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EDP Portugal Savino Arcari Sales Director Southern Europe Sept. 21 st 2010 EDP Portugal

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Page 1: EDP Portugal

EDP Portugal

Savino Arcari

Sales Director Southern Europe

Sept. 21st 2010

EDP Portugal

Page 2: EDP Portugal

Agenda

• Who is Cree

• Led advantages and efficacy roadmap

• Products portfolio for Outdoor applications

• Advantages of Led for Street Lighting applications

• Real installations

• European Standards

• Summary

Copyright © 2010, Cree, Inc. pg. 2

Page 3: EDP Portugal

Cree, Inc. – A Global Company

Founded in 1987

•Public since 1993 (Nasdaq: CREE)•Headquartered in Durham, NC•Strong patent portfolio

• 827 U.S. patents and 1,800 foreign patents

Copyright © 2010, Cree, Inc. pg. 3

Global Reach

•10 Major Locations•3,200 Employees•Calendar 2010 Revenues $850M

Page 4: EDP Portugal

Cree Business Overview

FY 2009Product Revenue

$ 494 M

LEDs

Copyright © 2010, Cree, Inc. pg. 4

$ 27 M

Power & RF

$ 22 M

Materials

Page 5: EDP Portugal

Agenda

• Led advantages and efficacy roadmap

Copyright © 2010, Cree, Inc. pg. 5

Page 6: EDP Portugal

Basic Advantages of LED Light

• LEDs are…very energy efficient >141LPWnow (near-term roadmap to >161LPW…)

• Are directional No wasted light, any patternpossible

• Have very long lifetime >50,000 hours to70% Lumen Maintenance (L70)

• Are inherently rugged No filament to break

Copyright © 2010, Cree, Inc. pg. 6

• Start instantly nanoseconds vs. > 10 minre-strike (HID)

• Are environmentally sound no Hg, Pb, heavymetals

• Are infinitely dimmable, controllable Newlighting features, power savings

• Love cold temperatures No cold startingissues

Page 7: EDP Portugal

140

160

180

200

220

240

260

Industry-Leading White LED EfficacyC

WLu

me

ns/w

att 161 LPW

141 LPW 3 yrs

R&D Capability 186 LPW

208 LPW

XP-G

Theoretical maximum for LED

0

20

40

60

80

100

120

140

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Copyright © 2010, Cree, Inc. pg. 7

CW

Lu

me

ns/w

att

CFL

LED

Fluorescent

HIDHigh VolumeProduction

141 LPW 3 yrs

Incandescent

XR-E

XR-E

XP-E

XP-G

Page 8: EDP Portugal

LED Components – Application Optimized

Lighting

Copyright © 2010, Cree, Inc. pg. 8

Video Screens & Signs Color (Transportation, Architectural, Gaming)

