Ecommerce SuccessFour Big Ideas to Know

Four Big Ideas

•Myths of Ecommerce

•Opportunity is Big

• 4 Platforms to Know

• Your Business is Unique

An ECommerce business is cheaper to operate than a brick and mortar business

Myth #1:

Marketing & AdvertisingAd Spend

Facebook - $300Google Shopping Ads - $800Bing Ads - $300Influencers - $300

Outside ServicesPhotographers - $400Copywriting - $400SEO - $400Ad agency - $400 

Tools / TechEcommerce Platform- $60Adobe Creative Suite - $50Email marketing - $10Domain Registration - $10Hosting - $10Email - $10

FulfillmentShipping Supplies $250Shipping Fees $500 

Store FrontRent - $3000Utilities - $500Repairs & Maintenance - $50Office Supplies - $140

Marketing & AdvertisingPrint

Magazines - $500Visual Merchandising - $100

ToolsPOS Platform - $60.00Loyalty Program - $100

Misc.Loss from Theft - $100

E-commerce Brick and Mortar

An solopreneur can make millions of dollars selling online

Myth #2:

Ecommerce Business – Value Stream

1

Purchasing

1

Purchasing

2

Receiving

2

Receiving

3

Inventory Management

3

Inventory Management

4

Manufacturing / Creating

4

Manufacturing / Creating

5Order

Fulfillment, Packing, & Shipping

5Order

Fulfillment, Packing, & Shipping 6

Return / Exchange

Processing

6

Return / Exchange

Processing

7

Customer Support

7

Customer Support

8

Photography

8

Photography

9

Copywriting / Blogging

9

Copywriting / Blogging

10

Graphic Design

10

Graphic Design11

Website Development / Configuration

11

Website Development / Configuration

12

Social Media Marketing

12

Social Media Marketing

13

Search Engine Marketing

13

Search Engine Marketing

14

Search Engine Optimization

14

Search Engine Optimization

15

Customer Review

Collection

15

Customer Review

Collection

16

Banking

16

Banking17

Bookkeeping

17

Bookkeeping

18

Income Tax

18

Income Tax

19

Sales Tax

19

Sales Tax20

Legal

20

Legal

21

Product Management

21

Product Management

24

Influencer Marketing

24

Influencer Marketing

19

Web Traffic Analytics

19

Web Traffic Analytics

23

Sales

23

Sales

80

16

20

80

208

80

26

Email Marketing

26

Email Marketing

25

Accounts Payable

25

Accounts Payable

27

Financial Analytics

27

Financial Analytics

20

25

1040

208

52

208

52

52

260

48

120

52

52

25

25

8

16

25

25260

50

3396 hours / year65 hours / week26 knowledge domains

Opportunity is Big

Big Idea #2:

2017

4 Platform Types

Big Idea #3:

Web/ecommerce Shops Marketplace Sales Channels

Customer Acquisition Ad Platforms

Payment Processors

Attributes of Platform Types

• Value

• Common Features

• Examples

• Pricing

• Setup

Web/Ecommerce Stores

Marketplaces/Shopping Engines

Customer Acquisition & Advertising

Payment Processors

Pay

Your Business is Unique

Big Idea #4:

Your Business is Unique

Four Big Ideas

•Myths of Commerce

•Opportunity is Big

• 4 Platforms to Know

• Your Business is Unique