EG REAL ESTATE | MARKETING SUMMIT30 Euston Square, London | 20 June 2018

Matthew Brown, Director | WeWork

Faisal Butt, Founder & CEO | Spire Ventures

James Fenner, Founder & MD | Silk Road

Nigel Ferrier, Founder | Key Intelligent Property Marketing

Toni Hopponen, CEO & Founder | Flockler

Anne O’Shaughnessy, Senior Account Director | Portland Design

Simon Russian, Head of Retail | Legal & General

Louis Venter, CEO | MediaVision

Rebecca Williams, Marketing & Communications Manager | Great Portland Estates plc.

Attend this summit to discuss:

• Business-to-business marketing strategy and marketing programs

• Managing relationships and networks

• Understanding value

• Supply in a real estate marketing perspective

• Market research and data analytics including big data

• Research methodologies

• Key takeaway from case studies

Partnered by

BOOK YOUR PLACE TODAY

Standard rate = £249 +VAT@20%Group booking discounts are available when you register 3 places or more

Visit https://www.egi.co.uk/marketing-summit-2018/Call +44 (0)20 7911 1739email hader.ali@egi.co.uk

Eventswhere the market meets

30 Euston Square, London | 20 June 2018

EG REAL ESTATE | MARKETING SUMMIT

2018 is going to be a game-changing year in terms of how you reach out to your prospects in your target area.

In 2017, we saw an explosion of 3D content, local blogs, and thousands of realtors going digital to buy leads. These trends are here to stay. However, there are a few upcoming changes in the real estate marketing industry which will be pivotal in the coming year.

The social media landscape has changed dramatically. These days simply producing unique content is not enough. You need to have a unique brand as well. On top of that, content distribution is more important than ever.

Keeping the ever-changing social and customer acquisition landscape in mind, EG brings to you the Real Estate Marketing Summit.

Experts in the property industry will come together to outline their vision for the future, share their experiences and provide useful ideas for executing effective marketing and business development solutions.

EG REAL ESTATE | MARKETING SUMMIT

AGENDA

12:00 REGISTRATIoN, LUNch ANd NETwoRKING

12:40 chAIR’S opENING REMARKS

Damian Wild, Editor, EG Joy Nazzari, Founding director & head of Strategy,

dn&co

12:45 MARKET oVERVIEw pRESENTATIoN • Insight into the property market

• which property types and regions are performing well?

• which areas of the market are struggling?

• what are the macro-economic factors that are influencing the market and where is the market heading?

Damian Wild, Editor, EG

12.55 opENING KEyNoTE - INNoVATIVE TRENdS FoR 2018 - whAT’S NEw? whAT’S woRKEd?

• Best use of technology in brand marketing

• Key takeaways from one of the best in the industry

• Using tech-marketing to gain instant traction in any industry

PR Smith, Marketing consultant, Coach and Author

13.15 cASE STUdy pRESENTATIoN - cREATING coNNEcTIoNS – ThE LExIcoN BRAcKNELL

• connecting with brands, retailers and operators through the brand story. To build a tenant community, committed to delivering the aspiration

• creating a leasing community, a team of expert consultants committed to marketing the opportunity and working as part of the team

• creating a blueprint/benchmark for the future of regenerating town centres

Anne O’Shaughnessy, Senior Account director, Portland Design

Simon Russian, head of Retail, Legal & General

13.30 pANEL dIScUSSIoN - UNdERSTANdING ThE cUSToMER oF TodAy & ToMoRRow

• Building immense value through focussing product proposition on the wants and needs of the end user as their customer

• how value can be released by focussing on end users

• Is property a people business or a quasi-financial one? 

• how have other industries responded to changes like this in the past?

• Are there lessons to be learned from the sort of service provision and customer focus that other sectors have brought to their markets that could be brought to property

Matthew Brown, director, WeWork

James Fenner, Founder and Md, Silk Road

14.10 ThE chANGING FAcE oF REAL ESTATE AGENcy IN ThE UK

• what online has done right?

• how agents are responding?

• what the future looks like?

Rachel Dipper, Vp-Marketing & partnerships, OneDome

14:25 REFREShMENT BREAK

14:45 pRESENTATIoN - MARKETING dISRUpTIoN ANd ITS poSITIVE INFLUENcE oN chANGING MARKETING ExpERIENcE 

• what is on the horizon for property? 

• how could block-chain make the trading of property easier and property investments more liquid?

• Impact of crypto-currencies and bitcoin on commercial property

• how could artificial intelligence, virtual reality, big data influence how we use and view the real estate around us? 

• The influence on this disruption on marketing

Faisal Butt, Founder & cEo, Spire Ventures

15.05 cREATING A SocIAL BUzz FoR pAINTwoRKS, BRISToL

Sandra Dixon, Sales and Marketing director, Crest Nicholson South West

Debbie Harvey, Managing director, Kolab

15.20 pANEL dIScUSSIoN - BRILLIANT BASIcS • what constitutes best practice these days across the key

elements of the property marketing mix?

