ecurie ecosse partnership brief 2013
DESCRIPTION
Ecurie Ecosse Partnership Brief 2013TRANSCRIPT
3. Overview
4. Six Decades of International Success
5. Star Names and Major Honours
6. The Catalyst: 24 Hours of Spa
7. The Comeback: 2012
8. 2013: Blancpain & British GT
9. 2013: Calendar
10. The Car: BMW Z4 GT3
11. The Car: Profile
12. The People
13. Barwell Motorsport
14. The Drivers
15. Media Exposure
16. Partner Benefits
17. Contact
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Despite fielding entries in the Formula One World Championship, it was in the realms of sportscar racing where Ecurie Ecosse originally forged its reputation as one of the most respected names in motor sport. Established by Edinburgh accountant David Murray in 1952, the Scottish team rose to prominence at the world-famous Le Mans 24 Hours where, in 1956 and ‘57, the plucky privateer outfit’s iconic metallic blue and white striped Jaguars
triumphed over the similar factory-supported D-Types, as well as works Ferrari, Aston Martin and Porsche entries. In the early 1980s, and following an extended period away from the sport, it was left to lifelong fan Hugh McCaig to resurrect Ecurie Ecosse. Sticking to its true privateer routes the team entered the World Sportscar Championship, winning the C2 class title and finishing runner-up twice in the space of three seasons.
With the demise of the WSCC, Ecurie Ecosse re-focused its efforts on the burgeoning British Touring Car Championship which culminated in securing the 1995 Teams’ and Drivers’ crowns. It was the first independent outfit in BTCC history to beat the manufacturer-backed teams.
the team’s list of major honours is impressive enough, it only accounts for part of its rich heritage. Equally important are the star names to have cut their teeth behind the wheel of Ecurie Ecosse machinery down the years, with no less than three future Formula One World Champions – Jim Clark, Sir Jackie Stewart and Sir Jack Brabham – as well as motor racing legend Sir Stirling Moss, Grand Prix winner David Coulthard and two-times Le Mans 24 Hours victor Allan McNish amongst the celebrated roll call. MAJOR ACHIEVEMENTS AND TITLES 1956: 1st – Le Mans 24 Hours 1957: 1st & 2nd – Le Mans 24 Hours 1985: Runner-up – C2 World Sportscar Championship 1986: Champions – C2 World Sportscar Championship 1987: 1st – Le Mans 24 Hours, Index Of Performance class* 2nd in class and 8th overall – Le Mans 24 Hours Runner-up – C2 World Sportscar Championship 1988: Champions – British Thunder Saloons Championship 1995: Champions – British Touring Car Championship *This is awarded for the best performance in terms of speed and fuel efficiency combined.
of this great revival were sewn during the 2011 season’s 24 Hours of Spa in Belgium where, having proven the brand’s enduring appeal by attaining no less than 34 sponsors, Ecurie Ecosse lined up in a major international endurance race for the first time since 1993. And with original Team Principal Hugh McCaig presiding over matters from the pitwall, the team exceeded all expectations by recording the fastest time in one of the free practice sessions and out-qualifying a number of their factory-supported rivals. The imaginations of their loyal fans were captured further in the race where, on a fraction of the budget of their rivals, Ecurie Ecosse’s ageing dark blue and white Aston Martin DBRS9 GT3 came home a fine ninth in class despite racing against much more seasoned opposition and losing two hours in the garage to an ECU problem. Those 24 hours, added to the thousands enjoyed in successful competition throughout the last six decades, acted as the catalyst for Ecurie Ecosse to pursue its full-time return to top flight action in 2012.
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Length: 4387mm Width: 2012mm Height: 1210mm Wheelbase: 2509mm Weight: 1190kg Engine type: V8
Capacity: 4361ccm Bore x stroke: 92x82mm Max output: 515 bhp at 8,300rpm Max torque: 515 Nm at 5500rpm Max engine speed: 8600rpm Cylinder block: Aluminium $
is perhaps testament to the allure of Ecurie Ecosse that a number of high-profile and successful personalities from within the motor sport industry have already pledged their support to the project. Having a full complement of drivers and team personnel signed up to the programme at such an early stage ensures stability moving forward and a solid basis from which to progress with 2013’s plans.
