eco-salon product brands

Brand Introduction

綠色創新永續歐萊德品牌經營分享

主講歐萊德國際股份有限公司總經理葛望平

Brand Concept

Nature | Pure| Eco-friendly

Brand Vision

Everything is all right

The most eco brand of hair care products

活動提案Brand Concept Management

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Gorgeous ECO

競爭品牌個性定位

Artificial Beauty Brands

Fashion & Luxury Brands Fashion & Luxury

Brands

Double Faces Brands

Nature

Chemical

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Common Innovative

Various & Gorgeous Brands

Blind & POP Brands

Common & Luxury Brands

Creative & Simple Brands

Luxury

Simple

Marketing

Logistics & transportation

Manufacturing

Research & Development

Design

Integrate ideas

企劃部

視傳部

研發處

資材部製造處

資材部

物流部

業務處

O’ right integrates external suppliers linking them to various internal departments, successfully completed green supply chain operation management system.

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綠色永續組織Sustainability organizations

Green Supply Chain

Central Circle

Brand Communication Div

Warehouse Management

Green Sustainability organizations

Raw materials & Equipment

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Use airbags to protect our goods while shipping: Reusable and recyclable

Eco-carton with TAIWAN Green MarkProduct catalogue/

Advertising

Biodegradable material

Natural organic raw materials certification

Eco- Packaging

Refuse to use PVC

Eco- Product

ECO-Friendly 材質運用The use of ECO-Friendly materials

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Greener． Low Carbon

GMP/ Carbon Neutral Factory

• ISO 9001• ISO 14001• ISO 22716• GMP• Green Building• Carbon Neutral Plan

O’right Factory-3D Simulation

GMP green factory will be completed by 2012. Wind and solar power will be applied to manufacture. Water Recycle System will be designed and included. Make products more eco-friendly and greener.

The First Cosmetic GMP Green Plant in Taiwan

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綠色供應鏈改造行動

Green Supply Chain TransformationElevate green competiveness and create green values

Obtain green certification

Produce green organic products

Produce green organic products to

fulfill CSR

Green innovations service

活動提案Green Honor

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價值創造

Taiwan Vice President (left) with O’right CEO (right)The press released on Office of the President’s website, Taiwan

The first hair care company awarded “Taiwan Superior Commercial Service Brand” from the government.

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World’s first SME passed “Product Carbon Footprint” verificationWorld’s first bottle of shampoo passed “Product Carbon Footprint”

verification

碳中和計畫

Taiwan Premier (left) with O’right CEO (right)

World’s 1st cosmetics company to be certified as “Carbon Neutral” under PAS2060 framework.

Taiwan’s 1st SME gained PAS 2050 Product Carbon Footprint Verification.

World’s 1st Shampoo to be certified as “Carbon Neutral” under PAS2060 framework.

World’s 1st Product gained PAS 2060 “Carbon Neutral”

Sustainable Promise~ Everything is all right

Selected as “Excellent CSR among SMEs in Taiwan, 2011” by the Ministry of Economic Affairs.

CSR 獲獎

Received the first place of “Green Brand” survey conducted by

Business Next Magazine

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Golden Pin Design Mark

The first hair care product managed to achieve this award.

臺灣綠色典範獎

In 2011, O’right awarded the 1st ever “Taiwan Green Classics Award” which is a National Award grated by the Ministry of Economic Affairs

Taiwan Vice President (left) with O’right CEO (right)

APEC Speech

In 2011, O’right was delegated by Taiwan SME to attend APEC conference held in Montana, USA.

Carbon Neutral Program

The innovation of O’right had been widely reported by the media….…

USA Magazine “American SALON” - Oct of 2011

USA Magazine ”Salon Today”- Aug of 2011 issue

German ELLE-Sep of 2011 issue

Taiwan Magazine “Cheers” July of 2010

台灣媒體 - 《天下雜誌》 2011 年 4 月報導

Taiwan Magazine ”Manager Today” June of 2011

“National Geographic “ Taiwan – Oct of 2011

Title Page Report of Management Magazine – Nov of 2011

Korean Green Report – 2011 Spring

Hong Kong Media- “New Holiday” Sept of 2011

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競爭優勢

Mass Media report - “Tree in the bottle”

中視新聞報導

TVBS 新聞報導

東森新聞報導

三立新聞報導

聯合報報導

活動提案Green Exhibitions

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Green Exhibition Cosmoprof Bologna

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38Green Exhibition GuangZhou International Beauty Expo

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Green Exhibition GuangZhou International Beauty Expo

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44Green Exhibition GuangZhou International Beauty Expo

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活動提案Find your Market Position

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Professional Hair Salon Market ~ The strategy of O’right price positioning

High end

Low end

O'right compared prices of international and domestic brands and found that there was an opening for it to cut into the market at this price zone.

Top price among Taiwanese

Brand

(e.g.1000ml Shampoo)

Price Positioning

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Core Competiveness (DCVC)

Differentiation We are innovative and different, going beyond the satisfaction of customer’s expectation.We place great emphasis on green product value, with an image of “natural, pure and eco friendly”.The differences are presented on each touch point of the brand in order to create the Priority for the brand.