Page 9: EDP Portugal

Agenda

• Products portfolio for Outdoor applications

Copyright © 2010, Cree, Inc. pg. 9

Page 10: EDP Portugal

XLamp XP-E XLamp XP-G XLamp MC-E

ANSI Cool WhiteANSI Outdoor White

ANSI Cool WhiteANSI Neutral White

Cool WhiteANSI Neutral White

Good efficacy

Uniform light outputwith no optics

High efficacy

Excellent lifetime

ANSI sub-bins

High efficacy

Uniform light outputwith no optics

ANSI sub-bins

Outdoor Lighting – Roadway, Parking, Bollard

Copyright © 2010, Cree, Inc. pg. 10

Courtesy of BetaLED Courtesy of Indal Industria

Courtesy of CRS Electronics

Page 11: EDP Portugal

XLamp XP Standard White

• Industry’s highest performance lighting-class LEDs

XP-CXP-EXP-G

• Industry’s highest performance lighting-class LEDs

– XP-G: Up to 148 lm @ 141 LPW; up to 493 lm @ 92 LPW

– XP-E: Up to 130 lm @ 116 LPW; up to 291 lm @ 84 LPW

• Design flexibility with one footprint

– Reduce system cost by using fewer LEDs & fewer optics

– Easily create different price / performance levels

• Superior optical control – put light where it is needed

– Small optical source size works well with reflector & TIR solutions

Copyright © 2010, Cree, Inc. pg. 11

Page 12: EDP Portugal

XLamp XP Standard White Characteristics

XP-G XP-E XP-C

Max Current 1500 mA 1000 mA 500 mA

Thermal Resistance 6 ºC/W 9 ºC/W 12 ºC/W

Viewing Angle 125º 115º 110º

Typ. Vf @ 350 mA 3.0 V 3.2 V 3.4 V

– ANSI-compatible chromaticity bins– Electrically neutral thermal path

Copyright © 2010, Cree, Inc. pg. 12

Standard White Cool White Neutral White Warm White

CCT (K) 10,000K – 5,000K 5,000K – 3,700K 3,700K – 2,600K

CRI (typ) 75 75 80

– Electrically neutral thermal path– ENERGY STAR approved lumen maintenance (XP-E)– Symmetric design: matching optical & mechanical centers– UL 8750 recognized component (E326295)– Unlimited floor life at ≤30ºC / 85% RH– Reflow solderable JEDEC J-STD-020C compatible– RoHS- & REACH-compliant

Page 13: EDP Portugal

XLamp XP Standard WhiteStandard Order Codes

Min.FluxBin

10,000K –5,000K

5,000K –4,200K

4,200K –3,500K

3,500K –3,200K

3,200K –2,900K

2,900K –2,700K

01, 02, 03, … E3, F4, E4 F5, E5 F6, E6 F7, E7 F8

S2 (J)

R5 (H) 139

R4 (G) 130 130

R3 (F) 122 122 122

R2 (E) 114 114 114 114

XP-E

XP-E & XP-C

XP-C

XP-G

XP-E & XP-G

Copyright © 2010, Cree, Inc. pg. 13

R2 (E) 114 114 114 114

Q5 (D) 107 107 107 107 107

Q4 (C) 100 100 100 100 100 100

Q3 (B) 93.9 93.9 93.9 93.9 93.9 93.9

Q2 (A) 87.4 87.4 87.4 87.4 87.4 87.4

P4 (9) 80.6 80.6 80.6 80.6 80.6 80.6

P3 (8) 73.9 73.9 73.9 73.9 73.9

P2 (7) 67.2 67.2 67.2 67.2

N4 (6) 62.0 62.0

N3 (5) 56.8

Minimum luminous flux @ 350 mA (lm)

XP-C

Page 14: EDP Portugal

XLamp XP Std. White Chromaticity Bins (ANSI)

Copyright © 2010, Cree, Inc. pg. 14

Cool White

Page 15: EDP Portugal

XLamp XP Outdoor White

• Higher flux, lower CRI option for white light

XP-EXP-G

• Higher flux, lower CRI option for white light

– Same flux & efficacy as cool white

• Designed to match existing HID installations

– Available in 5300K – 4000K CCT

• Maintains existing XLamp XP specs & reliability

– Same beam angle, drops into existing optical designs

Copyright © 2010, Cree, Inc. pg. 15

Courtesy of Indal Industria

Courtesy of CRS Electronics

Page 16: EDP Portugal

Cree Standard Neutral White (4000K)

Re

lati

ve

Eff

ica

cy

(LP

W)

Stokes Shift EfficacyLosses

• CRI: 75-80

• Intrinsic LPW loss:6500K 4000K

• Optimized for fluorescentapplications:

− Freezer case lighting

− Office lighting

6-10%

6-10%

Re

lati

ve

Eff

ica

cy

(LP

W)

6500K

5000K

4000K

Courtesy of LRC/ASSIST

Courtesy of LEDNED

Copyright © 2010, Cree, Inc.

