electronic public & media toolkits
DESCRIPTION
TRANSCRIPT
Public and media toolkits are very important for your company to keep the public being informed about news, policy, promotion and other information of the company. Public and media toolkits are the followings: ∗ Electronic Newsletter ∗ Electronic News release ∗ Electronic Invitation ∗ Social Media (blog) ∗ Social Network (Facebook, LinkedIn, Twitter)
Electronic Public & Media Toolkits
A set of written articles about recent activities, new policy, success story, and promotion of a company or organization, grouped together in a document intended for an email campaign. Electronic newsletter is used to: ∗ Keep the public alert for company’s updates ∗ Strengthen public relationship ∗ Drive SEO ∗ Promote brand awareness ∗ Build trust in the public
Electronic Newsletter
Sample of Electro
nic
New
sletter
A news release (sometimes called “press release”) is a written article intended to provide the public (especially the media) with a certain piece of immediate news about your company or organization. News release can be about the company’s new product/service launch, open house, event, success story, new contract, company merge, etc. Electronic news release is used to: ∗ Provide an update for a press to publish ∗ Keep the public alert for your company updates
Electronic News Release
Sample: Email‐based News Release
Sample: Electro
nic New
s Re
leas
e
Electronic invitation – Intended for email and other electronic means, it’s a formal written piece used to invite certain individuals to an event. Frequent electronic invitations are the followings: ∗ Media invitation ∗ Birthday Invitation ∗ Public Invitation ∗ Corporate Invitation
Electronic Invitation
Media Invitation: Email‐based
Med
ia In
vitatio
n: Electro
nic
File
Unofficially, it’s a website dedicated for both personal and corporate uses. If practiced effectively, a blog can: ∗ Promote brand awareness ∗ Interact with the public ∗ Build and strengthen public relationship ∗ Build trust ∗ Show off your product/service features ∗ Update your easily, quickly ∗ Gain insights into the public
Social Media: Blog
Sample 1: Weebly Blog
Sample 2: Contactology Blog
Sample 2: Contactology Blog
Sample: Weebly Blog
A mini blogs that allow connections among the public. Such frequently visited social networks are Facebook, LinkedIn, Twitter, Google Plus, etc. Social networking sites allow: ∗ Connecting with other people ∗ posting, sharing post updates ∗ sending inline messages ∗ creating events, pages ∗ Inviting to events ∗ Advertising products/services
Social Networking Site