Hugh has been the integral driving force behind Ecurie Ecosse for nearly 30 years. Fuelled by enthusiasm for the team’s metallic blue D-Type’s as a youngster, the knowledge, expertise, determination and professionalism displayed in later life helped ensure the famous name returned to achieve success at the highest levels once installed in 1983. Achievements include winning the World C2 Sportscar Championship three years later as well as the British Touring Car Championship in 1995.
their successful collaboration during last season, Ecurie Ecosse will once again call on the services of highly-respected and experienced sportscar squad Barwell Motorsport to run its BMW Z4 GT3 throughout 2013. The Surrey-based outfit boasts a race and title-winning history dating back to the 1960s since when it has overseen GT, sportscar, touring car, single-seater and historic racing programmes. 2005 witnessed the team’s first foray into the GT
ranks with subsequent GT1, GT2, GT3 and GT4 class apperances. Fresh from claiming the 2007 British GT title, its versatility and ability were noted by none other than Aston Martin Racing with whom Barwell played an integral role in the Vantage GT2’s development throughout ’08. Further British GT victories running Ginetta and Zytek Engineering’s factory G50Z followed before adding Belgian and Italian domestic GT programmes, as well as appearances in the 24 Hours of Spa and FIA GT3 European championship, to a highly-successful sportscar racing CV.
Recent Team Highlights • 2006 British GT3 champions • 2007 British GT Overall Teams’ champions • British GT race-winners: 2006, ‘07, ‘09 & ‘11 • Podium finishes in European FIA GT3, British GT & Belcar series, 2006-11 • Points finish on FIA GT debut • First ever British GT 1-2-3 team race result • First ever British race series victory for a Bio-Ethanol fuelled car • First ever British GT outright race victory for both Aston Martin and Ginetta • 24 Hours of Spa (FIA GT), Sebring 12 Hours and Petit Le Mans 1000-Miles (both ALMS)$
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• Every race filmed by motor sport production specialists – Hayfisher: • Dedicated team of 10-12 cameramen for each race, including 6x onboard cameras and 1x pit-lane camera and reporter • Footage includes track action, interviews, podium celebrations, and animated information graphics Film footage edited for TV distribution: • 24min for Channel 4 • 50min Motors TV TV | CHANNEL 4 • Every race covered with programme and highlights programme • 24min edits • TOTAL of 16 programmes delivering approx 6hrs 30mins • Approx 1.3 million viewers TV | MOTORS TV Specialist motor sport channel Motors TV provides pan-European coverage throughout the season • Race coverage and Season Review • Each programme transmitted across three feeds; – UK (66 hours) – Europe Generic (111 hours) – France (87 hours) • Technical reach approx. 21.2m households (correct as of 01/10/11) • Total pan-European exposure for British GT in 2010 – 276hrs 40mins
TV | ASIAN MARKETS Total reach – ASIAN Motorsport Magazine Programme figures: China: 115,120,000 India, Bangladesh, Nepal, Pakistan, Sri Lanka: 34,281,000 Republic of Korea: 14,500,000 Indonesia, Singapore, Thailand, Vietnam, others: 2,610,852 Taiwan: 6,035,000 Malaysia, Brunei: 1,698,465 Philippines: 944,984 Hong Kong: 889,404 Total: 176,079,705 (correct as of Q2 2011)
UK MEDIA | PRINT National and regional publications carried Series updates, driver news as well as feature editorial. • National: – Newspapers: Features based on teams, drivers and the championship – Magazines: Feature articles based on the cars • Regional: – Newspapers: Covering local driver and team race previews, reviews and features • Specialist – Motor sport publications – 150 clippings • Autosport • Motorsport News$
