effectively using social networking to build your it support business richard tubb independent...

Effectively using Social Networking to build your IT Support business

Richard Tubb Independent Consultant

Chris Martin GFI MAX – MSP Consultant

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Introducing

Chris Martin GFI MAX – MSP Consultant

Richard TubbIndependent Consultant

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Webinar Agenda

» The principles for using Social Networking

» The ROI of Social Networking

» Social Networking vs Social Media

» Tips for Twitter, LinkedIn and Facebook

» Why Blog?

» Content Loops

» The Tools to use

» Social Networking vs traditional Business Networking

» Question and Answer

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The Principles of Social Networking

» Do not sell!

» Use to educate

» Add Value, not noise

» It’s a two-way conversation

» It’s about quality, not quantity

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The ROI of Social Networking

» Establishes you as a subject matter expert

» Begins process of building trust in you

» Gives you visibility

» Typically used as a conversation starter

» Business can be won thanks to Social Networking!

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All about conversations

Social Networking vs. Social Media

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Social Media

» Primarily about content

» There are still opportunity for conversations though!

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Content Loops

» Create a video on YouTube –link to your web-site

» Create a blog post talking about the video

» Tweet about the blog post

» Create a LinkedIn status update about the blog post

» Add photos to Flickr about how you made the video

» Your web-site has a link to your blog

» Different people consume information through different channels. Help them to find you!

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The tools to use

» Tweetdeck

» Outlook Social Connector

» SocialOomph

» Google Alerts

» Bit.ly – Shorten and track the links you share

» Read my blog article – “The Tools I use” (link TBA)

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» 140 Characters – micro-blogging!

» What you say will be open for the world to see!

» Share links that share your viewpoint – add your thoughts

» Follow like minded individuals, start conversations

» Use Groups to categorise those you follow – Business, Friends, Local, Vendors, Prospects, etc.

» Getting started? Re-Tweet (RT) some articles, ask and answer questions

» Use Hash-Tags (#) to discuss specific subjects

Tips for Twitter

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Tips for LinkedIn

» Solely business focus

» Offers status updates like Twitter– but use sparingly.

» Use as part of your process for managingbusiness cards

» Scan the Weekly LinkedIn update e-mail for opportunities to re-connect with people

» Use LinkedIn Groups to engage with peers and prospects

» If cross-posting to Twitter, don’t use Hash-tags (#) on LinkedIn!

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» Facebook primarily for personal relationships,but is used extensively for business too

» The line between personal friendshipsand business friendships is blurring

» People do business with people they like– don’t be afraid to be yourself on-line!

» Use Facebook Privacy settings to separate your friends and colleagues where necessary

» Use @ sign to tag other people – in status updates, in photos

Tips for Facebook

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Why Blog?

» Blogging is free – it doesn’t matter if anyone reads it!

» It teaches you to effectively articulate your thoughts and points – it’ll make you a better salesmen, a better speaker, a better party guest!

» Be consistent with your message and your frequency

» If you’re good at it, people will read. If you’re no good at it, you’ll get good at it.

» Effectively builds trust in you and your brand

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Social Networking Etiquette

» When in doubt, treat like “real world” networking

» Don’t say anything you wouldn’t want to be quoted on

» But do be yourself!

» Don’t “Friend Collect” – *always* write personalised introductions within connection requests

» Read my blog post – “Thanks for your Friend Request, but who are you?” http://bit.ly/tubblog-friendrequest

http://bit.ly/tubblog-friendrequest

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Social Networking vs. traditional Business Networking

» Social Networking compliments traditional networking, and visa versa!

» Putting all your energy into just one or the other will only get you so far

» Use a balanced “linked up” approach to networking both on-line and off-line – Face-to-Face, Telephone Calls, E-Mails, Social Networking

» Always try to “Be The Connector”

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Any questions?

» Blog – www.tubblog.co.uk

» Twitter – www.twitter.com/tubblog

» LinkedIn – www.linkedin.com/in/richardtubb

» E-Mail – [email protected]

http://www.tubblog.co.uk/

http://www.twitter.com/tubblog

http://www.linkedin.com/in/richardtubb

mailto:[email protected]

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GFI MAX Building Blocks

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» A series of discrete, pre-packaged services that the customer can easily grasp the value of

» That you can sell easily

» That generate recurring profits for you

» Bind that customer to you

» Learn about their systems

» Begin changing the nature of the relationship

» And migrate them to full Managed Services

How the Building Blocks can help you get started

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» All the information, tools and collateral needed to sell and implement a set of Managed Services

» You can use to:

□ Attract new customers or strengthen relationships with existing customers

□ Easily sell a profitable service

□ Ease customers from break-fix to Managed Services

» With NO major changes to your company□ And no expensive training

What’s a Building Block?

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Building Blocks Program – Do it your way!

Server & Network Workstation Email

Server & network management

Workstation management

Email archiving

Email hosting

Delivery verification

Real-time server & network monitoring

Proactive workstation maintenance Email Continuity

Daily ServerHealth Check

Real-time workstation monitoring Anti-virus & anti-spam

Daily Server Safety Check

Daily Workstation Health Check

Email infrastructure monitoring

Lucrative but

complex

Lower value but

simple

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What’s contained in each Building Block?

Each Building Block Contains:

Information about the service, context in which it sits in Building Blocks

Financials (pricing & profit) calculators

Promotional material (flyers, letters, web site text, etc.), value proposition, marketing and sales strategy

Implementation documents (contracts, SLAs)

Implementation considerations: Integration, billing, scaling, etc.

Example: Server Blocks – all you need to price and sell

Server & Network Management

Real-time Server & Network Monitoring

Daily Server Health Check

Daily Server Safety Check1

2

3

4

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Your Logo Here

All the self-branded information and material you need

Sample flyer

Your strap line here

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Sample website copy

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Sample sales letters and telephone scripts

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Pricing calculators, sample contracts, statements of work...

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» All the info and collateral.

» To easily sell straightforward services that the customer grasps.

» That bind the customer to you.

» That truffle hunt and brings more incidents to the surface.

» That you can make good recurring revenues and profits.

» That require no changes to your business system. No training and travel and time.

» That can be used to attract new customers with a straightforward service.

» That start the progression to full Managed Services.

GFI Max and Building Blocks are…Easy!

GFI MAX Building Blocks summary

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» You get the full system

» Set up in less than 10 minutes!

» No commitment

» No hard sell

» Or contact us for more information:[email protected]

Thank you

mailto:[email protected]

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» Online resource to help you:

» Grow your IT support company

» Run your company more profitably

» Deliver fast IT support and increase uptime

» Minimize threats to your business

MSP Business Management website

www.mspbusinessmanagement.com

effectively using social networking to build your it support business richard tubb independent...

Documents

social media slide

twitter slide

answer slide

blog post

quantity slide

link tba slide

blog different people

blog article