation of sound policies and

practices of employee compensation. Various

wage acts and labors acts are used in order to

determine the wage of the employees.

In Echjay, salary is divided into two

categories:


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Consolidated salary, Grade salary

Persons who have not completed 2 years

of their job are given consolidate salary and

these personals do not get other benefits like

PF, HRA, TA, LTC etc. A person who had

completed 2 years of job is bound to get grade

salary and he also gets all benefits like PF,

HRA, TA, LTC, ATENDANCE BONUS, etc.

Persons having 3000 salaries are eligible for

ESI scheme.

Payment made to labors is generally said

as wages. In Echjay, labors or workers are

paid wages on the 7th of every month.

Salary means money paid periodically to

persons whose output can not be easily

measured such as clerical staff as well assupervisory and management staff. In Echjay,

these employees are paid salary on the 3rd of

every month. Payment of wages and salary is


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managed by personnel department.

Promotion And Transfer

The term promotion has been defined byPigers and Miyers, "A promotion is theadvancement of an employee to get better interms of responsibilities, more prestige orstatus, greater skill and especially increasedrate of pay of salary."

A promotion is a vertical move in rank and

responsibilities. An upward advancement of anemployee in an organization to another job,

which commands better wages, better status

and higher opportunities, responsibilities and


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authorities, better environment, hours of work

and facilities.

Echjay does not follow any particular

policy for promotion. Here, they emphasis on

performance of the person. They are very

strict in the matter of discipline. At the time of

promotion they see performance of personnel

in terms of attendance. Regularity, skill,discipline etc. Echjay has only branch in

Rajkot. So for transfer the worker is sent to

the one department to another department.

PERSONNEL RECORDS

Personnel records mean preservation of

information if files and documents. They are

generally prepared and completed form

reports and they are meant for long-term use.

Personnel record is used by management at

the time of promotion, transfer etc. of the

employees. It contains all the information


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about employees like wage, education, and

performances, address etc. In Echjay, there

are also certain files and registers like

attendance register, leave register, bonus

register, ESI correspondence file, recruitment

file and personnel file of each individual.

TRADE UNION

The organization sometimes faces problemsregarding this factor of production. Theproblems may be pertaining to the matters likepayment of wages working conditions,unfavorable condition of management,irresponsible working of the employees,accidents and their claims and other problemsrelating to workers. The organization has to

frame appropriate policies of the smoothrunning of the factory as far as labors areconcerned.

In Echjay, there are no major problems


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regarding workers. But sometimes problems doarise to unrest among workers regardingwages, working condition and time, allowanceetc. In such cases the management probes intothe matter and finds out the causes of thematter and also the proper solution of theproblem.

The company has certain advantages dueto union. These advantages may be achieved interms of more efficiency of workers, increased

working hours and reasonable leaves, co-operation towards management etc. The mostimportant advantage of the union to thecompany is settlement of disputes merely bynegotiations.

GRIEVANCE HANDLING

There is hardly a company or an industrial

concern which functions obviously smoothly at

all times. In some the employees have

complaints against their employees while in

others it is the employees who have grievance

against their employees. A complaint worker

constitutes a grievance. The complaint may

relate to the quantum of wages, the mode of


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payment, payment for overtime work, leave, or

many other problems.

In this unit the relationship between

management and workers is very good

employees are satisfied with their working

conditions. So due to this there is no so far

grievance records.

If there is any misunderstanding it is quickly

solved by face to face meeting of workers and

management. Thus complaints are solved

peacefully and mutual understanding.

INDUSTRIAL RELATION

The expressions industrial relations areused to express the nature of relationshipsbetween the employer and employee in anindustry or an organization. Where willing co-operation emanates from employees towards

the achievement of organizational goals, thereis said to be industrial relations. There are manycauses which have led to poor industrialrelations and there are conditions which cangenerate goods industrial relations. A correctperspective of the industrial relations position is


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possible on an appreciation of the stages ofdevelopment through which a country haspassed over a period of time to the presentmoment.

In Echjay the management and theemployees maintain a good industrial relation.They both understand each other and there isno incident of any such dissatisfaction or strike.

PERFORMANCE APPRAISAL

An appraisal of the employee isundoubtedly necessary at the time of hisemployment. Employees evaluate superiors,fellow colleagues and subordinates. Suchevaluations are at times described as ratings.

