ecomerce chapter 06

7/23/2019 ECOMerce Chapter 06

http://slidepdf.com/reader/full/ecomerce-chapter-06 1/196

1

All of the following are attributes of personalized marketing except:Choose one answer.

a. suitable for highly complex products.

b. unique price.

c. targeting of individuals.

d. use of mass media.

IncorrectMarks for this submission: 0!."uestion2

#hich of the following is an example of an indirect reference group$Choose one answer.

a. social class

b. family

c. religion

d. profession

Correct

"uestion3

#hich of the following features of e%commerce technology has reduced the cost of deliveringmarketing messages and receiving feedback from users$Choose one answer.

a. ubi&uity

b. richness

c. interactivity

d. universal standards


#hich of the following age groups has the highest percentage of Internet access$Choose one answer.

a. 18-29

b. '0%()

c. *0%+(

d. +*,

Correct

"uestion



-n a typical day approximately //////// percent of adult users in the nited 1tates logs on tothe Internet.Choose one answer.

a. 23

b. +3

c. !!

d. 43

Correct

"uestion"

5he ric#ness made possible by e%commerce technologies does which of the following$

Choose one answer.

a. It reduces the cost of delivering marketing messages and receiving feedbackfrom users.

b. It allows consumers to become co%producers of the goods and services being

sold.

c. $t allo%s video& audio& and te't to be integrated into a single marketing

message and consuming e'perience.

d. It enables worldwide customer service and marketing communications.

Correct

All of the following are fixed price strategies except:Choose one answer.

a. bundling.

b. versioning.

c. free pricing.

d. yield management.

Correct

"uestion8

#hich of the following is the top concern of Internet users about purchasing online$Choose one answer.

a. inability to see and touc# before buying

b. difficulty of returning products

c. shipping costs

d. inability to speak to sales assistant in person

Correct

"uestion1(

)almart used which of the following market entry strategies$Choose one answer.



a. first mover

b. strategic alliance

c. fast follower

d. brand e'tender

Correct

1

Marks: !5he marketing techni&ue known as //////// involves merchants offering products or services for a very low price for a short period of time.Choose one answer.

a. search engine marketing

b. flash marketing

c. yield management

d. bait%and%switch

CorrectMarks for this submission: !!."uestion2

Marks: !All of the following statements are true except:Choose one answer.

a. online merchants can avoid direct price comparison by introducinginformation asymmetries into the marketplace.

b. relative dispersion of prices for online goods has decreased.

c. price dispersion is less for commodities than for differentiated products.

d. depending on the seller there can be large differences in price sensitivityfor the same products.


Marks: !#hich of the following features of e%commerce technology allows fine-grained& #ig#ly detailed

information on consumers* real-time be#avior to be gathered and analy6ed$Choose one answer.

a. personali6ationcustomi6ation

b. information density

c. social technology

d. interactivity

CorrectMarks for this submission: !!."uestion

Marks: !



7or a #eb site that has * million visitors a month and where on average a visitor makes !0 pagere&uests per visit there will be //////// entries in the transaction log each month.Choose one answer.

a. *0

b. *00000

c. * million

d. ( million

CorrectMarks for this submission: !!."uestion"

Marks: !#hich of the following is not a true statement about brands$Choose one answer.

a. +rands introduce market inefficiencies for consumers.

b. 8rands reduce consumer risk and uncertainty in a crowded marketplace.

c. 8rands create micro%monopolies.

d. 8rands lower customer ac&uisition costs and increase customerretention.

CorrectMarks for this submission: !!."uestion!

Marks: !1mall ticket item sales outnumbered large ticket item sales during the early days of e%commercefor all of the following reasons except:Choose one answer.

a. purchase price was low.

b. items were physically small.

c. margins %ere lo%.

d. selection was broad.


Marks: !5he set of plans for differentiating a product and communicating the differences effectively to themarketplace is called:

Choose one answer.a. brand strategy.

b. brand marketing.

c. branding.

d. brand e&uity.

CorrectMarks for this submission: !!."uestion1(



Marks: !, )eb beacon is:Choose one answer.

a. a cookie that carries a virus.

b. an executable cookie.

c. an automated applet for performing #eb searches.

d. a tiny graphics file embedded in an e%mail or #eb page.

CorrectMarks for this submission: !!.

All of the following are preconditions for development of a 9wise9 crowd except:Choose one answer.

a. many decision makers.

b. participants have similar backgrounds.

c. independence among participants.

d. mechanism to aggregate opinions.

IncorrectMarks for this submission: 0!.

1

Marks: !5he incremental cost of building the next unit of a good is called the:Choose one answer.

a. demand curve.

b. variable cost.

c. marginal cost.

d. fixed cost.


Marks: !#hich of the following statements about the Internets impact on marketing is not true$Choose one answer.

a. 5he Internet has broadened the scope of marketing communications.

b. #e $nternet #as decreased t#e impact of brands.

c. 5he Internet has increased the richness of marketing communications.

d. 5he Internet has expanded the information density of the marketplace.


Marks: !



5he marketing techni&ue known as //////// involves merchants offering products or services for a very low price for a short period of time.Choose one answer.


b. flash marketing

c. yield management

d. bait%and%switch


Marks: !In discussing a products feature set the term actual product refers to:Choose one answer.

a. the set of characteristics designed to deliver the products core benefits.

b. the actual benefit the customer receives from the product.

c. both the core benefits and added benefits the customer receives from the product.

d. the set of physical attributes describing the product.





c. margins %ere lo%.



Marks: !Creating multiple variations of information goods and selling these to different market segments atdifferent prices is called:

Choose one answer.a. bundling.

b. customi6ation.

c. dynamic pricing.

d. versioning.




Marks: !5oyotas use of the Internet to target ;ispanic customers is an example of targeting a specific:Choose one answer.

a. lifestyle group.

b. culture.

c. subculture.

d. psychological profile.

IncorrectMarks for this submission: 0!."uestion1(

Marks: !#hich of the following activities is the one engaged in by the highest percentage of online users$Choose one answer.

a. using e%mail

b. using a search engine

c. researching products and services

d. reading news

CorrectMarks for this submission: !!1

Marks: !Creating multiple variations of information goods and selling these to different market segments atdifferent prices is called:Choose one answer.

a. bundling.

b. customi6ation.

c. dynamic pricing.

• d. versioning.


Marks: !5he <ike i= program is an example of which of the following marketing techni&ues$Choose one answer.

•

a. customer co%production

b. transactive content

c. price discrimination

d. permission marketing


Marks: !



All of the following are preconditions for development of a 9wise9 crowd except:Choose one answer.


• b. participants have similar backgrounds.




uestion 4/

Marks: !In 20!! what was the approximate Internet penetration rate for households that had householdincome of over >3*000$Choose one answer.

a. '* percent

b. ** percent

c. 3* percent

• d. )* percent


Marks: !5he idea that people classify themselves into 9affinity groups9 is central to which of the followingdata mining techni&ues$Choose one answer.

a. model%driven data mining

b. behavioral profiling

• c. collaborative filtering

d. rule%based data mining


Marks: !A #eb beacon is:Choose one answer.




• d. a tiny graphics file embedded in an e%mail or #eb page.




Marks: !

<etflix entered the market with a?an@ //////// strategy.Choose one answer.

a. brand extender

b. fast follower

c. first mover

• d. alliance


Marks: !5he richness made possible by e%commerce technologies does which of the following$Choose one answer.

a. It reduces the cost of delivering marketing messages and receiving feedback from users.

b. It allows consumers to become co%producers of the goods and services being sold.

• c. It allows video audio and text to be integrated into a single marketing message a

consuming experience.



Marks: !91hoppers9 constitute approximately //////// percent of the online Internet audience.Choose one answer.

a. '4

b. +4

• c. 44

d. )4


1(

Marks: !

#hich of the following examples illustrates the 9ong 5ail9 phenomenon$Choose one answer.

a. Bhapsody music streaming service reported that its no play rate had increased to over 20 perc

b. 5he number of blockbuster 9winner take all9 video titles is declining.

c. -ver *0 percent of <etflixs !00000 titles are rented at least once a day by someone.

• d. 5he average blog has a readership of slightly more than !.

Incorrect



Marks for this submission: 0!.

1


a. bundling.

b. customi6ation.

c. dynamic pricing.

• d. versioning.


Marks: !

#hich of the following is not a feature that is driving social e%commerce growth$Choose one answer.

a. social sign%on

b. network notification

c. collaborative shopping

• d. intelligent agents


"uestion3Marks: !5he marketing techni&ue known as //////// involves merchants offering products or services for a very low price for a short period of time.Choose one answer.


• b. flash marketing

c. yield management

d. bait%and%switch


Marks: !4

Marks: !In 20!! what was the approximate Internet penetration rate for households that had householdincome of over >3*000$Choose one answer.

a. '* percent



b. ** percent

c. 3* percent

• d. )* percent


Marks: !-n a typical day approximately //////// percent of adult users in the nited 1tates logs on tothe Internet.Choose one answer.

a. 23

b. +3

• c. 33

d. 43


Marks: ! <etflix entered the market with a?an@ //////// strategy.Choose one answer.

a. brand extender

b. fast follower

• c. first mover

d. alliance


!

Marks: !#hich of the following age groups has the highest percentage of Internet access$Choose one answer.

• a. !4%2)

b. '0%()

c. *0%+(

d. +*,


Marks: !#hich of the following is not a #eb 2.0 marketing techni&ue$Choose one answer.



a. flash marketing

• b. viral marketing ?Dp Dn lE A nhF@@

c. blog marketing

d. social network marketing

Incorrect

Marks for this submission: 0!."uestion9

Marks: !#hich of the following features of e%commerce technology allows fine%grained highly detailedinformation on consumers real%time behavior to be gathered and analy6ed$Choose one answer.


• b. information density


d. interactivity

CorrectMarks for this submission: !!.According to Interbrands 20!0 #orlds Most Galuable 8rands survey the most valuable brand inthe world is:Choose one answer.

a. Microsoft.

b. I8M.

c. Hoogle.

• d. Coca%Cola.


1



• b. information density


d. interactivity


Marks: !5he set of plans for differentiating a product and communicating the differences effectively to themarketplace is called:



Choose one answer.

• a. brand strategy.

b. brand marketing.

c. branding.

d. brand e&uity.


Marks: !A persons profession or occupation is part of their:Choose one answer.

a. indirect reference group.

• b. direct reference group.

c. lifestyle group.

d. subculture.


4

Marks: !#hich of the following is the top concern of Internet users about purchasing online$Choose one answer.

• a. inability to see and touch before buying


c. shipping costs



Marks: !All of the following are fixed price strategies except:Choose one answer.

a. bundling.

b. versioning.

c. free pricing.

• d. yield management.


Marks: ! //////// is an industry%standard database &uery and manipulation language.



Choose one answer.

• a. 1"

b. ;

c. =8M1

d. J1

CorrectMarks for this submission: !!.!

Marks: !5he idea that people classify themselves into 9affinity groups9 is central to which of the followingdata mining techni&ues$Choose one answer.



• c. collaborative filtering




a. brand extender

b. fast follower

• c. first mover

d. alliance


Marks: !-n average which of the following activities was most fre&uently engaged in by Internet users in20!!$Choose one answer.

a. checking the weather

• b. sending instant messages

c. reading a blog

d. watching a video on a video%sharing site

IncorrectMarks for this submission: 0!.#hich of the following is not a true statement about brands$Choose one answer.



• a. 8rands introduce market inefficiencies for consumers.



d. 8rands lower customer ac&uisition costs and increase customer retention.

Correct

Marks for this submission: !!.

1

Marks: !5oyotas use of the Internet to target ;ispanic customers is an example of targeting a specific:Choose one answer.

a. lifestyle group.

b. culture.

c. subculture.





b. sending instant messages

c. reading a blog





b. direct reference group.

c. lifestyle group.

d. subculture.


Marks: !#hich of the following data cannot be gleaned from a #eb sites transaction log$



Choose one answer.

a. the pages users visit most

b. the e%mail address of a visitor who is using a dial%up modem

c. the date and time of a users visit

d. the operating system of the visitors computer

IncorrectMarks for this submission: 0!."uestion!

Marks: !#hich of the following age groups had the lowest percentage of Internet access in 20!!$Choose one answer.

a. !4%2)

b. '0%()

c. *0%*(

d. +*,



a. using e%mail



d. reading news


Marks: !#hich of the following is an example of an indirect reference group$Choose one answer.

a. social class

b. family

c. religion

d. profession


Marks: !#hich of the following statements is not true about the broadband audience$Choose one answer.



a. It is clearly different than the dial%up audience.

b. It is more educated and wealthier than the dial%up audience.

c. It is less intensely involved with the Internet.

d. It is more middle%aged than the dial%up audience.

1


a. 23

b. +3

c. 33

d. 43


Marks: !5he set of plans for differentiating a product and communicating the differences effectively to themarketplace is called:Choose one answer.

a. brand strategy.

b. brand marketing.

c. branding.

d. brand e&uity.


Marks: !All of the following are online communications that are used to support the evaluation ofalternatives stage of the consumer decision process except:Choose one answer.

a. search engines.

b. online catalogs.

c. social networks.

d. targeted banner ads.









Correct

Marks for this submission: !!."uestion


a. brand extender

b. fast follower

c. first mover

d. alliance


Marks: !#hich of the following types of online market segmentation and targeting involves using ageethnicity religion etc.$Choose one answer.

a. psychographic

b. demographic

c. technical

d. contextual


Marks: !All of the following are preconditions for development of a 9wise9 crowd except:Choose one answer.


b. participants have similar backgrounds.









c. margins were low.


Correct

Marks for this submission: !!."uestion9



b. 5he Internet has decreased the impact of brands.




Marks: !A //////// is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need toknow the customer.Choose one answer.

a. customer service chat system

b. CBM system

c. data warehouse

d. transactive content system

1


a. 23

b. +3

c. 33

d. 43


Marks: !#hich of the following types of online market segmentation and targeting involves using ageethnicity religion etc.$Choose one answer.



a. psychographic

b. demographic

c. technical

d. contextual

Correct


Marks: !#hich of the following age groups had the lowest percentage of Internet access in 20!!$Choose one answer.

a. !4%2)

b. '0%()

c. *0%*(

d. +*,


Marks: !#hich of the following examples illustrates the 9ong 5ail9 phenomenon$Choose one answer.

a. Bhapsody music streaming service reported that its no play rate had increased toover 20 percent.


c. -ver *0 percent of <etflixs !00000 titles are rented at least once a day by someon

d. 5he average blog has a readership of slightly more than !.



a. online merchants can avoid direct price comparison by introducing informationasymmetries into the marketplace.



d. depending on the seller there can be large differences in price sensitivity for the sam products.


Marks: !A ?an@ //////// profile describes an individuals set of needs drives motivations perceptionsand learned behaviors.Choose one answer.



a. psychographic

b. opinion

c. psychological

d. lifestyle

Correct









a. 8rands introduce market inefficiencies for consumers.





Marks: !#hich of the following demographic groups had the greatest increase in Internet access between2002 and 20!!$Choose one answer.

a. 8lack non%;ispanic

b. Asians

c. #hite non%;ispanic

d. ;ispanic ?Knglish%speaking@

1

Marks: !#almart used which of the following market entry strategies$Choose one answer.

a. first mover




c. fast follower

d. brand extender



a. demand curve.

b. variable cost.

c. marginal cost.

d. fixed cost.

Incorrect

Marks for this submission: 0!."uestion3








a. flash marketing

b. viral marketing

c. blog marketing



Marks: !#hich of the following statements about a free pricing strategy is false$Choose one answer.

a. 7ree products and services can knock out potential and actual competitors.

b. 5he free pricing strategy was born in the early days of the #eb.



c. It is difficult to convert free customers into paying customers.

d. 7ree products and services can help build market awareness.


Marks: !5oyotas use of the Internet to target ;ispanic customers is an example of targeting a specific:

Choose one answer.a. lifestyle group.

b. culture.

c. subculture.




a. brand strategy.

b. brand marketing.

c. branding.

d. brand e&uity.

Correct


Marks: !All of the following are fixed price strategies except:Choose one answer.

a. bundling.

b. versioning.

c. free pricing.

d. yield management.


Marks: !#hich of the following types of online market segmentation and targeting involves tracking theactions users take on a #eb site$Choose one answer.

a. technical

b. behavioral



c. contextual

d. psychographic

CorrectMarks for this submission: !!.1

Marks: !#hich of the following statements about the Internets impact on marketing is not true$

Choose one answer.a. 5he Internet has broadened the scope of marketing communications.






a. bundling.

b. customi6ation.

c. dynamic pricing.

d. versioning.

Correct








Marks: !#hich of the following is not an example of a commodity$Choose one answer.

a. oil

b. soap



c. corn

d. gold


Marks: !#hich of the following age groups has the highest percentage of Internet access$

Choose one answer.a. !4%2)

b. '0%()

c. *0%+(

d. +*,




b. flash marketing

c. yield management

d. bait%and%switch

Correct

Marks for this submission: !!."uestion!




c. lifestyle group.

d. subculture.


Marks: !#hich of the following examples illustrates the 9ong 5ail9 phenomenon$Choose one answer.

a. Bhapsody music streaming service reported that its no play rate had increased toover 20 percent.




c. -ver *0 percent of <etflixs !00000 titles are rented at least once a day by someon

d. 5he average blog has a readership of slightly more than !.


Marks: !A #eb beacon is:

Choose one answer.a. a cookie that carries a virus.








c. It allows video audio and text to be integrated into a single marketing message andconsuming experience.



1

Marks: !All of the following are attributes of personali6ed marketing except:Choose one answer.


b. uni&ue price.





a. inability to see and touch before buying




c. shipping costs



Marks: !#hich of the following statements about the Internets impact on marketing is not true$

Choose one answer.a. 5he Internet has broadened the scope of marketing communications.





Marks: !7or a #eb site that has * million visitors a month and where on average a visitor makes !0 pagere&uests per visit there will be //////// entries in the transaction log each month.Choose one answer.

a. *0

b. *00000

c. * million

d. *0 million

Incorrect

Marks for this submission: 0!."uestion

Marks: !#hich of the following statements is not true about the broadband audience$Choose one answer.

a. It is clearly different than the dial%up audience.

b. It is more educated and wealthier than the dial%up audience.

c. It is less intensely involved with the Internet.

d. It is more middle%aged than the dial%up audience.


Marks: !#hich of the following age groups has the highest percentage of Internet access$Choose one answer.

a. !4%2)

b. '0%()



c. *0%+(

d. +*,


Marks: !#hich of the following is not a true statement about brands$

Choose one answer.a. 8rands introduce market inefficiencies for consumers.






a. brand strategy.

b. brand marketing.

c. branding.

d. brand e&uity.

Correct


Marks: !All of the following statements about cookies are true except:Choose one answer.

a. cookies can be used with #eb bugs to create cross%site profiles of users.

b. the data typically stored in cookies includes a uni&ue I= e%mail address pathand security setting.

c. cookies make shopping carts possible by allowing a site to keep track of ausers actions.

d. the location of a cookie on a users computer depends on the browser beingused.



a. first mover




c. fast follower

d. brand extender

1

Marks: !A #eb beacon is:Choose one answer.







a. brand extender

b. fast follower

c. first mover

d. alliance


Marks: !

91hoppers9 constitute approximately //////// percent of the online Internet audience.Choose one answer.

a. '4

b. +4

c. 44

d. )4

IncorrectMarks for this submission: 0!.

"uestion4Marks: !#hich of the following is not a true statement about brands$Choose one answer.










b. uni&ue price.






b. flash marketing

c. yield management

d. bait%and%switch


Marks: !#hich of the following is not an example of a commodity$

Choose one answer.a. oil

b. soap

c. corn

d. gold


Marks: !

#hich of the following age groups had the lowest percentage of Internet access in 20!!$Choose one answer.

a. !4%2)

b. '0%()

c. *0%*(

d. +*,

Correct





a. first mover


c. fast follower

d. brand extender





c. reading a blog


1




c. shipping costs



Marks: !#hich of the following data cannot be gleaned from a #eb sites transaction log$Choose one answer.






Marks: !



