Learning Objective 3Learning Objective 3

LO3 Be able to show managerial skills within a business and services context•3.1 lead and motivate a team to achieve an agreed goal or objective•3.2 justify managerial decisions made to support achievement of agreed goal or objective and recommendations for improvements

Assignment BriefAssignment Brief

• For this task assume that you are working as a team leader or a project manager at Thomas Cook .

• Using an example of a specific Thomas Cook, you are required to show how you will lead and motivate a team to achieve an agreed goal or objective and to justify managerial decisions made to support achievement of agreed goal or objective and recommendations for improvements.

Starting Task 3Starting Task 3

• Choose a specific business organisation (Thomas Cook )

• Choose a future goal• Identify the skills needed

(personal and material)• Thing how you can develop

them• Think how you can justify them

Sample Structure (3.1)Sample Structure (3.1)

• Introduction• Chapter I Leading and

motivating(overview)• Chapter II Team Management and

Management Skills• Chapter III Your case study and your

goal

Chapter I Leading and motivating (overview)

• Importance of leadership• Leadership approaches• Motivational theories and practical

implications

References and a good structure are essential!

Chapter II Team Management Chapter II Team Management and Management Skillsand Management Skills

• Management theories• Management skills• Essentials of Teamwork: why is it

important?

Chapter III Your case Chapter III Your case studystudy

(Thomas Cook)

• Introduce your case study• Introduce your chosen goal• Explain which skills are relevant in

your example

NB! Do not justify them! This goes to the next chapter!

Sample Structure (3.2)Sample Structure (3.2)

• Chapter I Justification of your approach

• Chapter II Evaluation

Chapter I JustificationChapter I Justification

• Explain how your approach will take you to the desired results

• Provide details about your managerial decisions

• Suggest areas of improvements

Chapter II EvaluationChapter II Evaluation

• Evaluate your managerial decisions• Try to analyse what can go wrong in

that process• Make sure your analysis is based on

one relevant theory

Academic LiteratureAcademic Literature

• Blythe,J.(2000) Marketing Communications. FT: Prentice Hall

• Cook, S. (2010). Customer care excellence: How to create an effective customer focus. (6th Ed.). London: Kogan Page

• Fill,C (1999) Marketing Communications: Contexts, Contents and Strategies. FT: Prentice Hall

• Forsythe, P. (1999) Communicating With Customers. Orion Business.