The objectives of performanceappraisals are as follows:

To identify areas for further training needs.


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To help determine promotions and transfer.

To reduce grievances.

To improve job performance.

Echjay concentrates on givingperformance appraisals to its employees. Itgives appraisal to the employees on the basis ofperformance.

WELFARE OF PERSONNELS

Employees are important assets of a unit.So for better work performance they should bemotivated. For this they should be given notonly financial incentives but also non financialincentives and facilities. Echjay much

concentrates on above facts and gives manybenefits to their employees. The companyundertakes the following welfare measure tomotivate the workers.

LEAVE: Earned leave is given as per the


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factories act. However, in the case ofsupervisory staff & other workmen classifiedas staff, e.g., watchman, peons etc. gets 30days EL. There is a casual leave of 8 day toevery one including officers. There are 8 paidfestival holidays, which are decided inconsultation with the workman each year.

HOUSE RENT ALLOWANCE:This is paid toall work-men who have completed two yearsof the services of are in grade pay excluding

those who have been provided withcompany's quarters; as under:

1. Gross pay up to Rs.1000/- P.M. Rs.60/-P.M.2. Gross pay up to Rs.1001/- P.M.toRs.1500/-P.M. Rs.85/-P.M.3. Gross pay up to Rs.1501/- P.M. to

Rs.2000/-P.M. Rs.100/-P.M.4. Gross pay above Rs.2001/- P.M. permonth Rs.125/- P.M.

ANNUAL BONUS: Every year since thefactory went production the annual bonus HAbeen paid at the maximum i.e. 20%.

UNIFORMS: All workmen including officestaff are provided with two pairs of uniformper year. In the case of workmen of shop floorit is a strong cotton uniform and in the case ofsupervisory and office staff it is terry cotton of


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god quality.

INDUSTRIAL SHOES: All workmen areprovided with the best available industrial

shoes in the country.

WINTER WEAR: All the workmen areprovided with woolen jersey once in threeyears. All drivers who are to be out n duty onodd hours are provided with woolen suits.

SAFETY EQUIPMENTS: Interest free loansare given to workmen in emergency and forpurpose such as acquiring a vehicle,construction of house etc. the amount isrecovered in easy installments. An amount ofabout 15 lacks is always outstanding.

WELFARE FUND: The workmen haveestablished a welfare fund to contribute everymonth. The company also contributesRs.12000/- P.M.

EDUCATION AID: Text books and notebooks are provided free to the children ofemployees every year. The company is

instituting a scholarship scheme for deservingstudents for higher studies form the currentsession.

CANTEEN: Two cups of tea/coffee areprovided free of cost to all employees in each


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shifts. Lunch and snakes are being provided atsubsidies rates. During the summer buttermilkis distributed free to every workman on duty.

FESTIVAL SWEETS: On Dashers festivalevery employee in presented a gift of 1 kg.Sweets.

HOLIDAY TOUR: Once in two years, A 3days holidays tour is arranges for allworkmen. Company bears 75% if the total

cost of transport and shakes.

CULTURAL PROGRAMME AND SPORTS:

Founders day is celebrated every year withcultural activities and sports. Competition isbeing held and suitable prizes are awarded.

WORKING ON ESI & PF SCHEME

ESI: Employee state insurance is one of

the most popular schemes for the employees.

The ESI scheme has been designed to the

employee under the workman compensation

act of 1948. Persons having Rs.6500/- monthly

salary are eligible for ESI scheme. This

scheme included sickness, death benefits,

accidents on duty etc.


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For this scheme, in Echjay, 1.75% is

deducted form the employees salary while

employers contribution is 4.75%. This scheme

is mostly beneficial to the employees at the

time of accident and sickness.

PF: Provident fund scheme is a king of

saving. Any company having more than 50

employees can join this scheme. This is a

statutory scheme meant for welfare of the

employees. In India it was started in 1962 and

applied in all the industry. It is necessary for

every company to provide PF scheme to itpermanent employees.

In order to get the benefits of those

scheme employee should have completed

continuous at least 90 days services. Here, in

Echjay, under this scheme an employee has to

contribute 3.67% is for provident fund while

8.33% is for pension scheme. An employee

gets 12% interest on the contribution of his


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provident fund.


