eihracatplatformu 17 turkey - prabhat shah
TRANSCRIPT
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Prabhat ShahFounder at Online Seller UK
@onlinesellerukemail: [email protected] Mobile/ What’s App: +44(0)7518839629
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INTRODUCTION
• Working in Ecommerce for the last 10 years • Specialist area - Marketplace• Founder of Online Seller UK - events, training and consultancy
• Clients: medium to large online sellers with revenue from £1000 to £500,000 per month
SOME CLIENTS
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Quick Overview
1. Account Registration 2. What to sell?3. Product Listing Best Practices4. Amazon SEO5. Amazon Sponsored Ads 6. Success Stories7. What we do?
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Your familiarity of Amazon platform makes it lot easier for you to sell
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1. Account Registration
• As Turkish Company• As a UK Company
Full details here
www.onlineselleruk.com/amzturkey
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2. What to sell?
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2. What to sell?
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2. What to sell?
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2. What to sell?
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2. What to sell?
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2. What to sell?
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2.Research Tool Sign up here >>
● Jungle Scout helps to find
out sales revenue and
demand of the product
quickly.
● Works with chrome
extension and result are
based on your search
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3. Product Listing Best Practices
[title]
● Use maximum allowed characters. Limit
can vary depending on category.
● Use search terms that customers look for
on Amazon
● Parent – [Brand] + [Department/target
audience] + [Product name/style]
● Child – [Parent name] + [colour] + [size]
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3. Product Listing Best Practices
[key features]
● Use maximum allowed characters per
line ( this varies based on category)
● Include unique product features &
benefits
● Do not include promotional and pricing
information
● Do not include delivery or company
information.
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3. Product Listing Best Practices
[images]
● Images must be 1,000 pixels or larger in
either height or width (to allow for zoom
functionality)
● On a pure white background
● Show only the product with at least 85%
of the image area
● Don’t use extra text or graphics
● Use multiple images
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3. Product Listing Best Practices
[technical details]
● Add as much information as possible
● All information is indexed
● MPN, Brand name are important
● Item specifics like material composition,
colour map are important
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3. Product Listing Best Practices
[description]
● Use 2000 character limit with additional
product details
● Key features can be elaborated here
● Any information is indexed
● Use HTML editor to format the text
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4. Amazon SEO Best Practices
● Use Keywords research tools to find
popular keywords and optimise your
listings
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4. Amazon SEO Best Practices[
● Include additional generic keywords here
To increase possibility of ranking
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Search term best practice
Product Unacceptable
keywords
Diamond Flower 14k White
Gold Ring
Gold, ring
Keywords provide duplicate information that is already covered in the product name.
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Search term best practice
Product Unacceptable
keywords
Nike running shoes Nike
Keyword is a product identifier.
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Search term best practice
Product Unacceptable
keywords
Popcorn Maker Ice cream, cones,
bakery, Obama,
etc.
Keywords contain irrelevant or unrelated popular terms.
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Search term best practice
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Search term best practice
Product Unacceptable
keywords
Lord of the Rings lotr
Customers might use famous abbreviations to search for books, films, etc.
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Search term best practice
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4. Amazon SEO Best Practices
● Add correct category on your product otherwise your product
will not be found when your customers in that category
● There is only option for one category
● Amazon may add second or third category based on relevancy of
product
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Invest time on Product Reviews
● Product reviews help you rank
your products on search
● Break even product pricing during
the launch works very well
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Fulfilment By Amazon ( FBA)
● FBA is also called Prime - a very
successful loyalty program
● As an Amazon Prime member
you’d receive free next day
delivery
● Plus prime video, photo, music,
Kindle books
● All for £79.00 a year or £7.99 a
month.
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Are prime member worth thinking about?
8 million Amazon
Prime subscribers in
the UK -March 2017
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7. Historical conversion
● Conversion increases product ranking
● Starting at a break even price is often a good idea
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5. Amazon Sponsored AdsThese are Keywords targeted Ads
Appearance: Top, Below, Right hand side of the search and product details page
Types: Automatic and Manual
Who is for?: Seller central and Vendor Central
Analysis: Can measure ACoS, Search Terms effectiveness
Tip: Use optimised content to get best out of Automatic ads
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5. Amazon Sponsored AdsBest Practices
• Keyword suggestions can be good if content is good.
• Optimise your campaigns in a periodically
• Don’t set minimum bid when you start
• Adjust bids depending on performance
• Keep Automatic ads always on to appear on product details page
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5. Amazon Sponsored AdsGood for Brand awareness and sales with keyword target
• Placement: Above search result
• Who is it for: Vendor Central
• Analysis: Keywords performance reports
• Tip: Test various headline text, choose three products wisely, drive customers to your Amazon store
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5. Amazon Sponsored AdsBest Practices
• Use performing keywords from Sponsored Ads
• Test phrase match and exact match to optimise performance
• Allow enough time to test -1 month
• Bid higher than sponsored Ads
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5. Amazon Sponsored AdsGood for brand awareness and target competing products
Appearance: Related products, below the buy box, customer review pages
Types: Target by products, or shopping behaviour
Who is it for: Vendor central users
Analysis: Campaign sales reports
Test: Customised text
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5. Amazon Sponsored AdsBest Practices
• Products with reviews perform well
• Increase product awareness with expand targeting
• Check if logo is clear
• Target competing product and complementary products
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Our Client Result
Campaign CostCampaign Turnover % ACOS
Total Amazon Turnover
% of Total Sales
from Ads
M 1 £1,029.47 £18,802.63 5% £58,307.00 32
M 2 £667.01 £10,402.54 6% £57,285.00 18
M 3 £757.16 £16,728.61 4.53 £55,216.00 30
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Teşekkür Ederim
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