effective innovation
TRANSCRIPT
©2014 ANDREY SCHUKIN
Effective Innovation
What small businesses
do differently
World Innovation Convention
Cannes,2014
©2014 ANDREY SCHUKIN
• Easier to see patterns in smallbusinesses
• Most SME:s can’t afford tooperate in the red for a longtime – they either generateprofit or disappear quickly
Why learn from small businesses
©2014 ANDREY SCHUKIN
TEAM
VALUE
TIME CASH
• Value, Cash, Time, Team
• The World has changed: all 4 aremuch harder to manage these days
• pickier customers• more competition• shorter product lifecycles• demanding workforce
The Value Vortex: 4 elements to take care of
©2014 ANDREY SCHUKIN
The Value Vortex: when things don’t work out
TEAM
VALUE
TIME CASH
©2014 ANDREY SCHUKIN
CLOSER
SIMPLERFASTER
Effective Innovation
TEAM
VALUE
TIME CASH
CLEARER
©2014 ANDREY SCHUKIN
• CLOSER to the
• Customer• Team• Partners
Effective Innovation
©2014 ANDREY SCHUKIN
• FASTER
• Faster discovery• Faster prototyping• Faster adaptation
Effective Innovation
©2014 ANDREY SCHUKIN
• SIMPLER
• Simpler processes• Customer -> Ideas ->
Solution• Simple administration
Effective Innovation
©2014 ANDREY SCHUKIN
• SIMPLER
• Simpler Teams
• Tennis vs. Football
• Use D4 model,recognise the 4 types
Effective Innovation
Credits: AP Photo/Chuck Burton
©2014 ANDREY SCHUKIN
D4 Team-buildingmodel
DRIVER
DREAMER
DOER
DIGGER
security variety
action
analysis
Use theadvantagesof each type,Encouragestrengths
©2014 ANDREY SCHUKIN
security variety
action
analysis
DRIVER
DREAMER
DOER
DIGGER
Worst-casescenario:
Lack ofcommunication,Lack ofundestandingof advantagesof others
©2014 ANDREY SCHUKIN
• CLEARER
• Conflict Resolution• Responsibility• Decision-making
Effective Innovation
©2014 ANDREY SCHUKIN
• CLOSER Communication
• FASTER Design Loops
• SIMPLER Process & Teams
• CLEARER Responsibility
Effective Innovation -
TEAM
VALUE
TIME CASH
TAKEAWAY
©2014 ANDREY SCHUKIN