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8/6/2019 Ed Bplan Bhaskar

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Business Plan

Physical Fitness Gym Business Plan

Ladies Fitness Club

NAME: BHASKAR JYOTI NATH

ROLL NO.: DM201037

SUBMITTED TO

PROF. BHUVANESWARI.S

FACULTY OF ABS


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BUSINESS PLAN

CONTENT PAGE

Topics Section

Business Profile. 1

The Vision, The Mission, The People.. 2

Resources required.. 3

Organization. 4

Licenses, Permits and Business Names.. 5

Insurance.. 6

Premises. 7

Accounting, Balance sheet and Cash Flow. 8

Financing.. 9

E-Commerce..10

Marketing..11

Growth Programe.12

Managing employees13


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BUSINESS PLAN

SECTION 1: THE BUSINESS PROFILE

Description of My Business

Ladies Fitness Club is a women-only health club that creates a personalizedenvironment for women to pursue their fitness goals. We have the best equipment and thebest training program in this arena. We prepare our clients for success! We have the bestweight-management program. Positive Lifestyle Systems is a truly responsible, effective,weight-management program. We offer this program with confidence. It is unbeatable.

Ladies Fitness Club' focus is the urban professional woman who has a very active life andvery little time to spend on fitness. We also focus on young mothers who are looking for afitness environment that is focused on their unique needs.

From the selection of workout machines to the organization of the child care center,Ladies Fitness club will create a supportive experience that will bring in new members byword of mouth.

Targeted Market and Customers

As the name suggests the target market and customers will be women of different agegroups. Added to that we will give special focus on the professional women and the youngmothers as well as women who just got well from any operation.

Growth Trends In This Business.

With growing concern of health in the modern era among the women, this business showspromising growth in the near future.

Pricing Power

Due to following facilities we can charge optimum fees from the customers:

Latest machines available in the gyms for the women.

Extra care will be taken for nursing mother and aged women.

Expert instructors will be there to keep them involved.

An overall soothing environment will be available for fitness program.

SECTION 2: THE VISIONTHE MISSIONANDTHE PEOPLE

Vision of Ladies Only Fitness:

Reach the unreached and pursue excellence.

Mission of Ladies Fitness Club is the following:

Create a woman-focused workout environment that promotes confidence in our clients. Promote the success of our clients in meeting their fitness goals. Celebrate their successes and help them set new fitness goals. Also enable young girls to maintain slim figures so as to make them able to participate

in the fashion shows. Spread health awareness among females of all group.

THE PEOPLEWork Experience Related to My Intended Business

Being a nascent entrepreneur I have very little experience for the business but with availabilityof huge information regarding the concept in the market it wont be much difficult to implementthe plan. More over with contacts with various personalities who have experiences in this fieldwill help in moving on with the plan. Added to that I will make a partner while I go forwardwith the plan.

Personal Background and Education Credentials

I am a B. Tech Graduate and have done PGDM as PG. The various knowledge I have gained inmanagement studies, will definitely help in implementing the plan as all the tools required forsetting a business is being well understood by me.


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BUSINESS PLAN

SECTION 3: RESOURCESREQUIREDEquipment and Machines that required are as follows:

Ladies Fitness Club offers a large selection of sophisticated equipment bio-mechanically

designed for a woman's body.

Treadmills (10); Stepmills; Steppers; Upright and recumbent bikes; Elliptical trainers; Stairmaster; Rower; Bodytrek; Gravitron;

Cross aerobic trainers.

Ladies Fitness Club provides a floating foam floor for a variety of aerobic, step, muscleconditioning and yoga classes.

The club also has a child care center to serve clients that would otherwise be unable to workoutif they cannot find a babysitter, or be able to workout without the stress of watching overchildren.

Other than that the various tools and machine to run the Business are given below:

A) For communication purpose:

4 Telephones connections for the different heads of the clubs office.

1 Facsimile for the office. Computers and Internet connection available for the official purpose.

B) Transportation purpose:

1 vehicle for emergency purpose


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BUSINESS PLAN

SECTION 4: ORGANIZATIONBusiness Organization

The business that Ill be moving forward with, will be in partnership with a relative who

has a vast experience in the field of gym and already has two gym presently workingunder him. As both the other gyms are for males we are targeting the other marketsegment that is the women of the society where huge amount of potential customers can beseen at the present.