-n average which of the following activities was most fre&uently engaged in by Internet users in20!!$Choose one answer.



c. reading a blog



Marks: !#hich of the following types of online market segmentation and targeting involves using c$onsumers explicitly expressed interest to segment and target$Choose one answer.

a. psychographic

b. technical

c. search

d. contextual

IncorrectMarks for this submission: 0!."uestion









b. uni&ue price.






Marks: !#hich of the following is not an example of a commodity$Choose one answer.

a. oil

b. soap

c. corn

d. gold



a. 23

b. +3

c. 33

d. 43








Marks: !#hich of the following is not part of an augmented products feature set$Choose one answer.

a. installation

b. warranty

c. packaging

d. after%sale support

1

Marks: !



In 20!! what was the approximate Internet penetration rate for households that had householdincome of over >3*000$Choose one answer.

a. '* percent

b. ** percent

c. 3* percent

d. )* percent


Marks: !#hich of the following statements about a free pricing strategy is false$Choose one answer.

a. 7ree products and services can knock out potential and actual competitors.

b. 5he free pricing strategy was born in the early days of the #eb.

c. It is difficult to convert free customers into paying customers.

d. 7ree products and services can help build market awareness.


Marks: !According to Interbrands 20!0 #orlds Most Galuable 8rands survey the most valuable brand inthe world is:Choose one answer.

a. Microsoft.

b. I8M.

c. Hoogle.

d. Coca%Cola.







IncorrectMarks for this submission: 0!."uestion




a. flash marketing

b. viral marketing

c. blog marketing










a. psychographic

b. opinion

c. psychological

d. lifestyle





c. lifestyle group.

d. subculture.


Marks: !



#hich of the following statements about the Internets impact on marketing is not true$Choose one answer.






Marks: !#hich of the following is not a feature that is driving social e%commerce growth$Choose one answer.

a. social sign%on



d. intelligent agents





c. lifestyle group.

d. subculture.








Marks: !5he <ike i= program is an example of which of the following marketing techni&ues$



Choose one answer.







a. brand extender

b. fast follower

c. first mover

d. alliance



a. search engines.

b. online catalogs.

c. social networks.



Marks: !#hich of the following is an example of an indirect reference group$Choose one answer.

a. social class

b. family

c. religion

d. profession


Marks: !5he idea that people classify themselves into 9affinity groups9 is central to which of the followingdata mining techni&ues$



Choose one answer.



c. collaborative filtering



Marks: !#hich of the following types of online market segmentation and targeting involves using c$onsumers explicitly expressed interest to segment and target$Choose one answer.

a. psychographic

b. technical

c. search

d. contextual


Marks: !7or a #eb site that has * million visitors a month and where on average a visitor makes !0 pagere&uests per visit there will be //////// entries in the transaction log each month.Choose one answer.

a. *0

b. *00000

c. * million

d. *0 million


Marks: !#hich of the following data cannot be gleaned from a #eb sites transaction log$Choose one answer.






Marks: !All of the following statements about cookies are true except:



Choose one answer.




d. the location of a cookie on a users computer depends on the browser being

used.





c. shipping costs












c. margins were low.



Marks: !5oyotas use of the Internet to target ;ispanic customers is an example of targeting a specific:



Choose one answer.

a. lifestyle group.

b. culture.

c. subculture.






c. lifestyle group.

d. subculture.



a. installation

b. warranty

c. packaging




a. using e%mail



d. reading news





a. technical

b. behavioral

c. contextual

d. psychographic

Correct

Marks for this submission: !!."uestion1(


a. brand strategy.

b. brand marketing.

c. branding.

d. brand e&uity.




b. information density


d. interactivity


Marks: !#hich of the following features of e%commerce technology has reduced the cost of deliveringmarketing messages and receiving feedback from users$Choose one answer.

a. ubi&uity

b. richness

c. interactivity

d. universal standards


Marks: !#hich of the following is not part of an augmented products feature set$



Choose one answer.

a. installation

b. warranty

c. packaging




a. bundling.

b. customi6ation.

c. dynamic pricing.

d. versioning.


Marks: ! //////// is an industry%standard database &uery and manipulation language.Choose one answer.

a. 1"

b. ;

c. =8M1

d. J1








Marks: !#hich of the following age groups has the highest percentage of Internet access$



Choose one answer.

a. !4%2)

b. '0%()

c. *0%+(

d. +*,



a. using e%mail



d. reading news





c. It allows video audio and text to be integrated into a single marketing message andconsuming experience.




a. brand extender

b. fast follower

c. first mover

d. alliance

1




a. brand strategy.

b. brand marketing.

c. branding.

d. brand e&uity.

Correct





c. shipping costs



Marks: !#hich of the following is not a feature that is driving social e%commerce growth$Choose one answer.

a. social sign%on



d. intelligent agents



a. installation

b. warranty

c. packaging






a. search engines.

b. online catalogs.

c. social networks.


Correct

Marks for this submission: !!."uestion"


a. psychographic

b. opinion

c. psychological

d. lifestyle









a. demand curve.

b. variable cost.

c. marginal cost.

d. fixed cost.







c. reading a blog


Correct

Marks for this submission: !!."uestion1(


a. technical

b. behavioral

c. contextual

d. psychographic


Which of the following is an example of "pull" advertising?

search engine ads

Which of the following is not one of the currenttrends in Internet advertising?Spending on search engine advertising is overtaken by video ads

Which of the following advertising messages is a branding communication?Barnesandnoble.com !he Best lace to Buy!extbooks

!he amount spent on online advertising in #$%#

was approximately&'(.' billion

Which of the following is not one of theadvantages of online advertising?)nline costs versus benefits are well establishedand understood



Which of the following online advertising formatsis the most effective? video ads

Which of the following online advertising formatsattracted the least amount of spending in #$%#?e*mail

Which of the following forms of onlineadvertising is growing the fastest? video

!he si+e of a leaderboard is(#, x -$ pixels

If you want to determine the si+e of your Websites audience/ the metric you will use for themost accurate measurement will be

uni0ue visitors

Which of the following types of display ads is %1$x 1$$ pixels? wide skyscraper

2ll of the following statements about interstitialsare true exceptInterstitials typically last '$ seconds

Which of the following is not one of the four mainmethods advertisers use to behaviorally targetads?3ielsen ratings

Search engine advertising expenditures in #$%# were approximately&%.( million

Which of the following is not true about search

engine advertising?Search engine advertising is the fastest growingtype of online advertising

4esearch studies have shown that viewers scansearch engine results pagesin an "5" shaped pattern with greater attention tothe left side of the page



Which of the following is not a practice thatdegrades the results and usefulness of searchengines?social search

2 6rayola arts*and*crafts column on a parenting Web site is an example of what form ofadvertising?

sponsorship

2 typical response rate for an e*mail campaign would be 77777777 percent.8

9egitimate e*mail addresses based on a high*0uality commercial opt*in e*mail list might cost 77777777 per thousand.&8 to &%$

!he percentage of all e*mail that is spam wasapproximately 77777777 percent in #$%#.($

2ll of the following statements about 623*S2:are true except623*S2: prohibits unsolicited e*mail ;spam<

623*S2: imposes fines of 77777777 for each

unsolicited pornographic e*mail.&%$

=irect e*mail marketing refers to marketing e*mails sent torecipients who have expressed an interest inreceiving messages from that advertiser

romoted !rends is an example of which of thefollowing types of online advertising?social network advertising

Which of the following generated the most socialadvertising revenues in #$%#?5acebook

2xes posting of video ads online that weresubse0uently forwarded and shared by millionsof Internet users is an example of viral marketing



Impressions are a measure of thenumber of times an ad is served

>iew*through rate measures the 77777777response rate to an ad.'$*day

its are a measure of thenumber of http re0uests

6!4 is a measure of thepercentage of times an ad is clicked

Which of the following measures the averagelength of stay at a Web site?stickiness

2c0uisition rate is a measure of thepercentage of visitors who indicate an interest in asites products by registering or visiting a productspages

4ecency refers to thetime elapsed since the last action taken by acustomer

6onversion rate is a measure of thepercentage of visitors who become customers

Which of the following measures the ratio ofitems purchased to product views? browse*to*buy ratio

Which of the following measures the ratio ofactual orders to checkouts started?checkout conversion rate

In 77777777 advertising/ companies pay for adsto be placed dynamically on any participating Web site that the search engine determines isappropriate.network keyword

!ypical click*through rates for an online displayad are.$'@*.'$@



!he typical dwell rate for rich media and videoads is(@*,@

urchasing an online ad on a 62 basis meansthat the advertiser

pays only for those users who perform a specificaction/ such as registering/ purchasing/ etc.

urchasing an online ad on a 66 basis meansthat the advertiserpays a prenegotiated fee for each click an adreceives

2 typical banner ad might cost 77777777 per%/$$$ impressions.&8

!he most expensive form of online advertising ona per thousand viewer basis is a;n<exclusive sponsorship arrangement

2ll of the following are true statements about thechoice of a domain name exceptaving a dot*com domain is no longer consideredpreferable/ especially in the Anited States

2ccording to the 5ogg et al. #$$' study/ which ofthe following is the most important factor in thecredibility of a Web site?design look

2ma+ons "one*click" purchase capability is anexample of using 77777777 to enhance sales. Web site functionality

5re0uency of Web site use is a function of four

independent variables Web site organi+ation/perceived ease of use/ perceived usefulness of the Web site/ andcontent 0uality

Which of the following is not a maor Web designfeature that impacts online purchasing?redundant navigation



)n a typical day/ approximately 77777777percent of adult users in the Anited States logs onto the Internet.,#

Which of the following activities is the oneengaged in by the highest percentage of online

users?using e*mail

)n average/ which of the following activities wasmost fre0uently engaged in by Internet users in#$%#?checking the weather

!he dial*up audience is 77777777 the broadband audience.

less intensely involved with the Internet than Which of the following age groups has the highestpercentage of Internet access?%,*#-

Which of the following demographic groups hadthe greatest increase in Internet access between#$$# and #$%#?Black/ non*hispanic

Which of the following age groups had the lowestpercentage of Internet access in #$%#?18C

In #$%#/ what was the approximate Internetpenetration rate for individuals that haveattained less than a high*school education?1$ percent

!oyotas use of the Internet to target ispanic

customers is an example of targeting a specificsubculture

2 persons profession or occupation is part oftheirdirect reference group

Which of the following is an example of anindirect reference group?



social class

2;n< 77777777 profile describes an individualsset of needs/ drives/ motivations/ perceptions andlearned behaviors.psychological

2ll of the following are online communicationsthat are used to support the evaluation ofalternatives stage of the consumer decisionprocess excepttargeted banner ads

"Shoppers" constitute approximately 77777777percent of the online Internet audience.,,

Small ticket item sales outnumbered large ticket

item sales during the early days of e*commercefor all of the following reasons exceptmargins were low

Which of the following is the top concern ofInternet users about purchasing online?inability to see and touch before buying

Studies of the effects of social "connectedness" onInternet purchases indicate that the more

"connected" an individualthe less that individual is influenced by friendspurchases.

!he broadest factor in consumer behavior isculture

In modeling online consumer behavior/consumer skills refers to theknowledge consumers have about how to conductonline transactions

2ll of the following are important clickstream behavior factors exceptthe number of advertisements viewed

2pproximately 77777777 in annual offlineretail sales is influenced by online browsing.&%.# trillion



Which of the following types of online marketsegmentation and targeting involves using age/ethnicity/ religion/ etc.?demographic

Which of the following types of online marketsegmentation and targeting involves usingconsumers explicitly expressed interest to

segment and target?search

Which of the following types of online marketsegmentation and targeting involves tracking theactions users take on a Web site? behavioral

Which of the following is not one of the mainelements of a comprehensive multi*channel

marketing plan?local marketing

2ll of the following statements are true except4elative dispersion of prices for online goods hasdecreased

Which of the following statements about theInternets impact on marketing is not true?!he Internet has decreased the impact of brands

Which of the following features of e*commercetechnology has reduced the cost of deliveringmarketing messages and receiving feedback fromusers?universal standards

Which of the following features of e*commercetechnology allows fine*grained/ highly detailedinformation on consumers real*time behavior to be gathered and analy+ed?

information density !he richness made possible by e*commercetechnologies does which of the following?It allows video/ audio/ and text to be integrated intoa single marketing message and consumingexperience.

5or a Web site that has 8 million visitors amonth/ and where on average/ a visitor makes %$



page re0uests per visit/ there will be 77777777entries in the transaction log each month.8$ million

2ll of the following statements about cookies aretrue except!he data typically stored in cookies includes auni0ue I= and e*mail address

2 Web beacon isa tiny graphics file embedded in an e*mail or Webpage.

77777777 is an industry*standard database0uery and manipulation language.SD9

2ll of the following are traditional online

marketing tools exceptsocial marketing

Which of the following examples illustrates the"9ong !ail" phenomenon?)ver 8$ percent of 3etflixs %$$/$$$ titles arerented at least once a day by someone.

2 77777777 is a repository of customerinformation that records all of the contacts that a

customer has with a firm and generates acustomer profile available to everyone in the firm with a need to know the customer.64: system

3etflix entered the market with a;n< 77777777strategy.first mover

Walmart used which of the following marketentry strategies?

brand extender

!he marketing techni0ue known as 77777777involves merchants offering products or servicesfor a very low price for a short period of time.flash marketing

Which of the following is not a kind of !wittermarketing product?



romoted shopping

Which of the following is not a feature that isdriving social e*commerce growth?personal intelligent agents

ermission marketing

is a component of e*mail marketing. 2ll of the following are attributes of personali+edmarketing exceptuse of mass media

!he 3ike i= program is an example of which ofthe following marketing techni0ues?customer co*production

!he incremental cost of building the next unit ofa good is called themarginal cost

Which of the following statements about a freepricing strategy is false?!he free pricing strategy was born in the early daysof the Web

6reating multiple variations of information goodsand selling these to different market segments at

different prices is called versioning

2ll of the following are fixed price strategiesexcept

yield management

!E5 In the Anited States today/ single/ white/ young college*educated

males with high income dominate the internet in terms of percentage

of internet usage

5alse

!E5 4esearch has found that of all the standardformats of display ads/ wide skyscraper ads arethe most effective at holding a users attention5alse



!E5 rice is more important than convenience asa factor in online purchase decisions5alse

!E5 F*commerce is a maor conduit andgenerator of offline commerce!rue

!E5 )nline shoppers tend to browse for availableproducts rather than search for specific productsthey have determined in advance5alse

!E5 4esearch shows that the two most importantfactors shaping the decision to purchase onlineare utility and trust!rue

!E5 In #$%'/ mobile marketing grew at nearly thesame rate as traditional online marketing5alse

!E5 Fvidence suggests that real*time customerchat increases sales!rue

!E5 !ransaction logs are built into Web serversoftware

!rue !E5 6ookies/ when combined with Web beacons/can be used to create cross*site profiles!rue

!E5 2n interstitial ad is typically contained in apop*up window that the user must close in orderto continue5alse

!E5 !he digital divide still persists along age/income/ ethnic/ and education dimensions!rue

!E5 !he cost of sending %$/$$$ e*mails in anadvertising campaign is about the same assending 8/$$$!rue



!E5 !he concept of "customer satisfaction" is broader than the concept of "customerexperience"5alse

!E5 Bundling is the process of selling two ormore products together for a price that is lessthan the sum of the two products individual

prices!rue

)n a typical day/ approximately 777@ of adultusers in the Anited States log on to the internet,$

What online advertising format is the mosteffective? video ads

Which online advertising format attracted theleast amount of spending in #$%'?e*mail

What would you implement to collect and analy+e your companys big data?adoop

Which of the following is not one of the main

stages of the online purchasing process? 2< post*purchase service and loyalty B< awareness6< interaction=< browsing=

What form of online advertising is growing thefastest? video

If you want to determine the si+e of your websites audience/ the metric you will use for themost accurate measurement will beuni0ue visitors

In #$%'/ what was the approximate internetpenetration rate for individuals that haveattained less than a high*school education?1$@



Which of the following is not one of the four mainmethods advertisers use to behaviorally targetads? 2< 3ielson ratingsB< data collected from social networks6< integration of offline data=< clickstream data

2

Search engine advertising and marketingexpenditures in #$%' were approximately&%-.8 billion

Which of the following is not true about searchengine advertising? 2< Spending on search engine advertisingconstitutes almost half of all online advertising

spendingB< !he top three search engine providers supplyover -8@ of all online searches6< !he click*through rate for search enginemarketing has been fairly steady over the years=< Search engine advertising is the fastestgrowing type of online advertising=

Which of the following is not a practice thatdegrades the results and usefulness of search

engines? 2< social searchB< link farms6< content farms=< click fraud 2

2ll of the following are online communicationsthat are used to support the evaluation ofalternatives stage of the consumer decisionprocess except

2< search enginesB< online catalogs6< social networks=< targeted banner ads=

"Shoppers" constitute approximately 777@ ofthe online internet audience-$



2 6rayola arts*and*crafts column on a parenting web site is an example of what form ofadvertising?sponsorship

What is the top concern of internet users about

purchasing online?lack of trust in the purchase process

Studies of the effects of social "connectedness" oninternet purchases indicate that the more"connected" an individualthe less that individual is influenced by friendspurchases

2 typical response rate for an e*mail campaign would be 777@

8

In modeling online consumer behavior/ theconcept of "consumer skills" refers to theknowledge consumers have about how to conductonline transactions

Which of the following statements about 623*S2: is not true? 2< 623*S2: went into effect in Ganuary #$$H

B< 623*S2: prohibits unsolicited e*mail;spam<6< 623*S2: prohibits the use of deceptivesubect lines and false headers=< 9arge spammers are among 623*S2:s biggest supportersB

777 of annual offline retail sales is influenced byonline browsingone*third

What is the most important tool in establishing arelationship with the customer?company web site

Impressions are a measure of thenumber of times an ad is served



>iew*through rate measures the 777 responserate to an ad'$*day

Which of the following is not one of the mainelements of a comprehensive multi*channelmarketing plan? 2< local marketing

B< offline marketing6< social marketing=< mobile marketing 2

its are a measure of thenumber of http re0uests

Which of the following statements about theinternets impact on marketing is not true?

!he internet has decreased the impact of brands What feature of e*commerce technology hasreduced the cost of delivering marketingmessages and receiving feedback from users?universal standards

What feature of e*commerce technology allowsfine*grained/ highly detailed information onconsumers real*time behavior to be gathered andanaly+ed?information density

!he richness made possible by e*commercetechnologies does what?It allows video/ audio/ and text to be integrated intoa single marketing message and consumingexperience

5or a web site that has 8 million visitors a month/and where on average/ a visitor makes %$ page

re0uests per visit/ there will be 777 entries in thetransaction log each month8$ million

urchasing an online ad on a 62 basis meansthat the advertiserpays only for those users who perform a specificaction/ such as registering/ purchasing/ etc.



2ll of the following statements about cookies aretrue except 2< cookies can be used with web bugs to createcross*site profiles of usersB< the data typically stored in cookies includes auni0ue I= and e*mail address6< cookies make shopping carts possible byallowing a site to keep track of a users actions

=< the more cookies are deleted/ the less accurateand server metrics becomeB

2 web beacon isa tiny graphics file embedded in an e*mail or webpage

777 is an industry*standard database 0uery andmanipulation languageSD9

2ll of following are traditional online marketingtools except 2< affiliate marketingB< e*mail and permission marketing6< social marketing=< sponsorship marketing6

Which of the following examples illustrates the

"9ong !ail" phenomenon? 2< 4hapsody music streaming service reportedthat its no play rate had increased to over #$@B< !he number of blockbuster "winner take all" video titles is declining6< )ver 8$@ of 3etflixs %$$/$$$ titles are rentedat least once a day by someone=< !he average blog has a readership of slightlymore than %6

2 777 is a repository of customer informationthat records all of the contacts that a customerhas with a firm and generates a customer profileavailable to everyone in the firm with a need toknow the customer64: system

What measures the average length of stay at a web site?stickiness



2c0uisition rate is a measure of thepercentage of visitors who indicate an interest in asites products by registering or visiting a productspage

!he marketing techni0ue known as 777 involves

merchants offering products or services for a very low price for a short period of timeflash marketing

!he systems development life cycle methodology is

useful when creating an e*commerce Web site.

