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THE Andrew Bird's I WANT, I NEED ISSUE HANDS GLORY OF NOV/DEC 2012

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Eidé Magazine is a national, culturally relevant lifestyle magazine hailing from the South. Our mission is to share a new and enlightened narrative about culture focused on life, passion, style, people and truth—with a heavy focus on aesthetics. Through this we are devoted to supporting independent and charismatic reporting, art, music, fashion, design and creative writing.

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Page 1: Eidé Nov/Dec 2012

THE

Andrew Bird's

I WANT,I NEEDISSUE

H A N D S

G L O R YO F

N O V/ D E C 2 0 1 2

Page 2: Eidé Nov/Dec 2012

VOTE

THE MOST IMPORTANT ELECTION OF THE YEAR

NOMINATIONS OPEN!Eidé Magazine Eidé Setter 2013

NOMINATE AT EIDEMAGAZINE.COM

Page 3: Eidé Nov/Dec 2012

While half of me was a tad stunned that he didn’t make a run for his orange-rimmed Armani watch or perhaps the diamond cuffl inks I got him on our anniversary, the other half of me was oddly proud in a way. The body of stuff we had amassed over our lives was — with a few exceptions — re-placeable. Which made me understand just how much the things on my wish list are not the things I need to survive or would even risk running back for if I had the chance. The most valuable things we have offer little to no market worth. In fact, the most prized possession in my closet is not my tan Frye boots, or my night-on-the-town Fendi bag with gold buckles. At the top of my prized pyramid is my old grey-and-black cotton Cosby-style sweater. The trade-in value at a thrift shop? A dollar if I am lucky. And yet, I would swap this season’s cobalt blue booties for that sweater in a heartbeat because it belonged to my father, who died several years ago. It no longer smells of his skin, or even retains the shape of his body’s broken-in stretch, but it’s a piece of his life wrapped into ’80s cable knit. But these are the things that stay with us. Past the “as-seen-on-TV” kitsch items or immaculately

gift-wrapped Bloomingdale's boxes, the items that remain are the ones that refl ect who we are and what we mean to one another. It’s cliché to say what we want is so seldom what we need. But we’re designed that way. Nowadays the sentiment can be mashed up into a series of hashtags and memes —#fi rstworldproblems —but at the core of it, we are making light of what we pri-oritize. Handbags before health, Beamers before bills, iPhones before world issues. Don’t get me wrong; I am a big fan of indulgences as long as you can see the bigger picture. And for me, message in big letters across the screen is one of substance. I believe the giving process is more important than the item that goes along with a gift receipt. This whole season is about seizing an un-forgettable opportunity to share yourself with the people who cohabitate your zany, amazing world. The things we spend our hard-earned money on should tell the story of this moment in time. The quirky things that make us laugh; the inspiring motivators that lift our spirits, the simple elements that make our daily battles easier — these delicate fragments of our best selves should be what we’re swaddling in shiny wrapping paper.

EditorFROM THE

Letter

Tova GelfondGet them something worth running out of the basement for. Even if it’s trade-

in value is only a dollar.

W hen tornadoes tore through north Georgia last year, my husband and I were forced to bundle under a doorframe in the basement for fear the funnel might pull us up into

oblivion. As we grabbed our flashlights, and paced down the steps, my husband raced upstairs in a frenzy screaming back at me, “I forgot something.” Just a moment later, he rushed back into the basement, where he un-cupped his hands to reveal a small, black device. A jump drive. “Everything else is replaceable, but not my music,” he said with a smile.

eidémagazine.com | 03

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EDITORIAL

M A S T

Tova Gelfond EDITOR-IN-CHIEF & CREATIVE DIRECTOR

Victoria KnightASSISTANT EDITOR

Carlen Funk FASHION & FOOD COLUMNIST

Bonnie HerringTRAVEL COLUMNIST

Kristin CorreaNY CORRESPONDANT

Tian JustmanCONTRIBUTING FASHION EDITOR  

Jimmy Johnston

CONTRIBUTING PHOTOGRAPHER

Ashley BrechtelBrennan Hussey

E.J. Ogle CONTRIBUTING WRITERS

Je� Preis EDITORIAL ASSISTANT

BUSINESS&

MARKETING

ART&

DESIGN

Ciera Tavana PUBLISHER   

Craig RosenbergCFO

Morgann Skye BUSINESS DEVELOPMENT &

PROMOTIONS MANAGER

Ty Clark ACCOUNT MANAGER

Jaime Lin WeinsteinDIGITAL MEDIA MANAGER

Branden Collins MARKETING ART DIRECTOR

Avi Gelfond EDITORIAL ART DIRECTOR

H E A D

eidémagazine.com | NOV-DEC 2012

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eidémagazine.com | 05

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Imported by AreL GroUp WINe & SpIrItS, INC. ∙ 2870 pharr Ct South ∙ Suite 2009 ∙ AtL ANtA , GA 30305 ∙ USA ∙ tel . 404 869 4387 ∙ Fax 404 506 9242

w w w . c a n d o n i w i n e s . c o m

“Toastworthy Holiday Bubbly” Candoni prosecco and Candoni moscato are two

excel lent wines produced in the f lour ishing

countr ys ide of I taly by the Candoni Family.

Candoni prosecco is a cr isp and clean ful l

sparkl ing wine. I t has a pleasant acid ity

that leaves a del ic ious freshness of del icate

and fru ity notes. Candoni moscato is a

semi sparkl ing sweet wine that has aromas

of apr icots , f igs , nectar ine and a hint of honey.

top off your Hol iday Season with Candoni W ines

which are perfect for part ies , Hol iday s ipping,

Gi ft g iv ing or s imple Sunday brunches.

enjoy, from our family to yours!

Celebrate the season with us!Celebrate the season with us!

Cheers!

Page 7: Eidé Nov/Dec 2012

Imported by AreL GroUp WINe & SpIrItS, INC. ∙ 2870 pharr Ct South ∙ Suite 2009 ∙ AtL ANtA , GA 30305 ∙ USA ∙ tel . 404 869 4387 ∙ Fax 404 506 9242

w w w . c a n d o n i w i n e s . c o m

“Toastworthy Holiday Bubbly” Candoni prosecco and Candoni moscato are two

excel lent wines produced in the f lour ishing

countr ys ide of I taly by the Candoni Family.

Candoni prosecco is a cr isp and clean ful l

sparkl ing wine. I t has a pleasant acid ity

that leaves a del ic ious freshness of del icate

and fru ity notes. Candoni moscato is a

semi sparkl ing sweet wine that has aromas

of apr icots , f igs , nectar ine and a hint of honey.

top off your Hol iday Season with Candoni W ines

which are perfect for part ies , Hol iday s ipping,

Gi ft g iv ing or s imple Sunday brunches.

enjoy, from our family to yours!

Celebrate the season with us!Celebrate the season with us!

Cheers!

TWITTER@eidemagazine

FACEBOOKfacebook.com/eidemagazine

TUMBLReidemagazine.tumblr.com

PINTERESTpinterest.com/eidemagazine

GENERAL [email protected]

855.EIDE.MAG

[email protected]

@tovagelfond

[email protected]

@cieratavana

CONTACT US

eidémagazine.com | 07

Page 8: Eidé Nov/Dec 2012

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W hat once may have been the prod-uct of necessity (as a means of preservation) has reemerged and found its niche in modern, young

and successful kitchens across the country. With every-one from the nation’s top chefs to home cooks alike taking up pickling, mason jars aren’t just for grandma (or hipster wedding receptions) anymore. I started pickling at the beginning of the summer.

In an eff ort to reduce preservatives and processed foods in my diet but still keep one of my favorite snacks in the refrigerator, I hit Th e Container Store for some jars, the farmer’s market for some cukes, and Pinterest for some inspiration. What resulted has evolved into my new favorite hobby, and a delicious one at that. I’ve branched out — not limiting myself to cucum-bers, I’ve pickled okra and green tomatoes, and next on my to-do list is an attempt at pickling eggs..

P I C K L E M E T H I SA seemingly antiquated pastime often associated with your grandmother and her cob-web covered crawl space.

My favorite dish is the Camarão Tamarineira, shrimp served in a tamarind sauce accompanied by a banana purée and coconut rice. Enjoy your meal with a caipifruta, a traditional Brazilian drink made with Cachaça (sugar cane rum) and a variety of fruits. Not only is it deli-

cious, but also with its colorful blend of fruits, it may be one of the most beautiful drinks I’ve had the fortune of drinking.

MINDGAMESFOR SALE

MIND GAMES FOR SALEBONNIE HERRING

It may be a preference of breeding

MOVEMBERA MANLY MONTH OF MUSTACHES

BY: JEFFREY PRE IS

If you’ve walked into an Urban Outfi tters in the last several months, or any trendy store for that matter, you might have noticed the renewal of the mustache. Th e once nerd-identifying upper

lip accessory is back and better than ever. Th e mus-tache, other than serving as a pin-pointer for the fashionable, has a dual, unparalleled side: health and cancer awareness for men. Th e revitalization of the ’stache can be traced back to a group of 30 men in Melbourne, Australia

in 2003. Th e mustache was something that so-ciety — and fashion — was out of touch with. Th ey thought that growing a mustache nowa-days would be cause for a conversation. Friends, family, colleagues wondering “why is he growing that?” Th at was the very thought process behind the reinvention of the ’stache. And these whiskers would eventually pave the way for men’s health initiatives and help fi nd a cure for prostate cancer and other male-specifi c cancers.

THESE DAPPER 30 DEEMED THE MONTH OF NOVEM-

BER, “MOVEMBER.” THIS TERM, WHICH HAS NOW

TAKEN THE GLOBE BY STORM, IS THE OFFI-

CIAL MONTH OF THE MUSTACHE, OR SIMPLY

THE “MO” (AUSTRALIAN SLANG TERM

FOR A MUSTACHE). IN ITS NINTH

YEAR (2011), THERE WERE 21 COUN-

TRIES PARTICIPATING, OVER 850,000 MO

BROS AND MO SISTAS, AND RAISED OVER

$120 MILLION IN 2011 ALONE.

THE RETURN OF THE MUSTACHE AND THE BIRTH OF A

SYMBOL FOR MEN'S HEALTH AWARENESS AND RESEARCH

444P R O F I T S

BY VICTORIA KNIGHT

NON-YOU

S H O U L DK N O WABOUT

In the wake of the reces-sion wave, non-profi ts have taken a hit just as much as (if not more than) the for-profi t world. Donors — young and

old alike — struggle to keep businesses running and gas in their car tanks, so donating to a nonprofi t usually comes last. Knowing that there are more than 1.5 million 501(C)3 or-

ganizations doesn’t help either. But there’s no greater feeling than knowing a dollar you’ve donated, time you’ve con-tributed or event that you’ve sponsored supports something that is more meaningful than the typical fi nancial or politi-cal agenda. Doing something for the greater good can unite people across cultures and generations.