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Index


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SR. NO. PARTICULARS

1 Introduction

2 Organisation Structure

3 Market Segmentation

4 Advertising

5 Product mix decision

6 Price mix decision

7 Market research

8 Competitors9 Channel of distribution

10 Sales promotion

11 National & Internationalmarket


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INTRODUCTION

Before stepping towards marketing

activities, we should know firstly about what

is marketing. So, the answer is very simple to

understand that, marketing is a set of

activities which are necessary to direct and

facilitate the flow of goods and services from

producer to consumer. It comprises of all

activities that are involved in the

determination and satisfaction of consumer

needs at a profit. Pay C defined marketing as


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The creation and delivery of standard of

living the society.

In short, modern marketing begins with

customer needs and ends with customer

satisfaction social well being where buyer is

the boss.

According to American Marketing

Association Marketing Management is the

process of planning and executing the

conception pricing, promotion and

distribution of ideas, goods and services to

create exchanges that satisfy individual and

organizational goals.

Echjay has a separate marketing

department in Mumbai. Punch line of the

company is "Forgings the world trust". Mostof the activity of marketing department is

done in Mumbai office.


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ORGANIZATION CHART

General manager

Chief executive

Marketing manager

After sales purchase salesadvertising

officer officer officerofficer

Import Export

Manager manager


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MARKET SEGMENTATION

Market segmentation is sub dividing of the

whole market in to different parts. Each part

demand schedule and each demand schedule

and each demand schedule represents a

group of buyer with similar needs and

features.

According to Stanton Market

segmentation consists taking total ofheterogeneous market for a product and

dividing it into several sub markets to be

reached with a distinct marketing mix.


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The reason for segmenting the market

that the market that the market for most

product is heterogeneous but not,

homogeneous. People have different needs

and values there from a marketer can not

desire maximum benefit from the analysis of

market as whole.

There are several bases for segmentation

the market which are as follows: -

o Geographic Segmentation

o Demographic Segmentation

o Psychographic Segmentation

o Behavioral Segmentation

In Echjay company has not clearly segmented

it items but company decides segment on the

basis of kind of products government market,

export market or foreign market, old


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customer, new customer, etc. and company

makes strategy on the basis of it.

ADVERTISING

Advertising can be defined as, paid

communication of goods services, or ideas by

and identified sponsor. It is paid

communication because the advertiser has to

pay for the space in time in which his

advertisement appears. Advertising appears in

recognized media such as newspapers,

magazines, radio, television, mail, also in

internet, etc.

Advertising is any form of non-personnel


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presentation of ideas, goods or services forthe purpose of including people to buy.

-Wheeler.

Advertising has become the core ofmarketing. With the help of advertising tocreate the brand image into the market.

Echjay mostly advertising throughnewspapers, hoarding, and handbills.

PRODUCT MIX DECISION

The product is most important single

component of the marketing program. Theproduct policy and strategy is the corner stone

of a marketing mix. If the product fails to

satisfy the customer demand, no additional

cost on any of the other ingredients of the

market mix will improve the product

performance in the market place.


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"A product is anything that can be offered

to a market to satisfy a want or need.

Products that are market include physical

goods, service, experience, events, personal

place, properties, organization, information

and the ideas."

PRODUCT PLANNING:

Planning is deciding in the present what to do

in the future. Thus product planning means

deciding about the product what it should be

in future in the terms of product items,

product line, modification of present items,

addition or deletion of product, etc.

In Echjay product planning is done upon

nature of product and consumer demand or

latent demand in the market. In the end of

every year's last week arrange one meeting

about product planning of company.

BRANDING DECISION:


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Echjay produce many items railway tyres,

flanges, auto parts, etc. and its brand name is

Echjay and company logo to identify its

product.

PRICE MIX DECISION

Pricing the product is one of the importantelements in marketing mix. The exchangevalue of product is called price. Pricing

decision means decision of the determiningprice of a product. When a company decides aprice they have to take number of factors intoconsideration like cost of products, cost ofdistribution, cost of storage, transportation,advertisement, etc. and also demand andsupply position in market.

In Echjay price mix decision is taken verycarefully by top management. Company hasbeen providing best quality with reasonableprice to its consumer.