!4AF

)ne of the most important challenges in developingan e*commerce presence is understanding that the

technology must drive the business.

529SF

Asing prebuilt templates is typically one of the most

cost*effective choices when building a Web site.

!4AF

!he annual maintenance cost for a Web site is likely

to be as high as its development cost.

!4AF

In a two*tier architecture/ a Web server is linked toone middle*tier layer that typically includes a series of

application servers/ as well as to another back*end

layer.

529SF



2pache Web server software is based on :icrosofts

Windows operating system.

529SF

!he Web server software used does not significantly

impact how a Web sites Web pages look on userscomputers.

!4AF

rior to the development of e*commerce/ Web sites

primarily delivered static content.

!4AF

=ynamic page generation makes market

segmentation easier.

!4AF

2 list server is an application server used to provide a

database for product descriptions and prices.

529SF

Apgrading a server from a single processor to

multiple processors is an example of scaling a site

hori+ontally.

529SF

Storing !:9 pages in 42: rather than on a servers

hard drive is an inexpensive way to fine*tune the

processing architecture of a Web site.

!4AF



2 "native" app is one designed to specifically operate

using a mobile devices hardware and operating

system.

!4AF

2ccessibility rules help to ensure that low*bandwidthusers can access your Web site.

529SF

:obile Web apps are typically built using !:98 and

Gava.

!4AF

What are the two most important management

challenges in building a successful e*commerce

presence?

=eveloping a clear understanding of business obectives

and knowing how to choose the right technology to

achieve those obectives

In order from beginning to end/ the maor steps in the

S=96/ are

Systems analysisEplanning systems design building

the system testing and implementation.

77777777 are the types of information systems

capabilities needed to meet business obectives.

System functionalities

Which of the following basic system functionalities is

used to display goods on a Web site?

digital catalog



Which system functionality must your Web site have

in order to be able to personali+e or customi+e a

product for a client?

customer on*site tracking

2 system design has two main components

a logical design and a physical design.

Which of the following helps you understand the

marketing effectiveness of your e*commerce site?

site tracking and reporting system

Which of the following is not one of the basic business

obectives for an e*commerce site?

optimi+e system architecture

2ll of the following are basic information

re0uirements for a product database except

customer I= numbers.

Which of the following typically includes a data flow

diagram to describe the flow of information for an e*

commerce site?

logical design

Which of the following details the actual hardware

components to be used in a system?

physical design



77777777 verifies that the business obectives of the

system as originally conceived are in fact working.

2cceptance testing

!he leading Web server software is

2pache.

2ll of the following are basic functionality provided by

Web servers except

a shopping cart.

Which of the following is used to process certificates

and privateEpublic key information?

SS9

Which of the following would you use to identify

orphan files?

site management tools

Which of the following is an example of a 6:S?

Wordress

2dvantages of dynamic page generation include all of

the following except

client*side execution of programming.

Which of the following cannot be used to retrieve

obects from a database?

!:9



Which of the following types of servers monitors and

controls access to a main Web server and implements

firewall protection?

proxy server

Which of the following technologies could you use to

place the content of your Web site in a database so

that you can then dynamically generate re0uests for

pages?

6:S

Which of the following is not a type of applicationserver?

5! server


e*commerce merchant server software except

marketing software.

Which of the following is not one of the main factors

in Web site optimi+ation?

page stickiness

2n e*commerce Web site that processes orders

re0uires/ at minimum/ a 77777777 system

architecture.

two*tier

2ll of the following are Web site design features that

annoy customers except

redundant navigation.



Which of the following is not an open source software

tool?

WebSphere

!he term stateless refers to the fact that

the server does not have to maintain an ongoing

dedicated interaction with the client computer.

!he structure of a market is described in terms of all

of the following except

customers.

Which of the following types of sites typically tends to

have high to very high page views ;hits<?

publishingEsubscription

Which of the following types of sites typically needs a

high percentage of secure pages?

trading

Which of the following is not a main factor in

determining overall demand for an e*commerce site?

static file si+es

!he cost of hardware/ software/ and

telecommunications services needed to build a Web

site have 77777777 over the last decade.

decreased dramatically



Which of the following is the final stage suggested for

a six*phase plan to develop an e*commerce presence?

mobile plan

Which of the following is not an example of one of the

four kinds of e*commerce presence?

customer management system

2ll of the following are steps one can take to right*si+e

a Web sites hardware platform and meet demands for

service except

replacing static pages with dynamically generated

pages.

2ll of the following are methods of improving the

processing architecture of a Web site except

adding Web servers.

Which of the following is the least expensive path to

creating a mobile Internet presence?

resi+ing an existing Web site for mobile use

2ll of the following are important factors in Web site

optimi+ation except

adhering to accessibility guidelines.

77777777 provides a set of standards for

communicating between a browser and a program

running on a server that allows for interaction

between the user and server.

6JI



77777777 is a programming language invented by

3etscape used to control the obects on an !:9

page and handle interactions with the browser.

GavaScript

!he primary way a Web site is able to personali+e thecontent presented to a visitor is through the use of

cookies.

Which of the following is an example of dynamic

content?

blog posts

2ll of the following are factors in contributing to the

increase in cybercrime except

the Internets similarity to telephone networks

!he 6omputer Security Institute reported in its #$%%

survey that approximately 77777 percent of

responding organi+ations experienced a computersecurity incident within the previous %# months.

H8

!he overall rate of online credit card fraud is 7777

percent of all online card transactions.

less than %

2ccording to the 6omputer Security Institutes #$%%

6omputer 6rime and Security Survey/ which of the

following was the most commonly reported type of

attack?

malware infection



!he six key dimensions to e*commerce security are

nonrepudiation/ authenticity/ availability/ integrity/

privacy/ and

confidentiality

77777 refers to the ability to ensure that e*commerceparticipants do not deny their online actions.

3onrepudiation

77777 refers to the ability to identify the person or

entity with whom you are dealing on the Internet.

2uthenticity

Which of the following is an example of an integrity

violation of e*commerce security?

2n unauthori+ed person intercepts an online

communication and changes its contents

77777 refers to the ability to ensure that an e*

commerce site continues to function as intended.

2vailability

2n example of a privacy violation of e*commerce

security is

you online purchasing history being sold to other

merchants without your consent

77777 refers to the ability to ensure that messages

and data are only available to those authori+ed to view

them.

6onfidentiality



Which of the following is not a key point of

vulnerability when dealing with e*commerce?

the credit card companies

2ll of the following were computer crimes committed

in #$%%*#$%# except

:elissa worm spreads through :icrosoft Word

templates

Which of the following is a prominent hacktivist

group?

2nonymous

:ost of the worlds spam is delivered via which of the

following?

botnets

Botnets are typically used for all of the following

except

phishing attacks

Software that is used to obtain private user

information such as a users keystrokes or copies of e*

mail is referred to as

spyware

!he 6onficker worm targeted

:icrosoft operating systems



3etsky./ which spreads by sending emails from an

infected computer to all of the e*mail addresses found

on that infected computer/ is an example of

wormE!roan horse

What is the most fre0uent cause of stolen credit cardsand card information today?

the hacking and looting of corporate servers storing

credit card information

Which dimension;s< of security is spoofing a threat

to?

integrity and authenticity

2ll of the following are examples of malicious code

except

sniffers

Symmetric key encryption is also known as

secret key encryption

2ll of the following statements about symmetric key

encryption are true except

symmetric key encryption is computationally slower

!he =ata Fncryption Standard uses a;n< 77777*bit

key.

81

2ll of the following statements about public key




public key encryption ensures authentication of the

sender

2ll of the following statements about KI are true

except

KI guarantees that the verifying computer of themerchant is secure

2 digital certificate contains all of the following except

the

subects private key

Which of the following dimensions of e*commerce

security is not provided for by encryption?

availability

2ll of the following are methods of securing channels

of communication except

5!

2 77777 is a hardware or software that acts as a filter

to prevent unwanted packets from entering a network.

firewall

roxy servers are also known as

dual home systems

2ll of the following are used for authentication except

packet filters



What is the first step in developing an e*commerce

security plan?

perform a risk assessment

What is the last step in developing an e*commerce

security plan?

erform a security audit

Which of the following is not an example of an access

control?

digital signatures

Which of the following is the primary federal statute

used to combat computer crime?

6omputer 5raud and 2buse 2ct

!o allow lower*level employees access to the

corporate network while preventing them from

accessing private human resources documents/ you

would use

an authori+ation management system

2ll of the following are features of cash except

it provides float

2ll of the following are stakeholders in payment

systems except

ISs

S payment systems are a variation on what type of

payment system?



stored value payment system

2ll of the following statements about debit cards are

true except

=ebit cards enable consumers to make purchases even if

they do not have sufficient funds at the time of purchase

2ll of the following are examples of stored value

payment systems except

credit cards

3one of the following payment systems offersimmediate monetary value except

stored valueEdebit card

:alware that comes with a downloaded file that a

user re0uests is called a

drive*by download

Which of the following is not an example of a A?

drive*by download

2ll of the following are limitations of the existing

credit card payment system except

cost to consumers

9inden =ollars/ created for use in Second 9ife/ are an

example of

virtual currency



Which of the following is a set of short*range wireless

technologies used to share information among devices

within about # inches of each other?

356

!he easiest and least expensive way to prevent threats to system

integrity is to install anti*virus software ;!E5<

!rue

=igital cash is legal tender that is instantly convertible

into other forms of value without the intermediation

of any third parties

5alse

hishing attacks rely on browser parasites

5alse

!he A.S. federal government has historically not been

in favor of the development and export of strong

encryption systems.

!rue

In order to accept payments by credit card/ online

merchants typically must have a merchant account

established with a bank or financial institution

!rue

77777777 refers to the ability to ensure that

messages and data are only available to those

authori+ed to view them

6onfidentiality



2ll of the following statements about public key


. public key encryption uses two mathematically

related digital keys.

. public key encryption ensures authentication of the

sender.

. public key encryption does not ensure message

integrity.

. public key encryption is based on the idea of

irreversible mathematical functions.

public key encryption does not ensure message

integrity.

Which of the following countries has been found to

have engaged in cyberespionage against Joogle?

6hina

2n intrusion detection system can perform all of the

following functions except

Blocking suspicious activity

Which of the following is not an example of a A?. adware

. browser parasite

. drive*by download

. spyware

=rive*by download

Which of the following did =ropbox implement after a

series of security snafus in #$%% and #$%#?a. firewall

b. SS9E!9S

c. two*factor authentication

d. anti*virus software

!wo*5actor 2uthentication




=ual*home Systems

)nline bill payments are believed to cost 77777777to process compared to 77777777 for paper bills.

#$ to '$ cents/ &' to &(

2ll the following statements about symmetric key


. in symmetric key encryption/ both the sender and

the receiver use the same key to encrypt and decrypt a

message.. the =ata Fncryption Standard is a symmetric key

encryption system.

. symmetric key encryption is computationally slower.

. symmetric key encryption is a key element in digital

envelopes.

symmetric key encryption is computationally slower.

# payment systems are a variation on what type ofpayment system?


Which of the following is not an example of an access

control?

. firewalls

. proxy servers

. digital signatures

. login passwords

=igital signatures

3one of the following payment systems offers

immediate monetary value except

2< personal checks.



B< credit cards.

6< stored valueEdebit card.

=< accumulating balance.

stored valueEdebit card.

4eventon is an example of

4ansomware

Which of the following dimensions of e*commerce

security is not provided for by encryption?

. confidentiality

. availability

. message integrity

. nonrepudiation

2vailability

Spoofing involves attempting to hide a true identity by

using someone elses e*mail or I address

!rue

!9S does not guarantee server*side authentication

5alse

2 worm does not need to be activated by a user in

order for it to replicate itself

!rue

Smishing attacks exploit S:S messages

!rue

4ustock is an example of which of the following?



Botnet

2n example of a privacy violation of e*commerce

security is

your online purchasing history being sold to other

merchants without your consent.

Which of the following is an example of an integrity

violation of e*commerce security?

2< 2 Web site is not actually operated by the entity the

customer believes it to be.

B< 2 merchant uses customer information in a

manner not intended by the customer.

6< 2 customer denies that he or she is the person whoplaced the order.

=< 2n unauthori+ed person intercepts an online

communication and changes its contents.

. 2n unauthori+ed person intercepts an online

communication and changes its contents.

Which of the following is the current standard used to

protect Wi*5i networks?

W2#

!he overall rate of online credit card fraud is

77777777 @ of all online card transactions.

9ess than %@

2ll of the following are limitations of the existing

online credit card payment system except

. poor security.

. cost to consumers.

. cost to merchant.

. social e0uity.

6ost to consumers



2 digital certificate contains all of the following except

the

. subects private key.

. subects public key.

. digital signature of the certification authority.

. digital certificate serial number.

Subects private key

Which of the following is a set of short*range wireless

technologies used to share information among devices

within about # inches of each other?

356

2ll of the following statements about KI are true

except

. !he term KI refers to the certification authorities

and digital certificate procedures that are accepted by

all parties.

. KI is not effective against insiders who have a

legitimate access to corporate systems including

customer information.

. KI guarantees that the verifying computer of the

merchant is secure.

. !he acronym KI stands for public key

infrastructure.

. KI guarantees that the verifying computer of the

merchant is secure.


increase in cybercrime except

. the ability to remotely access the Internet.

. the Internets similarity to telephone networks.

. the ability to anonymously access the Internet.

. the Internet is an open/ vulnerable design.

!he Internets similarity to telephone networks



9inden =ollars/ created for use in Second 9ife/ are an

example of

>irtual 6urrency

. Insiders present a greater security threat to e*

commerce sites than outsiders

!rue

. :ost of the worlds spam is delivered via which of

the following?

Botnets

!he research firm 6ybersource estimated that online

credit card fraud in the Anited States amounted to

about 77777777 in #$%#.

&'.8 Billion

!he =ata Fncryption Standard uses a;n< 77777 bit

key.

81


Secret Key Fncryption

Which dimension;s< of security is spoofing a threatto?

Integrity and 2uthenticity

Software that is used to obtain private user

information such as a users keystrokes or copies of e*

mail is referred to as



Spyware

2ll of the following are methods of securing channels

of communication except

2< SS9.

B< S*!!.

6< >3.=< 5!.

5!

rior to the development of e*commerce/ Web sites

primarily delivered static content. !E5

!rue

Apgrading a server from a single processor to

multiple processors is an example of scaling a site

hori+ontally. !E5

!rue

:obile Web apps are typically built using !:98 andGava.

!rue

2pache Web server software is based on :icrosofts

Windows operating system.

5alse



!rue

H kinds of e*commerce presence



Web sites

e*mail

social media

offline media

Which of the following typically includes a data flow

diagram to describe the flow of information for an e*commerce site?

. physical design

. logical design

. testing plan

. co*location plan

9ogical design


a logical design and a physical design


Web servers except

2< a product catalog.

B< marketing software

6< a shopping cart.

=< credit card processing.

2 shopping cart

2ll of the following are simple steps for optimi+ing

Web page content that can reduce response times

except

reducing unnecessary !:9 comments.

Asing more efficient graphics.

2voiding unnecessary links to other pages on the site.Segmenting computer servers to perform dedicated

functions.

* segmenting computer servers to perform dedicated

functions



)ffline media is typically used for all of the following

marketing activities except

education.exposure.conversation.branding

conversation

2ll of the following are methods of improving theprocessing architecture of a Web site except

a< separating static content from dynamic content

b< optimi+ing 2S code

c< optimi+ing database schema

d< adding web servers

2dding web servers

Which of the following technologies could you use toplace the content of your Web site in a database so

that you can then dynamically generate re0uests for

pages?

*2pache web server

*proxy server

*shopping cart

*6:S

6:S

Which of the following is not a main factor in

determining overall demand for an e*commerce site?

*static file si+es

*number of items in inventory

*user profiles

*type of content

Static 5ile Si+e

77777777 verifies that the business obectives of the

system as originally conceived are in fact working.

2cceptance testing




S=96/ are

systems analysisEplanning

systems design

building the system

testing

implementation.


Wordpress


challenges in building a successful e*commerce

presence?

*developing a clear understanding of business obectives

*knowing how to choose the right technology to achieve

those obectives

Which of the following details the actual hardware

components to be used in a system?

hysical =esign

)ne of the most important challenges in developing

an e*commerce presence is understanding that the

technology must drive the business. !E5

5alse

!he systems development life cycle methodology isuseful when creating an e*commerce Web site.

!rue

Storing !:9 pages in 42: rather than on a servers

hard drive is an inexpensive way to fine*tune the

processing architecture of a Web site. !E5



!rue

2ll of the following are basic information

re0uirements for a product database except

.product descriptions

.stock numbers

.customer I= numbers

.inventory levels

6ustomer I= number

Which of the following is the least expensive path to

creating a mobile Internet presence?

4esi+ing a website for mobile use


the server does not have to maintain an ongoing

dedicated interaction with the client computer.

:ost of the time re0uired to maintain an e*commerce

site is spent on

general administration and making changes and

enhancements to the system.

!he cost of hardware/ software/ and

telecommunications services needed to build a Web

site have 77777777 over the last decade.

=ecreased drastically

2dvantages of dynamic page generation include all of

the following except

a< lowered menu costs

b<market segmentation

c< nearly cost*free price discrimination

d< client*side execution of programming



6lient*side execution of programming

Which of the following is used to process certificates

and privateEpublic key information?

2< !!

B< SS9

6< 5!=< data capture tools

SS9

2n e*commerce Web site that processes orders

re0uires/ at minimum/ a 77777777 system

architecture.

!wo*tier

!he leading Web server software is

2pache

2ll of the following are important factors in Web site

optimi+ation except.selecting keywords and page titles

.identifying market niches for your services or

products

.buying search engine ads

.adhering to accessibility guidelines.

2dhering to accessibility guidelines


cost*effective choices when building a Web

!rue

!he Web server software used does not significantly

impact how a Web sites Web pages look on users

!rue



77777777 involves testing a site programs modules

one at a time.

Anit testing

2ll of the following might be part of a Web sites

middle*tier layer except

.a database server

.an ad server

.legacy corporate applications

.a mail server.

9egacy corporate applications

!he structure of a market is described in terms of

=irect competition/ suppliers and substitute products

Which system functionality must your Web site have

in order to be able to personali+e or customi+e a

product for a client?

an ad server

a site tracking and reporting systeman inventory management system



!he primary way a Web site is able to personali+e the

content presented to a visitor is through the use of

6ookies nom

Which of the following helps you understand the

marketing effectiveness of your e*commerce site?

shopping cart

product database

site tracking and reporting system

inventory management system



Site tracking and reporting system

=atabase

)rgani+ed collection of logically related data

self*describing collection of integrated tables

5ile

Jroup of records of same type

4ecord

Jroup of related fields

5ield

Jroup of characters as word;s< or umber

ierarchy in =atabase

5ield/ 4ecord/ 5ile/ =atabase

=ata

Stored representations of meaningful obects and events

Structured =ata

3umbers/ text/ dates

Anstructured =ata

Images/ video/ documents



Information

=ata processed to increase knowledge in the person

using the data

:etadata

descriptions of the properties or characteristics of the

data/ including data types/ field si+es/ allowable values

and data context ;limit of what data can be..gpa can be

$*H and ' number places<

6ontext

elps us understand the data

roblems with traditional file environment

;maintained separately by different departments<

=ata redundancy

=ata inconsistency

rogram*data dependence ;change program re0uires

change in data<

9ack of flexibility

oor security

9ack of data sharing and availability

=atabase :anagement System ;=B:S<

Interfaces between applications and physical data files

Separates logical and physical views of data

Solves problems of traditional file environment

6omponents of =B:S

Asers L =atabase application L SD9 L =B:S L

=atabase A2S:=

What is the =ominant =atabase System?