G E T I N S P I R E D B Y F O U R N O N - P R O F I T SY O U S H O U L D K N O W A B O U T .

A D I A M O N D I N T H E R O U G HEAST WEST JEWELRY BRINGS ONE- OF -A-KIND GEMS

FROM AROUND THE WORLD TO THE SOUTH

B Y J E F F P R E I S

But Verma’s new store is unlike any other locale he grew up in — it’s the inspiration of what he’s learned along the way, paved by his own customers’ tastes and personal rela-tionships. He has a well-developed philosophy on life that translates directly to his business. So it comes as no surprise that East West is the � rst jewelry store of its kind in Atlanta. It’s a boutique of one-of-a-kind jewels, featuring and focusing on unique pieces you simply can’t � nd at any other store. A majority of the pieces are dedi-cated to a vintage appeal and pull in in� uences from di� erent cultures and iconic fashion in� uences. Some of the jewelry is bought from all corners of the globe, and large portions of the precious constructions are made speci� cally for East West. Like his business philosophy, his partnerships with jewelry makers and designers come organically. Both men and women are just starting to discover the individual and rare accessories and pieces curated within the glass cases at this charming Peachtree Road spot. Allow-

ing access to of-the-minute and timeless items makes stay-ing abreast of all the trends is an important factor. “At East West Jewelers, we don’t like to set the trend; we like to work backwards from what the customer wants,” Verma explains. “What you want is what other people want too.” For wom-en, beads are all the rage because of the uniqueness they pro-vide for each woman. Also keep an eye out for this popular trend during the holiday season: rose gold. Looking both vintage and modern in the right context, rose gold works with any skin tone and can be worn with anything. For men, the timelessness of watches is a trend that will cease to go out of style. And in East West Jewelers you can � nd watches for any man — from contemporary Rolex to vintage. But the most prized element at East West Jewelry can’t be measured in carats. “The customer is more important than any individual piece of jewelry,” Verma says. “As long as you wholeheartedly work at making the customer hap-py, you’ll come out on top.”

� e entirety of Amit Verma’s life has been surrounded with jewels. As a third generation jeweler, Verma grew up in a jewelry store in Long Island, N.Y. and traveled to mines from Brazil to Africa — where he cut his own diamonds — only to end up in Atlanta. � e culmi-nation of his knowledge, customer service and unique tastes has resulted in a new and impressive Buckhead retailer: East West Jewelers.

E a s t We s t J e w e l r y | 3 0 0 5 Pe a c h t r e e R d N . E . | A t l a n t a , G A 3 0 3 0 5 | ( 4 0 4 ) 8 6 9 - 9 9 3 5

BY BONNIE HERRING

P R E - L O V E D L U X U R Y

Consignment, vintage and antique shops, not to mention automobile dealerships, have mastered the practice of resale. Some items actually increase in value over time, as do rare and hard-to-fi nd items. Nowadays almost anything can be found pre-owned. Th ere is an abundance of

previously owned handbags, clothes, jew-elry, shoes, cars, and kitchen appliances, just to name a few. Sometimes, even the most once-loved item will no longer fi ll a want or need in the owners life. Th ese pre-loved pieces fi nd their way back on the market, looking for a new owner.

When “I want” doesn’t agree with “I have in my wallet,” purchasing a pre-owned item often provides a more obtainable option.

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TABLE OF CONTENTS

eidémagazine.com | NOV-DEC 2012

Page 9: Eidé Nov/Dec 2012

SCIENCEW

oT H E

G E N O E C O N O M I C SO F A N

I M P U L S E

B U Y

e’re all victims. Either in line at

the grocery store buying a pack of

gum or at the Porsche dealership, we’ve all committed the act of impulse buying. But what exactly makes us do it? Fancy marketing and irresistible sale prices are obvious culprits. But can we even control these impulses? Studies have shown that while tangible and visible aspects of the product of inter-est are factors, there’s also much more going on in our brain that we simply can’t control.

B Y J E F F R E Y P R E I S

W I N E S H I N Eor

ComeSPODEE GIVES THE WINE AND SPIRITS INDUSTRY A SWIFT KICK.

BY: TOVA GELFOND

WISHLIST LETDOWNBy E.J. Ogle

THE YEAR 2012 OFFERED

CONSUMERS A NUMBER

OF UNDERWHELMING OR

OVERLY AMBITIOUS TECH-

NOLOGICAL PRODUCTS.

HERE ARE THREE ITEMS IN

PARTICULAR WE LOOKED

FORWARD TO THE MOST,

HEARD THE MOST ABOUT,

OR REALIZED WOULDN’T BE

AVAILABLE TO COMMONERS

THIS YEAR AT ALL.

CREATIONSTATION

M & J T R I M M I N G SBy KristinCorrea

I M P R I N T E DI M P R I N T E DWhat do Jimmy Choo, Target and Nicole Scherzinger all have in common? One wild fall collection. Get imprinted this fall with snakeskin, leopard print, � oral geometric patterned wardrobes, accessories and household decor with some of the most popular collections that re� ect Mother Nature’s � nest.

B Y V I C T O R I A K N I G H T

From snakeskin and leopard print, to owl and deer renderings, decorate your house and en-semble with these new lines that attract the dar-ing party host and nature lover alike. Express channeled the Michael Kors spring collection featuring snakeskin and leopard prints in their everyday skinny jeans. J. Crew and Banana Republic followed suit with silk tops and pants, and polished belts scarves and clutches, respectively. Blend in and stand out this fall wearing Jimmy Choo’s 2012 collection that has strategically com-bined the domesticated with the untamed in their zebra, leopard and snakeskin printed shoes. By now you’ve probably seen Nicole Scherzinger representing Impress Press-On Manicure nail sets by Broadway Nails. Wild prints in unexpected colors will transform your normal work day. For the urban apartment-dweller decora-tors, don’t miss out on decor and bedding from Target’s newest opiate, the Curiosity Shoppe. While the printed towels, pillows and kitchen aprons may not contain animal prints, they defi nitely have a native, earthly feel. For example, these arrow and Indian printed towels and breakfast bowls will bring excitement to your kitchen’s white plate collection.

Target’s new line from Patch NYC (which can also be found at Anthropologie) gets in touch with its wild side — straying from the animal prints on clothing, this line features deer, owls, rabbits and foxes on bowls, plates and bedding. Th is collection of glasses and coasters show ex-actly what we’re talking about. You can also decorate your walls or kitchen table with this 4-count bowl collection.

I N T O T H E W I L D

PHOTO BY STEFAN KRASOWSKIUFO HOUSE, SANJHIH, TAIWAN

R A F E T U S S W I N H O E I

DISCOVERING THE VINTNERS OF CALIFORNIA WINE COUNTRY

BY BONNIE

HERRING

Napa Valley and its sister region Sonoma, Calif., are indisputably the most highly regarded wine regions in North America. Even for a non-wine enthusiast, visiting wine country in California is a relaxing and thoroughly enjoyable vacation. Vi-nifi cation, the process of making wine, is a time honored family tradition that dates back to early

B.C. Currently, approximately 211.9 million cas-es of wine are produced in the US every year. Th e more than 45,258 acres of planted vineyards in Napa Valley produce these high quality wines but there are many other reasons to visit; spectacular scenery, winery tours, tasting experiences and es-pecially the friendly laid back California vibe.

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YOUKNOWYOUWANTIT Gift Guide

éGIFTS

eidémagazine.com | NOV-DEC 2012

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KNOWWANT

EDITOR'SPICKS

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5Little Factory Serif Tote Bag. $26, littlefactory.com

East West Jewelers Stacked Rings. $500-$1,500, East West Jewelry,

Threshold Upstate Oblong Horse Pillow. $29.99, target.com

AREAWARE Bank in the Form of a Pig. $200, areaware.com

KleinReid Gourd Table Lamp. $179, roomandboard.com

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Stackable rings are the best mix-and-match accessories a girl can have. I love this trio of beautifully intricate Flutter & Flirt Rings from East West Jewelers because you can wear one if you’re going for a minimalist look — or even don one as a wedding band — and layer them on for wow-factor. $$500-$1,500 Diamond Weight, .10ct - 1.00ct, East West Jewelry, eastwestatlanta.com

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BEAUTY1

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3*Way Lash Lining Tool. $22, toofaced.com

Lush Th e Roots Hair Treatment. $19.95, lush.com

LORAC Holiday Chocolate Bar Palettes. $28, hsn.com

Korres Butter to Go Body & Lip Duo. $15, hsn.com

OPI Skyfall Collection. $8.50 per color, opi.com

eidémagazine.com | NOV-DEC 2012

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FOODIE

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Th e Healthiest Deep Fryer by Hammacher Schlemmer. $299.95, hammacher.com

MoMA Nesting Doll Measuring Cup. $15, hsn.com

Richard Mishaan Agate Cheese Plate. $49.95, hsn.com

Th reshold Yum Dessert Plates. $15.99 each, target.com

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FASHION 1

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Sophisticated while still being of-the-minute, these Frosted Rain Drop Earrings from East West Jewelers grab all the attention in the room. Everyone at your holiday party will be ooing and aahing at these dia-mond frosted teardrops. Available in black, rose, white and yellow golds, $1,500 - $5,000 Diamond Weight, .30 ct - 1.00 ct, East West Jewelry, eastwestatlanta.com

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Th e Two Bandits “Th e Bandit” Bow Tie Choker. $168, the2bandits.com

Druzy Wrap Bracelet. $138, alexandrabeth.com

Citrine Yellow Lapel-less Blazer. $157, celebboutique.com

Th e newest addition to the Black Tie Collection from Brier and Moss is none other than the aptly named "Th e Golightly" bow tie (after the beloved Breakfast at Tiff any’s Holly Golightly, of course). Th e attraction to this robin’s egg blue silk tie are the charming white skull and crossbones, which take a typical knot into a show-stopping neckpiece. $50, brierandmoss.com.

Karen London Coasting Ring. $45, karenlondon.com

EchoTech Modal Touch Gloves with Earbuds. $42, hsn.com

Vince Camuto Onyx French Clutch. $168, hsn.com

Iman Leather IPAD Holder. $49.95, hsn.com

Matt Bernson “Jagger” bootie. $245, mattbernson.com

Matt Bernson “Gitanes” black and white rosto. $169, mattbernson.com

LaLucca “Freccia” and “Lepre-chechaun” clutches. $350 each, lalucca.com

Th e Golightly" bow tie.$50, brierandmoss.com

Frosted Rain Drop Ear-rings. $1,500-$5,000 East West Jewelers

eidémagazine.com | NOV-DEC 2012

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Th e Two Bandits “Th e Bandit” Bow Tie Choker. $168, the2bandits.com

Druzy Wrap Bracelet. $138, alexandrabeth.com

Citrine Yellow Lapel-less Blazer. $157, celebboutique.com

Th e newest addition to the Black Tie Collection from Brier and Moss is none other than the aptly named "Th e Golightly" bow tie (after the beloved Breakfast at Tiff any’s Holly Golightly, of course). Th e attraction to this robin’s egg blue silk tie are the charming white skull and crossbones, which take a typical knot into a show-stopping neckpiece. $50, brierandmoss.com.

