edufairlive - an online education fair
DESCRIPTION
EduFairLive is a unique, exciting, easy and cost-effective online education exposition providing an ideal environment to connect with students (and their parents) who are looking for admissions in to universities – graduate and post-graduate courses.TRANSCRIPT
The Next Generation Education Fair, in India
Live on May 27, 20113 – 6 pm
a venture of
Agenda
• Our mission
• What do students want?
• EduFair Live
Features, content, tools -- the experience
What does it mean for you?
Benefits for students and admissions offices
• Sponsorship Opportunities
• About Edufair Live & KKonnect
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Our mission
• To reach aspiring students where they are -- online• To broaden access to relevant resources for students
and parents – in smaller towns & cities of India• To create an online platform for students to listen and
interact in real-time with experts and neutral counsellors
• To be a single point source of gathering information from various institutes at their virtual booths through live chat/instant messaging
• To help institutes & universities leverage the best online marketing tools available
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New realities of college admissions
• Physical Education College fairs don’t reach everyone
Fairs are limited to major metros & state capitals
Parents are busier than ever
• 99% of institutes’ marketing efforts are ‘push marketing’
All marketing done by the institute is to ‘sell’ –email, SMS, tele-calling, print, TV
Students are wary of responding to institutes sell efforts
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What do students want?
• Students want reliable 3rd party ‘information & guidance’ not ‘sales pitch’
• Students want to research the colleges they shortlist
Interact with the counselors
Have a virtual tour of campus
Interact with the current students of the campus
• Unsure of what they want – which course, which city, which college
• More comfortable asking questions online, than in face-to-face interaction
• Today’s students communicate online
Social Media is growing – Facebook, Orkut, Twitter
Spend much more time online than on print and even TV
What is EduFairLive?
• Free event for attendees – students, parents
• Multi-day online event to connect prospective students with colleges and universities in a live, interactive environment
• Live educational sessions about the career opportunities and admission process:
How to choose an institute
How to get the best Educational Loan
Career & Job Prospects in select few sector
• Target to get at least 10,000 students from across India for first event
• First in a series of 2-4 events annually
What does EduFair Live mean for Institutes?
• No risk and low cost way to interact with students – asses interest levels
• Flexible staffing - used by counselors in the office or at home
• Targeting diverse prospective students across geographies
• A partner committed to providing a full service experience
Features of EduFair Live
• Interactive Webinars - keynote presentations from admissions experts, guidance counselors, admissions officers, etc. With moderated, real-time Q&A sessions.
• Virtual booths for college & universities featuring: Electronic brochures and course catalogs
Campus images, PPTs and videos
Real-time IM and chat between students and inst counselors
• Virtual tours, videos, slide presentation that describe a school and its surroundings.
• Scheduled institute-specific presentations by admissions officials.
• A resource center for students and parents.
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Webinar Sessions with Live Q&A
Industry experts talk about careers in their field
• How to choose an institute
• Management
• Banking & Finance
• Fashion industry
• Animation & Web Designing
• Engineering
• Media & Journalism
Pre-recorded session with Live Q&A
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The benefits of EduFairLive
• For students:
Receive valuable information & guidance from experts
Directly communicate with admission staffs and students live during the event
Search colleges and institutes in an organized way, on their own time, in their preferred manner
Interact with institutes they could not contact (too far; or missed going)
Win Prizes & Scholarships by attending the event
The benefits of EduFairLive
• For colleges/institutes:
Access to detailed reports and measurement on student/visitor activity for your college
Leverage your creative assets
Ability to reach more diverse student audiencethan physical college fairs in the long term:
• Students outside of major metros and state capitals
• Students who can’t afford to travel
• Students outside India
The benefits of EduFairLive
• For Sponsors:
Be part of a unique initiative – connect and interact with youth online
Ability to get top-of-mind amongst students who are prolific buyers
Ability to get important feedback from the youth segment – brand imagery
Leverage your creative assets – ads, promos etc
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EduFairLive Main Website
Main Lobby
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Exhibition Hall
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Virtual Booth at EduFairLive
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Promotion – Traffic Generation
A robust marketing campaign to attract at least 10,000 students & parents. Programs will include
• E-mail campaign to 10 lac students & parents (10 lacs x 3 shots)
• 50 lac SMS campaign (50 lac x 2 shots)
• Posters at coaching institutes in multiple cities
• Google ad-words & banner advertising (through affiliate)
• Visibility on social network platforms including Facebook, Linkedin & Twitter
• Online PR targeting the key youth demographics
The Organisers
• EduFair Live – an initiative of KKonnect & Prognosyse Services.
• Our Vision: Emerging technologies and behavior will shift media consumption to live, virtual, interactive events.
• Privately funded, based in New Delhi
• Management includes thought leaders in interactive media & marketing
Contact Details
• H-171, Sector 63, Noida (UP)
• Tel: + 91 – 120 – 422 2837, 423 5171
• [email protected], Mobile: 099587 68670
• [email protected], Mobile: 098734 13979
• [email protected], Mobile: 096507 80318
• www.edufairlive.com
Thank You
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