)racle

SD9

Se0uential Duery 9anguage

GF! ;oint engine technology<

Goint Fngine !echnology

=atabase that is used as underlying database engine for

2ccess

6omponents of =atabases

Fntity

2ttribute

4elationship

Fntity

erson/ place/ thing that we identify ;people/ cars<

6an be tangible or abstract

2ttribute

Fach characteristic/ or 0uality/ describing the entity

;name/ address/ =9 number<

4elationships

Fxist between entities)ne*to*one

)ne*to*many

:any*to*many

Fntity Instance



)ccurrence of an entity ;uman is entity/ Spencer is

instance<

5orm

Ffficient way to capture data/ imply entities/ attributes

and relationships

=ata =efinition 6apability

Specifies structure of database content/ used to create

tables and define characteristics of fields

=ata =ictionary

2utomated or manual file storing definitions of data

elements and their characteristics

=ata :anipulation 9anguage

Ased to add/ change/ delete/ retrieve data from database

;SD9<

Fntity 4elationship =iaram

Ased by database designers to document the data model

and illustrate relationships between entities

=istributing databases

Storing database in more than one place

artitioned =atabase

Separate locations store different parts of database



4eplicated =atabase

6entral database duplicated in entirety at different

locations

' Key techni0ues =atabase 2pproach

%. =ata warehousing

#. =ata mining ;looking for relationships<

'. !ools for accessing internal databases throughout the

web

Business Intelligence

!ools for consolidating/ analy+ing and providing access

to vast amounts of data to help users make better

business decisions

rinciple tools of business intelligence include

Software for database 0uery and reporting

)nline analytical processing ;)92<

=ata mining

)nline 2nalytical rocessing ;)92<

Supports multidimensional data analysis ;each aspect of

info is different dimension< and enables rapid/ online

answers to ad hoc 0ueries

=ata :ining

5inds hidden patterns/ relationships in large databasesand infers rules to predict future behavior ;discovery

driven<

redictive 2nalysis

Ases data mining techni0ues/ historical data and

assumptions about future conditions to predict



outcomes of events ;prob customer will respond to

offer<

!ext :ining

Fxtracts key elements from large/ unstructured data sets

;stored e*mails<

2dvantages of using web for database access

Fase of use of browser software

Web interface re0uires few or no changes to database

Inexpensive to add web interface to system

Information olicy

5irms rules/ procedures/ roles for sharing/ managing/

standardi+ing data

=ata 2dministration

5irm function responsible for specific policies and

procedures to manage data

=ata governance

olicies and processes for managing availability/

usability/ integrity and security of enterprise data/

especially as it relates to gov regulations

=atabase 2dministration

=efining/ organi+ing/ implementing/ maintaining

database performed by database design and

management group

Before new database is in place/ need to



Identify and correct faulty data

Fst. better routines for editing data once database in

operation

=ata Duality 2udit

Structured survey of the accuracy and level ofcompleteness of the data in an info system

=ata 6leansing

Software to detect and correct data that are incorrect/

incomplete/ improperly formatted or redundant

;enforces consistency<

System 5unctionalities

!ypes of info systems capabilities you will need to

achieve your business obectives

Information 4e0uirements

Info elements that they system must produce in order to

achier the business obectives

System =esign Specification

=escription of the main components in a system and

relationship to one another

6:S

)rgani+es/ stores and processes web site content

6o*location

When a firm purchases or leases a web server ;and has

total control over its operation< but locates it in a



vendors physical facility. >endor maintains the facility/

communications lines and machinery

System !esting

!esting site as a whole/ in way typical user will use it

System 2rchitecture

2rrangement of software/ machinery and tasks in an

info system needed to achieve a specific functionality

!wo*tier 2rchitecture

F*commerce system in which a web server responds to

re0uests for web pages and a database server provides

backend data storage

:ulti*tier architecture

Web server is linked to a middle*tier layer that includes

series of application servers that perform specific tasks

as well as a backend layer of existing corporate systems

Site management tools

>erify that links on pages are still valid and also identify

orphan files

=ynamic age generation

6ontents of page are stored as obects in a database/

rather than being hard coded in !:9. When user

re0uests a web page/ contents for that peg are fetched

from database

Web application Server



Software program that provide specific business

functionality re0uired of a web site

F*commerce merchant server software

Software that provides the basic functionality needed

for online sales/ including catalog/ order taking/shopping cart and credit card processing

:erchant Server Softwarer ackage

)ffers integrated environment that provides most or all

of functionality and capabilities needed to develop a

sophisticated customer*centric site

)pen Source Software

=eveloped by community of programmers and

designers and free to use and modify

ardware latform

2ll underlying computing e0uipment that the system

uses to achieve its functionality

IE) Intensive

4e0uires inputEoutput operations rather than heavy*

duty processing power

>ertical Scaling

Increasing processing power of individual components

ori+ontal Scaling

Fmploying multiple computers to share the workload



6JI ;common gateway interface<

set of standards for communication between a browser

and program running on a server that allows for

interaction between user and server

2ctive Server ages

Software development tool that enables programmers

using :icrosofts IIS package to build dynamic pages

Gava

rogramming language that allows programmers tocreate interactivity and active content on client

computer/ saving considerable load on the server

%. In general/ the more security measures added to an e*commerce site/

the more difficult it is to use/ and the slower the site becomes.

!

#. 2 worm needs to be activated by a user in order for

it to replicate itself.

5

'. hishing attacks rely on malicious code.

5

H. !he use of a digital signature helps to ensure

integrity/ authenticity and nonrepudiation.

!



8. SS9 does not guarantee server*side authentication.

5

%. )nline consumer behavior is fundamentally

different from offline consumer behavior.

5

#. F*commerce is a maor conduit and generator of

offline commerce.

!

'. Joal*oriented shopping is the most common type

of online shopping behavior.

!

H. 4esearch indicates that online sellers who develop

trust among consumers are able to charge a premium

price for their online products and services.

!

8. 2 commodity is a good or service for which there

are many dealers supplying the same product and all

products are essentially different.

5

1. 2 Web site can only receive data it has stored on a

client computer and cannot look at any other cookie.

!



(. !he four generic/ market entry strategies are first

mover/ fast follower/ "clicks and bricks/" and brand

extender.

!

,. 2ma+on is an example of a company that usesaffiliate marketing.

!

-. !he marginal cost of the production of information

goods distributed over the Internet is +ero or near

+ero.

!

%$. >ersioning is selling products to different people

and groups based on their willingness to pay.

5

%%. Bundling is the process of creating multiple

versions of a good and selling essentially the same

product to different market segments at different

prices.

5

%. 2fter an initial boom in Internet advertising/ the

growth of Internet advertising has slowed and has

been somewhat static over the past few years as

concerns regarding effectiveness grow

5

#. romotional sales communications emphasi+e

product purchases.

!



'. Search engines must inform the user that the

results of a 0uery have been paid for by participating

firms.

5

H. !he #$$' 623*S2: act makes lawful legitimate

bulk mailing of unsolicited e*mail messages.

!

8. Sending e*mail marketing messages is typically less

costly than sending direct mail marketing messages.

!

1. !oday/ the most effective marketing campaigns for

e*commerce companies use both online and offline

marketing communications.

!

(. !he average cost per customer ac0uisition utili+ing

online display ads is greater than the cost utili+ing

newspaper ads.

!

,. 3one of the maor search engines accept non*

paying Web sites for inclusion in their search results.

5

%. If you decide to outsource your firms Web site

development/ you can rely on the outsourcer to create

a site development plan and need not worry about

basic e*commerce issues.



5

#. Building a Web site from scratch is always the most

cost effective choice.

5

'. It can cost as much to maintain a Web site on an

annual basis as it does to build it.

!

H. In a two*tier architecture/ a Web server is linked to

a middle*tier layer that typically includes a series ofapplication servers/ as well as to a back*end layer.

5

8. !he choice of Web server software impacts how

Web pages appear.

5

1. Scaling a site hori+ontally involves upgrading

servers from a single processor to multiple processors.

5

F*commerce as we know it today would not exist

without the Internet and the World Wide Web.

!4AF

Wireless Web technology reduces barriers to Internet

access.

!4AF



2s economists had envisioned/ prices of products sold

on the Web are consistently lower than elsewhere and

the online marketplace is characteri+ed by decreasing

price dispersion.

529SF

F*commerce can be defined as 2< the use of the

Internet and the Web to transact business. B< the use

of any Internet technologies in a firms daily activities.

6< the digital enablement of transactions and

processes within an organi+ation. =< any digitally

enabled transactions among individuals and

organi+ations.

2< the use of the Internet and the Web to transact

business.

Which of the following is not a uni0ue feature of e*

commerce technology? 2< interactivity B< social

technology 6< global broadcasting =< richness

6< global broadcasting

Which of the following is not an example of a socialnetwork? 2< !witter B< 9inkedIn 6< 5acebook =<

Wikipedia

=< Wikipedia

2ll of the following are maor business trends in e*

commerce in #$%%*#$%# except for 2< 5acebook/

!witter/ and other social networks continue to grow.

B< locali+ation of e*commerce expands. 6< searchengine marketing is eclipsed by the mobile advertising

platform. =< consumer packaged goods begin to find

their online market.

6< search engine marketing is eclipsed by the mobile

advertising platform.



2bove all/ e*commerce is a;n< 77777777 *driven

phenomenon. 2< technology B< government 6<

marketing =< user

2< technology

2 value proposition defines how a companys productor service fulfills the needs of a customer.

!4AF

!he terms revenue model and financial model can be

used interchangeably.

!4AF

:ost first movers have the complementary resources

needed to sustain their advantage.

529SF

Barriers to entry into the e*tail marketplace are high.

529SF

Which element of the business model addresses the

0uestion of why a customer should buy from the firm?

2< revenue model B< competitive advantage 6< market

strategy =< value proposition

=< value proposition

2 firms 77777777 describes how a firm will produce

a superior return on invested capital. 2< value

proposition B< revenue model 6< market strategy =<

competitive advantage

B< revenue model



Which of the following is an example of the

subscription revenue model? 2< 2ncestry.com B< eBay

6< 2ma+on =< !witter

2< 2ncestry.com

Which of the following companies utili+es atransaction fee revenue model? 2< WSG.com B<

FM!rade 6< !witter =< Sears.com

B< FM!rade

Which of the following is an example of the affiliate

revenue model? 2< Nahoo B< eBay 6< Jap.com =<

:yoints

=< :yoints

!he addresses used by browsers to identify the

location of content on the Web are called 2< domain

names. B< uniform resource locators. 6< I addresses.

=< ypertext !ransfer rotocol.

B< uniform resource locators

77777777 is a model of computing in which firms

and individuals obtain computing power and software

applications over the Internet/ rather than purchasing

and installing it on their own computers. 2<

6lientEserver computing B< # computing 6<

Broadband computing =< 6loud computing

=< 6loud computing


cost*effective choices when building a Web site.

!4AF





!4AF


challenges in building a successful e*commerce site? 2< developing a clear understanding of business

obectives and knowing how to choose the right

technology to achieve those obectives B< having an

accurate understanding of your business environment

and an achievable business plan 6< building a team

with the right skill sets and closely managing the

development process =< identifying the key

components of your business plan and selecting the

right software/ hardware/ and infrastructure for your

site

2< developing a clear understanding of business

obectives and knowing how to choose the right

technology to achieve those obectives


S=96/ are 2< systems analysisEplanning systems

design building the system testing and

implementation. B< systems design testing building

the system and implementation. 6< systemsanalysisEplanning systems design building the

system implementation and testing. =< systems

analysisEplanning implementation building the

system and testing.

2< systems analysisEplanning systems design building

the system testing and implementation.

77777777 are the types of information systemscapabilities needed to meet business obectives. 2<

Information re0uirements B< System functionalities

6< System design specifications =< hysical design

specifications

B< System functionalities



Which of the following basic system functionalities is

used to display goods on a Web site? 2< product

database B< digital catalog 6< shopping cart system =<

customer database system

B< digital catalog

2 system design has two main components 2< a

logical design and a physical design. B< a behavioral

design and a technological design. 6< business

obectives and technology re0uirements. =< front*end

systems and back*end systems.

2< a logical design and a physical design.

Which of the following helps you understand themarketing effectiveness of your e*commerce site? 2<

shopping cart B< product database 6< site tracking

and reporting system =< inventory management

system

6< site tracking and reporting system


Web servers except 2< site management tools. B<data capture tools. 6< security services. =< a shopping

cart.

=< a shopping cart.

!he easiest and least expensive way to prevent threats

to system integrity is to install anti*virus software.

!4AF

6redit cards are the dominant form of online payment

throughout the world.

!4AF



In order to accept payments by credit card/ online

merchants must have a merchant account established

with a bank or financial institution.

!4AF

ayal re0uires the recipient of a payment to have aayal account to receive funds.

!4AF


increase in cybercrime except 2< the ability to

remotely access the Internet. B< the Internets

similarity to telephone networks. 6< the ability to

anonymously access the Internet. =< the Internet is anopen/ vulnerable design.

B< the Internets similarity to telephone networks.

77777777 refers to the ability to ensure that e*

commerce participants do not deny their online

actions. 2< 3onrepudiation B< 2uthenticity 6<

2vailability =< Integrity

2< 3onrepudiation

77777777 refers to the ability to identify the person

or entity with whom you are dealing on the Internet.

2< 3onrepudiation B< 2uthenticity 6< 2vailability =<

Integrity

B< 2uthenticity

ouseholds with incomes of below &(8/$$$ are

obtaining Internet access at faster rates than

households with incomes above that level.

!4AF



rice is the top factor in online purchase decisions.

!4AF

F*commerce is a maor conduit and generator of

offline commerce.

!4AF

)nline shoppers tend to browse for available products

rather than search for specific products they have

determined in advance.

529SF

4esearch shows that the two most important factors

shaping the decision to purchase online are utility and

trust.

!4AF

6ookies/ when combined with Web bugs/ can be used

to create cross*site profiles.

!4AF

Bundling is the process of creating multiple versions

of a good and selling essentially the same product to

different market segments at different prices.

529SF

Which of the following activities is the one engaged in

by the highest percentage of online users? 2< using e*

mail B< using a search engine 6< researching products

and services =< reading news

2< using e*mail



Which of the following age groups has the highest

percentage of Internet access? 2< %,*#- B< '$*H- 6<

8$*1H =< 18C

2< %,*#-

Which of the following statements is not true aboutthe broadband audience? 2< It is clearly different than

the dial*up audience. B< It is more educated and

wealthier than the dial*up audience. 6< It is less

intensely involved with the Internet. =< It is more

middle*aged than the dial*up audience.

6< It is less intensely involved with the Internet.

2;n< 77777777 profile describes an individuals setof needs/ drives/ motivations/ perceptions and learned

behaviors. 2< psychographic B< opinion 6<

psychological =< lifestyle

6< psychological

Which of the following types of online market

segmentation and targeting involves tracking the

actions users take on a Web site? 2< technical B< behavioral 6< contextual =< psychographic

2< technical

!he sole purpose of marketing communications is

sales.

!4AF

!he amount spent on online advertising in #$%%

accounts for approximately #$ percent of the total

amount spent on all advertising.

!4AF



)nline advertising methods include banner ads/ video

ads/ and referrals.

!4AF

=isplay ads produce the highest click*through rates.

529SF

Search engine advertising continues to be the

dominant form of online advertising/ but its rate of

growth is slowing somewhat compared to other

formats.

!4AF

Which of the following advertising messages is a

branding communication? 2< !ry 2dobe 2crobat

rofessional %$ free for '$ days. B< 5ree shipping on

every item we sell. Buy two or more items to 0ualify.

6< Barnesandnoble.com !he Best lace to Buy

!extbooks. =< 8$ percent off all calendars. Shop now

while supplies last.

Barnesandnoble.com !he Best lace to Buy !extbooks.

Which of the following is not one of the advantages of

online advertising? 2< !he Internet is where the

audience is moving. B< )nline ads provide for greater

interactivity with the customer. 6< )nline costs versus

benefits are well established and understood. =<

)nline advertising can target ads to narrow market

segments. age 4ef H'H*H'1

...

2 6rayola arts and crafts column on a parenting Web

site is an example of what form of advertising? 2<

sponsorship B< banner swapping 6< affiliate

relationship =< public relations

2< sponsorship



2 typical response rate for an e*mail campaign would

be 77777777 percent. 2< # B< 8 6< #8 =< 8$

B< 8

9egitimate e*mail addresses based on a high*0uality

commercial opt*in e*mail list might cost 77777777

per thousand. 2< 8$ cents to &% B< &8 to &%$ 6< &8$ to

&%$$ =< &8$$ to &%$$$

B< &8 to &%$

!he two different types of online catalogs are 2< full*

page spreads and grid display. B< web*based anddirect mail. 6< multi*item display and single*item

display. =< rich mediaEvideo and display.

2< full*page spreads and grid display.

6!4 is a measure of the 2< percentage of times an ad

is clicked. B< number of times an ad is served. 6<

number of http re0uests. =< number of pages viewed.

2< percentage of times an ad is clicked

Which of the following measures the average length of

stay at a Web site? 2< loyalty B< stickiness 6< recency

=< retention rate

B< stickiness

Which of the following measures the ratio of items

purchased to product views? 2< conversion rate B<

cart conversion rate 6< browse*to*buy ratio =< view*

to*cart ratio

6< browse*to*buy ratio



2c0uisition rate is a measure of the 2< percentage of

visitors who indicate an interest in a sites products by

registering or visiting a products pages. B< percentage

of visitors who become customers. 6< percentage of

existing customers who continue to buy on a regular

basis. =< percentage of shoppers who do not return

within a year after their initial purchase.

2< percentage of visitors who indicate an interest in asites products by registering or visiting a products

pages

Which of the following forms of online advertising

typically has the highest click*through rate? 2< e*mail

marketing in*house list B< interstitials 6< search

engine keyword purchase =< sponsorships

2< e*mail marketing in*house list

Jroupon is an example of local commerce.

!4AF

!he power of suppliers is a key industry strategic

factor.

!4AF

In #$%%/ the number of online buyers is around %8$

million.

!4AF

In the Anited States/ the service sector accounts for

about (8 percent of all economic activity. age 4ef

1$H

...



In the Anited States/ banks/ insurance firms/ and

brokerage firms are prohibited from having

significant financial interests in one another.

!4AF

)ver ($ million households now use online banking.

!4AF

!he online mortgage industry has transformed the

process of obtaining a mortgage.

!4AF

!he maor impact of Internet real estate sites is in

enabling online*only property transactions.

529SF

)nline retailing is one of the largest segments of the

retail industry.

529SF

)nline career sites are being threatened by both ob

search engines and aggregators.

!4AF

2ll of the following products are considered durablegoods except 2< automobiles. B< clothing. 6<

appliances. =< furniture.

B< clothing.

Within the A.S. retail goods and services market/

personal consumption of 77777777 accounts for the



largest share. 2< durable goods B< nondurable goods

6< online retail =< services age 4ef 8(,

...

Which of the following segments of the A.S. retail

industry is the smallest? 2< consumer durables B<gasoline and fuel 6< specialty stores =< online retail

=< online retail

!he easiest and least expensive way to prevent threats to system

integrity is to install anti*virus software ;!E5<

!rue

=igital cash is legal tender that is instantly convertible into other forms

of value without the intermediation of any third parties

5alse

hishing attacks rely on browser parasites

5alse

!he A.S. federal government has historically not been in favor of the

development and export of strong encryption systems.

!rue

In order to accept payments by credit card/ online merchants typically

must have a merchant account established with a bank or financial

institution

!rue



77777777 refers to the ability to ensure that messages and data are

only available to those authori+ed to view them

6onfidentiality

2ll of the following statements about public key encryption are true

except

. public key encryption uses two mathematically related digital keys.

. public key encryption ensures authentication of the sender.

. public key encryption does not ensure message integrity.

. public key encryption is based on the idea of irreversible

mathematical functions.

public key encryption does not ensure message integrity.

Which of the following countries has been found to have engaged in

cyberespionage against Joogle?

6hina

2n intrusion detection system can perform all of the following

functions except

Blocking suspicious activity

Which of the following is not an example of a A?

. adware

. browser parasite

. drive*by download

. spyware

=rive*by download



Which of the following did =ropbox implement after a series of

security snafus in #$%% and #$%#?

a. firewall

b. SS9E!9S

c. two*factor authentication

d. anti*virus software

!wo*5actor 2uthentication


=ual*home Systems

)nline bill payments are believed to cost 77777777 to process

compared to 77777777 for paper bills.