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PRICING POLICY:

Pricing the product is one of the importantelements in marketing mix. The exchange

value of product is called price. Pricingdecision means decision of the determiningprice of a product. When companies decide aprice they have to take number of factor inconsideration like cost pf production, cost ofdistribution, transportation, advertising etc.and also demand and supply position in

market.In Echjay price mix decision is taken verycarefully by top management. Company hasbeen providing best quality with reasonableprice to its consumer.

MARKET RESEARCH

Market research under customer-oriented marketing philosophy can offercurrent, adequate and accurate informationabout potential buyers and all other aspects ofmarket environment such as dealers needs andpreferences, consumer expectationcompetition, marketing conditions, etc. It is

through marketing research that an enterpriseplans the appropriate marketing strategies andimplements the marketing concept, and takes ascientific approach to marketing management.Marketing research is a field of experts,requiring special training.


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At Echjay ind. produces and deals withforged goods there is no large scope for marketresearch. The company carries with it a widerange of customers. The company does itsmarket research by asking the customers if anychange in the quality of product is required orany new products are required by thecustomers.

COMPETITORS

Todays world is full of competitions. Itis very difficult to survive in this competitiveworld. To survive in this competitive world, thecompany should try to satisfy the needs of itscustomers by providing goods and services atreasonable cost. The company cannot

compromise with its quality of goods.

As there is competition in the market itis very important for the company to satisfy itscustomers to the fullest and to live up to theirexpectations.


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Echjay industries also has manycompetitions in the market. Competitors ofKadvani Forge Ltd. are as follows: -

Gujarat Forge Ltd.

Kisan Forge Ltd.

Micro-Tec Forge Ltd.

CHANNEL OF DISTRIBUTION

Distribution channel consists of sets of

interdependent organization involved in the

process of sustaining a product or service

from the point of production to the user at the

point of consumption.

Hence it can be said that it is the distribution

channel which makes the product available in

market for consumption purpose.

Echjay using the zero level channel of


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distribution in the Indian market. Means direct

selling from manufacturer to consumer.

Company does not require middle men for its

selling. In the case of export of the products

company keep traders of middlemen.

Company has a short channel of

distribution so company is directly connected

with customer

SALES PROMOTION

Sales promotion is an important

instrument in marketing to lubricate twoMarketing efforts. Sales promotion is referredto the promotional activities other.

Than personnel salesmanship, advertisingand publicity, which stimulate consumerpurchasing and dealer effectiveness?

The manufacturer may have a goodproduct, reasonable price, attractive package,etc. he may have good sales effort, but manymore things than orders are to be achieved.The sale of the product has to be promotedthrough a number of influences at the place


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where retailers and prospective buyers meetface to face i.e. at the point of purchase.

Today sales promotion is necessity and notmerely a luxury or fashion

Echjay uses sales promotion to someextent. They promote their sales by offeringquality items in various colour, weight priceetc.

NATIONAL AND INTERNATIONALMARKET

NATIONAL MARKET:-

National market refers to the market within theboundries. ECHJAY is producing such type ofproduct that it should be very much useful formany companies . ECHJAY has its nationalmarket very wide and comparatively equal to

international market. ECHJAY supplies goods inMUMBAI, DELHI, KOLKATTA, CHENNAI, andHEYDRABAD etc


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INTERNAITONAL MARKET:-

International market deals with the buyer and

the seller from the different countries. Thebusiness transactions take place at world level.International market refers to the market abovethe boundaries of India. ECHJAY has beenexporting flanges and other forgings even inwell developed countries like USA, CANADA,FRANCE & WEST GERMANY, JAPAN,

AUSTRALIYA, SINGAPORE, AND SOUTH AFRICAetc


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INDEX


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INTRODUCTION

It is universally accepted thing that all

economic activity is based on the purpose ofearning. So by considering this we can say thatmoney or finance is in the center of the world.

The finance in a modern business world isthe life blood of a business. It is impossible to

SR.NO.

PARTICULARS

1 Introduction

2 Organization structure3 Financial planning

4 Capitalization

5 Management of working capital

6 Share capital

7 Management of fixed asset

8 Management of cash

9 Capital structure

10 Leverage analysis

11 Ratio analysis

12 Profitability & DividendDistribution


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imagine business without finance. So, it is saidthat Business men take money to makemoney.

In the words of Henry Feyol, Finance is likean arm, leg you use it or loss it. Financeprovides base for the company. No companycan run without sufficient finance. So, if theorganization has money and it is managedproperly the organization gets more and moremoney.

