writers edge, inc corporate profile
DESCRIPTION
Updated as of November 2009TRANSCRIPT
COMPANY PROFILE
Writers Edge, Inc. (UPDATED AS OF 19 NOV. 2009)
•RegisteredwiththeSEC0nNovember7,2002
•Setupbyhusband‐and‐wifeteamwhohaveacombinedexperienceof36yearsasjournalistsandPR/corporatecommunicationpractitioners
•FeaturedinEntrepreneurMagazine’sspecialeditionof“67SuccessStories”in2008andinitsMarch2008issueon“SuccessTacticsoftheTop50SMEs”
•FeaturedinEntrepreneurMagazine’sspecialeditionof“67SuccessStories”in2008andinitsMarch2008issueon“SuccessTacticsoftheTop50SMEs”
PUBLISHING
Tuesday,May27,2008WritersEdge,Inc.
PUBLIC RELATIONS
CREATIVE DESIGN
TRAINING
DIGITAL PR EDITORIAL CONTENT
CORPORATE SOCIAL RESPONSIBILITY (Campus Journalism Workshops)
PLACE MARKETING
Writers Edge’s partnership with Yehey! creates the country’s first and only DIGITAL PR agency
Chairman and CEO of Writers Edge, Inc. Has eight years of experience handling PR for the
Lopez Group, one of the Philippines’ largest conglomerates
PR consultant of Philippine National Bank after its privatization in 2000
Was a telecommunications and motoring beat reporter of BusinessWorld
President of Bitannia Modeling Systems
Our storytellers
BITAN PESAYCO
Our storytellers
SHEILA SAMONTE-PESAYCO
President & COO of Writers Edge, Inc. Multi-awarded economic and investigative journalist Nine years as political beat and banking & finance reporter
for BusinessWorld (1993-2001) Citibank Pan-Asia Journalism Awardee (1996) Reuters Foundation Fellow at University of Oxford (1999) Phil. Center for Investigative Journalism writer (2001) Media consultant, The Ford Foundation in the Phils. (2001) Taught investigative reporting at the Univ. of the Phils.
(2004)
Our storytellers
ROBERTO J. MANZANO
Public Relations Partner, Writers Edge President, Operation Smile Philippines Communications Manager of The Coca-Cola Export Corp.,
1995-2003; Consultant (2003-2006) Public Affairs Director, Citibank, N.A. (1993-1995) Chief Information Officer of ADFIAP (1978-1993) Editor of regional trade finance publications (1980s) Member, International Public Relations Association Chairman, PR Committee, Boy Scouts of the Philippines
Friday,November20,2009Writers Edge, Inc.
2ndPhilippineInternationalMotorShow,Aug.2008 ScopeofWork:Wordingoftheme,press
conference,editorialcontent&designofnewspapersupplements,AVP,mediarelations(includingmediaregistration,ensuringmediacoverage),uploadingofdailypressarticlesandphotosonafreesite,PIMSpress.com)
Totalmediavaluesgenerated:P24million
7thManagementAssociationofthePhilippinesCEOConference,Oct.7‐8,2008
Scope of Work: Pre-event publicity, editorial content & design of advertisements, media relations (including media registration, ensuring media coverage), uploading of daily press articles and photos on a free site)
Total media values generated: P2.5 million
32ndAnnualMeetingsoftheAssociationofDevelopmentFinancingInstitutionsinAsia&thePacific(ADFIAP),April28‐29,2009heldintheSultanateofOman
• Scope of Work: Lecture and hosting, media relations with Oman media (including press kit preparation, media registration, media coverage), uploading of daily press articles and photos on PR portal, PRessroom.ph)
Total media values generated: P2 million
6thInternationalCEOForumofADFIAP,Oct.28‐29,2009heldinManila
• Scope of Work: Creatives (design of conference logo), brochure, content and layout of advertisements, arranged media partnerships with ANC and BusinessWorld, media relations (including press kit preparation, media registration, media coverage), uploading of daily press articles and photos on PR portal, PRessroom.ph)
Total media values generated: P2.5 million (2 days only)
Award of Merit 2008 Philippine Quill Bloggers Events Client: Yehey.com
Award of Excellence 2007 Philippine Quill Virtual Presscon Client: Yehey.com
Awards & Recognition
Best Annual Report award (4 years in a row, 2006-09) Management Association of the Philippines
Client: PSBank
Awards & Recognition
2008 Anvil Award of Excellence “What makes IBM special?” (75th anniversary coffee table book for IBM Philippines) Client: IBM Philippines
2008 & 2009 Philippine Quill PSBank 2007 Annual Report Client: Philippine Savings Bank
2006 Award of Merit, Gold Quill International Association of Business Communicators Client: UNDP and National Solid Waste Management Commission
2006 Asian CSR Award (Workplace Category) Asian Institute of Management Client: Chowking
2005 Agora Marketing Company of the Year Philippine Marketing Association Client: Chowking
SHEILA SAMONTE-PESAYCO
President and COO Writers Edge, Inc.
Mobile: 0928.559.0180 Tel. No. 632.821.3807 Fax No. 632.824.1907
Email [email protected]