Karen London Coasting Ring. $45, karenlondon.com

EchoTech Modal Touch Gloves with Earbuds. $42, hsn.com

Vince Camuto Onyx French Clutch. $168, hsn.com

Iman Leather IPAD Holder. $49.95, hsn.com

Matt Bernson “Jagger” bootie. $245, mattbernson.com

Matt Bernson “Gitanes” black and white rosto. $169, mattbernson.com

LaLucca “Freccia” and “Lepre-chechaun” clutches. $350 each, lalucca.com

Th e Golightly" bow tie.$50, brierandmoss.com

Frosted Rain Drop Ear-rings. $1,500-$5,000 East West Jewelers

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NERDY1

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Little Factory Numbers Scarf. $58, littlefactory.com

Kitty Cat Ring. $9.99, etsy.com via Mariko Carandang

Th e Little Printer £199, bergcloud.com

Indie Rock Button Factory. $20, yellowbirdproject.com

Head Large Screen Art with Aluminum Frame. $399, Roomandboard.com

Piet Mondrian Broadway Boogie Woogie” $149, roomandboard.com

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W hat once may have been the prod-uct of necessity (as a means of preservation) has reemerged and found its niche in modern, young

and successful kitchens across the country. With every-one from the nation’s top chefs to home cooks alike taking up pickling, mason jars aren’t just for grandma (or hipster wedding receptions) anymore. I started pickling at the beginning of the summer.

In an eff ort to reduce preservatives and processed foods in my diet but still keep one of my favorite snacks in the refrigerator, I hit Th e Container Store for some jars, the farmer’s market for some cukes, and Pinterest for some inspiration. What resulted has evolved into my new favorite hobby, and a delicious one at that. I’ve branched out — not limiting myself to cucum-bers, I’ve pickled okra and green tomatoes, and next on my to-do list is an attempt at pickling eggs..

P I C K L E M E T H I SA seemingly antiquated pastime often associated with your grandmother and her cob-web covered crawl space.

éFOOD&BEVERAGE

eidémagazine.com | NOV-DEC 2012

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But I’m no radical. The pickling movement reaches far and wide, from Charleston to Port-land; from the modest home kitchen to Mi-chelin-rated restaurants. With the nation trend-ing toward homemade, local, organic, green and just about every other food-related buzz word you can muster, it’s no surprise that Claussen just isn’t cutting the mustard anymore. Wheth-er you’re going basic with bread and butters or

expanding your pickling horizons with pep-pers, onions or a fresh giardiniera, the process is pretty standard, and surprisingly easy.

Read on for the steps, and learn how to get pickling in your own kitchen.

"WHAT RESULTED HAS EVOLVED

INTO MY NEW FAVORITE HOBBY,

AND A DELICIOUS ONE AT THAT."

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REFRIGERATE AND ENJOY: Let them sit for anywhere from four hours to four days before digging in. Once opening they should last for a couple weeks (yeah, like they’ll actually last that long). Serve on a meat and cheese plate, in a bloody mary, or straight out of the jar!

STERILIZE YOUR JARS: Wash jars and lids in hot soapy water. You’ll then need to boil them for about 10 minutes to sterilize them completely. Remove the jars from the pot carefully. Many cooking stores sell a tool specifi cally for lifting jars out of the hot water safely.

FILL ‘ER UP: Once sterilized and cooled, fi ll your mason jars with your veggies of choice, plus any garlic, herbs and dried spices that your recipe suggests. Mustard seeds, whole black peppercorn and bay leaves are common additives.

PICK(LE) YOUR BRINE: Th e exact ingredients of your brine will vary based on what you’re pickling, but most include a combination of vinegar, salt and water. Boil the brine, and once the salt is dissolved, pour it into your mason jars, covering the veggies, leaving at least half an inch of space at the top of the jar.

SEAL AND PROCESS: If you’re using a two piece lid, put on the interior seal and secure with the screw-on lid. Place all of the jars in a pot and again cover with boiling water. Process for about 10 minutes until a vacuum seal is created by the lid.

THE PICKLED PROCESS

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2.

3.

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5.

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éTRAVEL

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THE SIGHTS AND SOUNDS OF THE BEAUTIFUL

Olinda, Brazil.

It has been said that when explorer Duarte Coelho

Pereira � rst laid eyes on a small area of land situ-

ated on a hill in the Northeast of Brazil, his � rst

words were, “Oh, linda,” meaning “Oh, Beauti-

ful” in Portuguese. � at was just the beginning of

how the town of Olinda became the � rst European

settlement of Pernambuco in 1535, and its allure

is as strong today as it was back then.

B Y : A S H L E Y B R E C H T E L

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Just a short drive north from the state’s capitol of Recife, Olinda is a much-needed break from the hustle and bustle of city life. Here there are no skyscrapers or throngs of people waiting for the bus. Instead, you’ll � nd a quaint town overlooking the Atlantic ocean. Colorful homes line

one cobblestoned street after another and whichever direction you turn it’s likely that you’ll run into a church dating back to the 1500s.

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My favorite dish is the Camarão Tamarineira, shrimp served in a tamarind sauce accompanied by a banana purée and coconut rice. Enjoy your meal with a caipifruta, a traditional Brazilian drink made with Cachaça (sugar cane rum) and a variety of fruits. Not only is it deli-

cious, but also with its colorful blend of fruits, it may be one of the most beautiful drinks I’ve had the fortune of drinking.

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many American tourists, the draw of bigger

cities such as Rio de Janeiro and São Paulo seem to

overshadow this small village. However, a visit to

Olinda is an opportunity to experience one of the

oldest and best preserved colonial cities in Brazil.

For those who decide to explore this col-

orful township, basic Portuguese is a must,

as most locals do not speak English. Despite

the language barrier, the people here are wel-

coming and friendly. A new appreciation for

hand gestures and other non-verbal cues will

surely be acquired as you navigate your way

through the curvy streets.

Olinda is known for its many churches

and exploring any of the structures dotted

throughout the city is a great way to be-

gin the day. The Church of São Salvador do

Mundo is as good a place as any to begin

as it sits atop the highest hill in the city. It

began as a small chapel erected by the city’s

founder and has been rebuilt and renovated

many times since, making it the beautifully

ornate site that it is today.

Not far from this church is Ofi cina do Sabor

(Rua Amparo, 335), a must for lunch. Perhaps

most famous for their pumpkins fi lled with vari-

ous meats and curries, this is one of the best-

known restaurants in the area.

For

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You won’t find shopping malls in Olin-

da, but who needs price scanners and food

courts when the Brazilian breeze is call-

ing your name? Here, you’ll stumble upon

many small markets and shops through-

out the day where vendors sell everything

from homemade crafts and clothing to tra-

ditional street food. If you really want to

live like the locals, order Tapioca — savory

or sweet depending on your mood — and

wash it down with fresh coconut water.

For a more adult beverage, head to Lico-

teria (Rua Santa Tereza, 1190) where the

proprietor makes his own liquors using his

grandmother’s recipes. The flavors are inter-

esting and include coffee, rose and lime. I

recommend trying the Leite (milk) liquor.

While it sounds odd, the flavor is sweet and

smooth, reminiscent of a butterscotch candy.

Like any true South American city, the

magic happens at night. That’s when the lo-

cals come out and start to fill the air with the

sounds of Brazil. No need to spend money

on a show; music is heard from every direc-

tion with impromptu band practices and

street performers. Just sit back and appreci-

ate the unique rhythms as you look back on

your day taking in this small gem on the sea.

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MINDGAMESFOR SALE

MIND GAMES FOR SALEBONNIE HERRING

Custom suits for

THE SUITABLE MAN provided by

T A I L O R I N G

www.triotailoring.com

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MINDGAMESFOR SALE

MIND GAMES FOR SALEBONNIE HERRING

éSOCIETY

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retailers ratchet up their sales strategies or mind games, to lure unsuspecting shoppers into their stores. Sales, limited time deals, deep discounts and insider perks are all used to make shoppers think they need to buy and they need to do it now. Retailers know what tactics work on the human brain to get shoppers to release the hold on their wallets.

Th e big shopping event created by retail-ers known as Black Friday, the day after Th anksgiving, have retailers viscously com-peting to create off ers shoppers can’t refuse. Even if a shopper doesn’t purchase the spe-cifi c item being advertised, the retailer has gotten them into the store in hopes they will not leave empty handed.

ASASASH O L I D A Y S E A S O N D R A W S C L O S E R ,

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Th e growing phenomenon of Groupon has caused many like companies to spring up with similar business models. Th ese deal-of-the-day websites don’t wait for shoppers to decide they want to shop for something, they send it directly to them via social media and email. Companies decide which off ers to promote and just like magic the deals ap-pear in shopper’s inboxes. Th e magic behind Groupon and other deal-of-the-day websites is their ability to create an extreme sense of urgency with purchasers. Th ey strategically limit the number of off ers available and the amount of time left to purchase. Once shop-pers get the sense that this tremendously dis-counted off er is about to expire or it might

sell out before they have a chance to pur-chase, many rush to hit the buy button. This tactic automatically makes the promo-tion or deal much more appealing to shop-pers whether or not they need or want the item for sale. When consumers see a mas-sage deal, they may or may not have been thinking of getting a massage but after real-izing they can purchase it for a substantial discount it becomes difficult to resist. Shopaholics are by far the most susceptible to these mind games, however regular consumers fi nd themselves hopelessly drawn in by a spe-cifi c deal or off er. How many times has some-one said, “I didn’t need it but it was on sale and such a good deal, I couldn’t resist.”

T H E H O M E S H O P P I N G N E T W O R K W A S

P R I M A R I L Y R E S P O N S I B L E F O R B R I N G I N G

D E A L S A N D S T E A L S I N T O O U R H O M E S

A N D C R E A T E D A N E V E N D E E P E R

A D D I C T I O N F O R S H O P A H O L I C S .

Shoppers don’t even have to leave the comfort of their couches to make a purchase. While the HSN has essentially been replaced by the web, the fundamentals of the retail tactics used remain the same.

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Photography By Jimmy Johnston . Production and Story By Tova Gelfond . Styling By Tian Justman . Modeling By Meghan Otis, Ha-ven Turner, and Abby Baudry for Click Atlanta; and Abery Nettles, Miles Hammons for The Socials PR . Hair & Makeup By Erica Bo-gart and Roberto Guzman . Vizs-las BarBen's Chianti CD RA SH CGC, BarBen's Beaujolais JH, BarBen's Summer Fling

offer the fami l iar i ty of a l i fe we never lead.

