edge marketing profile - btl and digital
DESCRIPTION
Edge marketing is a full service and integrated BTL and digital agency based in Abu Dhabi, UAE. Take a look at some of our services and our case studies. Get in touch with us if you have requirements for on-ground activation, exhibitions, mall promotions, digital, social or mobile.TRANSCRIPT
A full-service integrated BTL and digital marketing agency established in 2008. We are based in Abu Dhabi but cater to national projects in UAE.
We have worked with clients across various sectors like real estate, telecommunication, auto mobile and oil & gas industry. We firmly believe that the use of new media/technology enhances user experience of on-ground activations and vice-versa – hence, we aim to provide holistic solutions across digital and on-ground activations.
Creative activation We think of engaging methods for our brands to reach out to their TG
Immaculate execution We ensure high-quality execution of all our BTL activities with optimal use of technology
Detailed analysisWe monitor the progress of our activities and provide detailed reports to our clients
>> Our USP
DIRECT MARKETINGSimple direct marketing activities like flyer distribution to more complex activations
EXHIBITIONTurn-key exhibition solutions including stand designing, stand building, lights & AR activations.
DISTRIBUTIONStore & distribute marketing materials for our clients across small & large outlets in UAE.
DIGITAL MEDIAWe provide strategic & tactical solutions & media buying services across digital, social & mobile.
MYSTERY SHOPPINGWe provide mystery shopping services for small and major brands in MENA and India.
BRANDINGIdentify and execute branding solutions for clients across small and medium sized stores.
RESEARCH/ANALYSISConduct research and analyse the results to provide strategic counsel for our clients.
GIFTSGifting solutions across genres, sizes, budgets with effective branding solutions.
HOST/HOSTESSProvide multi-lingual hostess/emcees and performers for small and major events.
>> Our Services
Direct marketing : International Direct DialingEtisalat launched a new product catering to the Asian community living in UAE. We used on-ground promoters to individually visit important areas like small shops, saloons, mosques, social centers and embassies to place branding material and distribute flyers.
>> Our Work
On-ground activation : Porsche kids driving schoolPorsche wanted their TG to test-drive their car. Since it was a family car, we conducted safety driving lessons for school kids using toy cars. Parents registered their kids & were also explained about the features of the new car & their own names were taken for a test-drive.
>> Our Work
Branding : FIVE international calling cardIn order to promote the launch of Five international prepaid calling card – we branded 4 YARIS cars. These cars were taken around areas with high concentration of the target group to maximize impact.
>> Our Work
Exhibitions and eventsWe design and produce exhibition stands. We also manage other aspects of an exhibition like providing ushers, conceptualizing and managing activations, digital activations like Augmented reality etc.
>> Our Work
Barclays India websiteWe designed and executed the Barclays consumer banking website. The idea was to keep the design simple and easy-to-navigate whist ensuring that the content caters to the premiere audience that we have. Click here.
>> Our Work
Breathefree by CIPLAA informative website built for asthma patients. We created the content and the design for this website. This website was made in 9 different languages including URDU, Hindi, English, Malayalam and Gujrati. It is also SEO optimized. Click here.
>> Our Work
Soulfood by Shonali SabherwalShonali Shaberwal is India’s first macrobiotic chef/counsellor/yogalates instructor and Vipassana mediator. We designed and created her website. We also managed SEO for her to ensure she gets maximum visibility across relevant keyword searches. Click here.
>> Our Work
Other digital workCheck out some of our other digital work. Click on the icons to visit the site.
CIPLA Skin Science First Rand bank TAURUS mutual fund
Fire in the blood – movie ICICI private banking RA foundation
>> Our Work
LOCATIONOffice #49 – 5th floorAl Mariah Business CentreAbu Dhabi, UAE
CONTACT+971 2 671 5577+971 50 6156 247+971 56 6425 [email protected]
VISITwww.edgemarketing.ae
>> Contact us