So, finance management is necessary forany organization and that is why financialdepartment comes into existence. In thisdepartment different financial manager performthe activities regarding rising and using financeto operate the business.

In Echjay Steel finance manager Mr.Bharatbhai Doshi is procuring and utilizingfinancial resources in such a way that companymaximize its profit. Company has issued onlyequity share capital and company's financedepartment is very efficient.

ORGANIZATION STRUCTURE

General manager


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Finance manager

Assistant Cash & Bank CostingManager Manager Manager

Senior AssistantAssistant

Officer Account

Typist Clerk

Peon

FINANCIAL PLANNINGOne of the most important functions of the

financial manager is that of planning. In order to

formulate plans he must first know his


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companys immediate position. Financial

planning is essential and profitable use of funds

a use which is determined by realistic

investment decisions.

The success or failure of production and

distribution department depends upon the

manner in which the finance function is

performed.In Echjay industries the decisions regarding

finance are crucial and involve huge amount of

funds. These decisions affect the long term

liabilities and profitability of the firm. So, these

decisions are taken by managing director inconsultation with departmental heads. Then the

financial manager performs the act of carrying

out these decisions into sub-plans and minor

plans. The company makes long term plans for

financial requirement of the business.

In such plans, they make budget which

remains standard and the actual performance


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and results are regularly compared with these

budgets. These activities help them to control

expenses or expenditures if they run beyond

the budget.

Capitalization

According to M.C. Shukla "capitalization is


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the sum total of all kind of long term securities

issued by company as well as surpluses which

are not meant to distributed."

Capitalization=ownership capital + long

term loans + free reserves + debenture

In Echjay steel has issued 2 lacks equity share

of Rs.100 each loan and reserves of Rs.97.50

crore and bank loans of Rs.9.50 crores.Company is on good position but company

faces problem of overcapitalization because it

is private limited and majority profit is plough

back in business. So, it is more than what is

actually requires.

SOURCES OF FINANCE


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Financial Sources are classified as follows:

1. Long term sources-equity shares,debentures, long term loans, etc.

2. Short term sources-advance from

commercial banks, trade credit, etc.

Echjay Steel has mainly procured finance

by issue of equity shares and reserve trade

credit loans are used for short term financial

sources. Company is trying to decrease its

borrowing to retain earning of profit in

business.

MANAGEMENT OF WORKING CAPITAL


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Working capital may be regarded as life

blood of a business; its effective provision can

do much to ensure the success of a business

while its inefficient management can lead

downfall and loss of profit of a concern.

Working capital represents the total of all

current assets, in other words it is the netcash inflow. At the beginning of a business

venture cash is provided by owners and

lenders. A part of this cash is invested in tools,

machinery, etc in forms of fixed assets which

are not to be sold through the normal courseof business. They remaining cash is used as

working capital to meet the current

requirements of a business enterprise such as

purchase of services, raw materials, etc.

To a financial manager working capital

throws challenge and opportunity. The

effective management of working capital likes

other areas of management requires a dear


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statement of goals to be perused and

responsibilities to be allocated.

There are mainly two concepts of working

capital: -

1) Net working capital2) Gross working capital

PARTICULARS AMOUNT RS.Gross profit 24,80,00,000Net profit 4,40,00,000Reserves & surplus 11,00,00,000Fixes assets 7,15,00,000

Loans & advances 2,20,00,000Sales 37,40,00,000Current assets 18,09,70,000Current liabilities 5,80,00,000Manufacturingexpenses

1,65,00,000

Administrative

expenses

7,15,00,000

Selling expenses 55,00,000Sundry debtors 5,50,00,000

SHARE CAPITAL


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1) Authorized share capital2,00,000 equity shares of Rs.100 each2,00,000 * 100 = 2,00,00,000

2) Issued and paid up capital

1,45,000 equity shares of Rs.100 each1,45,000 *100 = 1,45,00,000

The following information is availableregarding the sheres

Subscribed by the the directors of thecompany

NO. NAME OFDIRECTORS

NO. OFSHARE

S

%

1 Mr. Maganlal HDoshi

14,000 9.65%

2 Mr. Manharlal HDoshi

16,000 11.03%

3 Mr.Hasmukhbhai HDoshi

14,000 9.65%

4 Mr. Vinodbhai HDoshi 15,000 10.35%


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The following information of shares is allotted tothe relative of the directors of ECHJAYINDUSTRIES PVT. LTD.