C E R T A I N P L A C E S

éFASHION

Page 33: Eidé Nov/Dec 2012

Photography By Jimmy Johnston . Production and Story By Tova Gelfond . Styling By Tian Justman . Modeling By Meghan Otis, Ha-ven Turner, and Abby Baudry for Click Atlanta; and Abery Nettles, Miles Hammons for The Socials PR . Hair & Makeup By Erica Bo-gart and Roberto Guzman . Vizs-las BarBen's Chianti CD RA SH CGC, BarBen's Beaujolais JH, BarBen's Summer Fling

offer the fami l iar i ty of a l i fe we never lead.

C E R T A I N P L A C E S

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Like l ines of gates

that lead us home.

i s subdued f rom years of g i r th and ga i t .

Grass lands where

the tan and burnt umber of leather

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Red tweed jacket ($445) & Black Riding Pant ($185), LK Bennett.

Dolce Vita Black Dress ($145), Bridge Boutique.

BCBG Leather Riding Boots, BCBG.

Which saddles us to the not ions of form & e legance .

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Lauren Mo� att Printed Pintuck Top ($270), Zoey Jagger Blazer ($295), & Love.

Zoey Jagger Indigo Trouser Pants ($218), Bridge Boutique.

T. Vintage Boot, tianjustman.com.

Rustic Brown Cross-over bag,tlockman.com.

On the chase for upland game

or a s to len moment in the bi l lowing grasses ,

we f ind a tangent on thick pla ids

DKNY Slim � t But-ton Up Shirt, & Ken-neth Cole Reaction Gray Trouser/Dress Pants, & Red Saks Wool Riding Vest,Fifth Ave.

Tan Linen H&M Blaz-er, & Brown Shoes,Sylist Owned.

Tie,Shytie.com

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with the warmth of company.eidémagazine.com | 37

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It may be a preference of breeding

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Beige Trench Coat ($425) & Sand Scarf ($185), LK Bennett.

Elle Lauri Navy Blue Selena Dress ($198) & Tori Belt ($45), Bridge Boutique.

Black Leather Riding Boot (Price Upon Request), T. Vintage,TianJustman.com.

as the dogs carr y the l ine .

or r ight of the r i tua l ,

but there’s a coronat ion he ld

in the pastures of so lace

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Lace Isabella Top (champagne color) ($230) & Pink Button Down ($275), & Tan Riding Pants ($185), & Brown Wool Blazer ($575), LK Bennett.

Green Robot Twall Pillow and Plaid Wool Throw,tlockman.com.

The savour ies of l i fe are but a teacup away,

Burgandy Robot Twall Pillow, Plaid Throws, Brown Cashmere Bag,& Leather Over-night Bagtlockman.com.

Brown Suede Vest, Stylist Owned.

J. Crew Peach Plaid Flanel, Brooks Brothers.

Khaki Pants, &Suede Fringe Jacket, Stylist Owned.

T. Vintage Lace Leggings, & Lau-ren Mo� att Cream V-neck Top ($270)Champagne & Strawberry Polka Dot Skirt ($80)Line & Dot Leather Trim Black Blazer ($140)Plaza Suite Hat ($110), Bridge Boutique.

Men's Ties, & Women's Bowtie,shytie.com.

Black & Brown Boots,TK Bennet.

Fascinators,Bridge Boutique.

and ser ved with miniature spoons .

glazed in et iquette

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Burgandy Robot Twall Pillow, Plaid Throws, Brown Cashmere Bag,& Leather Over-night Bagtlockman.com.

Brown Suede Vest, Stylist Owned.

J. Crew Peach Plaid Flanel, Brooks Brothers.

Khaki Pants, &Suede Fringe Jacket, Stylist Owned.

T. Vintage Lace Leggings, & Lau-ren Mo� att Cream V-neck Top ($270)Champagne & Strawberry Polka Dot Skirt ($80)Line & Dot Leather Trim Black Blazer ($140)Plaza Suite Hat ($110), Bridge Boutique.

Men's Ties, & Women's Bowtie,shytie.com.

Black & Brown Boots,TK Bennet.

Fascinators,Bridge Boutique.

and ser ved with miniature spoons .

glazed in et iquette

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Champagne & Strawberry Collar Max Dress ($130) & Plaza Suite Sophie Hat ($110),Bridge Boutique.

Purple Wool Cardigan ($165) & Leather Boots ($595), LK Bennett.

A se l f - indulgent moment of feather and fancy

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A se l f - indulgent moment of feather and fancy

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D&G Fur collar Trench, & Blue YSL Blazer, & Plaid Button Up, Stylist Owned.

i s hard to res i s t

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Brown Suede Vest, & Plaid Flannel Red Shirt, Stylist Owned.

Corduroy Blazer, Express.

with sof t l ines of crushed corduroy

shrouded in an ve i l of smoke.

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Beige Dolce Vita Lace Romp-er ($220), & Red Cardigan ($165), & Johanna Wool/Faux Fur Trench Coat ($675), & Leather Boots ($595), LK Bennett.

And when we submit to the length of the day in the uncla imed pastures ,

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the lore becomes the l i fe .

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MOVEMBERA MANLY MONTH OF MUSTACHES

BY: JEFFREY PRE IS

If you’ve walked into an Urban Outfi tters in the last several months, or any trendy store for that matter, you might have noticed the renewal of the mustache. Th e once nerd-identifying upper

lip accessory is back and better than ever. Th e mus-tache, other than serving as a pin-pointer for the fashionable, has a dual, unparalleled side: health and cancer awareness for men. Th e revitalization of the ’stache can be traced back to a group of 30 men in Melbourne, Australia

in 2003. Th e mustache was something that so-ciety — and fashion — was out of touch with. Th ey thought that growing a mustache nowa-days would be cause for a conversation. Friends, family, colleagues wondering “why is he growing that?” Th at was the very thought process behind the reinvention of the ’stache. And these whiskers would eventually pave the way for men’s health initiatives and help fi nd a cure for prostate cancer and other male-specifi c cancers.

THESE DAPPER 30 DEEMED THE MONTH OF NOVEM-

BER, “MOVEMBER.” THIS TERM, WHICH HAS NOW

TAKEN THE GLOBE BY STORM, IS THE OFFI-

CIAL MONTH OF THE MUSTACHE, OR SIMPLY

THE “MO” (AUSTRALIAN SLANG TERM

FOR A MUSTACHE). IN ITS NINTH

YEAR (2011), THERE WERE 21 COUN-

TRIES PARTICIPATING, OVER 850,000 MO

BROS AND MO SISTAS, AND RAISED OVER

$120 MILLION IN 2011 ALONE.

THE RETURN OF THE MUSTACHE AND THE BIRTH OF A

SYMBOL FOR MEN'S HEALTH AWARENESS AND RESEARCH

éSOCIETY

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The idea behind the mustache essentially works the same way as the pink ribbon for breast can-cer, or dimes for polio. Every man, or Mo Bro, must start with a clean-shaven face on the fi rst

day of November. According to the Movember rules and regulations, it must remain a mustache for the en-tirety of the month. Th is means no beards, no goatees, no chops. And lastly, each Mo Bro must conduct him-self like a true gentleman. And what’s a Mo Bro without

his female companion? Mo Sistas are the supporters and counterparts that help Mo Bros raise money for their team…no facial hair required. Possibly one of the most ingenious grassroots cam-paigns, the ’stache acts as a walking, talking bill-board for the Movember campaign. It becomes especially buzz-worthy when big names like Justin Bieber, Joe Jonas and Brody Jenner decide to toss their razors for the cause (apparently the ability to

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grow facial hair is not a stipulation). Through these strides and initiatives, Movember has created a global action plan (or GAP) that allo-cates a portion of its funds to over 100 researchers throughout the world that collaborate on prostate cancer research. Through their initiatives, 25 dif-ferent strains of prostate cancer have been identi-fied. Researchers have been able to map out the genetic sequence of the disease — all of which has

occurred in less than a decade. No doubt, the power of the mustache has grown — as made apparent by the numerous hipster-centric coff ee cups, pillowcases and even clothing donning the person-able curly-q — and as a result, men’s health has become more of an essential issue than ever before. It allows people to speak freely about health, and haircuts for that matter. In fact, it has sparked an estimated 1.9 billion conversations on the topic… and counting.

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444P R O F I T S

BY VICTORIA KNIGHT

NON-YOU

S H O U L DK N O WABOUT

In the wake of the reces-sion wave, non-profi ts have taken a hit just as much as (if not more than) the for-profi t world. Donors — young and

old alike — struggle to keep businesses running and gas in their car tanks, so donating to a nonprofi t usually comes last. Knowing that there are more than 1.5 million 501(C)3 or-

ganizations doesn’t help either. But there’s no greater feeling than knowing a dollar you’ve donated, time you’ve con-tributed or event that you’ve sponsored supports something that is more meaningful than the typical fi nancial or politi-cal agenda. Doing something for the greater good can unite people across cultures and generations.

G E T I N S P I R E D B Y F O U R N O N - P R O F I T SY O U S H O U L D K N O W A B O U T .

R E C E S S A R T

T H E M O T H

1

2

Hidden in New York City’s most commercial district, this organization is not your typical nonprofi t. Supporting artists, iconoclasts and talented individuals, Recess thrives off of stimulating artists in their complicated role of creating contemporary art outside the mainstream. For three years, Recess has pro-vided critical exposure to artists who need to bring their ideas, no matter how incomplete, into fruition. With a combination of fl exible studio and exhibition platforms that are free and open to the pubic, Re-cess provides an environment that allows artists to be observed during the conceptualization of a project.

What makes a book, movie or piece of art stand out to a reader or observer is its ability to depict a true story. The Moth, a New York City based nonprofit organization, is dedicated to the art and unedited beauty of the human story. Founded by Georgia-based novelist and poet George Dawes Green, the Moth has been conducting live storytelling events around the country for 15 years. Supporters only need to purchase tickets.

themoth.org

recessart.org

éSOCIETY

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R E C E S S A R T

T H E M O T H

1

2

Hidden in New York City’s most commercial district, this organization is not your typical nonprofi t. Supporting artists, iconoclasts and talented individuals, Recess thrives off of stimulating artists in their complicated role of creating contemporary art outside the mainstream. For three years, Recess has pro-vided critical exposure to artists who need to bring their ideas, no matter how incomplete, into fruition. With a combination of fl exible studio and exhibition platforms that are free and open to the pubic, Re-cess provides an environment that allows artists to be observed during the conceptualization of a project.

