The Oracle Local Government Economic Development Solution

The financial health of a city is a delicate balancing act faced by local governments. Government fiscal pressures including infrastructure, public safety, and employee/retiree costs drive the need to preserve the health of the local economy through economic development initiatives.

Solution OverviewTo address the needs of government business development executives, Oracle, Dun & Bradstreet, and Sofbang LLC have developed an integrated, cloud-based local economic development solution which provides:

» Advanced data services to expand your target business network and segment your target marketing audience

» State of the art marketing and outreach services to develop sales campaigns to these customers across channels (email, social, SMS, web, etc.)

» Personalized online services to customize service to citizens/businesses

» Simplification of the licensing and permitting business registration process

» Online community and customer support to expand and nurture existing customer relationships

The Oracle Local Government Economic Development Solution

“Sofbang has enabled our office to increase productivity, drastically reduce operational costs and realize significant increases in revenue." - Deputy City Clerk, City of Chicago

A B O U T O R A C L E :

• The leading software supplier to government agencies globally

• 21,500,000+ End Cloud Users

• 10,000+ Cloud Enterprise Customers

• 2,100+ Cloud Customer Service Customers

T H E O R A C L E L O C A L E C O N O M I C D E V E L O P M E N T S O L U T I O N

• Advanced data matching capability to match what your city has to offer prospective business targets

• Development and execution of marketing campaigns through cost-effective, high-impact channels (web, social, mobile)

• Advanced website and self-service tools to personalize service to your customers

• Automation of back-office licensing and permitting processes.

INFRASTRUCTURE/CLOUD/SERVICE DELIVERY

Economic Development

License and Permit Process Automation

Digital Outreach & Communication

Robust Data

ServicesDigital

Modernization

Step 1 - Identify Business ProspectsIn order to ensure economic development campaigns deliver great results, government executives need a modern way to cast a wider business net. Oracle marketing services, including pre-built integration with Dun & Bradstreet’s commercial database, enable cities to expand your business network to companies across the globe, and match these businesses with what your city has to offer (i.e. availability of skilled labor, tax incentives, affordable property leases, etc.).

Step 2 - Engage with Business CommunityOne you have targeted the prospective businesses, our solution features state of the art outreach and communication tools to:

» Develop personalized marketing campaigns to attract these businesses

» Disseminate information across all channels (e.g. phone, text, email) and social brands.

» Measure sales campaign effectiveness

Step 3 – Provide Self Service CapabilitiesA leading factor most correlated with economic development is timeliness of approvals*. Complying with onerous government regulations is cost and time away from doing business. Our solution delivers personalized online services to your customers and back office processing functionality to streamline the business registration process including:

» Online Services – To guide customers through an intuitive and personalized getting started process.

» Core Processing Services – To assist with the administration of license and permits through registration, renewal, revocation, fee, penalty, and accounting functions to get going in your city.

Step 4 - Manage Ongoing RelationshipsOur solution also features powerful online community and customer support capabilities. These capabilities enable your city to listen to what your customers are saying about doing business in your city, and support the modern, dynamic need for the citizens and businesses community to interact with each other online.

Rapid, Low-Cost, Cloud-Based DeliveryOur solution is provided in a secure, robust cloud services environment and implemented by industry award winning partners. No on-premise IT infrastructure or applications management is required by our solution, and the solution is priced on a subscription basis to

• Ongoing support through advanced on-line community and customer support functions

R A P I D L O W - C O S T D E L I V E R Y

• Implemented by partners with extensive government domain expertise

• Managed and hosted in a secure, robust cloud services environment

• Priced on a per-user basis to minimize capital expenditures

L E A R N M O R E A B O U T O U R S O L U T I O N

• To learn more about our Customer Service solutions, please contact: Matthew.Newman@oracle.com

R E F E R E N C E S

* H T T P : / /W W W . N O R T H E A S T E R N . E D U /D U K A K I S C E N T E R / W P -C O N T E N T / U P L O A D S / 2 0 1 4 / 0 6 /W H A T - M A K E S - W O R K I N G - C I T I E S -W O R K . F R B - B O S T O N - I S S U E -B R I E F . M A Y _ . 2 0 1 4 . P D F

minimize capital expenditures.