effectively measuring and improving your social media efforts
DESCRIPTION
A recent presentation for Social Media University-Milwaukee talking about various social media analytic tools one can use. Highlights include: - Start with Goals - Create Strategies - Set-up Analytics - Facebook Insights - Shoutlet - Google Analytics - Make ImprovementsTRANSCRIPT
Effectively Measuring(and Improving)
Your Social Media Efforts
Chris Graham, Digital Media SpecialistPotawatomi Bingo Casino
Step 1: Set Goals
Step 2: Outline Strategies
Step 3: Set-up Analytics
shoutlet.com
google.com/analytics
search “Google URL Builder”
Step 4: Make Changes
Based on Results