electronic arts marketing strategy
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Electronic Arts™
FIF
A 1
3
Final Marketing StrategyBy Dan Drogosh
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Electronic ArtsCompany Overview
FIFA 13
• Top video game company • Best selling Sports Franchise• Holds many licenses with ESPN
Audience
?
Xbox 360
PS3 PC Mobile
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Marketing StrategyProblems?
Low Consecutive Sales per
Consumer
Personal Relationships
with Consumers
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Solutions
Interact with Communities
Sponsor children sports teams
Implement new features and content to increase sales
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Bringing People Together…
$60X Solutions Cont…
Social Media integrates Corporate with Consumers…
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Importance of Blogs
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Importance of Social Awareness
The average age of players across the globe
20s
83%Of people ages 18-29 use a form of social networking
Integrate Mobile App
350 million people access Facebook through their mobile devices
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Timeline/ Budget
Spring Summer Fall Winter
Amount of Seasonal Adver-tising
% of Advertising Budget
Social Media/MobileSEO MarketingCommunity SponsorshipBlogs
Increase advertising in spring and summer months
Primarily focus on game releases during the fall
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Shooting For Success
Tracking Unique Visitors to EA.com
Google AnalyticsFIFA 12
Fifa 12Fifa soccer gameFifa gameplayFifa is awesome
SEO MarketingSearch Engine Optimization
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Like’s
What We Hope To Achieve
More
Consecutive Sales
#Google Search
Results
www.ea.com