Page 17: EDP Portugal

Cree Outdoor Neutral White (4000K)

Re

lati

ve

Eff

ica

cy

(LP

W)

No efficacy penalty!• CRI: 70-75

• Eliminates LPW loss:6500K 4000K

• Optimized for HIDapplications:

− Roadway lighting

− Parking area lighting

Re

lati

ve

Eff

ica

cy

(LP

W)

− High-bay lighting

6500K

5000K

4000K

Courtesy of Sunovia Energy Technologies, Inc.

Copyright © 2010, Cree, Inc.

Page 18: EDP Portugal

“Blue Light” from White LEDs

Lamp Type% Energy<500nm

Metal Halide 34%

Cool White LED 31%

Mercury Vapor 27%

Cool White LED 6000K

T8 Fluorescent 22%

Outdoor White LED 20%

Outdoor White LED 4000K

Metal Halide 4000K

• Less “blue light” than:

− Metal Halide

− Mercury vapor

− T8 Fluorescent

Copyright © 2010, Cree, Inc.

Page 19: EDP Portugal

XLamp XP Outdoor WhiteStandard Order Codes

Min.FluxBin

C1 D1 C2 D2 C3

5000K 4750K 4500K 4500K 4300K

R4 (G) 130 130 130 130 130

R3 (F) 122 122 122 122 122

3S 3T 4S 4T 5S3B 3C 4B 4C 5B3A 3D 4A 4D 5A3R 3U 4R 4U 5R

3S 3T 4S 4T 5S3B 3C 4B 4C 5B3A 3D 4A 4D 5A3R 3U 4R 4U 5R

3S 3T 4S 4T 5S3B 3C 4B 4C 5B3A 3D 4A 4D 5A3R 3U 4R 4U 5R

3S 3T 4S 4T 5S3B 3C 4B 4C 5B3A 3D 4A 4D 5A3R 3U 4R 4U 5R

3S 3T 4S 4T 5S3B 3C 4B 4C 5B3A 3D 4A 4D 5A3R 3U 4R 4U 5R

Copyright © 2010, Cree, Inc. pg. 19

R3 (F) 122 122 122 122 122

R2 (E) 114 114 114 114 114

Q5 (D) 107 107 107 107 107

Q4 (C) 100 100 100 100 100

Q3 (B) 93.9 93.9 93.9 93.9 93.9

Minimum luminous flux @ 350 mA (lm)

Outdoor White = XPEWHT-01-0000-xxxxxXPGWHT-01-0000-xxxxx

XP-E

XP-G

XP-E & XP-G

Page 20: EDP Portugal

Cree Outdoor White Chromaticity Bins

Copyright © 2010, Cree, Inc. pg. 20

Page 21: EDP Portugal

XLamp XM-L LED Overview (preliminary)

• Revolutionary flux & efficacy

– Typical Targets (CW):290 lm @700 mA675 lm @2 A

5.0 mm

5.0 mm

XM-L

XP-G

XP-E

XLamp XM-LXLamp XP-E

Top ViewSide View

• Will be binned @ 700 mA

• Proven design similar to XP:

– Lighting Class

– Small optical source size

– ~2ºC/W RTH, isolated thermal pad

– Vf= ~2.9 @ 350mA

XM-L

XP-G

XP-E

Copyright © 2010, Cree, Inc. pg. 21Cree Confidential

Page 22: EDP Portugal

Agenda

• Advantages of Led for Street Lighting applications

Copyright © 2010, Cree, Inc. pg. 22

Page 23: EDP Portugal

Visible Light Spectrum of Various Sources

The Sun Incandescent

Copyright © 2010, Cree, Inc. pg. 23

LED

Page 24: EDP Portugal

The advantage of LEDs in street lighting

Significant and continuos development ofthe LEDs in terms of light output, efficacyand lifetime expectancy

Copyright © 2010, Cree, Inc. pg. 24

Important criterias of the LEDs instreet light applications

Street lighting especially can now be addressedusing LED technology

Page 25: EDP Portugal

The advantage of LEDs in street lighting

LED-based lighting

helps save money

through…

… reduced maintenance

Twenty percent of theworld’s electricity is

used for lighting

… reduced maintenance

… and innovative dimming approaches to achieveelectricity saving

Copyright © 2010, Cree, Inc.

