ecmo conference 2013 - nfc global opportunity, progress and challenge
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Mr. Anthony Tang NFC Project Manager, GSMA Speech topic: NFC Global Opportunity, Progress and ChallengeTRANSCRIPT
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NFC Global Opportunity, Progress
and Challenge
Anthony Tang
GSMA NFC Project Manager - APAC
The GSMA
A Global non-Profit Association in more than 200 countries
Members consists of more than 800 Mobile Operators and 200 Industry Companies and 6 billion mobile connection。
GSMA is like the Union of the Telecommunication
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Our Works
Spectrum Mobile NFC Connected Living
Rich Communications SIM Based Identification Global Roaming
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Rising of NFC Commercial Launch
2004-5 2006-8 2009-11
Technology Trigger
Gartner Hype Cycle
2012-13
Peak of Inflated Expectations
Trough of Disillusionment Slope of Enlightenment
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NFC Global Opportunities
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NFC Total Transition Amount (in Million)2014 -2018
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NFC Commercial Launch in Key Countries
USA
Singapore
Korea More than 20M NFC users (by end of 2012)
Support transport, payment and voucher service
Around 15% active users
Started from Salt City and Austin from Oct 2012.
SmartTap technology to support payment, Loyalty and coupon in one tap
Started commercial service from Aug 2012
An open TSM infrastructure
Around 15K users
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Hong Kong
Thailand
China• CU – Launched NFC in Dec 2013
• CMCC – Launched NFC in April 2013
By year end 2103 more than 10 million NFC users
Support Public transportation, Payment and coupon, etc.
NFC Commercial Launch by June 2013
PCCW/MASTER CARD/HANG SENG BANK。
HUTCHISON/VISA/Citi Bank
Commercial Launched April 2013
More that 50K users in Bangkok in 2013
Support Public transportation, Payment and coupon, etc.
NFC Commercial Launch in Key Countries
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Growth rate of NFC Handset
2011 2012 2013
40
99.28
291.09
>15% of smartphone
NFC handset Sales Volume 11- 13 （million)
Source：Strategy analytics, ABI Research
Sales volume Forecast by year 2015 will be more than 680 million*。
Market Store more than 400 million by year end 2103**。
More than 180 NFC handset model。
Source：• * iSupply, Frost & Sullivan, IMS, Berg
Insight forecast report year 2015 average sales volume average。
• ** From Strategy Analytics, ABI Research report
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SIM Based NFC
Global Standard
An Open Environment and Portable among handset providers and Mobile Operators
High Security Level and comparable with Credit Card Standard
Centralized CS Services through MNO
NFC Technology
+
SIM Secure Element
=
Mobile NFC
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Key Success Factor – User Education & Promotion
What is NFC？
Is NFC Payment Safe？
How to use and apply？
What is contactless Payment？
How to POS do that？
User
Shops
Global Standard
Promotion is a Must
Promotion on All other Non-payment NFC Services
EMVCo NFC Logo
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NFC Transportation is the Key to sucess
T-Money of Korea user growth rate（in million）
2009 2010 2011 2012 2013e 2014e 2015e
11.3
2.1
3.4
4.5
5.8
7.1
CAGR=32%
• High User Demand & Daily Usage
• Contact Card Payment -> Contactless Phone Payment
• Lower Ticket cost + Rich User Interaction + VAR
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NFC Mobile Payment Ecosystem
Issuing
Bank
Payment
Network
Acquiring
Bank
NFC chip
maker
Handset
OEMsOperator
Financial Ecosystem
Mobile Ecosystem
Commercial Ecosystem
PoS Providers Merchants
User
Payment
Merchant
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NFC Mobile Payment User Ecosystem
Issuing
Bank
Payment
Network
Acquiring
Bank
NFC chip
maker
Handset
OEMsOperator
Finacial Ecosystem
Mobile Ecosystem
Commercial Ecosystem
PoS Providers Merchants
User
Merchant
CouponCoupon Ecosystem
Mobile Adv. Ecosystem
Coupon
Issuer
Coupon
Agency
Clearing
House
Payment
CS
Adv.
Coupon
Issuer
Coupon
Agency
Clearing
House
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Finally
• NFC Mobile Payment is in the stage of Commercial Launch
• Sim-Based NFC is the Main stream
• NFC Handset Sales Volume growth rate is huge and 20% of new handset are NFC handset
• User Education and Promotion is the key to speed up the pick up rate of NFC usage: Global Standard, Promotion and Multiple Services
• NFC Transportation is the key to generalize the NFC coverage and ensure daily usage
• Value Add Service Create huge value for merchant and users, it growth faster through unique user interface and simple API
