edra european diy retail association. edra members 2014
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How to lobby? Think strategically Prioritize your outreach Get in at the ground level Don’t lobby those who hate you Let friendly stakeholders do your work for you Build coalitions and expand your reach Lobby from their perspective and not yours If you don’t ask you don’t get Its much easier to stop something than start something Make up excuses to visit people Don’t be confrontational just for the sake of it Always tell the truth!