Page 26: EDP Portugal

The advantage of LEDs in street lighting

• Desire for enhanced visibility with better colorrending

• Growing community pressure to minimize lighttrespass and light pollution LED fixtures are designedto spread the light more evenly, eliminating the needfor over-lighting.for over-lighting.

Copyright © 2010, Cree, Inc.

Page 27: EDP Portugal

The advantage of LEDs in street lighting

...in terms of numbers:

• Long life and high reliability. Quality street lightscan last 10-25 years depending on usage and cantherefore offer significant reduction inmaintenance costs compared with traditionallights sources that require replacement every 2-3lights sources that require replacement every 2-3years.

• High efficiency with the potential to offer 50 to 80percent energy savings.

• ”Smart Street Lighting” can help to achieve evenfurther electricity and $ savings.

Copyright © 2010, Cree, Inc.

Page 28: EDP Portugal

Expectations vs LEDs in street light applications

• High flux output + low forward voltage highefficiency

• Long lifetime (LM-80 LED lifetime testing )

• Lower thermal resistance (eases thermal design)• Lower thermal resistance (eases thermal design)

• Very stable light-output over junctiontemperature (less than a 20% drop across a 25 to110° C junction temperature range )

Copyright © 2010, Cree, Inc.

Page 29: EDP Portugal

Agenda

• Real installations

Copyright © 2010, Cree, Inc. pg. 29

Page 30: EDP Portugal

Raleigh, NC

New Raleigh Convention Center

Copyright © 2010, Cree, Inc. pg. 30

49% less energy than HIDPayback in just over 3 years

Estimated $636k savings over 15 years

Courtesy of BetaLED

Page 31: EDP Portugal

735 Forest – Birmingham, MI

pg. 31

Courtesy of Relume

http://www.735forest.com/

55% Energy Savings4.4 yr simple payback

Copyright © 2010, Cree, Inc.

Page 32: EDP Portugal

Mall of America – Bloomington, MN

pg. 32

50% Energy Savings

Higher Quality Lighting

Courtesy of BetaLED

Copyright © 2010, Cree, Inc.

