THE LEADING SOCIAL SOUND PLATFORM

WIDGETS AND 3RD PARTY INTEGRATIONS

HAMMER TIME?

IN THE NAME OF LOVE?

COLLABORATE & LISTEN

COMMUNITY IS CRUCIAL

•Showcase great examples from the community •Fast, human responses to support questions •Pro-Active on social channels

•Community initiatives: Meet-ups, Fellowship Programme, SoundCloud Heroes

ANALYTICS -> INSIGHT

Day 0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11

Cohort Engagement

% Cohort

• Don’t underestimate qualitative feedback

• Testing is your friend: • Define Goals• Get measurement in place• Test• Iterate

ANALYTICS -> INSIGHT

• Integrations

• Influencers:• Snoop Dogg, Beyonce, Lady Gaga• The Economist, CNN Radio• Fringe Festival (comedy)• Sound Archive Netherlands

CHERISH MULTIPLIERS

Andy CarvellProduct Marketing Manager: Mobile

soundcloud.com/acarvell@andy_carvell

andy@soundcloud.com

www.soundcloud.com