MEDIA | ONLINE – The official championship website, www.britishgt.com continues to be a hub for the latest news and an information point for teams, drivers and media. MEDIA | PARTNER: Strategic alliance with The Independent provides exposure in one of the UK’s leading newspapers and their respective website with 553,593 users per day. Pre & post-race reports Competitions MEDIA | SOCIAL MEDIA The use of social media is fast becoming an important marketing channel for fans and media British GT: • Facebook official fan page - 733 members • Twitter official news feed - 1314 followers - 1522 tweets • Youtube • 4OD Online Programme • Motors TV • British GT Channel PR & PROMOTION | CIRCUIT • Content: – SRO work with partner circuits to promote each race event; rights free access is given for film footage, imagery, driver and team access. • Promotional tactics include: - Flyers (local businesses & services)
– Local TV adverts – Local print adverts – Local radio adverts – National & local VIP ticket competitions (print & online) CONTENT | PHOTOGRAPHY Professional photography: – SRO retain professional motor sport photographer Jakob Ebrey to capture high quality imagery which is used for marketing communications, including: • Literature • Advertisement • Calendar • Online • PR
WEBSITE www.ecurieecosse.com • 19,000 visits • 14,000 unique visitors • 77,000 page views FACEBOOK FAN PAGE facebook.com/ecurie-ecosse TWITTER @Ecurie_Ecosse TEAM MEDIA London-based professional motor sport PR agency producing and distributing regular copy. Contacts: • 3000+ UK national and local • 17,000+ additional worldwide
British GT and Blancpain Endurance Series, the two premier national and European GT programmes, offer outstanding platforms for media exposure. Recent statistics for British GT are listed below: $
return of few, if any, iconic racing team to full-time modern competition will be greeted with the same enthusiasm amongst media, fans and the wider public as that of Ecurie Ecosse. Embodying the spirit of excellence and success, as well as the glamour of motor sport’s past, the name alone is a powerful marketing tool, albeit one enhanced further by our range of partner benefits sure to offer tangible results. • Utilise Ecurie Ecosse’s high profile and GT racing’s demanding sporting
environment, cutting edge technology and business network as an effective showcase for your brand, products and services.
• Motor sport is a magnet for business leaders and new business
opportunities are rife. Explore synergies with co-sponsors, suppliers and clients within a successful and profit-making British industry.
• Rights Association with Ecurie Ecosse and drivers. • Use of Ecurie Ecosse property and associated team rights in your own
marketing material (something closely protected by Ecurie Ecosse). • Advertising and brand exposure via Ecurie Ecosse re-launch and
championships’ own extensive television, print, web and social media coverage throughout 2013.
• Branding: Race car, team website and media/marketing materials, race
crew clothing, driver racewear, garages and transporter. • Use of state-of-the-art race car and classic Ecurie Ecosse machinery in
‘wow factor’ promotions and static displays. • Corporate track days with Ecurie Ecosse, including hands-on tuition and hot
laps with the drivers. • Treat guests to the unparalleled excitement of motor sport up close and
personal with our VIP hospitality packages, including garage tours, grid/paddock walk and driver meet & greet.
• Complimentary one-to-one driver tuition days available with highly -
experienced instructor and BRDC member Oliver Bryant – www.oliverbryant.com.
• Complimentary exclusive use of state-of-the-art events marquee (seats up
to 150 guests) in the grounds of the picturesque Glencorse House estate, near Edinburgh (worth £5k per event, subject to availability) – www.glencorsehouse.com.
Detailed partner document available on request.
ALASDAIR McCAIG Tel: +44 (0)7808 093 304 Email: [email protected] Twitter: @alasdair_mccaig ANDREW SMITH Tel: +44 (0)7710 644 366 Email: [email protected] Twitter: @andrewsmitht70 JOE TWYMAN Tel: +44 (0)7843 000 952 Email: [email protected] Twitter: @joetwyman1986 OLIVER BRYANT Tel: +44 (0)7946 524 941 Email: [email protected] Twitter: @oliverjbryant MULTIMEDIA Web: www.ecurieecosse.com Facebook: facebook.com/ecurie-ecosse Twitter: @Ecurie_Ecosse
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