What makes a book, movie or piece of art stand out to a reader or observer is its ability to depict a true story. The Moth, a New York City based nonprofit organization, is dedicated to the art and unedited beauty of the human story. Founded by Georgia-based novelist and poet George Dawes Green, the Moth has been conducting live storytelling events around the country for 15 years. Supporters only need to purchase tickets.

themoth.org

recessart.org

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E C O - C Y C L E

L I V E F A S H I O N A B L E

3

4

In recent years, environmentalism surfaced to popularity, but Eco-Cycle, a Colorado based non-profi t, has been around for more than three decades. Eco-Cycle was created by Colorado residents who have a passion for conserving natural resources. Th rough curbside recycling, drop-off recy-cling centers, electronic recycling and educational programs that teach the next generation the importance of conservation, Eco-Cycle is one nonprofi t that you don’t want to over look.

Th is nonprofi t exists outside of donations, sponsorships and volunteer organizations, in a world where the love of fashion is combined with a love for humanity. Live FashionABLE is a nonprofi t organization that is focused on educating and creating sustainable businesses for women who are currently reduced to prostitution in Ethiopia. Not only is Live FashionABLE’s mission heavily supported by scarf purchase, but each one is also uniquely woven to create the perfect urban accessory. Th ey even give tips on how to wear them!

ecocycle.org

livefashionable.com

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3005 Peachtree Rd NE Ste B, Atlanta, GA 30305 | Hours of Operation: Mon-Sat 11am–7pm | (404)869-9935Not an authorized dealer of Rolex watches

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A D I A M O N D I N T H E R O U G HEAST WEST JEWELRY BRINGS ONE- OF -A-KIND GEMS

FROM AROUND THE WORLD TO THE SOUTH

B Y J E F F P R E I S

But Verma’s new store is unlike any other locale he grew up in — it’s the inspiration of what he’s learned along the way, paved by his own customers’ tastes and personal rela-tionships. He has a well-developed philosophy on life that translates directly to his business. So it comes as no surprise that East West is the � rst jewelry store of its kind in Atlanta. It’s a boutique of one-of-a-kind jewels, featuring and focusing on unique pieces you simply can’t � nd at any other store. A majority of the pieces are dedi-cated to a vintage appeal and pull in in� uences from di� erent cultures and iconic fashion in� uences. Some of the jewelry is bought from all corners of the globe, and large portions of the precious constructions are made speci� cally for East West. Like his business philosophy, his partnerships with jewelry makers and designers come organically. Both men and women are just starting to discover the individual and rare accessories and pieces curated within the glass cases at this charming Peachtree Road spot. Allow-

ing access to of-the-minute and timeless items makes stay-ing abreast of all the trends is an important factor. “At East West Jewelers, we don’t like to set the trend; we like to work backwards from what the customer wants,” Verma explains. “What you want is what other people want too.” For wom-en, beads are all the rage because of the uniqueness they pro-vide for each woman. Also keep an eye out for this popular trend during the holiday season: rose gold. Looking both vintage and modern in the right context, rose gold works with any skin tone and can be worn with anything. For men, the timelessness of watches is a trend that will cease to go out of style. And in East West Jewelers you can � nd watches for any man — from contemporary Rolex to vintage. But the most prized element at East West Jewelry can’t be measured in carats. “The customer is more important than any individual piece of jewelry,” Verma says. “As long as you wholeheartedly work at making the customer hap-py, you’ll come out on top.”

� e entirety of Amit Verma’s life has been surrounded with jewels. As a third generation jeweler, Verma grew up in a jewelry store in Long Island, N.Y. and traveled to mines from Brazil to Africa — where he cut his own diamonds — only to end up in Atlanta. � e culmi-nation of his knowledge, customer service and unique tastes has resulted in a new and impressive Buckhead retailer: East West Jewelers.

E a s t We s t J e w e l r y | 3 0 0 5 Pe a c h t r e e R d N . E . | A t l a n t a , G A 3 0 3 0 5 | ( 4 0 4 ) 8 6 9 - 9 9 3 5

éFASHION

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BY BONNIE HERRING

P R E - L O V E D L U X U R Y

Consignment, vintage and antique shops, not to mention automobile dealerships, have mastered the practice of resale. Some items actually increase in value over time, as do rare and hard-to-fi nd items. Nowadays almost anything can be found pre-owned. Th ere is an abundance of

previously owned handbags, clothes, jew-elry, shoes, cars, and kitchen appliances, just to name a few. Sometimes, even the most once-loved item will no longer fi ll a want or need in the owners life. Th ese pre-loved pieces fi nd their way back on the market, looking for a new owner.

When “I want” doesn’t agree with “I have in my wallet,” purchasing a pre-owned item often provides a more obtainable option.

éFASHION

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High-end luxury watches are a perfect ex-ample of a pre-owned item worth con-sidering. Th e price diff erence between

new and pre-owned can be as much as half. Purchasing from a reputable or certifi ed dealer is critical to ensuring a good value. Reputable dealers are able to provide proof of authentic-ity and ensure the watches undergo an expert inspection, restoration and certifi cation process. For price comparison purposes, the Rolex Sub-mariner with an average retail price of $14,500 dollars can be purchased pre-owned for $8,200 dollars. Notable jewelers such as East West Jew-elers and Mayors have dedicated a portion of their business to reselling pre-owned authentic designer brand watches such as Rolex, Cartier and Patek Phillipe & Co. Purchasing from a

certifi ed dealer confi rms the watch is authentic and should come with a short term warranty and authenticity certifi cate. Many times the manu-facturer’s warranty will have expired by the time a watch makes its way to the pre-owned market, so verifying that a piece is in good working condi-tion is important. Fakes and replicas would also be costly mistakes for a purchaser. While items listed on eBay or Craigslist may seem like a good deal, buyer beware of possible forgeries. Finding the perfect luxury item at a reasonable price is possible if buying pre-owned is an option. Besides, getting a great fi nd at a reasonable price ac-tually helps the planet by recycling something no longer wanted into something newly loved. Don’t think of it as a luxury purchase, think of it as rescu-ing a treasure from a dreaded landfi ll.

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SCIENCEW

oT H E

G E N O E C O N O M I C SO F A N

I M P U L S E

B U Y

e’re all victims. Either in line at

the grocery store buying a pack of

gum or at the Porsche dealership, we’ve all committed the act of impulse buying. But what exactly makes us do it? Fancy marketing and irresistible sale prices are obvious culprits. But can we even control these impulses? Studies have shown that while tangible and visible aspects of the product of inter-est are factors, there’s also much more going on in our brain that we simply can’t control.

B Y J E F F R E Y P R E I S

éHEALTH

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SCIENCEG E N O E C O N O M I C S

Some studies suggest it’s purely the

price of a product that makes us jump

at the opportunity to buy that stuff we

don’t need. One study focusing on e-

commerce sites found that impulse pur-

chases represent 40 percent of all the

money spent on such retail websites.

But marketing and advertising should

not be neglected. The mere mention of

“special sale prices” will motivate people

to buy impulsively. “Free Shipping” also

triggers something in the minds of con-

sumers and heightens sales. Design ele-

ments on the site that lead the viewer to

these motivating mottos are another fac-

tor that contributes to impulse purchases.

On the other side of things, there have been

studies that suggest we can’t help ourselves

— for some people it’s actually in our DNA.

Many of the purchases we make are emo-

tional purchases and the price can play only

a minor factor. Scientists have identified sev-

eral genes that control impulsive behaviors.

This relatively new discipline, genoeconom-

ics, suggests that buyers are predisposed to

spend money on stuff. There’s hope that in

the future, there could be a drug or behavioral

treatment for those who just can’t say no.

W H E N E N G A G E D I N T H E A C T O F B U Y I N G I M P U L S I V E L Y , W E ’ R E I N I T

F O R T H E S H O R T - T E R M R E W A R D .

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THOSE WHO ARE MOST LIKELY

TO ACT IMPULSIVELY ARE THOSE

WHO ARE MOST CONFIDENT

ABOUT THEIR SELF-CONTROL.

hen e n -

gaged i n the

a c t o f b u y i n g

impulsively, we’re in it for

the short-term reward. But our

brains are wired to be averse to

l o s s e s . Th e l o s s aversion pr inciple

works with us in that it should be dif-ficult to spend money. We react best to loss aversion when we use hard cash (in-stead of a credit card) for a product. With a credit card, the loss isn’t immediate; we can feel as if we still have that money for another 30 days or so. When we give up cash, the area of the brain associated with negativity triggers — the same doesn’t happen with a piece of plastic. At the same time, the brain wants imme-diate rewards. And for most people who have bought impulsively, this response overpowers the loss aversion. At the site of the product, you have to have it at that moment and forget that you didn’t intend to buy that product in the first place. Scientists can even pinpoint the type of people that are more likely to make impul-sive purchases. When people are in a bad mood or stressed, willpower and self-con-

trol diminish and the desire to find plea-sure and comfort increases. As a result, the brain responds with overindulgence and next thing you know, there’s a new car in your driveway or pair of pants in your clos-et. Fact: those who are most likely to act impulsively are those who are most confi-dent about their self-control. Mr. Money himself, Charles Schwab, has some suggestions for the faint hearted who simply can’t pass up that special deal. He’s reaching out to all of us via a new social video campaign called “Oh Chuck! I blew my cash!” These videos feature Schwab and an impulse buyer (the kind that can justify buying a $1,200 gold jack-et, 90 pairs of sneakers, or multiple $200 masks from the local Renaissance fair). In this new campaign, Schwab suggests that buyers invest their money in IRAs or diver-sified accounts — places where your mon-ey will remain long term. So for those who think they can’t live without their gold plated baby shoes, they should visualize the long-term impact, Schwab suggests. Blame it on the brain, blame it on the marketing, and blame it on the little red sports car in your driveway. Buying im-pulsively may be something we’re wired to do…for now. Until the day comes when we can genetically advance be-yond our limitations, we must heed the advice of the scientists and investors who have guided us to a better, more profitable tomorrow.

Ew

F A C T :

eidémagazine.com | NOV-DEC 2012

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AANDREW BIRD'SHANDS OF

GLORY

VW I T H A U N I Q U E W H I S T L I N G , A

WA I L O F H I S V I O L I N A N D L AY -

E R S O F P O E T I C LY R I C S , A N -

D R E W B I R D H O N E S A M E M O R A -

B L E S O U N D Y O U C A N ’ T S I M P LY

F I L E I N TO O N E G E N R E .

B Y B R E N N A N H U S S E YWITH CONTRIBUTIONS BY E.J. OGLE AND JEFFREY PREIS

éENTERTAINMENT

eidémagazine.com | NOV-DEC 2012

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wind up the stair-well to the Georgia � eatre rooftop, and I can’t help glancing over my shoulder to re-mind myself that

Andrew Bird is following a few paces behind me. We � le into a cozy room and plop down on an L-shaped couch. My � rst impression of this beloved artist is that he’s reserved and a bit tired from the road, but as we begin chatting he readily opens up with an insightful tale of his musical journey.

