自媒體的影響力! 網路時代新浪潮 -...
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![Page 1: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/1.jpg)
自媒體的影響力!
網路時代新浪潮
執行單位:中華民國全國中小企業總會
主辦單位:經濟部中小企業處
![Page 2: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/2.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
![Page 3: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/3.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
Kay Chen陳展儀
![Page 4: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/4.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
![Page 5: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/5.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
成為一個營銷駭客
The end goal of every growth hackers is to build a self-perpetuating marketing
machine that reaches millions by itself.
- Aaron Ginn
![Page 6: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/6.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
數位行銷Digital Marketing
行銷知識庫Marketing Knowledge
工具運用Marketing Tools
營銷駭客Growth Hacker
![Page 7: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/7.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
你不可不知的轉換漏斗
Traffic 流量
Leads 興趣客單
Marketing Qualified Leads有望客單
Sales Qualified Leads消費客單
Remarketing Leads再行銷
Loyal Customers忠誠顧客
![Page 8: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/8.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
全渠道的數位行銷
需求確認口碑評價價格參考
資訊搜集資訊評估
刺激需求
購買體驗
體驗分享
SocialSearch
Device
![Page 9: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/9.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
掌握工具邁向營銷駭客
Traffic 流量
Leads 興趣客單
Marketing Qualified Leads有望客單
Sales Qualified Leads消費客單
Remarketing Leads再行銷
Loyal Customers忠誠顧客
需求確認口碑評價價格參考
資訊搜集資訊評估
刺激需求
購買體驗
體驗分享
SocialSearch Device
![Page 10: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/10.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
SimilarWeb PRO 競網分析
![Page 11: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/11.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
MOZ 搜尋經營
![Page 12: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/12.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
Socialbakers 社群經營
![Page 13: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/13.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
MailChimp 會員關係維繫
![Page 14: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/14.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
![Page 15: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/15.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
打造自主營銷有機體Traffic
流量
Leads 興趣客單
Marketing Qualified Leads有望客單
Sales Qualified Leads消費客單
Remarketing Leads再行銷
Loyal Customers忠誠客戶
需求確認口碑評價價格參考
資訊搜集資訊評估
刺激需求
購買體驗
體驗分享
![Page 16: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/16.jpg)
Minimum Cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-‐2015 本內容為MMdc 版權所有 轉載請註明
![Page 17: 自媒體的影響力! 網路時代新浪潮 - smemicro.sme.gov.tw/upload/article/article_20150806040524_1.pdfMinimum&Cost,&Maximum&ROI,&Digital&Consulting&&Solutions Privateandconfidential©20092015](https://reader030.vdocuments.net/reader030/viewer/2022041101/5edac127434f4178104f9338/html5/thumbnails/17.jpg)