Customization We are customer-service orientated and established the first “Customization Project Department” in this industry. We have the ability to design and produce locally by ourselves. Therefore, we can entirely satisfy customers’ requirements of “diversification”, “real-time” and “product segmentation”.

競爭優勢

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Core Competiveness (DCVC)

Value-Creating Communicating with customers by green products and green promotions enhances the brand identity among customers and the superiority in distribution competitions. Enhancing the competitiveness of customers. Creating the value of the product itself, distribution customers and society. We persist to be friendly with the environment and commit to a better life for the next generation to enhance brand value and reputation. Collaboration We employ different levels of competitive cooperation to transform suppliers into proactive roles during the “value creating” process. We build up a better communication for all participants and integrate entire supply chains in our “Eco Promise” to co-create the “greener and better”

競爭優勢

活動提案Build Up Your Unique

Value

Product & Service Innovation

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綠化產品包裝Greening product package

Green Packaging

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10L eco-packaging, is the first patented shampoo

eco-container in the country.

Republic of China patent number D133527.

Saves 200,000 400ml plastic bottles per year.

Saves electricity and low carbon- It does not contain dimethicone, reduces time for drying hair, and reduces electricity usage for various hair equipment and air-conditioner.

Conserves water-Fine soft bubble foams, easy to wash off.

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buy once & reuse

1000ml 1000ml

1000ml Refill - original product packaging can be reused.

| Reusable after first purchase.


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The product concept of Tree in the Bottle –

”Cradle to Cradle”

競爭優勢

Cradle to Cradle 作者德國布朗嘉博士對台灣有此產品感到興奮！

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Taiwan Patent M 384512 China Patent ZL 2010 2 0205667.2 Germany Patent Nr.20 2010 016 371.4

PLA material – Certified by 4 Major International Biodegradable Associations.

Innovative Techniques

Validated by FSC (Forest Stewardship Council)

Printed by soy ink which is non-toxic and non-pollutant

and environmental friendly.

Embedded handmade seed paper is made of water

bamboo shells

Not only grow a seed into a plant but also give the

package a brand new life.

O’right’s innovative packaging design-“Flora Box”

活動提案Distribute Green Concept to

Worldwide

O’right’s points in “Corporate

Social Responsibility”

Except the costs of “Materials” and “Labors”, enterprises should put more emphasis on the “Social” and “Ecological” costs.

In other words, except the benefits of business, employees, customers and boards, enterprises should think highly of the “Social” and “Ecological” benefits.

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二、管理維護品牌行銷密集度

Taiwan Fund for Children and Families Program:

In 2007, we sponsored US$455,200 worth of products and cash to help impoverished children and foster the next generations.

CSR

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二、管理維護品牌行銷密集度

ORBIS Program:

Cooperate Sponsors:

In 2008, we sponsored ORBIS US$627,600 worth of products and cash for saving sight of blindness children.

CSR

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Love Earth CardBy signing “2009 Love Earth Card” to educate our children the importance of protecting environment.

競爭優勢Green Sustainable Marketing Campaign

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二、管理維護品牌行銷密集度CSR

Sponsored Guo-An Elementary School attend International Junior Football Tournament in 2009.

Sponsored Eden Social Welfare Foundation help children with developmental delay in 2012

CSR- Eco Education

In 2009, we sponsored the premiere of “HOME”. Invited 1,200 customers to participate and watch the crisis our earth is facing

Green Sustainable Marketing Campaign

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價值創造CSR

“HOME” - Book Support the concept of saving the Earth - We all have the power to change!

2010 Sight the New Green Salons

- 10 seminars were held in Taiwan | More than 1,700 customers attendedO’right carbon reduction and environmental protection have both received positive customer response. Hairdressing that embraces green carbon reduction is taking big steps forward, while planting the seed to promote environmental consciousness.


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社會企業責任CSR

“±2℃” – Taiwan’s first documentary of

environmental protection In 2010, we sponsored the DVD duplication of “±2℃” .To advocate the importance of environmental protection and send to the customers as complimentary DVDs.

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社會企業責任CSR

“HOME” - Book To show our continuous support, we sponsored the publication of the continuation of “Home”. It helps us understand what we can do to make our Earth greener and better.

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In 2010, we sponsored “Association of Pingtung Indigenous Culture and Education” to rebuild joyful learning environments for children in typhoon-stricken regions.


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2010 Reforestation Project - O’right cooperated with NTU Experimental Forest

We sponsored the tree planting activity. To raise consumers and enterprises’ environmental awareness to create a green homeland.


Turn Off the Light and Love the Earth!O’right led more than 3,800 Taiwan hair salons to participate in

“Earth Hour 2011” to turn off the lights for 1 hour global synchronized.


participates in the activity along with 135 countries and 1.8 billion peopleparticipates in the activity along with 135 countries and 1.8 billion people

We are clear about what kind of shampoo

our customers need,

but what about the shampoo our rivers are

expecting?

Thanks !

eco-salon product brands

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