effective webinar design and facilitation
TRANSCRIPT
Effective Webinar Design and Facilitation
iCohere, Inc.Walnut Creek, CA Washington, DC
iCohere.com
Lance A. Simon, CVEPExecutive Vice President
The views expressed and examples shown here do NOT represent any official views of, nor endorsement by, any professional organization or any agency of the U.S. Government.
iCohere educational webinars provide 0.5 credits toward CAE application or renewal professional development requirements. Live attendees only.
Click on Arrow in the upper left corner of your Webinar screen. Click on the map to show your location. Click the Arrow (upper left corner) again when you’re finished.
Session Learning ObjectivesIn this educational session you will learn…
• An overview of webinar best practices
• Various effective engagement techniques
• How to turn webinars into on-demand courses and an online resource center
• Elements of the iCohere® unified learning system
Disclosures• Lance A. Simon, CVEP is Executive Vice President for iCohere, and
is the creator & instructor of the Meetings Without Walls course.
• This presentation is provided free and with no obligation for practitioners and consultants only. We follow-up with all program registrants.
• Competitors are not allowed to participate in this live program or to view the program archive.
iCohere® Unified Learning System
• Custom development shop since 1987• Platform first launched in 2001• Headquarters in Walnut Creek, CA• Independent, owned by CEO/Co-founder• Developed and cloud managed by iCohere• On U.S. Government Federal GSA schedules• Section 508 Accessibility
Resistance To Engagement (Participants)
• Multi-tasking
• Boredom
• Lack of buy-in
• Lack of shared purpose
• Fear of looking “unprofessional”
• Fear of being caught “not knowing”
Resistance To Engagement (Speakers)
• Insufficient practice with tools
• Multi-tasking
• Lack of live team support
• Nervous without physical audience
• Fear of looking “unprofessional”
• Fear of being caught “not knowing”
Poll: Which resistance(s) ring true to you?• Choose one or more of these:
Multi-tasking
Boredom
Lack of buy-in
Lack of shared purpose
Fear of looking “unprofessional”
Fear of being caught “not knowing”
None of these apply
1. Schedule Pre-Event Connection Opportunities
• Most people don’t engage during
webinars because they don’t know
anyone in the audience and they
don’t personally know the speaker.
• When planning your webinar,
include opportunities for attendees
to engage with each other and you
before & after the event.
2. Send Personalized Pre-Event Emails to Build Rapport
From a real person, not a “donotreply” email
Include a calendar appointment so your webinar is added to their calendar
Online community
Personalized email
Pre-event Blog
More info about the online community
3. Provide Pre-Webinar Engagement Opportunities in the Confirmation Email
4. Foster Engagement During The Webinar
Webinar platforms include a variety of tools to foster engagement and interaction. Use them but be careful not to over-engage.
• Annotation / Drawing Tools
• Polls & Voting
• Open Attendee List
• Open Chat
• Private Q&A
5. Bring Along a Webinar Engagement Team
• Call on team members to elaborate on a key point or solution.
• Ask engagement team members to spark the first questions.
• Engage people you know (clients, friends)
• As a webinar icebreaker, ask all attendees to introduce themselves and their organization in the chat box. Your engagement team can get this moving.
Colleagues, industry partners, or subject-matter experts can attend the
webinar and support you.
6. Designate a Chat Monitor• Choose a subject-matter expert or
specialist on the topic to monitor the chat room.
• Provide them with presenter authority, so they can interact with the speaker if needed.
• Introduce the monitor at the beginning of the program as a key co-presenter. Share about their background and expertise on the topic.
Colleagues, industry partners, or subject-matter experts can attend the
webinar and support you.
What’s Your Favorite Engagement Tool…?Annotation
PollingAnonymous
Polls
Open Chat Private Q&A
Use the Annotation Arrow!
Click on Arrow in the upper left corner of your Webinar screen. Click on the box to show your choice.
Let’s Look At Real-Life Examples
Turning Webinars into Courses and Building an Online Resource
Center
Webinar Design Checklist
Webinar Presenter Checklist
Meetings Without Walls™ Course
Fall semester begins September 15Sign up at: MeetingsWithoutWalls.com
Unified Learning Design Studio ‘16
10 session, free series!
Real education, not advertising
Second Tuesday each month
1 CAE hour per webinar
Includes iCohere Academy membership
Learn more & sign up at: iCohere.com/WhatsNew
• Look for your invitation email from this address: [email protected]
• Our hub for developing your skills with eLearning and virtual meetings Archives and handouts for all our webinars Unified Learning Design Studio™ Meetings Without Walls™ for virtual meetings eBooks, Guides and Case Studies Free and discounted online courses Online discussion boards
• Learn more at iCohere.com/Academy
Join 1,450+ of your peers in this worldwide professional learning community!
Effective Webinar Design and Facilitation
iCohere, Inc.Walnut Creek, CA Washington, DC
iCohere.com
Lance A. Simon, CVEPExecutive Vice President
The views expressed and examples shown here do NOT represent any official views of, nor endorsement by, any professional organization or any agency of the U.S. Government.
iCohere educational webinars provide 0.5 credits toward CAE application or renewal professional development requirements. Live attendees only.