• what does a ‘good’ marketing suite look like, how do you go about creating one and how much should it cost? 

• Smarter content marketing, with social data

• how to attract customers with digital advertising and inbound marketing

• Video and podcasts as a channel for effective content production

Nigel Ferrier, Founder, Key Intelligent Property Marketing

Toni Hopponen, cEo & Founder, Flockler Rebecca Williams, Marketing and communications

Manager, Great Portland Estates plc.

16.00 pRESENTATIoN - BUILdING yoUR dIGITAL BRANd

• how are Business Strategy and Brand planning linked?

• Role of digital communications in Building Brands?

• The Importance of a consumer-centric Approach

Louis Venter, cEo, MediaVision

16.20 cLoSING KEyNoTE - BRANdING VS BRANd: SpoTTING ThE dIFFERENcE 

• how do you create a brand that fills the hearts of a nation?

• Using new technology in current days

• Using new and innovative ways of marketing and promotion of brand and product

Dilys Maltby, Senior partner, Circus

16.40 cLoSE ANd dRINKS REcEpTIoN

BOOK YOUR PLACE TODAY

Visit https://www.egi.co.uk/marketing-summit-2018/

Call +44 (0)20 7911 1739

email hader.ali@egi.co.uk

please note - Agenda subject to change

EG REAL ESTATE | MARKETING SUMMIT

30 Euston Square, London | 20 June 2018

PREVIOUS ATTENDEES INCLUDE:

BECOME AN EG EVENTS SPONSOR

Sponsorship of an EG Event offers an ideal platform to strengthen your position in the market, and to demonstrate your thought leadership on a relevant and thought provoking agenda. Additionally this is a fantastic promotional platform for your organisation. Through sponsorship, your brand will be visible throughout the extensive pre-conference marketing campaigns and to the high calibre audience at the event itself.

In addition to extensive brand exposure to the right audience, sponsorship can deliver much more, including thought-leadership, on a thoroughly researched and relevant agenda, effective networking, bespoke and exclusive brand exposure and more. we view sponsorship as a real partnership, with the objective of assisting in achieving your business’ objectives.

FOR MORE INFORMATION ON SPONSORSHIP OPPORTUNITIES CONTACT:

Tel: +44 (0)20 7911 1743 Mobile: +44 (0)7557 495338 E: Michael.Clark@egi.co.uk

• 8build• Aitch Group• Alex.Live• Allsop LLP• Argent LLP• Ashville Asset

Management• Assura plc• Assured Property

Group• Audley Retirement• Barques PR• Battersea Power

Station Development Company • Bewonder• Bidwells• Birchwood Park• Brasier Freeth• Bridging London• British Property

Federation• Broadgate Estates• Brookfield• Carter Jonas• Central Bedfordshire

Council• City of London

Corporation

• Cluttons• Colliers International• Co-op Property• Cormack Advertising• Counter Context• Crestbridge• Cripps• CVS Business Rent &

Rates Specialists• Delancey• Derwent London • Deverell Smith• dn&co• Dukelease Properties• Ellandi• Farebrother• Folio London• Four Communications• Glenny LLP• Global Guardians

Management Ltd• Great Portland Estates

plc• GVA• HB Reavis• Helix Property

Advisors• Here East• Howard de Walden

Estates Ltd• IM Properties Plc• Infinite Global• Inform PR &

Communications• Innes England• J2• Key • Kier• Linea Homes• London Legacy

Development Corporation• Loudmouth PR• M&G Real Estate• madano• Malcolm Hollis LLP• Man Bites Dog• McAleer & Rushe• Medmerry Park Ltd• Meyer Homes • Mills & Reeve LLP• Montagu Evans• NU living• Outset Contemporary

Art Fund• Oxford Properties• Park Communications• PDP London

• PfP Capital Ltd • Portland Design• Porto Montenegro• Raconteur Media Ltd• Radian Homes• Real Estate Management

(UK) Ltd• Realm• RedStarKim Ltd• Regis Group Plc• Re-Leased• Sanderson Weatherall• Savills• Sectorlight• SLCE Architects, LLP• SMP Group• Stanhope• Strutt & Parker• Thames Valley Housing• The Neighbourhood• ThinkStuff• Totality• TowerEight• TwentyCi• TwoBlue

Communications• Walker Group

(Scotland) Ltd Eventswhere the market meets

REGISTRATION FEES

STANDARD RATE £249 +VAT@20% = £298.80

GROUP DISCOUNTS ARE AVAILABLE!

Book 3 or more delegates together at the same time for 5% off

BOOK YOUR PLACE TODAY

Visit https://www.egi.co.uk/marketing-summit-2018/Call +44 (0)20 7911 1739email hader.ali@egi.co.uk

VENUE:

30 Euston SquareKings CrossLondonNW1 2FB

https://30eustonsquare.co.uk/