ed215 marketing, admissions and enrollment
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Student Management in Basic
Education (Part 1)
Marketing, Admissions and
Enrollment
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from one thing, know ten thousand
things.
Miyamoto Musashi
The Book of Five Rings
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Episode I
A long long time ago, in a galaxy far, far
away, people at the Jedi Academy
did not know how to market their school.
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Product
Functionality
Appearance
Quality Packaging
Brand
Warranty Service / Support.
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Price
Discounts
Allowances
Financing Lease Options
List Price.
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Place
Market Coverage
Location
Logistics
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Promotion
Advertising
Personal Selling
Public Relations Message
Media
Budget.
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Marketing Strategies
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Competitive Advantage
Overall Cost
Differentiation
Focus
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Growth Strategies
Market penetration
Market Development
Product Development Diversification
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Positioning Strategies
Specific product features
Benefits
Usage User category
Competing product
Product class
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Episode II
A long long time ago, in a galaxy far, far
away, Luke sought admission into the Jedi
Academy
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Basis of Admissions Policies
Who may teach
What may be taught
How it shall be taught Who may be admitted for study
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Issues
Entrance Examinations (Carvero vs. TIP)
Race, religion, gender, age, handicap
(Fah vs. CA) Private schools are prohibited from
practicing discriminatory acts against
students who have single, unwed, or
separated parents (DECS 103 s.1997)
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Requirements
F-138 indicating promotion to level
applied for.
Copy of the Birth Certificate F-137 upon enrollment
Other requirements (if foreign)
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Right to Enroll until Graduation
except: Failure to meet academic standards /
retention policy
Failure to meet disciplinary standards Parents refusal to follow school rules
Refusal to pay fees
Health issues Closure of the school
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Last Words
You can not give what you do not have
You can not teach what you do not know
You can not sell what you do notappreciate
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Questions
Leap! And the net will appear.