ecommerce link building - state of search 2013

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16 @PointBlankSEO 1 eCommerce Link Building How to never run out of link building ideas

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My presentation at State of Search 2013 in Dallas on eCommerce link building, and specifically, how to never run out of ideas.

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Page 1: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 1

eCommerce Link BuildingHow to never run out of link building ideas

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Steps to solving [SEO] problems…

1. Find others who had the same problem2. See how they overcame it

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How to find verticals to research…

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Example #1: Motorcycle Gear

http://www.stromtrooper.com/

http://www.stromtrooper.com/revzilla-com/

http://www.stromtrooper.com/revzilla-com/71658-nolan-n104-helmet-review.html

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Example #1: Motorcycle Gear

http://www.ducati.ms/forums/

http://www.ducati.ms/forums/147-bellissimoto/

http://www.ducati.ms/forums/147-bellissimoto/102752-bellissimotos-custom-ducati-monster-s4rs.html

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Example #2: Beach Gear

http://blog.lowcountryparent.com/ducks-in-a-row/summertime-beach-toys-are/

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Example #3: Fashion

http://kayleeandkeirasmommy.blogspot.com/2013/11/whats-on-my-christmas-wish-list.html

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Example #4: Gift Baskets

http://www.lcsc.edu/humanresources/discounts.htm#gifts

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Mass Prospecting Technique

bit.ly/ext-links

1.Find page of links2.Scrape all external links3.Grab CSV of all links to each of those pages4.Combine in Excel5.Use Control + F6.Profit

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Example #5: Pet Supplies

http://www.stellaandchewys.com/estores.html http://www.earthbornholisticpetfood.com/us/where_to_buy…

http://www.carlsonpetproducts.com/where/ http://www.richellusa.com/catalog/pet-products/where…

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Example #6: Batteries

http://www.kjlo.com/ http://www.mondaynightcarshows.com/

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Example #7: Pet Supplies (Again)

http://www.muttville.org/ http://norcalpetadoptions.com/about/sponsors/

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Example #8: Recyclables

http://www.rochester.edu/sustainability/recycling/

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Example #9: (Omitted)

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Prioritizing your link building efforts…

1. By opportunity/fixed cost2. By target page

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Jon CooperEmail: [email protected]

Twitter: @pointblankseoBlog: pointblankseo.com

The End.