NO. NAME NO OFSHARE

S

%

1 Smt. Ushaben MDoshi

14500 10%

2 Smt. PushpabenM Doshi

14500 10%

3 Smt. RanjanbenH Doshi

14500 10%

4 Smt. jyotiben VDoshi

14500 10%


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MANAGEMENT OF FIXED ASSESTS

Fixed asset are those which are of a

somewhat or permanent nature (a life

expectancy or more than a year) and are used

by business in its normal operations, they do

not offered for sales. Fixed assets management

is the more important task which a

management has to do in its day to day

situations. This management becomes of

greater importance as fixed assets involve high

amount as investment and a degree of risk

because they have usually a high cost and

longer life.

In Echjay steel, fixed assets are managed

very effectively and efficiently by finance

department. Company maintains one

registered for fixed assets and in thatcompany keep records or date purchase of

assets, repair, etc. Company has fixed assets

in year 2002, 1808 lacks less 472 compare to


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previous year.

MANAGEMENT OF CASH

Cash is the most liquid asset that a businessowns. It is the basic input needed to keep thebusiness running on a continuing basic and isalso the ultimate output expected to berealized by selling the product.

A proper cash management necessities the

development and application of some practical

administrative procedures to accelerate the

inflow of cash and to improve the utilization of

excess funds. These practical administrative

procedures include: -

1) Planning of cash requirement

2) Effective control of cash flow.

3) Productive Utilization of excess funds

It includes money and such instruments as

cheque, money order or bank drafts which


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banks normally accept for deposit and

immediately credit of the depositors account.

CAPITAL STRUCTURE

R.H.Wessel defines capital structure as "Thecapital structure frequently used to indicate thelong tern sources of fund employed in thebusiness enterprise.

Echjay steel has a very simple capital

structure. Company mainly depends uponequity share only. Company has equity sharesand reserve of Rs. 97.50 crore in capitalstructure so company is free from liability frominterest and easy to manage it.

CAPITALSTRUCTURE

EQUITY

SHARES

EQTU.

SHARES +PREFERENCES SHARES

EQTY.

SHARES +DEBENTURES

EQTY.

SHARE +DEBENTURE+ PREF.SHARE


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RECEIVABLES MANAGEMENT

Receivables are assets which created asa result of the sale of goods or services in theordinary course of business. These are knownas, Accounts receivables, trade receivables or

customer receivables. A firm, therefore, carriesreceivables for its customers for some period,which depends upon the requirement ofcustomers at one end and the creditsanctioning capacity of the firm at the other. Ananalytical framework has been developed toprovide insight into the process of the creationand the main determinants of account

receivables. The framework should be useful fordecision making purposes and managerialfunctions in the areas of accounts.

For Echjay the main source of receivables are bills receivables and debtors.The debtors are informed one day before the

due date about their payment.

If any debtor pays the amount beforethe due date then he is given discount on


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payment which encourages them for earlypayment.

LEVERAGE ANALYSIS

In general terms, Leverage may be defined

as meeting a fixed cost or paying a fixed returnon equity both are used inter changeably. For

instance, the words of Weston Holl may be

quoted, Financial leverage is defined by either

the ratio of total debt to net worth or by the

ratio of total debt to total assets. Financialleverage is also referred to as trading on

equity. Similarly, according to Waterman M.H.

The use of the fixed charge sources of funds

such as debt and preference capital along with

the owners equity, in the capital structure is

described as financial leverage or trading on

equity.


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There are two ways to calculate leverage

which are as follow: -

1) Degree of OperatingLeverage: -

According to John J. Hampton, Operating

leverage exists when changes in revenues

produces great change in EBIT.

Degree of Operating Leverage =Percentage

change in EBIT

Percentagechange in sales

2) Degree of Financial Leverage: -

Degree of financial Leverage =


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Percentage change in

EPS

Percentage change in

EBIT

RATIO ANALYSIS

The relationship of one item to another

expressed in a simple mathematical form is

known as ration. It must be interpreted againstsome standards. Infact an analysis of financial

statement is possible only when figures are

expressed as percentages or ratios. Ratios can

be directly useful for making prediction.