Professional Consultants:

Listed below are the various personals that will be working in as per the plan:

Lawyer : Mrs. A. K. Sinha

Accountant: Mr. S. Rastogi Operations manager/lead trainer: Mr. J. Negi

Physiotherapist: M/s Seema Jain. Personal trainers (2); M/s: Neema Sharma and M/s: Rita Saxena

Childcare staff (2): Mr. S. Dey and M/s. Tina Malik. Receptionist/clerk (1): M/s : Kavita Shastri.

Licenses

A fitness and health club is required to acquire a license first before they go into operation.We would also need to register our business name with the appropriate governmentagency to make sure that your name does not conflict with any established health andfitness club in and outside our area.


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BUSINESS PLAN

SECTION 5: LICENSES, PERMITSAND BUSINESS NAMES

Doing Business As (DBA) ChecklistDate Completed

Made sure the name is not already in use 23- 2 -2011Picked up appropriate forms from county offices 24- 2 -2011

Paid the registration fee and submitted forms 25- 2 -2011

Fictitious Name Notice In Local Newspaper 26- 2 -2011

Local, State, and Federal License Checklist Date Completed

Picked up appropriate city/county forms for basic business operationlicense

NA

Applied for federal employer identification number NA

Obtained any necessary zoning and land use permitsService. NA

Obtained any necessary health department permitsBusinesses involved in the fitness of women.

NA

Obtained any necessary fire department permitsFor businesses that attract large numbers of people

NA

Obtained any necessary state issued business licenses or permits NA

Obtained any necessary occupational / professional licenses for stateregulated services.

NA

Obtained any necessary special federal business license or permits NA

Sellers Permit Checklist Date Completed

Picked up appropriate forms from state office NA

Registered in person or by mail NA


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BUSINESS PLAN

SECTION 6: INSURANCE

InsuranceThis would be considered commercial insurance . If you are having Physical Therapy in the gym youwill need to have slightly different insurance. Call a big name company and tell them you want aquote for commercial insurance. They will ask you a bunch of question about the type business andthe amount of risk. They will tell you that you need to have all of your clients sign releases not to sueyou in the case of an accident. They will make you do all kinds of things to ensure that the facility isproper working condition and that is meets safety standards. Then they will give you a price.

It won't be cheap. Probably a few thousand a year at least but commercial insurance takes intoaccount such a wide range of factors that it is difficult to give an estimate without a lot more info.

Getting the proper insurance. Having insurance to insure the actual structure and business

entity is essential due to the litigious society in which we live. Remembering that it isnecessary to obtain insurance even if people who join your gym place sign a membershipcontract releasing the gym business from liability.

So it will be in an around $30,00,000 insurance on the gym equipment.

SECTION 7: PREMISES


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BUSINESS PLAN

SECTION 8: ACCOUNTING, BALANCE SHEETAND CASH FLOWAccounting (For details for Accounting and Financial refer to the balance sheet.)

The account and financial data are available as per the proforma shown above.


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BUSINESS PLAN

SECTION 8: ACCOUNTING, BALANCE SHEETAND CASH FLOW


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BUSINESS PLAN

SECTION 8: ACCOUNTING, BALANCE SHEETAND CASH FLOW

Analysis of Costs

Cost of over all apartment and gym equipment and other facilities will occur in and around2 lakh. All these cost will be mend by the loans we will take and money we have with usin our bank balance.


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BUSINESS PLAN

SECTION 8: ACCOUNTING, BALANCE SHEETAND CASH FLOWInternal Controls

Internal cost will be around $5lakhs $20 lakhs.


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BUSINESS PLAN

SECTION 9: FINANCINGFinancing Strategy


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BUSINESS PLAN

SECTION 9: FINANCING

As per the over all financial cash flow and profit and loss is determined the overall

financial strategies will be carried out. In various ways Ill try to cut down the cost as faras possible. Better the sales in our gym we can improve and carry out better activities.