#$ to '$ cents/ &' to &(

2ll the following statements about symmetric key encryption are true

except

. in symmetric key encryption/ both the sender and the receiver use the

same key to encrypt and decrypt a message.

. the =ata Fncryption Standard is a symmetric key encryption system.

. symmetric key encryption is computationally slower.

. symmetric key encryption is a key element in digital envelopes.

symmetric key encryption is computationally slower.

# payment systems are a variation on what type of payment system?




Which of the following is not an example of an access control?

. firewalls

. proxy servers

. digital signatures

. login passwords

=igital signatures

3one of the following payment systems offers immediate monetary

value except

2< personal checks.

B< credit cards.

6< stored valueEdebit card.

=< accumulating balance.

stored valueEdebit card.

4eventon is an example of

4ansomware

Which of the following dimensions of e*commerce security is not

provided for by encryption?

. confidentiality

. availability

. message integrity

. nonrepudiation

2vailability

Spoofing involves attempting to hide a true identity by using someone

elses e*mail or I address

!rue



!9S does not guarantee server*side authentication

5alse

2 worm does not need to be activated by a user in order for it to

replicate itself

!rue

Smishing attacks exploit S:S messages

!rue

4ustock is an example of which of the following?

Botnet

2n example of a privacy violation of e*commerce security is

your online purchasing history being sold to other merchants without

your consent.

Which of the following is an example of an integrity violation of e*

commerce security?

2< 2 Web site is not actually operated by the entity the customer

believes it to be.B< 2 merchant uses customer information in a manner not intended by

the customer.

6< 2 customer denies that he or she is the person who placed the order.

=< 2n unauthori+ed person intercepts an online communication and

changes its contents.

. 2n unauthori+ed person intercepts an online communication and

changes its contents.



Which of the following is the current standard used to protect Wi*5i

networks?

W2#

!he overall rate of online credit card fraud is 77777777 @ of all

online card transactions.

9ess than %@

2ll of the following are limitations of the existing online credit card

payment system except

. poor security.

. cost to consumers.

. cost to merchant.

. social e0uity.

6ost to consumers

2 digital certificate contains all of the following except the

. subects private key.

. subects public key.

. digital signature of the certification authority.

. digital certificate serial number.

Subects private key

Which of the following is a set of short*range wireless technologies

used to share information among devices within about # inches of each

other?

356



2ll of the following statements about KI are true except

. !he term KI refers to the certification authorities and digital

certificate procedures that are accepted by all parties.

. KI is not effective against insiders who have a legitimate access to

corporate systems including customer information.

. KI guarantees that the verifying computer of the merchant is secure.

. !he acronym KI stands for public key infrastructure.

. KI guarantees that the verifying computer of the merchant is secure.

2ll of the following are factors in contributing to the increase in

cybercrime except

. the ability to remotely access the Internet.

. the Internets similarity to telephone networks.

. the ability to anonymously access the Internet.

. the Internet is an open/ vulnerable design.

!he Internets similarity to telephone networks

9inden =ollars/ created for use in Second 9ife/ are an example of

>irtual 6urrency

. Insiders present a greater security threat to e*commerce sites than

outsiders

!rue

. :ost of the worlds spam is delivered via which of the following?

Botnets

!he research firm 6ybersource estimated that online credit card fraud

in the Anited States amounted to about 77777777 in #$%#.



&'.8 Billion

!he =ata Fncryption Standard uses a;n< 77777 bit key.

81


Secret Key Fncryption

Which dimension;s< of security is spoofing a threat to?

Integrity and 2uthenticity

Software that is used to obtain private user information such as a

users keystrokes or copies of e*mail is referred to as

Spyware

2ll of the following are methods of securing channels of

communication except

2< SS9.

B< S*!!.

6< >3.

=< 5!.

5!

rior to the development of e*commerce/ Web sites primarily delivered

static content. !E5

!rue



Apgrading a server from a single processor to multiple processors is an

example of scaling a site hori+ontally. !E5

!rue

:obile Web apps are typically built using !:98 and Gava.

!rue

2pache Web server software is based on :icrosofts Windows

operating system.

5alse

!he annual maintenance cost for a Web site is likely to be as high as its

development cost.

!rue

H kinds of e*commerce presence

Web sites

e*mail

social media

offline media

Which of the following typically includes a data flow diagram to

describe the flow of information for an e*commerce site?

. physical design

. logical design

. testing plan

. co*location plan



9ogical design


a logical design and a physical design

2ll of the following are basic functionality provided by Web servers

except

2< a product catalog.

B< marketing software

6< a shopping cart.

=< credit card processing.

2 shopping cart

2ll of the following are simple steps for optimi+ing Web page content

that can reduce response times except

reducing unnecessary !:9 comments.

Asing more efficient graphics.

2voiding unnecessary links to other pages on the site.

Segmenting computer servers to perform dedicated functions.

* segmenting computer servers to perform dedicated functions

)ffline media is typically used for all of the following marketing

activities except

education.exposure.conversation.branding

conversation

2ll of the following are methods of improving the processing

architecture of a Web site except

a< separating static content from dynamic content

b< optimi+ing 2S code



c< optimi+ing database schema

d< adding web servers

2dding web servers

Which of the following technologies could you use to place the contentof your Web site in a database so that you can then dynamically

generate re0uests for pages?

*2pache web server

*proxy server

*shopping cart

*6:S

6:S

Which of the following is not a main factor in determining overall

demand for an e*commerce site?

*static file si+es

*number of items in inventory

*user profiles

*type of content

Static 5ile Si+e

77777777 verifies that the business obectives of the system as

originally conceived are in fact working.

2cceptance testing

In order from beginning to end/ the maor steps in the S=96/ are

systems analysisEplanning

systems design

building the system

testing

implementation.




Wordpress

What are the two most important management challenges in building

a successful e*commerce presence?

*developing a clear understanding of business obectives *knowing how

to choose the right technology to achieve those obectives

Which of the following details the actual hardware components to be

used in a system?

hysical =esign

)ne of the most important challenges in developing an e*commerce

presence is understanding that the technology must drive the business.

!E5

5alse

!he systems development life cycle methodology is useful when

creating an e*commerce Web site.

!rue

Storing !:9 pages in 42: rather than on a servers hard drive is an

inexpensive way to fine*tune the processing architecture of a Web site.

!E5

!rue



2ll of the following are basic information re0uirements for a product

database except

.product descriptions

.stock numbers

.customer I= numbers

.inventory levels

6ustomer I= number

Which of the following is the least expensive path to creating a mobile

Internet presence?

4esi+ing a website for mobile use


the server does not have to maintain an ongoing dedicated interaction

with the client computer.

:ost of the time re0uired to maintain an e*commerce site is spent on

general administration and making changes and enhancements to the

system.

!he cost of hardware/ software/ and telecommunications services

needed to build a Web site have 77777777 over the last decade.

=ecreased drastically

2dvantages of dynamic page generation include all of the following

except

a< lowered menu costs

b<market segmentation

c< nearly cost*free price discrimination

d< client*side execution of programming



6lient*side execution of programming

Which of the following is used to process certificates and

privateEpublic key information?

2< !!

B< SS96< 5!

=< data capture tools

SS9

2n e*commerce Web site that processes orders re0uires/ at minimum/

a 77777777 system architecture.

!wo*tier

Which of the following is not a maor technology trend in e*commerce?

2< :obile computing begins to rival the 6 platform

B< !he Internet broadband foundation becomes stronger in

households and businesses.

6< 6omputing and networking component prices increase

dramatically.

=< Wireless Internet connections grow rapidly.

2nswer 6 6omputing and networking component prices increase

dramatically.

Which of the following is re0uired for commerce to occur?

an exchange of value

F*commerce can be defined as

the use of the Internet and the Web to transact business.



Which of the following are all uni0ue features of e*commerce

technology?

universal standards/ richness/ information density/ interactivity

!he integration of video/ audio/ and text marketing messages into asingle marketing message and

consuming experience is an example of

richness.

Which of the following 0ualities is least likely to decrease a consumers

search costs?

richness

Which of the following is the best definition of transaction costs?

the cost of participating in markets

3one of the following technologies easily crosses national boundaries

to a global audience except

2< television.

B< radio stations.

6< newspapers.

=< the Internet.

2nswer = the Internet.

3etwork externalities are related to which of the following features of

e*commerce technology?

universal standards



F*commerce technologies have changed the traditional tradeoff

between the richness and reach of a

marketing message. rior to the development of the Web

the larger the audience reached/ the less rich the message.

Which of the following is not an example of a Web #.$ application?

2< Nou!ube

B< Nahoo

6< Second 9ife

=< Wikipedia

2nswer B Nahoo

B#J e*commerce is a form of which type of e*commerce?

B#B

Which type of e*commerce is distinguished by the type of technology

used in the transaction rather

than by the nature of the market relationship?

eer*to*eer ;#<

3et marketplaces include all of the following except

2< e*distributors.

B< exchanges.

6< industry consortia.

=< private industrial networks.

2nswer = private industrial networks.

Which of the following statements about the Web is not true?

2< It is the technology upon which the Internet is based.

B< It was developed in the early %--$s.



6< It provides access to pages written in !:9.

=< It provides access to Web pages that incorporate graphics/ sound/

and multimedia.

2nswer 2 It is the technology upon which the Internet is based.

2ll of the following can be considered a precursor to e*commerce

except

2< m*commerce.

B< Baxter ealthcares remote order entry system.

6< !he 5rench :initel.

=< Flectronic =ata Interchange.

2nswer 2 m*commerce.

Business*to*consumer B#6 e*commerce is

expected to return to a growth rate of %$ percent a year after the

recession.

Which of the following is not a limitation on the growth of B#6 e*commerce?

2< the sophisticated skill set re0uired to use the Internet and e*

commerce systems

B< the persistent global ine0uality limiting access to telephone service/

6s/ and cell phones

6< saturation and ceiling effects

=< the retrenchment and consolidation of e*commerce into the hands

of large established firms

2nswer = the retrenchment and consolidation of e*commerce into thehands of large established firms

!he most significant technology that can reduce barriers to Internet

access is

wireless Web technology.



Which of the following is not a characteristic of a perfect competitive

market?

2< price/ cost/ and 0uality information are e0ually distributed.

B< a nearly infinite set of suppliers compete against one another.

6< customers have access to all relevant information worldwide.

=< the growth of regulatory activity both nationally andinternationally.

2nswer = the growth of regulatory activity both nationally and

internationally.

2ll of the following were visions of e*commerce expressed during the

early years of e*commerce

except

2< a nearly perfect competitive market.

B< friction*free commerce.

6< persistence of information asymmetries.

=< first mover advantage.

2nswer 6 persistence of information asymmetries

Anfair competitive advantages occur when

one competitor has an advantage others cannot purchase.

!he early years of e*commerce were driven by all of the following

factors except

2< an emphasis on exploiting traditional distribution channels.

B< a huge infusion of venture capital funds.6< an emphasis on 0uickly achieving a very high market visibility.

=< visions of profiting from new technology.

2nswer 2 an emphasis on exploiting traditional distribution channels.

F*commerce during the early years of e*commerce was



a technological success and a mixed business success.

Which of the following is a characteristic of the re*invention phase of

e*commerce?

proliferation of small online intermediaries renting the businessprocesses of larger firms

Which of the following is a characteristic of the consolidation phase of

e*commerce?

strengthening of intermediaries

Which of the following is not true regarding e*commerce today?

2< Fconomists visions of a friction*free market have not been reali+ed.

B< 6onsumers are less price*sensitive than expected.

6< !here remains considerable persistent price dispersion.

=< !he market middlemen disappeared.

2nswer = !he market middlemen disappeared.

Which of the following statements is not true?

2< Information asymmetries are continually being introduced by

merchants and marketers.

B< Intermediaries have not disappeared.

6< )verall transaction costs have dropped dramatically.

=< Brands remain very important in e*commerce.

2nswer 6 )verall transaction costs have dropped dramatically.

Which of the following types of merchants has the highest share of

retail online sales?

retail chain



)ne of the predictions for the future of e*commerce is that

overall revenues from e*commerce will grow by %$*%# percent a year

from #$%$ through #$%'.

Which of the following is the top*selling online retail category?

mass merchantEdepartment store

2bove all/ e*commerce is a;n< 77777777*driven phenomenon.

2< technology

B< government

6< marketing

=< user

2nswer 2 technology

Which business improvement is associated with the technological

development of local areanetworks and clientEserver computing?

workgroup automation for example document sharing

Which of the following is one of the three primary societal issues

related to e*commerce?

individual privacy

Which of the following statements is not true?

2< 3o one academic perspective dominates research about e*

commerce.

B< Information systems researchers take a purely technical approach

to e*commerce.



6< !here are two primary approaches to e*commerce behavioral and

technical.

=< :anagement scientists are interested in e*commerce as an

opportunity to study how business firms

can exploit the Internet to achieve more efficient business operations.

2nswer B Information systems researchers take a purely technical

approach to e*commerce.

77777777 refers to any disparity in relevant market information

among parties in a transaction.

Information asymmetry

2;n< 77777777 extends the marketplace beyond traditional

boundaries.

marketspace

!he targeting of marketing messages to specific individuals by

adusting the message to a personsname/ interests/ and past purchases is called 77777777.

personali+ation

!he most popular service that runs on the Internet infrastructure is the

77777777.

World Wide WebEWeb

2n Internet 77777777 is defined as any I address that returns a

domain name in the in*addr.arpa

domain.

host



77777777 refers to the displacement of market middlemen.

=isintermediation

2;n< 77777777 occurs when everyone in a group receives value

because all participants use the

same tool or product.

network effect

2 firm that is first to market in a particular area and that moves

0uickly to gather market share is

referred to as a;n< 77777777.

first mover

77777777 9aw 0uantifies the network effect/ by stating that the value

of a network grows by the

s0uare of the number of participants.

:etcalfes

2n economist is most likely to be interested in a 77777777 approach

to e*commerce.

behavior

!angible works of the mind such as music/ books/ and videos are called

77777777.

intellectual property



=efine the terms e*business and e*commerce and explain the

difference. What is the key factor in

determining if a transaction is "commerce"?

F*business refers primarily to digitally enabled transactions within a

firm/ involving information systems under the control of the firm. F*

business does not include commercial transactions

in which an exchange of value across organi+ational boundaries takesplace. F*commerce/ on the other

hand/ is a revenue generating operation. !he key factor in determining if

a transaction is commerce therefore is "exchange of value." In order to

be e*commerce/ a transaction must include the direct production of

revenue.

as e*commerce changed the marketing of goods? If so/ how?

F*commerce has greatly changed the marketing of goods. Before/ the

marketing and sale of goods was a mass*marketing and sales force*

driven process. :arketers viewed consumers as passive targets of

advertising. !he Internet and Web can deliver/ to an audience of

millions/ rich marketing messages with text/ video/ and audio/ in a way

not possible with traditional commerce technologies such as radio/

television/ or maga+ines. :erchants can target their marketing messages

to specific individuals. :uch information about the consumer can be

gathered from the Web site the consumer visits. With the increase in

information density/ a great deal of information about the consumers

past purchases and behavior can be stored and used by online

merchants. !he result is a level of personali+ation and customi+ation

unthinkable with existing commerce technologies.

9ist and briefly explain the five main types of e*commerce. 5or the

most part/ what is the metric

upon which the types of e*commerce are distinguished?

Business*to*6onsumer ;B#6< in online businesses reach consumers

Business*to*Business ;B#B</ in which businesses

sell to other businesses 6onsumer to 6onsumer ;6#6</ consumers

can sell goods to each other eer*to*eer ;#</ use of file sharing

technology/

eliminating a Web server and mobile commerce or m*commerce the use

of wireless digital devices to enable Web transactions. !he metric upon



which each of these types of e*commerce is

distinguished is the nature of the market relationship**who is selling to

whom/ except m*commerce/

which is defined by the method of transacting.

Which of the following factors is not a significant influence on acompanys competitive

environment?

2< how many competitors are active

B< what the market share of each competitor is

6< the availability of supportive organi+ational structures

=< how competitors price their products

2nswer 6 the availability of supportive organi+ational structures

!he existence of a large number of competitors in any one market

segment may indicate

the market is saturated.

2 perfect market is one in which

there are no competitive advantages or asymmetries because all firms

have e0ual access to all the

factors to production.

!he business model of e*tailers is 0uite similar to that of

e*distributors.

ori+ontal or general portals primarily generate revenue in all of the

following ways except

2< charging advertisers for ad placement.

B< collecting transaction fees.



6< sales of goods.

=< charging subscription fees.

2nswer 6 sales of goods.

Which of the following is not a variation of the e*tailer business model? 2< bricks*and*clicks

B< virtual merchant

6< market creator

=< manufacturer*direct

2nswer 6 market creator

In general/ the key to becoming a successful content provider is to

own the content being provided.

:onster.com is an example of a

transaction broker.

Which of the following is not a true statement about the online

brokerage market?

2< 5irst movers initially dominated the market.

B< Significant consolidation is now occurring in the industry.

6< !raditional brokerages have been unable to mount an effective

challenge to the pure online

brokerages.

=< )nline stockbrokers charge commissions that are considerably lessthan traditional brokers.

2nswer 6 !raditional brokerages have been unable to mount an

effective challenge to the pure online

brokerages.



!he basic value proposition of community providers is

they offer a fast/ convenient one*stop site where users can focus on their

most important concerns

and interests.

2ll of the following are examples of Business*to*Business ;B#B<

business model except

2< e*distributors.

B< e*procurement.

6< private industrial networks.

=< market creators.

2nswer = market creators.

What is the primary revenue model for an e*distributor?

sales

)ne of the competitive advantages of a B#B service provider is that it

can spread the cost of anexpensive software system over many users/ achieving efficiencies

referred to as

scale economies.

2 77777777 business model provides a way for consumers to sell to

each other with the help of an

online business. 2< B#B

B< B#6

6< 6#6

=< #

2nswer 6 6#6



!he key technologies for m*commerce are

6ell phone*based 'J/ Wi*5i and Bluetooth

Which group of companies has profited most/ as a whole/ from the

development of e*commerce?

Internet infrastructure companies

Which of the following features of e*commerce technology changes

industry structure by lowering

barriers to entry/ but greatly expands the market at the same time?

global reach

Which of the following features of e*commerce technology changes

industry structure by weakening

powerful sales channels/ shifting bargaining power to consumers?

information density

If you wished to leverage the ubi0uitous nature of the Web to

differentiate your product/ you would

enable individual customi+ation of the product by consumers.

2;n< 77777777 is a set of planned activities designed to result in aprofit in marketplace.

business model



In the 77777777 revenue model/ a Web site that offers users content

or services charges a fee for

access to some or all of its offerings.

subscription

!oday/ the 77777777 business model offers users content as well as

Web search tools in order to act

as a destination site.

portal

!he financial services/ travel services/ and ob placement services

industries use the 77777777

business model.

transaction broker

In a;n< 77777777 business model/ Web*based businesses build a

digital environment in which

buyers and sellers can meet/ display products/ search for products/ andestablish prices.

market creatorEmarket creators

2;n< 77777777 provider is a company that offers access to Internet*

based software applications to

other companies.

application service

Which of the following is not a basic building block of the Internet?

2< clientEserver computing

B< the S:! protocol



6< the !6EI communications protocol

=< packet*switching hardware

2nswer B the S:! protocol

!he process of slicing digital messages into parcels/ sending themalong different communication

paths as they become available/ and reassembling them at the

destination point is called

packet switching.

Which of the following is the core communications protocol for the

Internet?

!6EI

!he !ransport 9ayer of !6EI is responsible for which of the

following?

providing communication with the application by acknowledging and

se0uencing the packets to and

from the application

!he Internet 9ayer of !6EI is responsible for which of the following?

addressing/ packaging/ and routing messages

!he 3etwork Interface 9ayer of !6EI is responsible for which of the

following?

placing packets on and receiving them from the network medium



2n IvH address is expressed as a

'#*bit number that appears as a series of four separate numbers

separated by periods.

!he natural language convention used to represent I addresses iscalled the

domain name system.

