economic impact analysis of ferry operations in wisconsin

7/31/2019 Economic Impact Analysis of Ferry Operations in Wisconsin

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Economic Impact Analysis ofEconomic Impact Analysis ofFerry Operations in WisconsinFerry Operations in Wisconsin

Raine GardnerRaine Gardner

University of WisconsinUniversity of Wisconsin

Madison, WisconsinMadison, Wisconsin

January 22, 2007January 22, 2007


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OutlineOutline

Objective and ScopeObjective and Scope

Ferry OperationsFerry Operations

OperatorsOperatorsPerspectivesPerspectives

Cost Comparison ofCost Comparison ofModal ChoicesModal Choices

Economic ImpactEconomic Impact

AnalysisAnalysis ConclusionsConclusions

Questions/CommentsQuestions/Comments


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Objective and ScopeObjective and Scope To determine the importance of the publicTo determine the importance of the public

transport ferry industry in WI and totransport ferry industry in WI and toassess the role of the ferry operations inassess the role of the ferry operations in

the communities they serve.the communities they serve.

Focused on the 5 privately owned ferryFocused on the 5 privately owned ferryoperations in Wisconsinoperations in Wisconsin


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Cassville Car FerryCassville Car Ferry HistoryHistory

--Started in 1835Started in 1835

--Served a canneryServed a cannery

Present ServicePresent Service--Only operationalOnly operational

ferry north of St.ferry north of St.Louis, MO crossingLouis, MO crossingthe Mississippithe MississippiRiverRiver

--10 minute ride10 minute ride

--Operates 12Operates 12hours/dayhours/day

RidershipRidership Environmental ImpactEnvironmental Impact


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Lake Express FerryLake Express Ferry HistoryHistory

First highFirst high--speed catamaran style ferry built in the USspeed catamaran style ferry built in the US

Formulated in 2000 and opened for operation in June 2004Formulated in 2000 and opened for operation in June 2004 Current ServiceCurrent Service

RidershipRidership

100,000+ passengers/year and growing100,000+ passengers/year and growing

Property is leased from Port of MilwaukeeProperty is leased from Port of Milwaukee


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Madeline Island FerryMadeline Island Ferry

HistoryHistory 1870: Minnie V. steam yacht1870: Minnie V. steam yacht

Early 1920Early 1920s: Two lines competings: Two lines competing

1970: Merger of two lines to form Madeline Island1970: Merger of two lines to form Madeline IslandFerry Line 4 FerriesFerry Line 4 Ferries

RidershipRidership 6,000 crossing per year6,000 crossing per year


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S.S. BadgerS.S. Badger

HistoryHistory

Current ServiceCurrent Service

Makes 492Makes 492crossingscrossings

Fuel TypeFuel Type

RidershipRidership

100,000+100,000+

passengerspassengers

PreservationPreservation--HistoricalHistorical

Site in bothSite in both

MI & WIMI & WI


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Washington Island FerryWashington Island Ferry

Started in 1940Started in 1940 30 minute30 minute

crossingcrossing 5 Ferries in5 Ferries in

OperationOperation

Types of RidersTypes of Riders 200,000+200,000+

passengers perpassengers peryearyear

FreightFreight


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Areas of Concerns from OperatorsAreas of Concerns from Operators

PerspectivesPerspectives SecuritySecurity

New requirements sinceNew requirements since

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Vessel Costs andVessel Costs andAvailabilityAvailability

--Passenger Service Act ofPassenger Service Act of18861886

US owned, built, andUS owned, built, and

crewedcrewed

Hurricane KatrinaHurricane Katrina

Limited State Funding OptionsLimited State Funding Options Harbor Assistance ProgramHarbor Assistance Program

Transportation Economic Assistance ProgramTransportation Economic Assistance Program

State Infrastructure Bank ProgramState Infrastructure Bank Program


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Cost Comparison of Modal ChoicesCost Comparison of Modal Choices

OneOne--Person, Roundtrip Travel Costs, Times, andPerson, Roundtrip Travel Costs, Times, and

Distances from Green Bay, WI to Grand Rapids, MIDistances from Green Bay, WI to Grand Rapids, MI

via Ferry/Highway or Highway Onlyvia Ferry/Highway or Highway Only

Passenger Vehicle via Commercial Vehicle via

Totals Cost Item SS Badger Lake Express Highway SS Badger Highway

Distance(mi) Estimated Mileage 274 320 768 274 768

Passenger Fare 87 112 0 0

Vehicle Fare 110 149 0540

(vehicle & driver) 0

Tolls 0 0 9 0 47

Vehicle Operating 122 142 342 493 1,382

TravelCost ($)

Total 493 554 539 1,384 1,712Highway includescongestion delay 4.5 5.5 12.5 4.5 12.5Ferry includes loadingand unloading 11 7 0 11 0

TravelTime(hrs)

Total 15.5 12.5 12.5 15.5 12.5


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All OriginAll Origin--Destinations ComparisonsDestinations Comparisons


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IMPLAN to ModelIMPLAN to Model Generalizations used to run modelGeneralizations used to run model

Assume fareAssume fare--box revenue spending occursbox revenue spending occurswithin respective countywithin respective county

Assume ferry employees live and consumeAssume ferry employees live and consume

largely within the ferrylargely within the ferrys countys county

RidershipRidership was selfwas self--reported by the ferries,reported by the ferries,

which were multiplied by elements of the farewhich were multiplied by elements of the farestructure. (Speculating passenger type,structure. (Speculating passenger type,

vehicle type, and trip type.)vehicle type, and trip type.)


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ConclusionsConclusions

Ferry operations are significant to localFerry operations are significant to local

communitiescommunities Each ferry holds historical and culturalEach ferry holds historical and cultural

value that contributes to the statevalue that contributes to the state

Some ferries provide essential links ofSome ferries provide essential links oftransportationtransportation

Some ferries provide alternative choices toSome ferries provide alternative choices tojust taking the highway around Lakejust taking the highway around Lake

MichiganMichigan


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AcknowledgmentsAcknowledgments

AuthorsAuthors Teresa Adams,Teresa Adams,

Professor @ UWProfessor @ UW--

MadisonMadison

BobBob GollnikGollnik, Mark Ray,, Mark Ray,

JudithJudith RuetscheRuetsche, Dave, Dave

SokolowskiSokolowski--StudentsStudents

@ UW@ UW--MadisonMadison

Dennis Leong &Dennis Leong &LiatLiatLichtmanLichtman-- WI DOTWI DOT

DavidDavid SchelerScheler--WIWI

Dept. of TourismDept. of Tourism

Ferry OperationsFerry Operations DonnaDonna ThibodeauThibodeau &&

SteveSteveVodaVoda--Cassville CarCassville Car

FerryFerry Lynda DaughertyLynda Daugherty--SSSS

BadgerBadger

KenKen SzallaiSzallai--Lake ExpressLake Express

RichardRichard PurintonPurinton--

Washington Island FerryWashington Island Ferry

LineLine Gary RussellGary Russell--MadelineMadeline

Island Ferry LineIsland Ferry Line


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Questions ???Questions ???

economic impact analysis of ferry operations in wisconsin

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