CERTIFICATION FOR EDUCATIONAL TV PROGRAM

CERTIFICATION FOR EDUCATIONAL TV PROGRAMJAMEYAH SHERIFFEDUMONDE (MALAYSIA)

Who We Are ??...EduMonde consolidates more than 12 years of Worldview Global Media Holding's (WGMH SA) experiences in the use of communication for education and social development. EduMonde's Board of Directors and Advisors comprise of international experts in education policies, health, cross culture, poverty interventions and emerging economies. EduMonde and WGMH SA are committed to the United Nations' Millennium Development Goals (MDGs).

Approximately one-third of the worlds population is made up of 2 billion young people under 18

4th World Summit on Media for Children and Adolescents Rio de Janeiro, Brazil / April 2004

Media in Asian - Trends and Issues4th World Summit on Media for Children and Adolescents Rio de Janeiro, Brazil / April 2004

How much do children watch TV?

Electronic Media In The Lives Of Infants, Toddlers And PreschoolersMedia in the Lives of 8- to 18-Year-OldsA Kaiser Family Foundation Study-USA-2003-2010Most children watch TV more then other Media

Quality Standard for Educational TV ProgramsAt the Second World Summit on Television for Children (Childrens Film & Television Foundation, 1998), some program makers comments the Teletubbies program: American supporter of the program argued that Teletubbies "are based on the natural activities of the child audience, using humor to address their specific cognitive, physical and social needs. In addition, she claimed that the program reflects a universal understanding of the developmental processes experienced by children.

A Norwegian opponent of Teletubbies took the view, however, that the program is not responding to childrens needs. She was worried by the idea that children are being invited into an alien-looking world with some alien-looking baby-like creatures talking a baby language.

Our Goal..To develop Minimum Standard for audiovisual programs that combines both the academic/pedagogical and the professional broadcast standard.Serve as tools to enhance teaching and learning Issuing certification that recognizes compliance of these programs through Mediahub to the minimum standard established.

Why??EMPOWER BROADCASTER TO PRODUCE MORE QUALITY PROGRAMSCREATING EXCELLENCE ENVIRONMENT - TV AND EDUCATIONMORE RELVANTWITH LATEST TECHNOLOGY

The Certification CoversConform with Professional Broadcaster Standard ISCED (UNESCO)Address Various DomainRespect existing countrys policiesVarious program genre

Issues and ChallengesAbsence of existing standard that incorporate both pedagogical and broadcaster standardBroadcasters - Focus towards entertainment and sensationalization Lack of substantive capacity among educatorsViewers find educational TV programs boringLack of knowledge on Human Development

Benefit from the CertificationBroadcasters/Producers- Guidelines and benchmark- Upgrade competency and knowledgeCreate a new BrandingMaximize the value and revenue from the archive

End Users(General audience and Educational Institution Exposure to certified TV contentsUsing media as a tool for teaching and learningImprove and expand reputation and appreciation Expand array in teaching and learningCapacity among educatorsTeaching and learning become more relevantEngage with all stakeholders in discussion, analysis and synthesis

INTERNATIONAL STANDARD CLASSIFICATION OF EDUCATION-UNESCO

Sample of Children TV Program According to Educational Learning Minimum Standard

Focus on Child Development Domain

According to the childs age and based on development as well as suitable curriculum that have been implemented in each country.

-Focus on the contents of the program with entertainment elements that can attract the children.

Consider all the necessary elements that will enhance children development and understanding in learning. Promote children, as learner

opportunity should be given to the children to involve either directly or indirectly in the production of the show/program.

Using real life situation:

Fiction (science/fantasy)Non Fiction drama. sitcom-3D animation with children/ animal characterDocumentary history; geography; science etc Quiz.- math; history;

Describe all the major elements of the script including key scenes; character; props/setting; storyline plot, themes and genre of the show.

emphasize the importance of understanding childrens needs and sensitivity.

Character or host and their role is to assist children and parent to understand about the program

provide children with more information on the programs.

The character and the cast should be:-

WarmNatural actingNone violence action None abusive language

-Linked to a website or

another program that has relationship with the contents; e.g.:

a documentary about Nature can be watched through several movies related this will help children/students understand more of the contents and they also make a comparison between fiction and non fiction

Edumondes CertificationWho Involved?Edumondes Board of DirectorsAcademician (USM and UPSI)Principals and TeachersBroadcasters/ProducersWith the support from UNESCO and other International organization related to Education