!he addresses used by browsers to identify the location of content on

the Web are called

uniform resource locators.

Which of the following statement about clientEserver computing is

true?

It connects multiple powerful personal computers together in one

network with one or more servers

dedicated to common functions that they all need.

Which of the following is not an advantage of clientEserver computing

over centrali+ed mainframe

computing?

2< It is easy to expand capacity by adding servers and clients.

B< Fach client added to the network increases the networks overall

capacity and transmission speeds.

6< It is less vulnerable because the processing load is balanced overmany powerful smaller computers

rather than concentrated in a single huge computer.

=< !here is less risk that a system will completely malfunction because

backup or mirror servers can

pick up the slack if one server goes down.

2nswer B Fach client added to the network increases the networks

overall capacity and transmission speeds.



77777777 is a model of computing in which firms and individuals

obtain computing power and

software applications over the Internet/ rather than purchasing and

installing it on their own computers.

6loud computing

Which of the following protocols is used to send mail to a server?

S:!

Where within !6EI does SS9 operate?

between the !ransport 9ayer and the 2pplication 9ayer

Where within !6EI does 5! run?

in the 2pplication 9ayer

77777777 is one of the original Internet services and is used to

transfer files from a server computer

to a client computer and vice versa.

5!

77777777 is a utility that you run from the =)S prompt in the

Windows operating system in order

to check the connection between your client and the server.

ing



What is the layer of the Internet architecture that is composed of the

telecommunications networks

and protocols?

3etwork !echnology Substrate layer

!6EI operates in which layer of Internet architecture?

!ransport Services and 4epresentation Standards layer

2n Internet*enabled teleconferencing program would run in which

layer of Internet architecture?

2pplications layer

!he layer of the Internet architecture that ties the applications to the

communications network and

includes such services as security and authentication is called the

:iddleware Services layer.

!he backbone of the Internet is formed by

3etwork Service roviders ;3Ss<.

When talking about the physical elements of the Internet the term

redundancy refers to

multiple duplicate devices and paths in a network built so that data can

be rerouted if a breakdown

occurs.



!he "hubs" where the backbone owners connect with one another are

called

Internet Fxchange oints ;IOs<.

9ocal area networks that operate within a single organi+ation thatleases access to the Web from

regional and national carriers are called

campus area networks.

!he 77777777 is a largely academic group that sets !:9 and other

programming standards.

World Wide Web 6onsortium ;W'6<

Which of the following is not a limitation of Internet I?

the difficulty in expanding capacity by adding servers and clients

Which of the following is not a maor goal of the Internet#P proect?

2< creating a leading edge network capability for the research

community

B< developing wireless 923s and alternatives to synchronous optical

networks and asynchronous

transfer mode cells

6< ensuring the rapid transfer of new network services and

applications to the broader Internet

community =< enabling revolutionary new Internet applications

2nswer B developing wireless 923s and alternatives to synchronous

optical networks and asynchronous

transfer mode cells



!he maor technologies used with wireless local area networks are

Wi*5i standard and Bluetooth.

Which of the following is a short*range/ low power wireless network

technology useful for remotely controlling industrial/ medical and home automation devices?

QigBee

Which of the following is a high*speed/ medium*range/ broadband

wireless metropolitan area

network?

Wi:ax

!he set of technologies that enables efficient delivery of data to many

locations on a network is

called

I multicasting.

!he first Web browser to make it possible to view documents on the

Web with colored background/

images/ and animations was

:osaic.

Which of the following services would you not expect to find in a Web

server software package?

4SS aggregator



Which of the following is currently the second most popular Web

browser?

5irefox

Software programs that gather andEor filter information on theInternet on a specific topic and

provide a list of the results may be called any one of the following

except

2< bots.

B< software robots.

6< intelligent agents.

=< avatars.

2nswer = avatars.

Which of the following is a Web application that enables Internet users

to communicate with each

other/ although not in real time?

online forum

2;n< 77777777 is software that allows users to have digital content

automatically sent to their

computers over the Internet.

4SS aggregator

2;n< 77777777 is a Web application that allows a user to easily addand edit content on a Web page.

wiki

Nou could most easily add personali+ed/ interactive content to your

Web page by incorporating a



widget.

Speciali+ed computers that interconnect the thousands of computers

that make up the Internet in

order to transmit message parcels along available communication

paths and on to their destinations arecalled 77777777.

routers

2 set of rules for transferring data is called a;n< 77777777.

protocol

!6EI is divided into four separate 77777777/ each handling a

different aspect of the

communication problem.

layers

77777777 are central directories that list all domain names currently

in use for specific domains.

4oot servers

2 !6EI network located within a single organi+ation for the

purposes of communication andinformation processing is called a;n< 77777777.

intranet

77777777 software refers to the software that enables a computer to

deliver Web pages written in



!:9 to client computers on a network that re0uest this service by

sending an !! re0uest.

Web server

6omputing devices attached to the Internet that are capable of making!! re0uests and

displaying !:9 pages are referred to as 77777777.

Web clients

77777777 marketing has been the fastest*growing form of

advertising in the Anited States/ reaching

about &%# billion in #$$-.

Search engine

E-Commerce 2014, 10e 0audonraver

#apter 2 5-commerce +usiness 6odels and oncepts

!@ A value proposition defines how a companys product or service fulfills theneeds of a customer.Answer: 5BK=ifficulty: KasyAAC18: Application of knowledge

2@ 5he terms revenue model and financial model can be used interchangeably.Answer: 5BK=ifficulty: ModerateAAC18: Application of knowledge

'@ In order to be considered successful a firm must produce returns greater thanalternative investments.Answer: 5BK=ifficulty: KasyAAC18: Application of knowledge

(@ An asymmetry exists whenever one participant in a market has more resourcesthan other participants.Answer: 5BK=ifficulty: Moderate



AAC18: Application of knowledge

*@ Most first movers have the complementary resources needed to sustain theiradvantage.Answer: 7A1K=ifficulty: ModerateAAC18: Application of knowledge

+@ All firms need an organi6ation to efficiently implement their business plans andstrategies.Answer: 5BK=ifficulty: KasyAAC18: Application of knowledge

3@ Gisitors to speciali6ed niche vortals tend to spend less money than the averagevisitor to a hori6ontal portal.Answer: 7A1K=ifficulty: =ifficultAAC18: Application of knowledge

4@ 8arriers to entry into the e%tail marketplace are high.Answer: 7A1K=ifficulty: ModerateAAC18: Application of knowledge

)@ 5he J-81 Act allows a start%up company to use crowdfunding to raise up to>!0 million within a one%year period.Answer: 7A1K=ifficulty: ModerateAAC18: Application of knowledge

!0@ 1cale economies are efficiencies that result from flattening the hierarchy of anorgani6ation.Answer: 7A1K=ifficulty: ModerateAAC18: Application of knowledge

!!@ 1ervice providers primarily use the advertising revenue model.Answer: 7A1K=ifficulty: KasyAAC18: Application of knowledge

!2@ 5he Internets universal standards decrease the cost of industry and firmoperations.Answer: 5BK=ifficulty: =ifficultAAC18: Application of knowledge

!'@ Interactivity that enables product customi6ation alters industry structure byreducing the threat of substitutes.Answer: 5BK



=ifficulty: =ifficultAAC18: Application of knowledge

!(@ Interfirm rivalry is one area of the business environment where e%commercetechnologies have had an impact on most industries.Answer: 5BK=ifficulty: =ifficultAAC18: Information technology

!*@ 1ocial technologies change industry structure by shifting programming andeditorial decisions to consumers.Answer: 5BK=ifficulty: =ifficultAAC18: Information technology

!+@ //////// and //////// are typically the most easily identifiable aspects of acompanys business model.A@ Market strategyL market opportunity8@ Galue propositionL revenue model

C@ Galue propositionL competitive environment=@ Bevenue modelL market strategyAnswer: 8=ifficulty: ModerateAAC18: Application of knowledge

!3@ All of the following are key elements of a business model except :A@ competitive environment.8@ organi6ational development.C@ information technology strategy.=@ market strategy.

Answer: C=ifficulty: ModerateAAC18: Application of knowledge

!4@ #hich element of the business model addresses the &uestion of why acustomer should buy from the firm$A@ revenue model8@ competitive advantageC@ market strategy=@ value propositionAnswer: =

=ifficulty: ModerateAAC18: Application of knowledge

!)@ #hich element of the business model examines who else occupies the firmsintended marketspace$A@ value proposition8@ competitive environmentC@ competitive advantage=@ market strategyAnswer: 8




20@ #hich of the following are Ama6ons primary value propositions$A@ personali6ation and customi6ation8@ selection and convenienceC@ reduction of price discovery cost=@ management of product delivery

Answer: 8=ifficulty: ModerateAAC18: Analytical thinking



2!@ our solar%panel manufacturing firm has developed a uni&ue and patented process for creating high%efficiency solar panels at a fraction of current costs. 5hiswill enable your firm to adopt a strategy of:A@ cost competition.8@ scope.C@ scale.=@ focus.Answer: A

=ifficulty: ModerateAAC18: Analytical thinking

22@ A firms //////// describes how a firm will produce a superior return oninvested capital.A@ value proposition8@ revenue modelC@ market strategy=@ competitive advantageAnswer: 8=ifficulty: Moderate


2'@ #hich of the following is an example of the subscription revenue model$A@ Ancestry.com8@ e8ayC@ Ama6on=@ 5witter Answer: A=ifficulty: ModerateAAC18: Application of knowledge

2(@ 1tickiness is an important attribute for which revenue model$A@ advertising revenue model8@ subscription revenue modelC@ transaction fee revenue model=@ sales revenue modelAnswer: A=ifficulty: ModerateAAC18: Application of knowledge

2*@ #hich of the following companies utili6es a transaction fee revenue model$A@ #1J.com

8@ KN5radeC@ 5witter =@ 1ears.comAnswer: 8=ifficulty: ModerateAAC18: Application of knowledge



2+@ #hich of the following is an example of the affiliate revenue model$A@ ahoo8@ e8ayC@ Hap.com=@ MyointsAnswer: ==ifficulty: ModerateAAC18: Application of knowledge

23@ Assume you are analy6ing the market opportunity of a distance learningcompany earnmore.com that creates education courses delivered over theInternet for the 7ortune !000 corporate market. Assume that the overall si6e of thedistance learning market is >2* billion. 5he overall market can be broken downinto three maOor market segments: Corporate College and Klementary;igh1chool each of which accounts for a third of the market. #ithin the Corporatemarket there are two market niches: 7ortune !000 which accounts for +0P of themarket and all others which together account for (0P of the market. #hat isearnmore.coms realistic market opportunity approximately$A@ >* billion

8@ >+.+ billionC@ >!+* billion=@ >2* billionAnswer: A=ifficulty: =ifficultAAC18: Analytical thinking

24@ #hich of the following factors is not a significant influence on a companyscompetitive environment$A@ how many competitors are active8@ what the market share of each competitor is

C@ the availability of supportive organi6ational structures=@ how competitors price their productsAnswer: C=ifficulty: =ifficultAAC18: Application of knowledge

2)@ #hich of the following would be considered an indirect competitor ofAmerican Airlines$A@ Jet8lue8@ Qipcar C@ -rbit6

=@ 8ritish AirwaysAnswer: 8=ifficulty: ModerateAAC18: Analytical thinking



'0@ 5he existence of a large number of competitors in any one market segmentmay indicate:A@ an untapped market niche.8@ the market is saturated.C@ no one firm has differentiated itself within that market.=@ a market that has already been tried without success.Answer: 8=ifficulty: =ifficult


'!@ All of the following can be considered a direct or indirect competitor ofAma6on.com except :A@ e8ay.8@ Apples i5unes 1tore.C@ 8arnesandnoble.com.=@ 1tarbucks.Answer: ==ifficulty: ModerateAAC18: Analytical thinking

'2@ A perfect market is one in which:A@ there are no competitive advantages or asymmetries because all firms havee&ual access to all the factors to production.8@ one firm develops an advantage based on a factor of production that otherfirms cannot purchase.C@ one participant in the market has more resources than the others.=@ competition is at a minimum as each niche market within an industry is served by the company with the greatest competitive advantage.Answer: A=ifficulty: Moderate


''@ 5he business model of e%distributors is &uite similar to that of:A@ e%tailers.8@ transaction brokers.C@ exchanges.=@ service providers.Answer: A=ifficulty: ModerateAAC18: Analytical thinking

'(@ All of the following use an advertising revenue model except :A@ 7acebook.8@ ahoo.C@ Hoogle.=@ Ama6on.Answer: ==ifficulty: ModerateAAC18: Application of knowledge

'*@ -rgani6ations that provide not only funding but also an array of services to



start%up companies are referred to as:A@ angel investors.8@ crowdfunders.C@ incubators.=@ venture capital investors.Answer: C=ifficulty: ModerateAAC18: Application of knowledge

'+@ #hich of the following is not considered a portal$A@ ahoo8@ M1<C@ #1J.com=@ A-Answer: C=ifficulty: KasyAAC18: Application of knowledge

'3@ ;ori6ontal or general portals primarily generate revenue in all of the

following ways except :A@ charging advertisers for ad placement.8@ collecting transaction fees.C@ sales of goods.=@ charging subscription fees.Answer: C=ifficulty: ModerateAAC18: Application of knowledge

'4@ A business document that specifically details how you plan on selling your product and find new customers is called a:

A@ sales analysis.8@ business plan.C@ competitive strategy.=@ market strategy.Answer: ==ifficulty: KasyAAC18: Application of knowledge

')@ #hich of the following is not a community provider$A@ inkedIn8@ 7acebook

C@ riceline=@ interestAnswer: C=ifficulty: KasyAAC18: Application of knowledge



(0@ #hich of the following is not a variation of the e%tailer business model$A@ bricks%and%clicks8@ virtual merchantC@ market creator =@ manufacturer%directAnswer: C=ifficulty: ModerateAAC18: Application of knowledge

(!@ An example of a company using the content provider model is:A@ riceline.8@ Bhapsody.com.C@ =ell.=@ e8ay.Answer: 8=ifficulty: ModerateAAC18: Application of knowledge

(2@ #hich of the following is not an example of the bricks%and%clicks e%tailing

business model$A@ #almart.com8@ JCenney.comC@ =ell.com=@ 1taples.comAnswer: C=ifficulty: KasyAAC18: Application of knowledge

('@ 5he overall retail market in the nited 1tates in 20!' was estimated at about:A@ >') trillion.

8@ >'.) trillion.C@ >')0 billion.=@ >') billion.Answer: 8=ifficulty: ModerateAAC18: Application of knowledge

((@ In general the key to becoming a successful content provider is to:A@ own the content being provided.8@ own the technology by which content is created presented and distributed.C@ provide online content for free.

=@ provide other services as well as online content.Answer: A=ifficulty: ModerateAAC18: Application of knowledge



(*@ #hich of the following was not able to successfully implement a freemium business model$A@ andora8@ MailChimpC@ Kvernote=@ <ingAnswer: ==ifficulty: Moderate


(+@ All of the following may lead to a competitive advantage except :A@ less expensive suppliers.8@ better employees.C@ fewer products.=@ superior products.Answer: C=ifficulty: ModerateAAC18: Application of knowledge

(3@ 5he basic value proposition of community providers is:A@ they offer a fast convenient one%stop site where users can focus on their mostimportant concerns and interests.8@ they offer consumers valuable convenient time%saving and low costalternatives to traditional service providers.C@ they create a digital electronic environment for buyers and sellers to meetagree on a price and transact.=@ they increase customers productivity by helping them get things done fasterand more cheaply.Answer: A=ifficulty: Moderate


(4@ All of the following are examples of business%to%business ?828@ businessmodels except :A@ e%distributors.8@ e%procurement.C@ private industrial networks.=@ e%tailers.Answer: ==ifficulty: KasyAAC18: Application of knowledge

()@ #hat is the primary revenue model for an e%distributor$A@ sales8@ transaction feeC@ advertising=@ subscriptionAnswer: A=ifficulty: ModerateAAC18: Application of knowledge



*0@ Hrainger.com is an example of which of the following business models$A@ 828 service provider 8@ exchangeC@ e%distributor =@ industry consortiaAnswer: C=ifficulty: ModerateAAC18: Application of knowledge

*!@ //////// create and sell access to digital electronic markets.A@ K%distributors8@ ortalsC@ K%procurement firms=@ Market creatorsAnswer: C=ifficulty: ModerateAAC18: Application of knowledge

*2@ -ne of the competitive advantages of a 828 service provider is that it can

spread the cost of an expensive software system over many users achievingefficiencies referred to as:A@ application efficiencies.8@ network efficiencies.C@ scale economies.=@ network externalities.Answer: C=ifficulty: ModerateAAC18: Application of knowledge

*'@ -ver the past decade the number of exchanges has:

A@ greatly increased.8@ diminished sharply.C@ stayed about the same.=@ increased slowly but steadily.Answer: 8=ifficulty: ModerateAAC18: Application of knowledge

*(@ Kxostar is an example of a?n@:A@ private industrial network.8@ exchange.

C@ industry consortium.=@ e%distributor.Answer: C=ifficulty: KasyAAC18: Application of knowledge



**@ #hich of the following is an unfair competitive advantage$A@ brand name8@ access to global marketsC@ lower product prices=@ superior technologyAnswer: A=ifficulty: ModerateAAC18: Application of knowledge

*+@ 5he element of a business model that is responsible for making the modelwork is:A@ the management team.8@ the organi6ational structure.C@ the firms key competitive advantage.=@ the market strategy.Answer: A=ifficulty: ModerateAAC18: Application of knowledge

*3@ e8ay uses all of the following business models except :A@ 82C market creator.8@ C2C market creator.C@ content provider.=@ e%commerce infrastructure provider.Answer: C=ifficulty: ModerateAAC18: Application of knowledge

*4@ our startup firm has developed #eb%based note%taking software that allows participants to create and share virtual notes attached to existing #eb pages. ou

anticipate marketing your online application to #eb development and designcompanies. #hich of the following revenue models is the most appropriate foryour new company$A@ advertising8@ transaction feeC@ affiliate=@ subscriptionAnswer: ==ifficulty: ModerateAAC18: Analytical thinking

*)@ #hich type of investor typically becomes interested in a start%up companyafter it has begun generating revenue$A@ incubators8@ angel investorsC@ crowdfunders=@ venture capital investorsAnswer: ==ifficulty: ModerateAAC18: Application of knowledge



+0@ #hich of the following features of e%commerce technology changes industrystructure by lowering barriers to entry but greatly expands the market at the sametime$A@ global reach8@ richnessC@ interactivity=@ personali6ationAnswer: A

=ifficulty: ModerateAAC18: Information technology

+!@ All of the following are business models employed by the music industryexcept :A@ subscription.8@ peer%to%peer streaming.C@ download%and%own.=@ cloud streaming.Answer: 8=ifficulty: Moderate


+2@ #hich of the following is not a primary activity in a firm value chain$A@ inbound logistics8@ financeaccountingC@ operations=@ sales and marketingAnswer: 8=ifficulty: ModerateAAC18: Application of knowledge

+'@ A //////// coordinates a firms suppliers distributors and delivery firmswith its own production needs using an Internet%based supply chain managementsystem.A@ value chain8@ value systemC@ value web=@ business strategyAnswer: C=ifficulty: ModerateAAC18: Application of knowledge

+(@ If you wished to leverage the ubi&uitous nature of the #eb to differentiateyour product you would:A@ enable individual customi6ation of the product by consumers.8@ implement a strategy of commoditi6ation.C@ adopt a strategy of cost competition.=@ develop a scope strategy to compete within a narrower market segment.Answer: A=ifficulty: ModerateAAC18: Analytical thinking



+*@ A strategy designed to compete within a narrow market or product segment iscalled a //////// strategy.A@ scope8@ differentiationC@ cost=@ focusAnswer: ==ifficulty: Moderate


++@ A?n@ //////// is a set of planned activities designed to result in a profit inthe marketplace. Answer: business model=ifficulty: ModerateAAC18: Application of knowledge

+3@ In the //////// revenue model a #eb site that offers users content orservices charges a fee for access to some or all of its offerings.Answer: subscription


+4@ 5he strategy of customer intimacy focuses on developing strong ties withcustomers in order to increase //////// costs.Answer: switching=ifficulty: ModerateAAC18: Application of knowledge

+)@ A?n@ //////// is a company that sells products and services that are verysimilar and in the same market segment.