II

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At the age of 4, Bird remembers his grandmother teaching him, but his mom says he spent time in the woods imitating the birds, “but that sounds too cute… too cute to be true,” Bird says with a smirk. Th at same year Bird began playing violin, learning by ear and rote perfor-mance using the Suzuki Method. Th is approach to the instrument — coupled with a bachelor’s degree in violin perfor-mance from Northwestern University in 1996 — informs the at times passion-ate, at times restrained, formal nature of his playing and songwriting. “I just took my four years of college as a chance to immerse myself. I spent hours in the music library, hours in the music room.” But what makes one leave the serious world of classical performance halls and commit to being a musician? “I was pretty anxious to prove to my fam-ily that I could make a living at this. It was pretty hand-to-mouth for most of my twenties, but I guess that it was good that I knew what I wanted to do

at the age of 15 and just worked my ass off . I had no illusions about it be-ing easy.” Given Bird's interest in (then) unfashionable pre-war jazz, swing, and European gypsy folk, this was a wise outlook to have. He played with the novelty anachronistic band Squirrel Nut Zippers in the mid '90s before forming Bowl of Fire and releasing critically ac-claimed albums into the early 2000s. Th e band plateaued creatively as it struggled to build a fan-base; he tried to make his album Mysterious Production of Eggs with Bowl of Fire, but described the end product as “a shirt that didn’t fi t quite right.” It was around 2003 when Bird started focusing on his own mu-sic, “I had to indulge. And when I did indulge, the music started coming out sounding not like anything else and that’s when people started paying attention.” Indeed, Bird became a critical darling after releasing Mysterious Production of Eggs in 2005 and Armchair Apocrypha in 2007. But his record albums just aided the fan following.

IFIFyou’ve ever listened to Bird, the fi rst thing that comes to mind is his elegant yet sharp whistle, but there are

confl icting stories to its origin.

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What is truly captivating about Bird is his live performances. He enchants a room. As if the audience was full of curious preschoolers at story time sitting cross-legged, they itch for

Andrew to turn the next page. It’s raw in the most delicate way. He has performed at music halls and festivals alike including Austin City Limits, Bonnaroo, and Coachella. As for Bird’s preference, he would rather play at a quaint local theater where the people come to see him and he has more control over the room and his music. “� e festivals can be alright, usually they’re kind of traumatic. You get through the show and you’re like what just happened? When you play Coachella you can see 10 miles away and a sea of people.” Bird has also spent time touring with My Morning Jacket and col-laborating with St. Vincent and Mavis Staples. Recently, Bird spent some time out of the limelight working on various projects. He wrote some music for the critically ac-claimed � e Muppet Movie including “It’s Not Easy Being Green” and the “� e Whistling Caruso.” And while most Muppet enthu-siasts connect with characters like Kermit or Piggy, Bird seeks a di� erent inspiration. “I’ve always liked some of the darker fringe characters like Fred the Eagle or Beaker,” he says.

W

Bird released his sixth album Break it Yourself. A com-panion album to his sixth tour de force, Hands of Glo-ry was released a mere six months later on Oct. 30. It’s composed of classic bluegrass covers like "Railroad Bill" and alternate versions of songs off Break it Yourself. “Th ey were inspired by the way the Break it Yourself songs felt on stage,” he explains. “But really a lot of these songs are the kind of stuff that I play before a show to get in the right mood and to feel the way my voice is supposed to feel. It’s the kind of stuff I’ve been playing all along no matter how out there my songs get.” Th e album was recorded on Bird's barn just a few hours outside of his hometown Chicago. Take a listen to Hands of Glory and you’ll feel as if you’re at a red barn out in the countryside. In this Gaga dominated, top-40-obsessed music era, we fi nd ourselves craving for something authentic. With a strike of his bow, and a fl utter of his signature whistle, Bird fi lls this void. Words only take it so far. In this case, listening is believing.

I N 2 0 1 2 , I

eidémagazine.com | NOV-DEC 2012

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W I N E S H I N Eor

ComeSPODEE GIVES THE WINE AND SPIRITS INDUSTRY A SWIFT KICK.

BY: TOVA GELFOND

éFOOD&BEVERAGE

eidémagazine.com | NOV-DEC 2012

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In the constantly expanding bever-age business with as many choic-

es and fl avors as there are crayons in the box, rarely are we truly surprised by a new product. So you can imagine our bewilder-ment when we stumbled upon the fresh alcoholic venture by the creators of Hen-dricks Gin and Sailor Jerry Rum: Spodee, Wine with a Kick. And that kick, well, it’s a swift one. Considered a “hooch creation” by Steven Grasse, Spodee is basically red wine fortifi ed with high-proof moonshine.

It’s not sipped out of a glass like merlot, but rather served up with mixers like a cocktail. The clincher is that it’s pack-aged in a vintage glass milk bottle. In-spired by historical Depression Era bev-ies, Grasse created this wine — which mixes like its spirit counterparts — to mimic the flavor and feeling of the Prohibition bathtub moonshine and backyard get-togethers. The result is a 36-proof wine with rich chocolate notes and a propensity for Coca-Cola.

INTRIGUED? SO ARE WE. MOSTLY BY THE NOSTALGIC BRANDING AND DESIGN POINT OF VIEW THAT’S AS BOLD AS ITS WARES. FITTING THAT THIS VINO IS PRODUCED

AND BOTTLED IN AMERICA’S OLDEST WINERY, BROTHERHOOD.

eidémagazine.com | 71

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WISHLIST LETDOWNBy E.J. Ogle

THE YEAR 2012 OFFERED

CONSUMERS A NUMBER

OF UNDERWHELMING OR

OVERLY AMBITIOUS TECH-

NOLOGICAL PRODUCTS.

HERE ARE THREE ITEMS IN

PARTICULAR WE LOOKED

FORWARD TO THE MOST,

HEARD THE MOST ABOUT,

OR REALIZED WOULDN’T BE

AVAILABLE TO COMMONERS

THIS YEAR AT ALL.

Were you anxiously awaiting a mind-blowing redesign for the iPhone 5? Maybe “anxiously” is a bit hyperbolic, but surely you (like everybody else these days, Apple fanatic or not) were somewhat curious about what trick Apple had up its sleeve when it was confi rmed that the iPhone 5 would be available this fall. And what trick was that? Subtle cosmetic and tech-nological evolution! Sure, the iPhone 5 is slimmer and taller than its predecessors, now al-lowing for fi ve rows of apps in-stead of four, with a faster chip and better camera, but these

aren’t the jaw-dropping fi nales Apple has trained the world to hold its breath for. It’s hard to tell where the cellphone can go from here exactly, though pub-lic consensus seems to demand minimal size with maximal dis-play and seamless, hands-free operation. And that’s precisely the balance Apple has struck for the past fi ve years. But what Apple sells as “transformative” is actually “incremental.” Two million confi rmed presales and people are now warily accept-ing the new phone for what it is: a baby-step.

Breezing past Apple in the “ambition” category, Google made headlines late this sum-mer when it announced on the company blog that the dozen or so vehicles in the program had completed more than 300,000 miles of testing “[covering] a wide range of traffi c conditions, and there hasn’t been a single ac-cident under computer control.” Don’t expect a radical Minority Report-esque paradigm shift in driving any time soon — the cars were driven in generally mild conditions and Google was quick to remind everyone just how early in the testing process the program is. “We’ll need to

A P P L E I P H O N E 5

G O O G L E ' S S E L F - D R I V I N G C A R S

Photo: Micurs

master snow-covered roadways, interpret temporary construc-tion signals and handle other tricky situations that many drivers encounter.” At least soci-ety is moving towards self-driv-

ing cars at all: remember “Th e Fifth Element” and it’s vertical arrangement of lanes for fl ying vehicles? And how they were self-piloted and Bruce Willis could swerve into traffi c in all

directions at will? Yeah, we can wait for the day when taking a road trip means entering the destination info and then put-ting on a movie.

éENTERTAINMENT

eidémagazine.com | NOV-DEC 2012

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Were you anxiously awaiting a mind-blowing redesign for the iPhone 5? Maybe “anxiously” is a bit hyperbolic, but surely you (like everybody else these days, Apple fanatic or not) were somewhat curious about what trick Apple had up its sleeve when it was confi rmed that the iPhone 5 would be available this fall. And what trick was that? Subtle cosmetic and tech-nological evolution! Sure, the iPhone 5 is slimmer and taller than its predecessors, now al-lowing for fi ve rows of apps in-stead of four, with a faster chip and better camera, but these

aren’t the jaw-dropping fi nales Apple has trained the world to hold its breath for. It’s hard to tell where the cellphone can go from here exactly, though pub-lic consensus seems to demand minimal size with maximal dis-play and seamless, hands-free operation. And that’s precisely the balance Apple has struck for the past fi ve years. But what Apple sells as “transformative” is actually “incremental.” Two million confi rmed presales and people are now warily accept-ing the new phone for what it is: a baby-step.

Breezing past Apple in the “ambition” category, Google made headlines late this sum-mer when it announced on the company blog that the dozen or so vehicles in the program had completed more than 300,000 miles of testing “[covering] a wide range of traffi c conditions, and there hasn’t been a single ac-cident under computer control.” Don’t expect a radical Minority Report-esque paradigm shift in driving any time soon — the cars were driven in generally mild conditions and Google was quick to remind everyone just how early in the testing process the program is. “We’ll need to

A P P L E I P H O N E 5

G O O G L E ' S S E L F - D R I V I N G C A R S

Photo: Micurs

master snow-covered roadways, interpret temporary construc-tion signals and handle other tricky situations that many drivers encounter.” At least soci-ety is moving towards self-driv-

ing cars at all: remember “Th e Fifth Element” and it’s vertical arrangement of lanes for fl ying vehicles? And how they were self-piloted and Bruce Willis could swerve into traffi c in all

directions at will? Yeah, we can wait for the day when taking a road trip means entering the destination info and then put-ting on a movie.

eidémagazine.com | 73

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Probably the most anticipated piece of technology and a true glimpse at the future of per-sonal computing, the debut of Google’s “augmented real-ity head-mounted display” in April of this year wowed devel-opers and tech-futurists alike, while the rest of us scratched our heads at what a future with real-time info literally bursting into our fi eld of vision would be like. Essentially, the glasses perform basic smartphone functions through voice com-mands and head motions, and provide hands-free internet access through the Android

operating system. Th e teaser videos on YouTube are intrigu-ing, though easily mocked, and cynics immediately questioned where advertising would force its way into the picture. For now, Google claims the proj-ect is simply an experiment in realizing futuristic technology without a business model in place. Unfortunately, the New York Times jumped the gun in quoting anonymous com-pany insiders who claimed the glasses “will go on sale to the public by the end of the year…[roughly costing] the price of current smartphones.”

