eight steps to the epiphany
TRANSCRIPT
EIGHT STEPS TO THE EPIPHANYPrinciples For Designing Effective Innovation Experiments
TENDAYI VIKIPrincipal Consultant
Benneli Jacobs and Company
The myth of the visionary innovator.
Innovation Experiments are a method of systematically
searching for customer value and a sustainable business model.
Experiments apply the scientific method to innovation to help
teams learn fast.
Capture Idea
Identify Assumptions
Prioritize Assumptions
Brainstorm Tests
Falsifiable Hypotheses
Get Out Of The Building
Capture Learnings
Make Decisions
Capture Idea
Map Your Plan A
Identify Assumptions
Prioritize Assumptions
Brainstorm Tests
Falsifiable Hypotheses
Tips for Setting Minimum Fail Criteria
Early Adopters
Find Analogs
Back of the Napkin
Get Out Of The Building
There are no facts in your building.
Follow the Mom Test principle.
Capture Learnings
Make Decisions
It’s not iterating if you do it only once…
The ultimate arbiter of value is the customer.
Get out of the building early and often.
THANK YOU