Answer: direct competitor =ifficulty: ModerateAAC18: Application of knowledge

30@ 5he use by a company of its competitive advantage to achieve moreadvantage in surrounding markets is known as ////////.Answer: leverage=ifficulty: ModerateAAC18: Application of knowledge

3!@ A wealthy individual who invests personal funds in a start%up in exchange for

an e&uity stock in the business is referred to as a?n@ ////////.Answer: angel investor =ifficulty: ModerateAAC18: Application of knowledge



32@ 5he financial services travel services and Oob placement services industriesuse the //////// business model.Answer: transaction broker =ifficulty: KasyAAC18: Application of knowledge

3'@ In the 77777777 business model a #eb%based business builds a digitalenvironment in which buyers and sellers can meet display products search for

products and establish prices.Answer: market creator =ifficulty: ModerateAAC18: Application of knowledge

3(@ ersonal funds derived from savings credit card advances home e&uity loansand loans from family and friends are examples of //////// that an entrepreneurmay use to get a business off the ground.Answer: seed capital=ifficulty: ModerateAAC18: Application of knowledge

3*@ A?n@ //////// marketplace supplies products and services of interest to particular industries.Answer: vertical=ifficulty: ModerateAAC18: Application of knowledge

3+@ //////// is a social network based on !(0%character messages.Answer: 5witter =ifficulty: ModerateAAC18: Application of knowledge

33@ An industry //////// is an effort to understand and describe the nature ofcompetition in an industry the nature of substitute products the barriers to entryand the relative strength of consumers and suppliers.Answer: structural analysis=ifficulty: ModerateAAC18: Application of knowledge

34@ A?n@ //////// is the set of activities performed in an industry or in a firmthat transforms raw inputs into final products and services.Answer: value chain


3)@ //////// occurs when there are no differences among products or servicesand the only basis for choosing a particular product or service is price.Answer: Commoditi6ation=ifficulty: ModerateAAC18: Application of knowledge

40@ A?n@ //////// strategy is a strategy to compete in all markets around the



globe rather than merely in local regional or national markets.Answer: scope=ifficulty: ModerateAAC18: Application of knowledge

E-Commerce 2014, 10e 0audonraver

#apter 1 #e evolution ontinues

!@ Betail e%commerce is expected to continue growing at double%digit growthrates in 20!'%20!(.Answer: 5BK=ifficulty: ModerateAAC18: Application of knowledge

2@ -ver *0P of the worlds population is now online.Answer: 7A1K=ifficulty: ModerateAAC18: Application of knowledge

'@ K%business involves commercial transactions involving an exchange of valueacross organi6ational boundaries.Answer: 7A1K=ifficulty: ModerateAAC18: Application of knowledge

(@ bi&uity decreases cognitive energy outlays.Answer: 5BK=ifficulty: ModerateAAC18: Analytical thinking

*@ 5he fact that e%commerce is conducted on the basis of universal standardsdecreases market entry costs for merchants.Answer: 5BK=ifficulty: =ifficultAAC18: Application of knowledge

+@ rice transparency refers to the ability of merchants to segment the market intogroups willing to pay different prices.Answer: 7A1K=ifficulty: ModerateAAC18: Application of knowledge

3@ Cost transparency refers to the ability of consumers to discover the actual costsmerchants pay for products.Answer: 5BK=ifficulty: ModerateAAC18: Application of knowledge

4@ Customi6ation involves changing a delivered product or service based upon aconsumers preferences or past purchasing behavior.Answer: 5BK




)@ #eb 2.0 describes a set of applications and technologies that encourage andrely on user% and consumer%generated interactivity and content.Answer: 5BK=ifficulty: KasyAAC18: Information technology

!0@ 1ocial e%commerce is the largest type of e%commerce.Answer: 7A1K=ifficulty: KasyAAC18: Application of knowledge

!!@ K%commerce as we know it today would not exist without the Internet.Answer: 5BK=ifficulty: KasyAAC18: Application of knowledge

!2@ 5he emergence of entrepreneurial social and local firms is one of thehallmarks of the Consolidation period of e%commerce.Answer: 7A1K=ifficulty: ModerateAAC18: Application of knowledge

!'@ 5he Beinvention period of e%commerce is as much a sociological phenomenon as it is a technological or business phenomenon.Answer: 5BK=ifficulty: ModerateAAC18: Application of knowledge

!(@ As economists had envisioned prices of products sold on the #eb areconsistently lower than elsewhere and the online marketplace is characteri6ed bydecreasing price dispersion.Answer: 7A1K=ifficulty: =ifficultAAC18: Application of knowledge

!*@ 5he future of e%commerce will include an increase in regulatory activity bothin the nited 1tates and worldwide.Answer: 5BK

=ifficulty: KasyAAC18: Application of knowledge



!+@ #hich of the following statements about e%commerce in the nited 1tates in20!' is not true$A@ Mobile e%commerce generates more revenue than social e%commerce.8@ Approximately !** million Americans are expected to make at least one purchase online.C@ 5he amount of data that the average American consumes continues to increase.=@ Hrowth rates for 82C e%commerce are higher in the nited 1tates than inKurope.

Answer: ==ifficulty: =ifficultAAC18: Application of knowledge

!3@ In 20!' roughly //////// million people in the nited 1tates access theInternet via tablets.A@ 2'8@ ('C@ !2'=@ !('Answer: C

=ifficulty: =ifficultAAC18: Information technology

!4@ #hich of the following is not a maOor business trend in e%commerce in 20!'%20!($A@ 1ocial e%commerce continues to grow.8@ 1mall businesses and entrepreneurs are hampered by the rising cost of marketentry caused by increased presence of industry giants.C@ 7acebook grows to more than !.! billion users.=@ 1ocial and mobile advertising begins to challenge search engine marketing.Answer: 8

=ifficulty: =ifficultAAC18: Application of knowledge

!)@ All of the following are maOor technology trends in e%commerce in 20!'%20!(except :A@ cloud computing enables the creation of 9big data.98@ apps create a new platform for online marketing and commerce.C@ the mobile computing platform begins to rival the C platform.=@ real%time advertising becomes a reality with gains in computing power andspeeds.Answer: A


20@ K%commerce can be defined as:A@ the use of the Internet the #eb and mobile apps to transact business.8@ the use of any Internet technologies in a firms daily activities.C@ the digital enablement of transactions and processes within an organi6ation.=@ any digitally enabled transactions among individuals and organi6ations.Answer: A=ifficulty: Kasy



2!@ #hich of the following is not a uni&ue feature of e%commerce technology$A@ interactivity8@ social technologyC@ global broadcasting=@ richnessAnswer: C=ifficulty: ModerateAAC18: Information technology

22@ 5he integration of video audio and text marketing messages into a singlemarketing message and consuming experience is an example of which of thefollowing$A@ richness8@ ubi&uityC@ information density=@ personali6ationAnswer: A=ifficulty: ModerateAAC18: Application of knowledge

2'@ #hich of the following &ualities is least likely to decrease a consumerssearch costs$A@ ubi&uity8@ global reachC@ information density=@ richnessAnswer: ==ifficulty: =ifficultAAC18: Analytical thinking

2(@ #hich of the following is the best definition of transaction cost$A@ the cost of changing prices8@ the cost of participating in a marketC@ the cost of finding suitable products=@ the cost merchants pay to bring their goods to marketAnswer: 8=ifficulty: ModerateAAC18: Application of knowledge

2*@ In 20!' the worlds online population was roughly:A@ 2*0 million.

8@ 2.* billion.C@ 2* billion.=@ 2*0 billion.Answer: 8=ifficulty: ModerateAAC18: Application of knowledge



2+@ #hich of the following is not one of the current maOor social trends in e%commerce in 20!'%20!($A@ Concerns about online privacy decline.8@ Controversy over content regulation and controls continues.C@ K%books gain wide acceptance.=@ Internet security continues to decline.Answer: A=ifficulty: =ifficult


23@ <etwork externalities are related to which of the following features of e%commerce technology$A@ richness8@ interactivityC@ universal standards=@ information densityAnswer: C=ifficulty: =ifficultAAC18: Application of knowledge

24@ K%commerce technologies have changed the traditional tradeoff between therichness and reach of a marketing message. rior to the development of the #eb:A@ marketing messages had little richness.8@ the smaller the audience reached the less rich the message.C@ the larger the audience reached the less rich the message.=@ richness e&ualed reach.Answer: C=ifficulty: ModerateAAC18: Information technology

2)@ #hich of the following is not an example of a social network$A@ #ikipedia8@ 5witter C@ interest=@ 5umblr Answer: A=ifficulty: KasyAAC18: Application of knowledge

'0@ All of the following are maOor business trends in e%commerce in 20!'%20!(except for:

A@ the growth of a new app%based online economy.8@ the expansion of the locali6ation of e%commerce.C@ the emergence of a new social e%commerce platform.=@ the eclipse of search engine marketing by the mobile advertising platform.Answer: ==ifficulty: ModerateAAC18: Application of knowledge

'!@ #hich type of e%commerce is distinguished by the type of technology used inthe transaction rather than by the nature of the market relationship$



A@ consumer%to%consumer ?C2C@8@ social e%commerceC@ mobile e%commerce=@ business%to%business ?828@Answer: C=ifficulty: ModerateAAC18: Information technology

'2@ #hich of the following is a mobile photo%sharing application$A@ #ordress8@ 5umblr C@ #ikipedia=@ InstagramAnswer: ==ifficulty: KasyAAC18: Information technology

''@ #hich of the following describes the basic #eb policy of large firms duringthe Invention period$

A@ Integrate social networking and mobile platform with #eb site marketing.8@ se the #eb to connect with suppliers.C@ Include additional channels to market products.=@ Maintain a basic static #eb site.Answer: ==ifficulty: ModerateAAC18: Analytical thinking

'(@ 5he si6e of the 828 market in 20!' is estimated to be around:A@ >(30 million.8@ >(.3 billion.

C@ >(30 billion.=@ >(.3 trillion.Answer: ==ifficulty: ModerateAAC18: Application of knowledge

'*@ Interactivity in the context of e%commerce can be described as the:A@ ability to physically touch and manipulate a product.8@ complexity and content of a message.C@ ability of consumers to create and distribute content.=@ enabling of two%way communication between consumer and merchant.

Answer: ==ifficulty: ModerateAAC18: Application of knowledge



'+@ #hich of the following statements about the #eb is not true$A@ It is the technology upon which the Internet is based.8@ It was developed in the early !))0s.C@ It provides access to pages written in ;5M.=@ It provides access to #eb pages that incorporate graphics sound andmultimedia.Answer: A=ifficulty: =ifficult


'3@ In 20!' there were an estimated //////// Internet hosts.A@ ! million8@ !0 millionC@ !00 million=@ ! billionAnswer: ==ifficulty: ModerateAAC18: Application of knowledge

'4@ All of the following can be considered a precursor to e%commerce except :A@ =<1.8@ 8axter ;ealthcares remote order entry system.C@ the 7rench Minitel.=@ Klectronic =ata Interchange.Answer: A=ifficulty: ModerateAAC18: Application of knowledge

')@ In the 82C arena //////// was the first truly large%scale digitally enabledtransaction system.

A@ 5elex8@ the 8axter ;ealthcare systemC@ the 7rench Minitel=@ K=IAnswer: C=ifficulty: ModerateAAC18: Application of knowledge

(0@ K%commerce can be said to have begun in:A@ !)4'.8@ !)4*.

C@ !))*.=@ 200!.Answer: C=ifficulty: KasyAAC18: Application of knowledge



(!@ 8usiness%to%consumer ?82C@ e%commerce in the nited 1tates:A@ has grown at double%digit rates between 20!0 and 20!'.8@ is expected to account for about >(0 billion in total sales in 20!'.C@ constitutes over '0P of the overall .1. retail market.=@ is growing more slowly as it confronts its own fundamental limitations.Answer: A=ifficulty: =ifficultAAC18: Application of knowledge

(2@ #hich of the following is not true about the use of apps$A@ 5he average .1. consumer spends about 2 hours a day using apps.8@ sers spend more time using apps than they do using desktops or mobile #ebsites.C@ Apps are easier to control and moneti6e than #eb sites.=@ Hoogle can use #eb crawlers to index apps.Answer: ==ifficulty: =ifficultAAC18: Application of knowledge

('@ All of the following are issues facing interest except :A@ copyright infringement.8@ inability to attract users.C@ competition.=@ spam.Answer: 8=ifficulty: ModerateAAC18: Application of knowledge

((@ #hich of the following is a characteristic of e%commerce during the Invention period$

A@ mobile technology8@ earnings and profit emphasisC@ distintermediation=@ extensive government surveillanceAnswer: C=ifficulty: =ifficultAAC18: Application of knowledge

(*@ All of the following are characteristics of #eb 2.0 sites and applicationsexcept :A@ they are inherently highly interactive.

8@ they rely on mobile access to the #eb.C@ they tend to rely on user%generated content.=@ they present marketers with extraordinary opportunities for targeted marketingand advertising.Answer: 8=ifficulty: ModerateAAC18: Application of knowledge



(+@ #hich of the following is not a characteristic of a perfect competitive market$A@ rice cost and &uality information are e&ually distributed.8@ A nearly infinite set of suppliers compete against one another.C@ Customers have access to all relevant information worldwide.=@ It is highly regulated.Answer: ==ifficulty: =ifficultAAC18: Analytical thinking

(3@ All of the following were visions of e%commerce expressed during the earlyyears of e%commerce except :A@ a nearly perfect competitive market.8@ friction%free commerce.C@ disintermediation.=@ fast follower advantage.Answer: ==ifficulty: =ifficultAAC18: Analytical thinking

(4@ nfair competitive advantages occur when:A@ one competitor has an advantage others cannot purchase.8@ market middlemen are displaced.C@ information is e&ually distributed and transaction costs are low.=@ firms are able to gather monopoly profits.Answer: A=ifficulty: ModerateAAC18: Application of knowledge

()@ 5he early years of e%commerce were driven by all of the following factorsexcept :

A@ an emphasis on exploiting traditional distribution channels.8@ a huge infusion of venture capital funds.C@ an emphasis on &uickly achieving a very high market visibility.=@ visions of profiting from new technology.Answer: A=ifficulty: =ifficultAAC18: Analytical thinking



*0@ 5he early years of e%commerce are considered:A@ the most promising time in history for the successful implementation of firstmover advantages.8@ an economists dream come true where for a brief time consumers had accessto all relevant market information and transaction costs plummeted.C@ a stunning technological success as the Internet and the #eb increased from afew thousand to billions of e%commerce transactions per year.=@ a dramatic business success as 4*P of dot%coms formed since !))* became

flourishing businesses.Answer: C=ifficulty: =ifficultAAC18: Analytical thinking

*!@ #hich of the following best describes the early years of e%commerce$A@ 5hey were a technological success but a mixed business success.8@ 5hey were a technological success but a business failure.C@ 5hey were a technological failure but a business success.=@ 5hey were a mixed technological and business success.Answer: A

=ifficulty: =ifficultAAC18: Analytical thinking

*2@ 5he early years of e%commerce were driven by all of the following factorsexcept :A@ an emphasis on exploiting traditional distribution channels.8@ a huge infusion of venture capital funds.C@ an emphasis on &uickly achieving a very high market visibility.=@ visions of profiting from new technology.Answer: A=ifficulty: =ifficult

AAC18: Analytical thinking

*'@ #hich of the following is a characteristic of the Beinvention phase of e%commerce$A@ massive proliferation of dot%com start%ups8@ widespread adoption of broadband networksC@ rapid growth of search engine advertising=@ widespread adoption of consumer mobile devicesAnswer: ==ifficulty: =ifficultAAC18: Analytical thinking

*(@ #hich of the following is a characteristic of the Consolidation phase of e%commerce$A@ predominance of pure online strategies8@ emphasis on revenue growth versus profitsC@ first mover advantages=@ shift to a business%driven approachAnswer: ==ifficulty: =ifficultAAC18: Analytical thinking



**@ #hich of the following is not true regarding e%commerce today$A@ Kconomists visions of a friction%free market have not been reali6ed.8@ Consumers are less price%sensitive than expected.C@ 5here remains considerable persistent price dispersion.=@ 5he market middlemen disappeared.Answer: ==ifficulty: =ifficult

AAC18: Analytical thinking

*+@ #hich of the following statements is not true$A@ Information asymmetries are continually being introduced by merchants andmarketers.8@ Intermediaries have not disappeared.C@ -verall transaction costs have dropped dramatically.=@ 8rands remain very important in e%commerce.Answer: C=ifficulty: =ifficultAAC18: Analytical thinking

*3@ #hich of the following types of merchants has the highest share of retailonline sales$A@ virtual ?#eb only@8@ catalogcall center C@ retail chain=@ consumer brand manufacturer Answer: A=ifficulty: ModerateAAC18: Application of knowledge

*4@ Betail chains account for around //////// P of online retail firm revenues.A@ !*8@ '*C@ 3*=@ )*Answer: 8=ifficulty: ModerateAAC18: Application of knowledge

*)@ -ne of the predictions for the future of e%commerce is that:A@ overall revenues from e%commerce will grow at an annuali6ed rate of about

!(P a year through 20!3.8@ the first movers from the early years of e%commerce will retain or increasetheir market share as they continue to exploit economies of scale and switchingcosts.C@ prices will lower enough to encourage more consumers to engage in onlineshopping.=@ the number of online shoppers will continue to grow at double%digit rates.Answer: A=ifficulty: =ifficultAAC18: Application of knowledge



+0@ #hich of the following is the top%selling online retail category$A@ apparelaccessories8@ computerselectronicsC@ mass merchantdepartment stores=@ office suppliesAnswer: 8=ifficulty: Moderate


+!@ #hich of the following is the top online retailer ranked by online sales$A@ Apple8@ Ama6onC@ 1taples=@ #almartAnswer: 8=ifficulty: KasyAAC18: Application of knowledge

+2@ Above all e%commerce is a //////// phenomenon.A@ technology%driven8@ finance%drivenC@ sociological=@ government%drivenAnswer: A=ifficulty: ModerateAAC18: Information technology

+'@ #hich business application is associated with the technological developmentof local area networks and clientserver computing$

A@ transaction automation ?e.g. payroll@8@ desktop automation ?e.g. word processing@C@ industrial system automation ?e.g. supply chain management@=@ workgroup automation ?e.g. document sharing@Answer: ==ifficulty: =ifficultAAC18: Information technology

+(@ #hich of the following is one of the three primary societal issues related to e%commerce$A@ liability

8@ anonymityC@ e&uity=@ individual privacyAnswer: ==ifficulty: ModerateAAC18: Application of knowledge



+*@ #hich of the following statements is not true$A@ <o one academic perspective dominates research about e%commerce.8@ Information systems researchers take a purely technical approach to e%commerce.C@ 5here are two primary approaches to e%commerce: behavioral and technical.=@ Management scientists are interested in e%commerce as an opportunity to studyhow business firms can exploit the Internet to achieve more efficient businessoperations.

Answer: 8=ifficulty: =ifficultAAC18: Analytical thinking

++@ 5he costs incurred by merchants in having to change product prices ?such asthe costs of reentering prices into computer systems@ are referred to as ////////costs.Answer: menu=ifficulty: ModerateAAC18: Application of knowledge

+3@ //////// refers to any disparity in relevant market information among partiesin a transaction.Answer: Information asymmetry=ifficulty: ModerateAAC18: Beflective thinking

+4@ A?n@ //////// extends the marketplace beyond traditional boundaries.Answer: marketspace=ifficulty: KasyAAC18: Application of knowledge

+)@ 5he total number of users or customers an e%commerce business can obtain isa measure of its ////////.Answer: reach=ifficulty: ModerateAAC18: Application of knowledge

30@ //////// refers to the complexity and content of a message.Answer: Bichness=ifficulty: ModerateAAC18: Application of knowledge

3!@ 5he targeting of marketing messages to specific individuals by adOusting themessage to a persons name interests and past purchases is called ////////.Answer: personali6ation=ifficulty: ModerateAAC18: Application of knowledge



32@ 5he //////// was the original 9killer app9 that made the Internetcommercially interesting and extraordinarily serviceable.Answer: #orld #ide #eb #eb=ifficulty: ModerateAAC18: Application of knowledge

3'@ K%commerce is available Oust about everywhere and anytime. 5his is known as ////////.

