EFFECTIVE BRAND –BUILDING EVENTS

AND

EXPERIENCES

For Brand Building purpose “Events” are organise !!!

But how could be it turn up into

“Effective Brand Building Events”

# Events objective

..Marketer report a number of reason to sponsor events

Market and Lifestyle

Salience of Product name

Perception of key Brand image

Corporate Image

Feelings

Commitment to Social Issue

Entertain and Rewards

Merchandising

What about “Experiences”

“The idea is not sell something,But to demonstrate

How a brand can Enrich a Customer’s Life “

SOME COMPANY EVEN INVITE

PROSCPECTS AND CUSTOMER

TO VISIT HEADQUATER AND COMPANY