Page 33: EDP Portugal

Austin, TX

Copyright © 2010, Cree, Inc. pg. 33

Courtesy of BetaLED

Page 34: EDP Portugal

Murphy USA – Plano, TX

Copyright © 2010, Cree, Inc. pg. 34

Courtesy of BetaLED

26% Energy SavingsGreatly Improved Appearance & Safety

Page 35: EDP Portugal

Better Day BP, Racine, WI

Copyright © 2010, Cree, Inc. pg. 35

Courtesy of BetaLED

Page 36: EDP Portugal

Ann Arbor, MI

1,300 Downtown Fixtures53% Energy Savings4.4 yrs. payback

Copyright © 2010, Cree, Inc. pg. 36

Courtesy of Relume

Page 37: EDP Portugal

Toronto, Canada

Copyright © 2010, Cree, Inc. pg. 37

Courtesy of Leotek

Page 38: EDP Portugal

Oakland, CA

Copyright © 2010, Cree, Inc. pg. 38

Courtesy of BetaLED

Page 39: EDP Portugal

Hastings, UK Town Centre

Copyright © 2010, Cree, Inc. pg. 39

Courtesy of Advanced LED

Page 40: EDP Portugal

Racine, WI

Copyright © 2010, Cree, Inc. pg. 40

140W LED vs. 300W HPS Comparison

Courtesy of BetaLED

Page 41: EDP Portugal

Split, Croatia

Copyright © 2010, Cree, Inc. pg. 41

Warm White Street Lamps

Courtesy of Schréder

Page 42: EDP Portugal

Waukesha, Wisconsin

Copyright © 2010, Cree, Inc. pg. 42

Courtesy of BetaLED

Page 43: EDP Portugal

Sentry Equipment Corp., Ocon, WI

Copyright © 2010, Cree, Inc. pg. 43

Courtesy of BetaLED

Page 44: EDP Portugal

Torraca, Italy

• 530 LuminairesInstalled

• 75% Power Savings

• 9 month payback

Copyright © 2010, Cree, Inc. pg. 44

• 9 month payback

Courtesy of Elettronica Gelbison, SRL

Page 45: EDP Portugal

Raleigh, NC

Copyright © 2010, Cree, Inc. pg. 45

Page 46: EDP Portugal

Tianjin Polytechnic University

• 2,000 roadwayluminaires installed

Copyright © 2010, Cree, Inc. pg. 46

• Primary motivation:Energy Savings

Page 47: EDP Portugal

Parma Park – Parma, Italy

55% Energy SavingsBetter rendition and uniformity

Copyright © 2010, Cree, Inc. pg. 47

Courtesy of BetaLED

Page 48: EDP Portugal

Arezzo, Italy

High Pressure Sodium LED

Copyright © 2010, Cree, Inc. pg. 48

Courtesy of BetaLED

61% Energy Savings<3 year Payback

Page 49: EDP Portugal

Ann Arbor, MI

1300 Luminaries53% Energy Savings

4.4 yrs. payback

Copyright © 2010, Cree, Inc. pg. 49

Courtesy of Relume

Page 50: EDP Portugal

Durham, NC

Cree Headquarters

Copyright © 2010, Cree, Inc. pg. 50

Courtesy of BetaLED

Page 51: EDP Portugal

Guangzhou, China

Copyright © 2010, Cree, Inc. pg. 51

Hybrid Solar/Grid Powered Street Lamps

Courtesy of Multi-Cell Semiconductor Lighting Technology Co., Ltd.

Page 52: EDP Portugal

Ann Arbor, MI

Copyright © 2010, Cree, Inc. pg. 52

Courtesy of Relume

Page 53: EDP Portugal

Gardco HQ

Up to 90% Energy SavingsPedestrian Bollards

Copyright © 2010, Cree, Inc. pg. 53

Courtesy of Gardco

Page 54: EDP Portugal

Water Cube at Beijing Olympics 2008

Copyright © 2010, Cree, Inc. pg. 54

Page 55: EDP Portugal

Bird’s Nest at Beijing Olympics 2008

Copyright © 2010, Cree, Inc. pg. 55

Page 56: EDP Portugal

Agenda

• European standards

Copyright © 2010, Cree, Inc. pg. 56

Page 57: EDP Portugal

European Standards

• In Europe EN 13201 defines the standards forstreet lighting

• Areas involved: highways, urban streets,junctions and sidewalks

• The normative defines a classification for eachroad type for getting the reference lightingroad type for getting the reference lightingcategory. For example:

type A1 - Extra-urban Highway – speed limit 130-150km/h - Reference

lighting category: ME1

Type F - Urban local roads: town center, ambiental isles, zone 30 – speedlimit 30km/h - Reference lighting category: ME4b

Copyright © 2010, Cree, Inc.

Page 58: EDP Portugal

European Standards

• The normative have 4 parts (EN13201-2,EN13201-3, EN13201-4) which define acceptableluminance and uniformity, the algorithms and themethods of measurement of the performance

• LED based street lights

can respect the EUcan respect the EU

standard with the use

of secondary optics

Copyright © 2010, Cree, Inc.

Page 59: EDP Portugal

Agenda

• Summary

Copyright © 2010, Cree, Inc. pg. 59

Page 60: EDP Portugal

Summary

• LEDs time has come

– Technology is ready

– Economics work for now for many installations

• Buying motivations go well beyond pureeconomics

Copyright © 2010, Cree, Inc. pg. 60

– Consumers, municipalities, and businesses are readyfor GREEN lighting solution

• LEDs are a paradigm change from bulbs

– Must think in terms of LUMINAIRES, not re-lamp

– Luminaire design for LEDs will be different andrequire new expertise