G O O G L E G L A S S

Photo: Antonio Zugaldia

IN ACTUALITY, A GOOGLE GLASS EXPLORER EDI-

TION WILL BE AVAILABLE TO GOOGLE DEVELOP-

ERS EARLY NEXT YEAR FOR $1,500 — THAT PRESALE

SOLD OUT IN RECORD TIME — WITH A CONSUMER

VERSION SOMETIME LATER IN 2013.

eidémagazine.com | NOV-DEC 2012

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CREATIONSTATION

M & J T R I M M I N G SBy KristinCorrea

éDIY

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O ne of the best things about living in New York City is the people watching. Everywhere you

look there’s something interesting, intriguing, and, at times, something shocking. Here, self-expression is abundant and free fl owing. In a city this big and diverse, there is no right or wrong, there’s simply a familiar and foreign (and there’s always more foreign than familiar).

On the heels of fashion week, I decide there’s no better time for a fresh dose of style. But where to begin? Lucky for me I live within a world of creators and nothing is more encouraged in this city than authenticity. Enter: Th e Fash-ion District. Th e Fashion District is just one square mile in size, and notable for a number of landmarks, including the Jacob Javits Center, the Empire State Building and Madi-son Square Garden. It is located between 34th and 42nd streets, from Fifth Avenue to Ninth Avenue. Opposite the ready-to-wear fashions and trends you’ll fi nd in Fifth Av-enue designer stores or Soho boutiques, the Fashion Dis-trict takes those in search of a new look back to the starting line. Here you’ll discover countless storefronts fi lled to the brim with the raw materials needed to create any look you can imagine, Project Runway-style. Everything from fabrics to buttons to Swarovski crystals can be found here. Not being a master seamstress myself, I decide I need to start simple while navigating my way through the blocks and blocks of shops. After a little research, all signs point in the same direction, the mecca of Do-It-Yourselfers in New York City, a store called M&J Trimmings. I recently heard about M&J Trimmings on Th e Martha Stewart Show and through several DIY blogs that I read. Per its name, this amazing shop has all of the “trimmings” you could ever need including ribbons, twine, leather cords, rope, chains, rhinestones, buttons, crystals, buckles, embellished tassels, lace and appliqués.

One of the biggest trends this fall is layering bracelets and I’m particularly fond of the bracelets that combine metal chain and leather. Google map in hand, I make my way to 37th street and 6th Avenue. A half a block ahead I see the M&J sign and I’m giddy with excitement for my fi rst Fashion District haul. Another minute later I enter the front door and I am not disappointed at what I see. Colors! Colors! Colors! Floor-to-ceiling. I can barely take it all in at once. To my left are walls of beaded lace. To my right, glass cases full of crystals and spiked studs, and to the front my eyes immediately zoom in on what I came here for, rolls and rolls of linked chains for bracelets. At a store like this with so many options, it’s a good idea to go in with a plan and a list of needed items. I used Pinterest to fi nd fi ve DIY bracelets I wanted to make. My list included two dif-ferent sizes of gold linked chain, leather trim, gold beads, chenille cord, cotton string, and waxed string. All together

I purchase enough materials to make 10 custom bracelets and spend around $30. Before leaving I roam around the shop and add at least 10 more future projects to my to-do list. Faux ostrich feather skirt anyone? Or perhaps an ex-travagant crystal statement necklace? I feel some holiday

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crafting coming on and it’s only just the beginning of fall. What’s amazing about this store is that even the least crafty person can be inspired to design and create. The store website has lots of fun project ideas, links to popular DIY blogs and helpful staff (no doubt all crafters themselves) who happily help you find what you need. Even better? If you can’t take a trip to the store they have almost every product cataloged on their website and available for purchase online.

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M ission complete! I head home to start crafting away. I can’t wait to sport my new bracelets this fall and will abso-

lutely make sure everyone knows I made them my-self. When friends grab my wrist for closer inspec-tion and begin to marvel at my craftiness (here’s hoping), I’ll be sure to pass the encouragement along. “Why ladies, it was so easy! All you need is a good eye, a little creativity and a quick trip to M&J!” But more important than the praise of my friends for my crafty deeds will be my sense of immersion into this great big melting pot. OK, so crafting a few layered bracelets doesn’t exactly

make me the next Alexander Wang but for me it’s the mindset that counts. It’s the intention to project even just the smallest piece of my unique self onto the world. It’s my quiet way of saying, "I have creation within me too and I’m proud to live and breathe in a world that honors my individual-ity." Today it may be a few layered bracelets and tomorrow I may build something truly amazing. Th e freedom to believe in this concept generates such a profound energy within me. It’s the reason I wake up and know that life, that this very day, has the capacity for something wonderful and I simply would not have it any other way.

eidémagazine.com | NOV-DEC 2012

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C R U Z A D O R E S T A U R A N T . C O M3 6 6 5 T H S T N E | A T L A N T A , G A , 3 0 3 0 8

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I M P R I N T E DI M P R I N T E DWhat do Jimmy Choo, Target and Nicole Scherzinger all have in common? One wild fall collection. Get imprinted this fall with snakeskin, leopard print, � oral geometric patterned wardrobes, accessories and household decor with some of the most popular collections that re� ect Mother Nature’s � nest.

B Y V I C T O R I A K N I G H T

From snakeskin and leopard print, to owl and deer renderings, decorate your house and en-semble with these new lines that attract the dar-ing party host and nature lover alike. Express channeled the Michael Kors spring collection featuring snakeskin and leopard prints in their everyday skinny jeans. J. Crew and Banana Republic followed suit with silk tops and pants, and polished belts scarves and clutches, respectively. Blend in and stand out this fall wearing Jimmy Choo’s 2012 collection that has strategically com-bined the domesticated with the untamed in their zebra, leopard and snakeskin printed shoes. By now you’ve probably seen Nicole Scherzinger representing Impress Press-On Manicure nail sets by Broadway Nails. Wild prints in unexpected colors will transform your normal work day. For the urban apartment-dweller decora-tors, don’t miss out on decor and bedding from Target’s newest opiate, the Curiosity Shoppe. While the printed towels, pillows and kitchen aprons may not contain animal prints, they defi nitely have a native, earthly feel. For example, these arrow and Indian printed towels and breakfast bowls will bring excitement to your kitchen’s white plate collection.

Target’s new line from Patch NYC (which can also be found at Anthropologie) gets in touch with its wild side — straying from the animal prints on clothing, this line features deer, owls, rabbits and foxes on bowls, plates and bedding. Th is collection of glasses and coasters show ex-actly what we’re talking about. You can also decorate your walls or kitchen table with this 4-count bowl collection.

I N T O T H E W I L D

For the sophisticated and ‘techsperts’, this sea-son also showcases geometric prints and shapes that are mentally stimulating and visually at-tractive. Miu Miu’s fall 2012 collection at New York Fashion Week showed off silk suits, scarves and button up shirts depicted in un-orthodox color pallets, mismatched kaleido-scope layouts and hints of summer and spring

colors that fall fashion can’t seem to escape. Representing the deep South, Fabrik’ has an excellent collection of geometric knee-length dresses, retro blouses and scarves that re-create the ’70s. Crate & Barrel also has a fantastic collec-tion of matted geometric prints and archi-tectural shapes to upgrade your living room.

G E O M E T R Y A T I T S B E S T

Get imprinted this fall!

éDESIGN

eidémagazine.com | NOV-DEC 2012

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For the sophisticated and ‘techsperts’, this sea-son also showcases geometric prints and shapes that are mentally stimulating and visually at-tractive. Miu Miu’s fall 2012 collection at New York Fashion Week showed off silk suits, scarves and button up shirts depicted in un-orthodox color pallets, mismatched kaleido-scope layouts and hints of summer and spring

colors that fall fashion can’t seem to escape. Representing the deep South, Fabrik’ has an excellent collection of geometric knee-length dresses, retro blouses and scarves that re-create the ’70s. Crate & Barrel also has a fantastic collec-tion of matted geometric prints and archi-tectural shapes to upgrade your living room.

G E O M E T R Y A T I T S B E S T

Get imprinted this fall!

eidémagazine.com | 81

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OFO

RGOTTEN

FORCE

OF

BY TOVA GELFOND

THE

PHOTO BY STEFAN KRASOWSKIUFO HOUSE, SANJHIH, TAIWAN

éDESIGN

eidémagazine.com | NOV-DEC 2012

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PHOTO BY STEFAN KRASOWSKIUFO HOUSE, SANJHIH, TAIWAN

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NONE CAN ARGUE THE SHEER FORCE OF NEGLECT.WHEN THE ELEMENTS CONTRIBUTE IN UNISON,BUILDING UPON ONE ANOTHER TO EXERT A FORCE SO STRONG,IT SMOOTHES THE TOPS OF COBBLE-STONESUNTIL THEY LOOK LIKE MELTED PATS OF BUTTER.

THE UNMISTAKABLE BEAUTY THAT IS LEFT IS A REFLECTION OF THE LIVES WE LEADTHE TURNS WE HAVE TAKEN THE LOST TREASURES IN OUR WAKE.

eidémagazine.com | NOV-DEC 2012

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ABANDONED MANSION, BEIRUTPHOTOS BY CRAIG FINLAY

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THE CHIPPED PAINT, AND CRACKED CEMENT TELLS THE STORY OF BEATING A HEART

THAT BEATS NO MORE.

ABANDONED CHURCH, NEW ZEALANDPHOTO BY PHILLIP CAPPER

eidémagazine.com | NOV-DEC 2012

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WE CELEBRATE THESE WILD, OVERGROWN PATHSTHAT LEAD US BACKTO WHO WE WERE.

5 BEEKMAN STREET, ATRIUMPHOTO BY ROB BOUDON

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THEIR FORGOTTEN CANVASES PAINT THE WORLD IN A NEW WAY

WITH RUSTIC CHARMAND A SENSE OF WONDER

eidémagazine.com | NOV-DEC 2012

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CONCRETE MIXER, OKLAHOMA CITYPHOTO BY KATSRCOOL

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P R I C E L E S S

W O R T H L E S SV S

T H E 1 0 M O S T T H R E AT E N E D S P E C I E S

B Y : M E I B R A S E L

Th e debate rages on— priceless versus worthless? Th is is the center of conversation as the Zoological Society of London and Union for Conservation of Nature released a new list of the top 100 animals, plants and fungi closest to extinction. While many of the species listed don’t have an exact number of species left in existence, there is an ethi-cal debate as to whether or not to help preserve the dying communities. And that ques-tion is based on how valuable society as a whole believes they are to the human world.

