edexcel business a level chocolate industry paper 3 worksheet
TRANSCRIPT
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
1
Starter – what is the story behind the photo, write what you think you
already know in the text box next to the photo:
What happened in 1998 – write that here:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Watch the video – make any notes you think will be useful here:
A: Trends in the number and size of manufacturers hat operate in the global chocolate confectionary market over the last 20 years, including investment, business growth and takeovers
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
2
Competitive environment in 1998
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Market structure in 2017 / 2018
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive environment pre -release. 2018: The chocolate industry.
3
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
4
Market overview
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Takeover – defined
Caption this image:
Why did Cadbury buy Green and Black’s?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
5
Caption this image:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Watch the two video clips and make notes here:
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive environment pre -release. 2018: The chocolate industry.
6
Takeover timeline
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
7
Watch the video on hostile takeovers and make
some notes here:
Why did Kraft want Cadbury?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
8
Watch the video – secrets of Cadbury and make some notes here:
Caption this image:
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
9
Why did Ferrero buy Thorntons?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Caption this image:
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
10
Why did Hershey reject the Mondelez bid?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Reasons for mergers and takeovers
TACTICAL STRATEGIC
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive environment pre -release. 2018: The chocolate industry.
11
#1 Tactical Attempt to ensure
increased market
share
#2 Tactical Access to
technology, staff or
intellectual property
#1 Strategic Access to new
markets
#2 Strategic Improved distribution
networks
#3 Strategic Improved brand
awareness
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive environment pre -release. 2018: The chocolate industry.
12
Two types of business growth
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive environment pre -release. 2018: The chocolate industry.
13
Organic growth new
product launches
Organic growth
Expanding into new
markets
Organic growth
advantages
Organic growth
disadvantages
Organic / internal growth
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
14
Advantages and disadvantages of inorganic growth
(growth through mergers, acquisitions and takeovers)
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
15
Plenary quiz
1 Why did MARS buy
Grupo Turin?
2 What’s another
term for internal
growth?
3 Is Divine chocolate
an example of
internal or external
growth?
4 There are two
main reasons for
takeovers – one is
strategic, what is
the other?
5 Why did Hershey
reject the
Mondelez bid?
6 What did Kraft do
to the Cadbury
Somerdale factory
after buying the
company?
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
16
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
17
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
18
[8]
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
19
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
20
Morrisons case study goes in here
[4]
Edexcel Level 3 GCE Advanced Business Paper 3: Investigating business in a competitive
environment pre-release. 2018: The chocolate industry.
21
[4]