effective ways to increase customer loyalty and retention

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Post on 11-Feb-2017




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Hugh Benjamin | Marketing ConsultantEffective Ways to Increase Customer Loyalty and Retention

Customer retention is key to building loyalty and consistent revenue.

If your brand is capable of creating loyal customers, then it creates a win-win scenario.

Your customers are getting the products and service they love and your brand continues to grow.

But getting to this mutual ground isnt always simple.

If youre currently in this boat, then you may find the following tips useful.

Give plenty of options:

Customers love to have a great selection of products or services to choose from.

Perform customer surveys:

Find out why customers continue to shop with your brand.

Give refunds quickly:

Customers will feel more confident in doing business with you if they know the refund process is quick and seamless.

Integrate technology:

Preferably to meet mobile and desktop expectations of todays customers.

For instance, make tracking numbers links that can be used on any device.

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