El consumidor de video online Giancarlo Giansante

Director ejecutivo y socio LVN Consulting @GiancarloGians

giancarlogiansante.com

+Hemos cambiado

+Somos todos productores…

+… y consumidores

+Desde cualquier dispositivo

Question asked: "Which, if any, of the following devices do you currently use?" Total Respondents: 1000 Base: Total online and offline population Source: The Connected Consumer Survey 2014

72% cuenta con un smartphone

+Más hombres que mujeres

Source: Comscore, videometrix, December 2013. Only Desktop.

69% 31%

+28% ve uno o más videos al día…

Question asked: "Please think about your usage habits during the last month. I’m going to read you some activities that you may do for personal reasons on your [smartphone / tablet / PC or laptop]. How often do you...?" Total Respondents: 561 Base: Internet users (via smartphone) Source: The Connected Consumer Survey 2014

… pero desde el móvil

Question asked: "Please think about your usage habits during the last month. I’m going to read you some activities that you may do for personal reasons on your [smartphone / tablet / PC or laptop]. How often do you...?" Total Respondents: 561 Base: Internet users (via smartphone) Source: The Connected Consumer Survey 2014

+15-34: todos viendo videos

Source: Comscore, videometrix, December 2013. Only Desktop.

Afinidad: + 170%

+Mientras estamos con la TV

Question asked: "When you think about the last time you were using the Internet while watching TV at the same time – which of the following devices did you use for going online?" Total Respondents: 409 Base: Internet users who use the Internet while watching TV | Answering based on a recent multiscreening session Source: The Connected Consumer Survey 2014

+Entretenimiento-Relax-Inspiración

To relax / escape

To be entertained / inspired

To stay up to date / on top of trends

To learn something new

To feel connected with people / communicate

To find out something new / progress in a task

To pursue a hobby / interest

To find information on products or services / shop

To see something that cannot be found anywhere else

Other

0% 10% 20% 30% 40%

9%

8%

9%

21%

10%

8%

15%

14%

39%

27%

Question asked: "Why did you watch the video(s) online?" Total Respondents: 2657 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week Source: The Consumer Barometer Survey 2014

+Concentración máxima

Question asked: "And how would you best describe the attention you gave to the video(s)?" Total Respondents: 2657 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week Source: The Consumer Barometer Survey 2014

65% dedica el 100% de su

atención

+En España, en pareja

Question asked: Who, if anyone, was watching video(s) with you? Source: Consumer Barometer Survey 2014 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week

España 23%

Suecia 12%

Italia 16%

+Power users

+Tres insights

■Generación C ■Consumo móvil ■Entretenimiento, relax e inspiración

+¿Preguntas?

giancarlo@elevenconsulting.es

@GiancarloGians

linkedIn.com/GiancarloGiansante