Answer: ubi&uity=ifficulty: ModerateAAC18: Application of knowledge

3(@ //////// refers to the displacement of market middlemen.Answer: =isintermediation=ifficulty: ModerateAAC18: Application of knowledge

3*@ In //////// commerce information is e&ually distributed transaction costsare low prices can be dynamically adOusted to reflect actual demand

intermediaries decline and unfair competitive advantages are eliminated.Answer: friction%free=ifficulty: =ifficultAAC18: Application of knowledge

3+@ A?n@ //////// occurs when everyone in a group receives value because all participants use the same tool or product.Answer: network effect=ifficulty: ModerateAAC18: Application of knowledge

33@ A firm that is first to market in a particular area and that moves &uickly togather market share is referred to as a?n@ ////////.Answer: first mover =ifficulty: ModerateAAC18: Application of knowledge

34@ 5he first evolutionary phase of e%commerce from !))* to 2000 characteri6edas technology%driven and ungoverned was a period of ////////.Answer: innovation invention=ifficulty: ModerateAAC18: Application of knowledge

3)@ An economist is most likely to be interested in a?n@ //////// rather thantechnical approach to studying e%commerce.Answer: behavioral=ifficulty: ModerateAAC18: Application of knowledge



40@ //////// is the worlds largest online consumer%generated video posting site.Answer: ou5ube ou5ube.com=ifficulty: KasyAAC18: Application of knowledge

E-Commerce 2014, 10e (Laudon/Traver)Chapter 3 E-

commerce Infrastructure: The Internet, Web, and Mobile

Platform

!@ acket switching re&uires a dedicated circuit. Answer:7A1K=ifficulty: KasyAAC18: Information technology

2@ 5ransmission Control rotocol is the protocol that provides the Internet addressing scheme. Answer: 7A1K=ifficulty: ModerateAAC18: Information technology

'@ Iv+ provides for +(%bit I addresses. Answer: 7A1K=ifficulty: ModerateAAC18: Information technology

(@ 5ablet computers rely on the Internet cloud for processingand storage. Answer: 5BK=ifficulty: ModerateAAC18:Information technology

*@ Hoogle Apps is an example of cloud computing. Answer:5BK=ifficulty: ModerateAAC18: Information technology

+@ ;5M is the Internet protocol used to transfer #eb pages.Answer: 7A1K=ifficulty: KasyAAC18: Informationtechnology

3@ 5he maOor hubs in the nited 1tates where the Internet backbone intersects with regional and local networks are nowcommonly referred to as Internet Kxchange oints [email protected]: 5BK=ifficulty: Moderate

AAC18: Information technology

4@ 5! and 5' refer to international telephone standards fordigital communication. Answer: 5BK=ifficulty: KasyAAC18: Information technology

!



)@ -ne of Internet2s proOects is a nationwide !00 gigabit%per%second network. Answer: 5BK=ifficulty: ModerateAAC18: Information technology

!0@ #A<%based Internet access derives from the sametechnological foundations as telephone%based wireless

Internet access.Answer: 7A1K=ifficulty: Moderate

AAC18: se of I5

!!@ Kvery device connecting to the Internet must have auni&ue address. Answer: 5BK=ifficulty: ModerateAAC18:Information technology

!2@ RM is used to format the structure and style of a #eb page. Answer: 7A1K=ifficulty: ModerateAAC18:Information technology

!'@ 75 is a protocol used to transfer files to and from aserver. Answer: 5BK=ifficulty: ModerateAAC18:Information technology

!(@ Internet access providers typically provide fasterdownload speeds than upload speeds to consumers.Answer:5BK=ifficulty: Moderate


!*@ B11 is an RM format that allows users to have digitalcontent automatically sent to their computers over theInternet.Answer: 5BK=ifficulty: Kasy


!+@ =uring which period of time did the Institutionali6ation phase of Internet development take place$A@ !)*0%!)+08@!)+!%!)3(

C@ !)3*%!))*=@ !))*%through the presentAnswer: C=ifficulty: ModerateAAC18: Application of knowledge

2



!3@ #hich of the following occurred during theCommerciali6ation phase of Internet development$A@ 5hefundamental building blocks of the Internet were reali6ed inactual hardware and software.8@ arge mainframes ondifferent college campuses were linked.C@ 5he =omain

<ame 1ystem was introduced.=@ <17 privati6ed the

operation of the Internets backbone.Answer: ==ifficulty:=ifficultAAC18: Application of knowledge

!4@ =uring which phase of the development of the Internetwas ABA<K5 invented$ A@ Commerciali6ation phase8@Institutional phaseC@ Innovation phase

=@ Consolidation phaseAnswer: 8=ifficulty: =ifficultAAC18: Application of knowledge

!)@ #hich of the following is not one of the basic

technological foundations of the Internet$ A@ clientservercomputing8@ 5racertC@ 5CI communications protocol

=@ packet%switching hardware Answer: 8=ifficulty:ModerateAAC18: Information technology

20@ 5he process of slicing digital messages into parcels

sending them along different communication paths as they become available and reassembling them at the destination point is called:A@ routing.8@ the 5ransmission Controlrotocol.C@ packet switching.=@ the 7ile 5ransfer rotocol.Answer: C=ifficulty: ModerateAAC18: Informationtechnology

'

2!@ #hich of the following is the core communications protocol for the Internet$ A@ 5elnet8@ 75C@ 5CI

=@ 11Answer: C=ifficulty: ModerateAAC18: Informationtechnology

22@ 5he 5ransport ayer of 5CI is responsible for whichof the following$A@ placing packets on and receiving them



from the network medium8@ addressing packaging androuting messagesC@ providing communication with theapplication by acknowledging and se&uencing the packets toand from the application

=@ providing a variety of applications with the ability to

access the services of the lower layers Answer: C=ifficulty:=ifficultAAC18: Information technology

2'@ 5he Internet ayer of 5CI is responsible for which ofthe following$A@ placing packets on and receiving them fromthe network medium8@ addressing packaging and routingmessagesC@ providing communication with the application

by acknowledging and se&uencing the packets to and fromthe application

=@ providing a variety of applications with the ability toaccess the services of the lower layers Answer: 8=ifficulty:=ifficultAAC18: Information technology

2(@ #hich of the following allows users to communicatevisually and aurally in real%time and uses high%resolutionmonitors to simulate the presence of participants$A@telepresence8@ videoconferencing

C@ G-I=@ I telephonyAnswer: A=ifficulty: KasyAAC18:Information technology

2*@ An Iv( address is expressed as a:A@ '2%bit number thatappears as a series of four separate numbers separated bysemicolons. 8@ +(%bit number that appears as a series of fourseparate numbers separated by semicolons. C@ +(%bit numberthat appears as a series of four separate numbers separated by

periods.=@ '2%bit number that appears as a series of fourseparate numbers separated by periods. Answer: ==ifficulty:ModerateAAC18: Information technology

(

2+@ 5he natural language convention used to represent Iaddresses is called the: A@ uniform resource locator system.



8@ Internet protocol addressing schema.C@ domain namesystem.

=@ assigned numbers and names ?A<<@ system. Answer: C=ifficulty: ModerateAAC18: Information technology

23@ 5he addresses used by browsers to identify the locationof content on the #eb are called: A@ domain names.8@uniform resource locators.C@ I addresses.

=@ file paths.Answer: 8=ifficulty: ModerateAAC18:Information technology

24@ #hich of the following organi6ations coordinates theInternets systems of uni&ue identifiers such as I addressesand top%level domain systems$A@ IK578@ IA8

C@ #'C=@ ICA<<Answer: C=ifficulty: ModerateAAC18:Application of knowledge

2)@ #hich of the following is not an advantage of

clientserver computing over centrali6ed mainframecomputing$A@ It is easy to expand capacity by adding serversand clients.8@ Kach client added to the network increases the

networks overall capacity and transmission speeds.C@ Clientserver networks are less vulnerable in part becausethe processing load is balanced over many powerful smallercomputers rather than concentrated in a single hugecomputer.=@ 5here is less risk that a system will completelymalfunction because backup or mirror servers can pick up theslack if one server goes down.Answer: 8=ifficulty: =ifficultAAC18: Information technology

*

'0@ //////// is a model of computing in which firms andindividuals obtain computing power and softwareapplications over the Internet rather than purchasing andinstalling it on their own computers.A@ Clientservercomputing



8@ 2 computingC@ Mobile computing=@ Cloud computingAnswer: ==ifficulty: =ifficultAAC18: Informationtechnology

'!@ #hich of the following protocols is used to send mail toa server$ A@ 1M58@ 75C@ ;55

=@ 11Answer: A=ifficulty: ModerateAAC18: Informationtechnology

'2@ #here does 51 operate within 5CI$A@ between theInternet ayer and the 5ransport ayer8@ between the5ransport ayer and the Application ayerC@ between the

<etwork Interface ayer and the 5ransport ayer =@ betweenthe Internet ayer and the Application ayer Answer: 8

=ifficulty: =ifficultAAC18: Information technology

''@ A?n@ //////// is an audio presentation stored as anaudio file and posted to the #eb for users to download.A@

podcast8@ B11 subscription

C@ weblog=@ widgetAnswer: A=ifficulty: KasyAAC18:Information technology

+

'(@ //////// is one of the original Internet services and isused to transfer files from a server computer to a clientcomputer and vice versa.A@ 1M58@ 75

C@ ;55=@ 11Answer: 8=ifficulty: ModerateAAC18:Information technology

'*@ //////// is a utility program that allows you to check

the connection between your client and a 5CI network.A@ing8@ 5elnet

C@ 5racert=@ 7ingerAnswer: A=ifficulty: ModerateAAC18:Information technology

'+@ //////// is a uni&ue virtual laboratory for exploringfuture internets at scale to promote innovations in network



science and technologies.A@ Internet of 5hings8@ Internet2

C@ ABA<K5=@ HK<IAnswer: ==ifficulty: =ifficultAAC18: Application of knowledge

'3@ 5CI operates in which layer of Internet architecture$A@ <etwork 5echnology 1ubstrate layer8@ Middleware1ervices layerC@ 5ransport 1ervices and Bepresentation1tandards layer =@ Applications layer

Answer: C=ifficulty: ModerateAAC18: Informationtechnology

'4@ An Internet%enabled media player would run in whichlayer of Internet architecture$ A@ <etwork 5echnology1ubstrate layer8@ Middleware 1ervices layerC@ 5ransport1ervices and Bepresentation 1tandards layer

=@ Applications layerAnswer: ==ifficulty: ModerateAAC18: Information technology

3

')@ 5he layer of Internet architecture that ties the applicationsto the communications network and includes such services as

security and authentication is called the:A@ <etwork5echnology 1ubstrate layer.8@ Middleware 1ervices layer.

C@ 5ransport 1ervices and Bepresentation 1tandards layer. =@Applications layer.Answer: 8=ifficulty: Moderate


(0@ 5he backbone of the Internet is formed by: A@ Internet

Kxchange oints [email protected]@ <etwork 1ervice roviders?<[email protected]@ Internet 1ervice roviders ?I1s@.

=@ Metropolitan Area Kxchanges ?MAKs@. Answer: 8=ifficulty: ModerateAAC18: Information technology

(!@ #hen talking about the physical elements of the Internetthe term redundancy refers to: A@ transmitting multiple

copies of a single packet to safeguard against data loss.8@ the



use of tiered high%speed switching computers to connect the backbone to regional and local networks.

C@ delays in messages caused by the uneven flow ofinformation through the network.=@ multiple duplicatedevices and paths in a network built so that data can be

rerouted if a breakdown occurs.Answer: ==ifficulty:ModerateAAC18: Information technology

(2@ #hich source of e%commerce revenues has grown fromnearly 6ero prior to 2003 to over >'4 billion in 20!'$A@search engine advertising8@ mobile retail purchases

C@ streaming video subscriptions =@ social networkadvertising Answer: 8=ifficulty: Moderate


4

('@ ocal area networks that operate within a singleorgani6ation that leases access to the #eb directly fromregional and national carriers are called:A@ wide areanetworks.8@ extranets.

C@ campus area networks.=@ private exchanges.Answer: C=ifficulty: ModerateAAC18: Information technology

((@ 5he //////// is a consortium of corporationsgovernment agencies and nonprofit organi6ations thatmonitors Internet policies and practices.A@ InternetKngineering 1teering Hroup ?IK1H@8@ #orld #ide #ebConsortium ?#'C@

C@ Internet Kngineering 5ask 7orce ?IK57@ =@ Internet1ociety ?I1-C@Answer: ==ifficulty: Moderate


(*@ 5he //////// helps define the overall structure of theInternet. A@ IA88@ IK1HC@ #'C

=@ I5Answer: A=ifficulty: ModerateAAC18: Application



of knowledge

(+@ #hich of the following is not a limitation of the current

Internet$A@ the continued reliance on cables and wires forconnectivity8@ limited bandwidth which causes congestionand cannot ade&uately handle video and voice trafficC@

architectural restrictions which stipulate that numerousre&uests for the same file must each be answeredindividually slowing network performance=@ the difficultyin expanding capacity by adding servers and clientsAnswer:==ifficulty: =ifficultAAC18: Information technology

)

(3@ #hich of the following is not true about the mobile

platform$A@ Most smartphones use Microsofts operatingsystem #indows Mobile. 8@ 5he number of cell phonesworldwide exceeds the number of Cs.C@ About a third ofthe worlds cell phones are smartphones.=@ nlike Cssmartphones do not need fans.Answer: A=ifficulty: =ifficultAAC18: Application of knowledge

(4@ #hich of the following statements about fiber%optic cableis not true$ A@ It consists of twelve or sixteen strands of

glass.8@ It is thinner and lighter than coaxial or twisted paircable.C@ It enables better data security than coaxial cable.

=@ 5elecommunications firms have made substantialinvestments in cross%country fiber optic systems in the lastdecade.Answer: A=ifficulty: Moderate


()@ 5he model of computing in which firms and individualsobtain computing power and software over the Internet iscalled //////// computing.A@ mobile8@ mainframe

C@ clientserver=@ cloudAnswer: ==ifficulty: KasyAAC18:Information technology

*0@ #hich of the following technologies has enabled the



Internet to grow exponentially to support millions of userswithout overloading the network architecture$A@ fiber optics8@ #i%7i

C@ Iv+=@ clientserver networking Answer: ==ifficulty:ModerateAAC18: Information technology

*!@ 5he maOor technologies used with wireless local areanetworks are: A@ #i%7i and 8luetooth.8@ #i%7i and #iMax.C@ 8luetooth and 'H.

=@ #iMax and 'H.Answer: A=ifficulty: ModerateAAC18:Information technology

!0

*2@ Akamai offers all of the following services except: A@instant messaging.8@ targeted advertising.C@ securityservices.

=@ global traffic management. Answer: A=ifficulty:ModerateAAC18: Application of knowledge

*'@ #hich of the following is a high%speed medium%range broadband wireless metropolitan area network$A@ #i%7i8@

#iMAR

C@ 8luetooth=@ Qig8eeAnswer: 8=ifficulty: =ifficultAAC18: Information technology

*(@ 1iri is a type of:A@ intelligent personal assistant. [email protected]@ gadget.=@ social network.Answer: A=ifficulty:ModerateAAC18: Information technology

**@ 5he first #eb browser to make it possible to viewdocuments on the #eb with colored background images andanimations was:A@ <etscape <avigator.8@ Mosaic.

C@ Mo6illa.=@ Internet Kxplorer.Answer: 8=ifficulty:ModerateAAC18: Information technology

!!



*+@ In the address http://www.company.com/clients.html

which of the following is the top%level domain$A@ [email protected]

C@ www=@ httpAnswer: A=ifficulty: ModerateAAC18:Information technology

*3@ ou could expect to find all of the following services in a#eb server software package except:A@ security services.8@

75.

C@ data capture.=@ an B11 aggregator.Answer: ==ifficulty:ModerateAAC18: Information technology

*4@ #hich of the following is currently the most popular #eb

browser$ A@ Internet Kxplorer8@ <etscapeC@ Chrome=@ 7irefoxAnswer: A=ifficulty: ModerateAAC18:Information technology

*)@ 5he concept behind document formatting had its roots inwhich of the following$ A@ RM8@ 1HMC@ ;5M

=@ HMAnswer: ==ifficulty: ModerateAAC18:Information technology

+0@ #hich of the following is a #eb application that enablesInternet users to communicate with each other although notin real time$A@ online chat8@ online forum

C@ IM=@ GoIAnswer: 8=ifficulty: KasyAAC18:Information technology

!2

+!@ #hich of the following is a #eb 2.0 service orapplication$ A@ wikis8@ e%mailC@ IM

=@ online forumsAnswer: A=ifficulty: ModerateAAC18:Information technology

+2@ A?n@ //////// is a #eb application that allows users toeasily add and edit content on a #eb page.A@ wiki8@ podcast



C@ blog=@ B11 feedAnswer: A=ifficulty: ModerateAAC18:Information technology

+'@ 5he protocol that enables the transmission of voice andother forms of audio communication over the Internet iscalled:A@ GoI.8@ I5.

C@ G5.=@ I.Answer: A=ifficulty: ModerateAAC18:Information technology

+(@ All of the following are characteristics of ;5M*except:A@ a video element that replaces plug%ins such as

7lash "uick5ime and Beallayer. 8@ use of C11'.C@ abilityto access built%in functionality of mobile devices such asH1 and swiping. =@ support for digital rights management.

Answer: ==ifficulty: ModerateAAC18: Informationtechnology

+*@ All of the following are true about ihone apps except:A@

5hey are distributed through Apples App 1tore.8@ 5hey arecross%platform open%source applications.C@ 5hey wereestimated to generate over >! billion in 20!'.=@ Apples goalof offering apps is to increase retail sales of ihones iadsand iods. Answer: 8


!'

++@ Also known as the Industrial Internet the ////////describes the use of Internet technologies and networking toenable the multitudes of nontraditional devices that aree&uipped with data%generating sensors to connect to the

Internet.Answer: Internet of 5hings=ifficulty: ModerateAAC18: Information technology

+3@ 1peciali6ed computers that interconnect the thousands ofcomputers that make up the Internet in order to transmitmessage parcels along available communication paths and onto their destinations are called ////////.Answer: routers=ifficulty: ModerateAAC18: Information technology



+4@ A set of rules for transferring data is called a?n@ ////////. Answer: protocol=ifficulty: ModerateAAC18:Information technology

+)@ 5CI is divided into four separate //////// eachhandling a different aspect of the communication problem.

Answer: layers=ifficulty: Kasy


30@ //////// are central directories that list all domainnames currently in use for specific domains.Answer: Bootservers=ifficulty: =ifficult


3!@ A small application that you embed in a #eb page inorder to include content and functionality from a different#eb site is called a?n@ ////////.Answer: widget=ifficulty:Moderate


32@ //////// is a utility program that allows you to track the path of a message you send from your client to a remote

computer on the Internet.Answer: 5racert=ifficulty:Moderate


!(

3'@ A 5CI network located within a single organi6ationfor the purposes of communication and information

processing is called a?n@ ////////.Answer: intranet=ifficulty: Moderate


3(@ //////// refers to delays in messages caused by theuneven flow of information packets through the network.Answer: atency=ifficulty: Moderate




3*@ //////// is a way of formatting pages with embeddedlinks that connect documents to one another and that also link

pages to other obOects.Answer: ;ypertext=ifficulty:Moderate


3+@ An iad is an example of a?n@ //////// computer.Answer: tablet=ifficulty: ModerateAAC18: Informationtechnology

33@ //////// software refers to the software that enables acomputer to deliver #eb pages written in ;5M to clientcomputers on a network that re&uest this service by sending

;55 t A # b =iffi lt M d t

ecomerce chapter 06

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