el paso engagement workshop
DESCRIPTION
These are slides for an engagement workshop for the El Paso Times.TRANSCRIPT
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Better Journalism Through Engagement
Steve ButtryEl Paso Times
November 14, 2013#DFMengage
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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]
(Some slides are from Mandy Jenkins, Ivan Lajara)
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What is engagement?
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You’re a journo, not a carrier
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Tell stories as they unfold
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Why to liveblog• Immediacy• News value• Storytelling• Traffic, revenue, sponsorships• Community engagement, loyalty • Interactivity• More productive; you’re there anyway
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Liveblogging situations• Breaking story• Meeting• Event (festival, march, concert, trial)• Daylong (Election Day, weather)• Sporting event (can use fans, bloggers,
HS journos)• Live chat
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Liveblogging prep• Get names (confirm spelling), titles in
advance (ask, get program, etc.)• Set scene, saying what you’re covering &
that you’re live-tweeting• Describe your circumstances, vantage
point: at event, watching on TV, curating tweets
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Tips, techniques• Short, frequent takes• Space isn’t an issue; engagement is• Liveblog becomes notebook for story• Consider links, polls, photos, audio, video• Tweet & Tout, feeding hashtag • Promote live & replays• OK to step away for question, video, etc.
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Liveblogging issues• Accuracy (stress verification, ask
questions, seek links & documentation, correct quickly and candidly)
• Rough copy• Sports credentials, court access• Multi-tasking• Learning curve
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Livetweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
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Liveblogging approaches• Create a live story for breaking news with your
own photos, text and updates• Hold live chats with reporters about coverage• Hold live chats with local newsmakers• Feed in tweets from staff and/or community
during events or breaking news• Create a second screen experience for sports,
debates or TV
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Liveblogging trainingCourses for topic areas, monetization and coverage ides at:
training.scribblelive.com/
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Great for promotion, but also …• Great for reporting• Find story ideas• Crowdsource• Join & spur the conversation (reply,
retweet, ask questions)
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engagement
Photos engage better than updates
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engagement
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Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts
views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people
always calling attention to themselves?
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Engagement tips:• Engage with comments • Post and/or share from personal pages
(selectively; don’t be a spammer)• Crowdsource on community pages (not
just yours)• No AP photos
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CT Twitter study:• Newsroom accounts mostly heads & links• @5thDistrictCT conversational (links to
competition, RTs, replies, great info)• @5thDistrictCT = 2x to 10x more referrals
per Twitter follower
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Tips for being conversational:• Monitor @ mentions & reply (answer
questions, thank for links, address critics)• Make link posts conversational• RT competition, community bloggers• Ask questions
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Monitor community conversation:• Save searches for key names, hashtags• Save location searches for breaking-news
terms (fire, emergency, siren)• Make lists (HootSuite, TweetDeck
columns) of key community users• Reply & RT
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Crowdsourcing tips• Say what you know, what you need to
know• Don’t ask for help; invite people to tell
their stories, share their photos• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
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What is curation?Museum curator:• Studies topic• Chooses relevant
content (other sources & museum collection)
• Authenticates• Groups related items• Provides context• Presents exhibit
Journalism curator:• Studies topic• Chooses relevant
content (social media, blogs, staff)
• Authenticates• Groups related items• Provides context• Presents collected
content
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NPR’s Andy Carvin
“I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
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CurationSituations• Reaction story• Public event• Second screen• Breaking story
Tools• Storify• Spundge• Geofeedia• RebelMouse
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Photo curationPhoto sites: Instagram, Flickr, Pinterest, Picasa (don’t forget Facebook, Twitter)Finding photos: Search, Geofeedia, hashtags, ask community to submitCuration tools: Geofeedia, Storify, Spundge, Olapic, Media Center, embedsMake contact & ask for more!
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Be extra careful during breaking news situations
• Contact source• Check timeline of posts• Look at location• Use reverse image search,
especially with dramatic images:
http://www.google.com/imageshttp://tineye.comhttp://karmadecay.com/ (reddit)
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Video engagement• Surveillance video• Seek submissions from community• Vine, Tout• Google Voice + still photos• Search YouTube, Vimeo• Hangout (live on YouTube)
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Video engagement• POV camera• Live webcam• Post raw video• Live coverage• Video from source, agency
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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]
(Some slides are from Mandy Jenkins, Ivan Lajara)