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BUSINESS PLAN

SECTION 10: E-COMMERCEE-Commerce Plans

Website of the Ladies fitness club will be out where one can register online and also make

payment online. Name of the website will be- www.ladiesdfitclub.com.

E-Commerce Budgeting

The E-Commerce Budgeting will be in and around $1lakh.

E-Commerce Competition

As such no Indian gym has gone online. This will definitely be an competitive advantagefor us.


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BUSINESS PLAN

SECTION 11: MARKETINGMarketing Plan

Noida is a city on the move. The population has grown by 10% each year for the past three

years. The current population of is 6,00,000.

Most importantly, the growth has been fueled by the increased employment in the city'shigh-tech companies. This has attracted a type of professional that is the target customerfor the Ladies Only Fitness. The women we are targeting are looking for a different typeof fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needsand keep their children close. Ladies Only Fitness has designed the facility so that thechild care center can be seen by anyone working in the main exercise room. We believethat changes like that will be seen as welcome extras that will bring new members.

Market Segmentation

Ladies Fitness club will focus on two customer groups:

Young urban professional women; Young mothers with children (ages new born to three years of age).


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BUSINESS PLAN

SECTION 11: MARKETINGAdvertising and Promotion Plans

Banners

Pamphlets

Online advertisements

Television advertisements

Transit ads

News papers ads

Magazine ads

Prescription by Doctors in Hospitals.

Purchasing and Inventory Control

Purchasing of gym equipment will be done from well known retailers.

Training Policies

We will be hiring the trained people for the jobs who has a job experiences of in an around2-3 years. Once they join us they should not work with other firms.


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BUSINESS PLAN

SECTION 11: MARKETINGThe Competition

We will definitely find competition from other gym or fitness clubs but our unique

facilities that will provide in our fitness club and the very fact the Ladies Fitness Club isentirely for women makes it in advantageous position from other gyms.

Another competitive advantage of Ladies Only Fitness Club is the environment that iscreated in the facility. Women feel more relaxed and comfortable in a program that isfocused solely on them. In addition, we have designed the childcare center to be visiblefrom the main workout floor. A young mother can watch her child play in the centerwhile working out

How I Plan to Take Advantage of Competitors Weak Points

Keeping low price. Giving better facilities

Focusing on every aspect of health of women

Keeping better repo with the customer

Children section available.

Comfortable gym hours that will help the professional women to come at their ownwill.


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BUSINESS PLAN

SECTION 12: GROWTH PROGRAMExpansion

Once the Fitness club will be well established we will open franchises over many cities andoutlets. The profit that we will generate we will try to acquire other gyms that are goin inloses. Then modify them and move on with making a franchise.

The fitness Club is also planing in near future to work togethr with the various beautycontests and also with the hospitals in and around Noida.

Handling Major Problems

The Accounts department and Operation department is well efficient enough to handlemany problem. We also have money deposits that will help in the time when we face anyfinancial crisis.


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BUSINESS PLAN

SECTION 13: MANAGING EMPLOYEES

Mr. J. Negi will be the operations manager and lead trainer for Ladies Fitness Club. Mr. J.Negi has been a fixture in the Mapleton fitness community for the past fifteen years. Hehas been the manager of both the Mapleton Athletic Club (three years) and the Maximum

Fitness Club (four years).

His reputation as an effective staff supervisor is excellent. At both the Athletic Club andMaximum, membership increased by 15% each year under Joan's supervision..

6.1 Personnel Plan

The following is the personnel plan for Ladies Only Fitness:

Operations manager/lead trainer; Physiotherapist (1);

Personal trainers (2); Childcare staff (2); Receptionist/clerk (1);

During the sixth month of operations, one additional personnel trainer will be hired.

Hiring of personnel :

Through interview at various other gyms that are run by ladies

Hospitals Trainees at athletic meets.


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BUSINESS PLAN

SECTION 13: MANAGING EMPLOYEES

Benefits to the employees:

Giving bonuses in festive season

Free medical services

Transportation allowances

Giving gifts when they are able to make good relation with customers and bring inmore customer.

Comfortable working hours for the employees.

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