EDABS 102 -Managing and Organizing (OS)

Dilshan PereraMBA (PIM – Sri.J)

B.B.Mgt.(Marketing)Spe.(Hons.)

Chartered Marketer, Dip. M ,MCIM (UK)

MSLIM,MIM(SL)

Director – InsureMe Insurance Brokers Sri Lanka - www.insureme.lk

Visiting Lecturer / Management and Marketing Consultant / Corporate Trainer

1. The idea of management and its evolution to the current form – 5%

2. The idea of organization, its forms, structures, and politics – 20%

3. Personalities, teams, and emotions in organizations -20%

4. Leadership roles in motivating and transforming– 20%

5. Managing culture, knowledge, and innovations – 10%

6. Managing strategy and globalization – 10%

7. Use of cases in applying management and organizational knowledge – 15%

Module Contents

(C) DP 1–2

Strategy

Concept of Strategy

• The direction and scope of an organization over the long term.

• It should match the resources of the organization to its changing environment (markets, customers and other stakeholders).

• Strategy determines the direction where the organization is going

(C)DP 4

Concept of Strategy

• It is a long term plan

• It is the pattern of the organizations’s behavior over time (descriptive meaning of strategy)

• It is a perspective : a fundamental way of doing things (mission)

• A ploy: a specific manoeuvre to outwit a competitor

(C)DP 5

What is Strategy?“A unified, comprehensive, and integrated plan designed to ensure that the basic objectives of the enterprise are achieved.”(Glueck, 1980:9)

“The pattern or plan that integrates an organization’s major goals, policies, and action sequences into a cohesive whole.”(Quinn, 1980)

“A good strategy… neutralizes threats and exploits opportunities while capitalizing on strengths and avoiding or fixing weaknesses.”(Barney, 1997:17)

“A pattern of resource allocation that enables firms to maintain or improve their performance.

What gives the firm competitive advantage?

• Unique(differentiation, focus)

• Hard to copy

• Sustainable

(C)DP 7

The concept of strategic management

• Vision and mission

• Strategic goals

• Strategic plans

• Implementing the strategy

(business strategy via functional strategies)

• Managing strategy itself (goals, plans, implementation)

(C)DP 8

What is Strategic Management?

• Strategic Management is a process for analyzing a company's competitive situation, developing the company's strategic goals, and devising a plan of action and allocation of resources that will help a company achieve its goals.

• Strategic human resource managementis the pattern of planned human resource deployments and activities intended to enable an organization to achieve its goals.

(C)DP 9

Components of the Strategic Management Process

• Strategy Formulation: Strategic planning groups decideon a strategic direction by defining the company's missionand goals, its external opportunities and threats, and itsinternal strengths and weaknesses.

• Strategy Implementation: The organization followsthrough on the strategy that has been chosen. Thisincludes structuring the organization, allocatingresources, ensuring that the firm has skilled employees inplace, and developing reward systems that alignemployee behavior with the strategic goals.

(C)DP 10

Strategic fit

• Capabilities and resources to the environment (opportunities and threats)

• The business (or corporate) strategy to functional strategies and strategies of business units

• Every part of the strategy area should be mutually supportive

(C)DP 11

Intended, Emergent and Realized Strategies

The Global Economy

One in which goods, services, people, skills, and ideas move freely across geographic borders

World Competitiveness Ratings

Thank You!

(C) DP 15