Not only those who manage the company

but also creditors and its share holders are also

interested in knowing in the financial position of


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the company which may be possible and easy

through ration analysis. There are different

types of ratios, by which a companys position

is understood, they are as follows: -

1) CURRENT RATIO: -

It attempts to measure the ability of a

firm to meet its amount obligations or in other

words, the liquidity of the business. It can be

calculated as under:

Current Ratio= Current Assets

Current Liabilities18097000058000000

3.12%

Gross profit ratio


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Gross profit * 100sales

24800000 *10037400000

=66.3%

Administrative ratioAdministrative exp *100

sales

71500000 * 100374000000

= 19.12%


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Profitability & DividendDistribution

The long term profitability of a business

many be the only guide line that can be used to

measure the efficiency of the management

team. Profit is the primary objective of business.

The maximization of profit within a socially

acceptable limit implies that a proper regard to

public interests has been paid.

The crucial measure of the effectiveperformance of a business is profit, which is

really a measure of how well a business

performs economically; it is the growth of


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profits which enables a firm to pay higher

dividends to its ordinary share holders.

Profitis

defined

as

surplus

of

revenue

after

deduction of all expenses incurred an earning it

usually, profits do not happen, they are

managed. It is the management of profits which

looks after the earnings of the company and

brings reasonable profits to the company.

Profit Table

Year Profit (crores)

1992 4.5

1993 5.1

1994 6.0

1995 6.85

1996 7.95

1997 8.9


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SWOTAnalysis

SWOT

Analysis

Strength of Ech jay


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1) Machines : This is one of the greatest

strength of machinery. Because it becomes

a first industry of asia and 3rd in the whole

world which has fully automatic plant in their

location named closing EXCEL RING ROLLING

PLANT.

2)Money : Finance has never been a

problem of Ech jay. Because of its properfinancial management and reputation and

have large and huge group of investors.

3)Material : Ech jay has never faced

problem in case of raw materials because of

good relation goodwill.4)Management : Ech jay has got excellent

management and they never got any major

problem regarding management.

5) Monitoring : Ech jay has got excellent

monitoring system which helps in smooth

working of industry.

6) Good quality roduct.

7) High quality manpower.


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8) Product competitiveness less

competitiveness.

Weakness of Ech jay

1) Due to different machineries big

machines parts are required as inventory

and no specific products therefore high

inventories and raw material is required so

money is blocked.

2) Die is very expensive and time

consuming and also requiring high level of

efficiency perfection.

3) Huge money fund is required for

finance.

4) Due to composite unit they have to

follow all the rules of the government.

5) No specific product and all based on

the consumer requirement and their

drawing.


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Opportunities

1) Growth and developing all types of forged

producing all products.

2) Scope for expansion of its forging

machinery, industry, building.

3) Global forging market is available.

4) Now vehicle demand increasing so the

scope is widens.

Threats

1) No specific products therefore more

time required to deliver samples and make

production it.2) International market.

3) Economic slowdown recession which

indirectly affects buyers validity of

ordering.


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FUTURE PLANNING


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The Echjay steel industry trying to maximize

its quality performance along with the

productivity of the company. The company is

trying to develop its products as per the

requirement of the customers.

The company is going for future expansion

of most modern forging technology existing in

the world.

Company is also planning to produce

electricity by wind power for its future energy

requirement.

Company is also planning to establish

Reverse Integrity Plant ( steel melting plant )


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CONCLUSION


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I after having visited ECHJAY STEEL PVT LTD.

have learnt and experienced a lot and it was a

pleasant experience for me to know the

internal aspects of the organization. I have got

a very positive and co-operative response

from every one at ECHJAY STEEL PVT LTD.

The get trained in this company, I have

not only learned and viewed about the

working of personnel and marketing but have

also learned as for as the technical and

manufacturing fields are concerned


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SUGGESTION

Actually we are just students and to write

something as a part of suggestion it is not our

capacity. But this BBA faculty has involved


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practical study in BBA course. So student has

to work as their reports .

According to me it should increase its

production so that it can fulfill demand for

other states and countries.


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BIBLOGRAPHY

In order to give training a true & clear meaning

for the preparation of best and complete report the

theoretical concept must be at least in our mind to

have complete knowledge regarding various

theoretical concept. I took reference of the book

Principles and practices of management

-L.M.Prasad.


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Marketing Management.

-S.A.Sherlekar.

ech jay industries project report-prince dudhatra

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