"Th e donor community and conserva-tion movement are leaning increasingly towards a ‘what can nature do for us’ ap-proach, where species and wild habitats are valued and prioritized according to the services they provide for people," says Jonathan Baillie, conservation director at the Zoological Society of London. Th e question remains who are we to judge which animals to help and which to, for lack of better term, allow to die down. While the latter might be inevi-table, as we are responsible for the forces we exert upon nature, the eco-systems that are put in jeopardy and in turn, spe-cies must either adapt or become closer to extinction. Many of the primary threats to these species are credited to

hunting and habitat destruction. Th e report, a product of 8,000 ex-perts, lists the top 100 species that seem to be on the brink of extinction. Th ey are listed, not by numeral amounts, but by alphabetical order by scientifi c name. Th ere are no clear estimations as to what it would cost to help save these crea-tures. Th e most important question is left up to the reader. Do you save them? "This has made it increasingly dif-ficult for conservationists to protect the most threatened species on the planet," Baillie adds. "We have an im-portant moral and ethical decision to make: Do these species have a right to survive or do we have a right to drive them to extinction?"

W H A T D O Y O U T H I N K I S T H E R I G H T P A T H ?

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I N D A N G E R O F E X T I N C T I O N

(4 individuals)Location: Hoan Kiem Lake and Dong Mo Lake, Vietnam and Suzhou Zoo, ChinaWhy: hunting for consumption and habitat destruction and degradation as a result of wetland destruction and pollutionWhat needs to be done: education/awareness programs and captive breeding

( <20 individuals) Location: Hainan Island, ChinaWhy: HuntingWhat needs to be done: Gun confi scation in the area of the Bawangling population and habitat protection

(<50 mature individuals)Location: Breeding in Zhejiang and Fujian, China, and outside breeding in Indonesia, Malaysia, Philippines, Taiwan and Th ailandWhy: Egg collection and habitat destruction What needs to be done: Protect breeding sites, strengthen legal protection status and raise awareness in breeding colonies.

(40-60 individuals)Location: Moleques do Sul island, Santa Catarina, BrazilWhy: habitat disturbance and possible hunting and small population eff ectsWhat needs to be done: protected area enforcement and regulation of access to the island.

(50 individuals)Location: Fata Hiva, Marquesas Islands, French Polynesia Why: predation by introduced species- rattus rattus and feral catsWhat needs to be done: Increase control of introduced species and consider translocation, either to another island or by creating another, larger controlled area in an accessible part of Fatu Hiva.

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R A F E T U S S W I N H O E IR E D R I V E R G I A N T S O F T S H E L L T U R T L E

N O M A S C U S H A I N A N U SH A I N A N G I B B O N

T O P T E N A N I M A L S

S T E R N A B E R N S T E I N I

C A V I A I N T E R M E D I A

P O M A R E A W H I T N E Y I

C H I N E S E C R E S T E D T E R N

S A N TA C ATA R I N A’ S G U I N E A P I G

FAT U H I VA M O N A R C H

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R A F E T U S S W I N H O E I

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(<100 individuals)Location: Cueva La Barca, Isle of Pines, CubaWhy: Habitat loss and human disturbanceWhat needs to be done: Protection of Cueva La Barca and its surroundings

(<100 individuals)Location: Ujung Kulon National Park, Java, IndonesiaWhy: Hunting for traditional medicine and small population size What needs to be done: enforcement of protection laws and possible establishment of a captive breeding program

(60-100 individuals)Location: Harrison County, Mississippi, USAWhy: fungal disease and habitat limitation due to climate change and land-use changesWhat needs to be done: Protection of habitat and management of population to prevent spread of disease

(<100 mature individuals)Location: two small caves on Silhouette and Mahé, SeychellesWhy: Habitat degradation and predation by invasive speciesWhat needs to be done: Removal of invasive vegetation and control of introduced predators, coupled with legal protection of habitat and roosting sites

(100-160 individuals)Location: Southeastern and southcentral rainforests of MadagascarWhy: Habitat destruction due to slash- and-burn agriculture, mining and illegal loggingWhat needs to be done: Habitat protection and reforestation in the lvato and Karlanaga regions

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N A T A L U S P R I M U S

R H I N O C E R O S S O N D A I C U S

L I T H O B A T E S S E V O S U S

C O L E U R A S E Y C H E L L E N S I S

P R O L E M U R S I M U S

C U B A N G R E AT E R F U N N E L - E A R E D B AT

J AVA N R H I N O

D U S K Y G O P H E R F R O G

S E YC H E L L E S S H E AT H -TA I L E D B AT

G R E AT E R B A M B O O L E M U R

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DISCOVERING THE VINTNERS OF CALIFORNIA WINE COUNTRY

BY BONNIE

HERRING

Napa Valley and its sister region Sonoma, Calif., are indisputably the most highly regarded wine regions in North America. Even for a non-wine enthusiast, visiting wine country in California is a relaxing and thoroughly enjoyable vacation. Vi-nifi cation, the process of making wine, is a time honored family tradition that dates back to early

B.C. Currently, approximately 211.9 million cas-es of wine are produced in the US every year. Th e more than 45,258 acres of planted vineyards in Napa Valley produce these high quality wines but there are many other reasons to visit; spectacular scenery, winery tours, tasting experiences and es-pecially the friendly laid back California vibe.

Perhaps the most inspiring part of a visit to wine country is the vast landscape. Napa and Sonoma are located in northern Cal-ifornia among rolling hillsides, winding roads and beautiful terrain. The perfect-

ly manicured, lush green vineyards seem to stretch out endlessly across the land and the natural beauty evokes a sense of calm and serenity. Quaint little towns scattered about these regions offer a break from wine touring with an abundance of eateries, pubs and boutiques. Time moves a little slower in wine country; folks are gracious and hospitable and always seem to have time for a glass of wine and friendly conversation. Trip preparation is important to ensuring the desired wine country experience. Wine tasting is not the only activity in Napa and Sonoma. There are a multitude of outdoor activities from early spring through late fall including hot air balloon rides, horseback riding, hiking and bike tours, just to name a few. While planning a trip to wine country can seem like a daunting task for a first-time visitor, there are plenty of resources available on the web to help with the details. The driving can be some-what treacherous due to the mountains and hillsides, but there are many car services to help navigate the country-side. WedriveU.com is an hourly based chauffer service that is approved as an additional driver on all Avis rental cars. Their rate is extremely reasonable and after sipping and sampling wines, a designated driver is essential to ensuring safe travels.

P� e Best Time to Visit

Winter is the rainy season in wine country and the vines are in hibernation so there is less lush greenery than other times of the year. Napa and Sonoma both have pleasant temperatures in spring and fall with sum-mer being somewhat warmer. During summer, the vines are in full luxurious bloom, but it is a very pop-ular time for visitors and the wineries are quite busy. Fall is the annual harvest time of the grapes. Visitors are not quite as plentiful and guests are able to learn fi rsthand about the process of pressing and bottling the wines. So now is the perfect time to start planning your spring getaway.

Planning Your TimeIt’s important to map out the diff erent wineries to visit, there is some distance between the diff erent wineries and it is easy to waste time backtracking. Reservations are usually preferred and easily obtained in advance. Consider and plan to stay at each winery 45 minutes to one hour in order to get the full tasting experience. Winery hours, tasting costs, reservations and tour information can be found on the individual winery websites and vary by winery.

Photo By Sarah Ackerman

éTRAVEL

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Perhaps the most inspiring part of a visit to wine country is the vast landscape. Napa and Sonoma are located in northern Cal-ifornia among rolling hillsides, winding roads and beautiful terrain. The perfect-

ly manicured, lush green vineyards seem to stretch out endlessly across the land and the natural beauty evokes a sense of calm and serenity. Quaint little towns scattered about these regions offer a break from wine touring with an abundance of eateries, pubs and boutiques. Time moves a little slower in wine country; folks are gracious and hospitable and always seem to have time for a glass of wine and friendly conversation. Trip preparation is important to ensuring the desired wine country experience. Wine tasting is not the only activity in Napa and Sonoma. There are a multitude of outdoor activities from early spring through late fall including hot air balloon rides, horseback riding, hiking and bike tours, just to name a few. While planning a trip to wine country can seem like a daunting task for a first-time visitor, there are plenty of resources available on the web to help with the details. The driving can be some-what treacherous due to the mountains and hillsides, but there are many car services to help navigate the country-side. WedriveU.com is an hourly based chauffer service that is approved as an additional driver on all Avis rental cars. Their rate is extremely reasonable and after sipping and sampling wines, a designated driver is essential to ensuring safe travels.

P� e Best Time to Visit

Winter is the rainy season in wine country and the vines are in hibernation so there is less lush greenery than other times of the year. Napa and Sonoma both have pleasant temperatures in spring and fall with sum-mer being somewhat warmer. During summer, the vines are in full luxurious bloom, but it is a very pop-ular time for visitors and the wineries are quite busy. Fall is the annual harvest time of the grapes. Visitors are not quite as plentiful and guests are able to learn fi rsthand about the process of pressing and bottling the wines. So now is the perfect time to start planning your spring getaway.

Planning Your TimeIt’s important to map out the diff erent wineries to visit, there is some distance between the diff erent wineries and it is easy to waste time backtracking. Reservations are usually preferred and easily obtained in advance. Consider and plan to stay at each winery 45 minutes to one hour in order to get the full tasting experience. Winery hours, tasting costs, reservations and tour information can be found on the individual winery websites and vary by winery.

Photo By Sarah Ackerman

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A Di� erent Kind of TastingA unique wine tasting experience is available at the Darioush Winery. Darioush off ers what is known as a barrel tasting and cellar tour. Barrel tastings involve touring the wine cellar and sam-pling wine directly out of the barrel it is being aged in. Since these wines are not fully aged, the adventure invites visitors to experience the wine aging process. Visitors are able to taste wines at various stages of aging and from diff erent types of barrels. Even though the grape is the most important ingredient, the 59-gallon oak barrels that deeply infl uence the taste of the wines.

Escaping the Stress of Everyday LifeA truly delightful way to enjoy an afternoon in wine country is to plan a picnic lunch at one of the vineyards. After completing a tasting, pur-chase a bottle or two and enjoy a boxed lunch on a blanket overlooking the vines. Many vineyards have abundant space to enjoy a relaxing after-noon sipping a newfound favorite.

My favorite wineriesOVIDHonig

DarioushDomaine Chandon

Del DottoRaymond Vineyards

Whether planning a romantic getaway, relaxing escape or fun fi lled girls week-end, visiting Napa and Sonoma wine country is a truly unique experience. Many wineries off er wine varieties that are only available for purchase directly from the winery. Be sure to pack a camera and bring home a bottle of proprietary wine for a later trip down memory road.

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ARI GRAYNORHOLLYWOOD IS CALLING

IN SEARCH OF THE SUITABLE MAN

S E P T / O C T 2 0 1 2

M A G A Z I N E

THEGENIUSISSUE

eidemagazine.com

Come Say Hi.

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