BeFoundOnline

Meausuring ROI on your

SEO Efforts

The PurposeThe purpose of calculating actual or

potential ROI is to justify your business’s exisiting or planned SEO efforts

The Benefits

The Ease of Comparison

1

By measuring ROI, you can compare the success of SEO efforts against paid media

efforts on a single metric.

The Benefits

InvestmentOpportunities

It can help you predict how your ROI might increase if you funneled a greater portion of

your budget into your SEO efforts.

2

The Benefits

Setting Future Goals

3

Measuring ROI allows you to set more informed, realistic, effective goals for your

SEO campaigns.

The Equation

So what factors do you take into

consideration when evaluating your ROI?

The Trafficgained since SEO efforts were implemented

The increase in organic traffic from the start of the campaign will allow you to forecast your potential ROI

based off of conversions made from a predicted percentage of that new traffic.

The Valueof each visit from organic search

If your site is able to define conversions and add a numerical value to the different types of conversions,

such as lead generation or ecommerce purchase, that will scale the effectiveness of your SEO.

The Costof investment in SEO efforts

This would be the salary of the person or people working on SEO campaigns or the amount of money

given to an agency over a defined period of time.

Sgained since SEO efforts were implemented

The BalanceWhen you take a look at these three factors, side by side, you

can begin to see the equation. If the traffic from your SEO strategy is increasing conversions on your site that surpass the

cost put into it, you probably have a good thing going.

SEO is a measurable investment in your business, just like paid

search! Calculating ROI of those efforts can illustrate to others

how valuable SEO is (or will be) to the success of your business

The Bottom Linegained since SEO efforts were implemented

For More InfoTo learn more about SEO practices check out our Marketer’s Guide to Managing and Maximizing

SEO Success

Be Found Online

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(877) 553-6863

www.befoundonline.com